UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the Securities

Exchange Act of 1934 (Amendment No.     )

 

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 Soliciting Material under §240.14a-12

THE PNC FINANCIAL SERVICES GROUP, INC.

 

LOGO

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LOGO

Today the day 2019 proxy statement the PNC Financial services group PNC


 

Integrity.

Innovation.

Insight.

LOGO


LOGO

 LOGO  LOGO  

LETTER FROM THE CHAIRMAN ANDLetter from the Chairman and
CHIEF EXECUTIVE OFFICER TO OURChief Executive Officer to Our
SHAREHOLDERSShareholders

 

 

Dear Shareholder,

We invite you to attend the 20162019 Annual Meeting of Shareholders of The PNC Financial Services Group, Inc. on Tuesday, April 26, 2016.23, 2019.

The meeting will be held in Pittsburgh, Pennsylvania in the James E. Rohr Auditorium in The Tower at PNC Plaza, 300 Fifth Avenue, Pittsburgh, Pennsylvania 15222, beginning at 11:00 a.m., Eastern time. Time.

We will consider the matters described in thisthe proxy statement and also review significant developments since last year’s annual meeting of shareholders.

We are again making our proxy materials available to you electronically. We hope that this continues to offer you convenience while allowing us to reduce the number of copies that we print.

The proxy statement contains important information and you should read it carefully. Even if you plan to attend the meeting in person,Your vote is important and we strongly encourage you to designatevote your shares using one of the proxies named onvoting methods described in the proxy card to vote your shares. statement. Please see the notice that follows for more information.

If you will not be thereare unable to attend the annual meeting in person, you will be able to listen to the meeting by webcast or conference call. Please see the notice that follows for more information.

We look forward to your participation and thank you for your support of PNC.

 

March 15, 201612, 2019

Sincerely,

 

LOGO

William S. Demchak

Chairman, President and Chief Executive Officer


PARTICIPATE IN THE FUTURE OF PNC – PLEASE CAST YOUR VOTE

Your vote is important to us and we want your shares to be represented at the annual meeting. Please cast your vote on the proposals listed below.

Under New York Stock Exchange (NYSE) rules, if you hold your shares through a broker, bank or other nominee (“street(referred to as holding your shares in “street name”), and you do not provide any voting instructions, your broker has discretionary authority to vote on your behalf for itemsonly with respect to proposals that are considered “routine”. items. The only routine item on this year’s ballot is the ratification of our auditor selection.If an item isnon-routine and you do not provide voting instructions, no vote will be cast on your behalf.behalf with respect to that item.

Proposals requiring your vote

 

 

      

More

information

Board
recommendation
Routine
item?
Abstentions

 

VotesBoard

requiredrecommendation

Routine

for

approvalitem?

Item 1 Election of 13 nominated directors Page 1211 

FOR


each nominee

 No

Do not

count

Majority of shares

cast

 

Item 2

 

 

Ratification of independent registered public accounting firm for 2016

Page 81

FOR

Yes

Item 3

Approval of 2016 Incentive Award Plan2019

 

 

Page 84

 

 

FOR

 

 

NoYes

 

Item 43

 

 

Advisory approval of the compensation of PNC’s named executive officers(say-on-pay)

 

 

Page 9587

 

 

FOR

 

 

No

With respect to each item, a majority of the votes cast will be required for approval. Abstentions will not be included in the total votes cast and will not affect the results.

Vote your shares

 

Please read thisthe proxy statement with care and vote right away. We offer a number of ways for you to vote your shares. We include votingVoting instructions are included in the Notice of Internet Availability of Proxy Materials and the proxy card. If you hold shares in street name, you will receive information on how to give voting instructions to your broker, bank or bank.other nominee. For registered holders, we offer the following methods to vote your shares and give us your proxy:

 

LOGO

 

LOGO

 

LOGO

www.envisionreports.com/PNC 

Follow the instructions

on the proxy card.

 

Complete, sign and date the proxy card

and return it in the envelope provided.

Attend our 20162019 Annual Meeting of Shareholders

 

 

Directions to attend the annual meeting  Tuesday, April 26, 201623, 2019 at 11:00 a.m.
are available at  The Tower at PNC Plaza – James E. Rohr Auditorium
www.pnc.com/annualmeeting  300 Fifth Avenue
  Pittsburgh, Pennsylvania 15222

 

4    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


PROXY STATEMENT SUMMARY

 

Proxy Statement Summary

To assist you in reviewing the proposals to be acted upon at the annual meeting, we have included a summary of certain relevant information. This summary does not contain all of the information that you should consider, and youconsider. You should review ourthe entire proxy statement and the 20152018 Annual Report before you vote.

You may also read ourthe proxy statement and 2015the 2018 Annual Report at www.envisionreports.com/PNC.

Who can vote (page 98)90)

You are entitled to vote if you were a PNC shareholder on the record date of January 29, 2016.February 1, 2019.

How to voteVoting methods (page 99)91)

We offer our shareholders a number of ways to vote, including by Internet, telephone or mail. Shareholders may also vote in person at the annual meeting.

Voting mattersItems of business

Item 1:  Election of 13 nominated directors (page 12)11)

 

The proxy statement contains important information about the experience, qualifications, attributes and skills of the 13 nominees to our Board of Directors. OurDirectors (the “Board”). The Board’s Nominating and Governance Committee performs an annual assessment to confirm that our directors continue to have the skills and experience necessary to serve PNC, and that ourthe Board and its committees continue to be effective in carrying out their duties.

 

OurThe Board recommends that you voteFOR all 13 director nominees.

Item 2:  Ratification of auditorsindependent registered public accounting firm for 2019 (page 81)84)

 

Each year, ourthe Board’s Audit Committee selects PNC’sour independent registered public accounting firm. For 2016,2019, the Audit Committee selected PricewaterhouseCoopers LLP (PwC)(“PwC”) to fulfill this role.

 

OurThe Board recommends that you voteFOR the ratification of the Audit Committee’s selection of PwC as our independent registered public accounting firm for 2016.2019.

Item 3:  Approval of 2016 Incentive Award Plan“Say-on-pay” (page 84)87)

 

WeEach year, we ask our shareholders to approvecast a new equitynon-binding advisory vote on the compensation plan,of our named executive officers—known generally as the 2016 Incentive Award Plan, allowing us to make equity-based“say-on-pay” vote. We have offered an annualsay-on-pay vote since 2009. Last year, over 97% of the votes cast by our shareholders approved the compensation awards to employeesof our named executive officers, and directors. Ifwe have averaged over 95% support insay-on-pay votes over the 2016 Incentive Award Plan is approved, it will replace the 2006 Incentive Award Plan, and no further awards will be made under the 2006 Incentive Award Plan. Our Board adopted the 2016 Incentive Award Plan on March 3, 2016, and it will become effective as of April 26, 2016, subject to shareholder approval. We ask shareholders to approve the plan.past five years.

We recommend that you read theCompensation Discussion and Analysis beginning on page 40, which explains how and why the Board’s Personnel and Compensation Committee made its executive compensation decisions for 2018.

 

OurThe Board recommends that you voteFOR the approval, on anon-binding advisory basis, of the 2016 Incentive Award Plan.compensation of our named executive officers.

Item 4:  “Say-on-pay” (page 95)

We ask shareholders to cast a non-binding advisory vote on our executive compensation program – known generally as the “say-on-pay” vote. We have offered a say-on-pay vote since 2009, and our shareholders confirmed their preference for annual votes in 2011. Last year, 97% of the votes cast by our shareholders supported our executive compensation program, and PNC has averaged 92% support in its say-on-pay votes over the past five years.

We recommend that you read the Compensation Discussion and Analysis (CD&A) (beginning on page 39), which explains how and why our Board’s Personnel and Compensation Committee made executive compensation decisions for 2015.

Our Board recommends that you voteFORthe non-binding advisory vote on executive compensation (say-on-pay).



 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    5


PROXY STATEMENT SUMMARY

 

20152018 PNC performance (pages 39 to(page 40)

 

LOGO

 In 2015, we delivered consistent results

PNC had a successful year in a challenging operating environment,2018, with net income of $4.1$5.3 billion, (8% over budget)or $10.71 per diluted common share. Our return on average assets was 1.41% and diluted earningsour return on average common equity was 11.83%. At December 31, 2018, our tangible book value was $75.42 per share of $7.39 (7.4% over budget) – we have earned at least $1 billion in net income during each of the past eleven quarterscommon share.

LOGO

 Our annual

We grew loans and deposits, and generated record total shareholder return (TSR) wasrevenue, net interest income and fee income.

LOGO

We generated positive operating leverage in 2018 by growing revenue and reducing noninterest expense, and we achieved our $250 million continuous improvement program savings goal for the second-highest in our peer group and our three-year TSR was the highest in our peer group – our stock price also reached an all-time high in 2015year.

LOGO

 

We diversifiedreturned $4.4 billion of capital to our shareholders through share repurchases of $2.8 billion and improvedcommon stock dividends of $1.6 billion, including raising the quarterly common stock dividend to $0.95 per share, an increase of 27%.

LOGO

Although our sourcesstock price at December 31, 2018 decreased fromyear-end 2017, we compared favorably to our peers with a total shareholder return that was above the peer median for 2018, slightly below the top quartile of revenue by successfully growing noninterest incomepeers over the past three years, and allowing our net interest income to decline – rather than adding riskier loans in a continued low interest rate environmentthe top quartile of peers during the five-year period ended December 31, 2018.

LOGO

 

We continued to managesuccessfully expanded our costs, reducingcorporate banking business into new markets (Denver, Houston and Nashville).

LOGO

We launched our expenses for the third yearnational retail digital strategy in a row and exceedingmarkets outside of our revised continuous improvement goal of $500 million in expense savings (up from our initial 2015 goal of $400 million)existing retail branch network.

LOGO

 

We strengthenedcontinued to focus on the strategies of transforming the customer experience in our capital throughout the yearRetail Banking segment and returned capitalenhancing product and service offerings within our Corporate & Institutional Banking segment.

LOGO

We made additional significant progress in leveraging technology to innovate and enhance our shareholders through both a common stock dividend increaseproducts, services, security and share repurchasesprocesses.

LOGO

 Continued to make strategic investments to position PNC for long-term success, including significant upgrades to our technology infrastructure, transforming

We significantly strengthened the retail bank, and building a leading banking franchise in our underpenetrated marketscompany’s risk management framework.

20152018 compensation decisions (page 47)

The table below shows, for each NEO,named executive officer, the incentive compensation target for 20152018 and the actual annual cash incentive and long-term equity-based incentives awarded in 20162019 for 20152018 performance.

 

  2015 incentive compensation decisions  William S.
Demchak
   

Robert Q.

Reilly

   

Michael P.

Lyons

   

E William

Parsley, III(1)

   

Joseph C.

Guyaux

 

Incentive compensation target

  $9,900,000    $3,000,000    $4,800,000    $5,500,000    $2,480,000  

Incentive compensation awarded

  $11,900,000    $3,300,000    $6,100,000    $6,100,000    $2,880,000  

Annual incentive award (cash)

  $4,100,000    $1,400,000    $2,020,000    $1,300,000    $1,130,000  

Long-term incentive award (equity-based)

  $7,800,000    $1,900,000    $4,080,000    $4,800,000    $1,750,000  
    

William S.

Demchak

   

Robert Q.

Reilly

   

Michael P.

Lyons

   

E William

Parsley, III

   Joseph E.
Rockey
 

Incentive compensation target

  $11,500,000   $3,800,000   $7,300,000   $7,300,000   $3,250,000 
      

Incentive compensation awarded for 2018 performance

  $12,650,000   $4,000,000   $8,050,000   $8,050,000   $4,000,000 

Annual cash incentive portion

  $4,400,000   $1,650,000   $2,800,000   $2,800,000   $1,750,000 

Long-term incentive portion

  $8,250,000   $2,350,000   $5,250,000   $5,250,000   $2,250,000 

Incentive compensation disclosed in the Summary compensation table(1)

  $13,880,000   $4,012,500   $7,900,000   $8,500,000   $3,750,000 

Annual cash incentive portion (2018 performance)

  $4,400,000   $1,650,000   $2,800,000   $2,800,000   $1,750,000 

Long-term incentive portion (2017 performance)

  $9,480,000   $2,362,500   $5,100,000   $5,700,000   $2,000,000 
                          
(1)

Mr. Parsley’sUnder SEC regulations, the incentive compensation amounts disclosed in the Summary compensation table on page 60 include the cash incentive award includes two grants –paid in 2019 for 2018 performance (the“Non-Equity Incentive Plan Compensation” column) and the grantlong-term incentive award granted in 2018 for 2017 performance (the “Stock Awards” column). The amounts shown in the “Stock Awards” column of equity-based awards that all other NEOs would otherwise receive (valued at $1,800,000) and a separate grant of incentive performance units relatedthe Summary compensation table differ slightly from the amounts shown in the table above due to the managementimpact of our Asset & Liability Management (ALM) unit, valued at $3,000,000. Please see page 63 for a discussion of Mr. Parsley’s ALM units.fractional shares, which are not included in the “Stock Awards” column as they are paid out in cash.

The amounts shown in the table above differ from the amounts reflected in the Summary compensation table on page 58. In accordance with SEC regulations, that table shows the long-term equity-based incentives granted in 2015 based on 2014 performance.

PNC corporate governance (page 18)

 

You can find out more about our governance policies and principles atwww.pnc.com/corporategovernance.

OurThe entire Board is re-elected everyelected each year; we have no staggered elections.

 

Our BoardThe election of directors is subject to a majority voting requirement; any director who does not receivingreceive a majority of the votes cast in an uncontested election must tender his or her resignation to the Board.



6    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


PROXY STATEMENT SUMMARY

 

Our corporate governance guidelines require the Board to have a substantial majority (at least 2/3)two-thirds) of independent directors. Currently, 15 out of 16 directors (94%) are independent, and our only non-independent director is our CEO. All but one of our current directors and all but one of the nominees to the Board (12 out of 13, or 92%) are independent.independent, with the only exception in each case being our CEO.

 

OurThe Board has had a Presiding Director, a lead independent director with specific duties, since 2004.duties.

 

OurThe Presiding Director approves Board meeting schedules and agendas.

 

OurThe Board meets regularly in executive session, with no members of management present.

 

We have four primary standing Board committees:



 

Audit Committee

6    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement

Personnel and Compensation Committee


Nominating and Governance Committee

PROXY STATEMENT SUMMARY

Risk Committee

 

The Risk Committee has formed two subcommittees:

Compliance Subcommittee

Technology Subcommittee

 

In 2015, our2018, the Board met 10ten times and each of our directors attended at least 75% of the aggregate number of meetings of the Board and the committees of the Board on which he or she served. The average attendance of all directors at Board and applicable committee meetings was 99%over 98%. All currentof our directors then serving attended our 2015 Annual Meeting2018 annual meeting of Shareholders.shareholders.

 We have four primary standing board committees:

 

 

Audit Committee

PersonnelYou can find additional information about our governance policies and Compensation Committee (Compensation)

principles atwww.pnc.com/corporategovernance.

Nominating and Governance Committee (Governance)

Risk Committee

Board nominees (page 12)11)

 

 Name  Age    Director since    Independent    Primary Standing Committee Memberships

 Charles E. Bunch

  66    2007    þ    

Compensation; Governance

 Marjorie Rodgers Cheshire

  47    2014    þ    

Audit; Risk

 William S. Demchak

  53    2013    ¨    

Risk

 Andrew T. Feldstein

  51    2013    þ    

Compensation; Risk (Chair)

 Daniel R. Hesse

  62    2016    þ    

Risk

 Kay Coles James

  66    2006    þ    

Governance; Risk

 Richard B. Kelson

  69    2002    þ    

Audit (Chair); Compensation

 Jane G. Pepper

  70    1997    þ    

Risk

 Donald J. Shepard

  69    2007    þ    

Audit; Governance (Chair); Risk

 Lorene K. Steffes

  70    2000    þ    

Risk

 Dennis F. Strigl

  69    2001    þ    

Compensation (Chair); Governance

 Michael J. Ward

  65    2016    þ    

Compensation; Governance

 Gregory D. Wasson

  57    2015    þ    

Audit

 Name  Age    Director since  Independent  Primary Standing Board Committee &
Subcommittee Memberships

 

 Joseph Alvarado

 

  66

 

    2019

 

  

 

  

 

Audit; Compliance

 

     

 Charles E. Bunch

 

  69

 

    2007

 

  

 

  

Compensation (Chair); Governance

 

 

 Debra A. Cafaro

 

  61

 

    2017

 

  

 

  

 

Audit; Compensation

 

     

 Marjorie Rodgers Cheshire

 

  50

 

    2014

 

  

 

  

Governance; Risk; Compliance (Chair)

 

 

 William S. Demchak

 

  56

 

    2013

 

  

 

  

 

Risk

 

     

 Andrew T. Feldstein

 

  54

 

    2013

 

  

 

  

Compensation; Governance; Risk (Chair)

 

 

 Richard J. Harshman

 

  62

 

    2019

 

  

 

  

 

Audit; Compensation

 

     

 Daniel R. Hesse

 

  65

 

    2016

 

  

 

  

Risk; Technology (Chair)

 

 

 Richard B. Kelson

 

  72

 

    2002

 

  

 

  

 

Audit (Chair); Compensation; Compliance

 

     

 Linda R. Medler

 

  62

 

    2018

 

  

 

  

Risk; Technology

 

 

 Martin Pfinsgraff

 

  64

 

    2018

 

  

 

  

 

Audit; Risk; Compliance; Technology

 

     

 Toni Townes-Whitley

 

  55

 

    2019

 

  

 

  

Technology

 

 

 Michael J. Ward

 

  68

 

    2016

 

  

 

  

 

Compensation; Governance

 



 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    7


Table of Contents

 

NOTICE OF ANNUAL MEETING OF SHAREHOLDERS   1110 
ELECTION OF DIRECTORS (ITEM 1)   1211 
CORPORATE GOVERNANCE   18 

Recent corporate governance developments

   18 

Corporate governance guidelines

   18 

Annual meeting format

19

Our Board leadership structure

   19 

Communicating with ourthe Board

   20 

Our codeCode of ethicsBusiness Conduct and Ethics

   20 

Orientation and education

   21 

Board committees

   21 

Board meetings in 20152018

   2930 
DIRECTOR AND EXECUTIVE OFFICER RELATIONSHIPS   3031 

Director independence

   3031 

Transactions with directors

   3233 

Code of ethicsBusiness Conduct and Ethics

   3334 

Regulation O policies and procedures

   3334 

Family relationships

   3435 

Indemnification and advancement of costs

   3435 
RELATED PERSON TRANSACTIONS   3536 

Related person transactions policy

   3536 

Certain related person transactions

   3536 
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE   3637 
DIRECTOR COMPENSATION   3637 

Director compensation in 20152018

   3738 
COMPENSATION DISCUSSION AND ANALYSIS   3940 

20152018 PNC performance

39

Compensation philosophy and principles

   40 

ShareholderCompensation philosophy

40

Stakeholder engagement and impact of 2015 2018say-on-pay vote

   41 

Compensation program summary

   4142 

20152018 compensation decisions

   4647 

Compensation policies and practices

   5052 
COMPENSATION COMMITTEE REPORT   5557 

8    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


COMPENSATION AND RISK   5658 

Risk management at PNC

   5658 

Risk review of compensation plans

   5759 

8    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


COMPENSATION TABLES   5860 

Summary compensation table

   5860 

Grants of plan-based awards in 2015fiscal 2018

   6062 

Outstanding equity awards at 20152018 fiscalyear-end

   6263 

Option exercises and stock vested in fiscal 20152018

   6668 

Pension benefits at 20152018 fiscalyear-end

67

Non-qualified deferred compensation in fiscal 2015

   69

Non-qualified deferred compensation in fiscal 2018

71 
CHANGE IN CONTROL AND TERMINATION OF EMPLOYMENT   7374 

Benefits upon termination of employment

   7374 

Change inof control agreements

   7374 

Equity-based grants

   7475 

Existing plans and arrangements

   7678 

Estimated benefits upon termination

   7678
CEO PAY RATIO81 
SECURITY OWNERSHIP OF DIRECTORSMANAGEMENT AND EXECUTIVE OFFICERSCERTAIN BENEFICIAL OWNERS   7982 

Security ownership of directors and executive officers

82

Security ownership of certain beneficial owners

   8083 
RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM (ITEM 2)   8184 

Audit, audit-related and permittednon-audit fees

   8184 

Procedures forpre-approving audit services, audit-related services and permittednon-audit services

   8285 
REPORT OF THE AUDIT COMMITTEE   8386 
APPROVAL OF 2016 INCENTIVE AWARD PLAN“SAY-ON-PAY”: ADVISORY VOTE ON EXECUTIVE COMPENSATION (ITEM 3)   84

Overview

84

Highlights of the 2016 Plan

86

Material Terms of the 2016 Plan

86

Types of Awards

87

Deferrals

89

Adjustment Provisions

89

Sub-plans

90

Amendment and Termination of the Plan

90

Federal Income Tax Consequences

90

New Plan Benefits

92

Equity Compensation Plan Information

93

The 1997 Long-Term Incentive Award Plan

93

The 2006 Incentive Award Plan

93

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    9


“SAY-ON-PAY”: ADVISORY VOTE ON EXECUTIVE COMPENSATION (ITEM 4)95 

What is the purpose of this item?

   9587 

What does it mean to have a “say-on-pay”“say-on-pay” advisory vote?

   9587 

Where can I find more information on executive compensation?

   9687 

What are some of the performance and compensation program highlights for 2015?2018?

   9688 
GENERAL INFORMATION   9789 

Attending the annual meeting

   9789 

Reviewing proxy materials

   9890 

Voting your shares

   9890 

How a proposal gets approved

   100

2015 annual meeting voting results

10192 
SHAREHOLDER PROPOSALS FOR THE 20172020 ANNUAL MEETING   10294 
OTHER MATTERS   10295 
ANNEX A (NON-GAAP(NON-GAAP TO GAAP RECONCILIATIONS)   10396 
ANNEX B (PROPOSED 2016 INCENTIVE AWARD PLAN)104
ANNEX C (REGULATIONS FOR CONDUCT AT ANNUAL MEETING)   11999 

 

10    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    9


LOGO

 

 

 Notice of Annual Meeting

 of Shareholders

 

Tuesday, April 26, 201623, 2019

11:00 a.m. (Eastern time)Time)

The Tower at PNC Plaza – James E. Rohr Auditorium, 300 Fifth Avenue, Pittsburgh, Pennsylvania 15222

WEBCAST

A listen-only webcast of ourthe annual meeting will be available atwww.pnc.com/annualmeeting. An archive of the webcast will be available on our website for thirty30 days.

CONFERENCE CALL

You may access the listen-only conference call of the annual meeting by calling 877-272-3498877-402-9134 or303-223-2682303-223-4385 (international). A telephone replay will be available for one week by calling800-633-8284 or402-977-9140 (international), conference ID 21804913.21915453.

ITEMS OF BUSINESS

 1.Electing as directors

Election of the 13 director nominees named in the proxy statement that follows, to serve until the next annual meeting and until their successors are elected and qualified;

 
 2.Ratifying

Ratification of the Audit Committee’s selection of PricewaterhouseCoopers LLP as PNC’sour independent registered public accounting firm for 2016;2019;

 
 3.Approval

An advisory vote to approve the compensation of the 2016 Incentive Award Plan;our named executive officers; and

 
 4.An advisory vote to approve named executive officer compensation; and
5.

Such other business as may properly come before the meeting.

 

RECORD DATE

The close of business on January 29, 2016February 1, 2019 is the record date for determining shareholders entitled to receive notice of and to vote at the annual meeting and any adjournment.

MATERIALS TO REVIEW

We began providing access to thisthe proxy statement and a form of proxy card on March 15, 2016.12, 2019. We have made our proxy materials available electronically. Certain shareholders will receive a noticeNotice of Internet Availability of Proxy Materials explaining how to access our proxy materials and vote. Other shareholders will receive a paper copy of thisthe proxy statement and a proxy card.

PROXY VOTING

Even if you plan to attend the annual meeting in person, we encourage you to cast your vote over the Internet, or if you have a proxy card, by mailing the completed proxy card or by telephone. This Notice of Annual Meeting and Proxy Statement and our 20152018 Annual Report are available atwww.envisionreports.com/PNC.PNC.

ADMISSION

To be admitted to ourthe annual meeting, you must present proof of your stock ownership as of the record date and valid photo identification. Each shareholder may bring one guest who must also present valid photo identification. Please follow the admission procedures described beginning on page 9789 of thisthe proxy statement.

 

March 15, 201612, 2019

By Order of the Board of Directors,

 

LOGOLOGO

Christi DavisAlicia G. Powell

Corporate Secretary

 

10    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    11


ELECTION OF DIRECTORS (ITEM 1)

 

Our Board of Directors (the “Board”) determines the number of directors to nominate for election.election to the Board. OurBy-laws contemplate a range in the size of the Board that ranges in size from 5five to 36 directors. For thisthe annual meeting, ourthe Board fixed the number of directors to be elected at 13.

On January 3, 2019, the Board appointed Joseph Alvarado, Richard J. Harshman and Toni Townes-Whitley to serve as directors. Mr. Alvarado was initially recommended as a director candidate by anon-management director, Mr. Harshman was initially recommended as a director candidate by our CEO, and Ms. Townes-Whitley was identified as a director candidate by a search firm retained by the Nominating and Governance Committee. The candidates were reviewed by the search firm for inclusion in the pool of potential director candidates, and appointed to the Board following the Committee’s evaluation and nomination.

Each of the 13 nominees currently serves on ourthe Board. Beginning on page 13,12, we include the following information for ourregarding the nominees:

 

theirTheir names and ages

 

theThe years they first became directors of PNC

 

theirTheir principal occupations and public company directorships over the past five years

 

aA brief discussion of the specific experience, qualifications, attributes, or skills that led to ourthe Board’s conclusion that the personindividual should serve as a director

The directorsEach director elected at the annual meeting will serve for one year, unless they leaveuntil the Board early.next annual meeting of our shareholders and the election and qualification of his or her successor, or until his or her earlier resignation or removal from the Board. We do not stagger our elections—the entire Board will be considered for election at the 2016annual meeting. If elected, each nominee will hold office until the next annual meeting of our shareholders, and until the election and qualification of his or her successor.

Each nominee consents to being named in this proxy statement and to serve if elected. OurThe Board has no reason to believe that any nominee will be unavailable or unable to serve as a director.

On July 2, 2015, the Board of Directors appointed Gregory D. Wasson to serve on the Board. Mr. Wasson was identified as a director candidate by a search firm retained by the Nominating and Governance Committee. On January 7, 2016, the Board of Directors appointed Daniel R. Hesse and Michael J. Ward to serve on the Board. Mr. Hesse and Mr. Ward were each recommended as a director by one of our non-management directors.

In addition to information onregarding the background and qualifications of each director,nominee, this proxy statement contains other important information related to your evaluation of our nominees. We discuss:the nominees, including:

 

ourThe Board’s leadership structure

 

how ourHow the Board operates

 

relationshipsRelationships between PNC and our directors

 

howHow we evaluate director independence

 

howHow we pay our directors

 

ourOur director stock ownership requirement

See the following sections for moreadditional details on these topics:

 

Corporate Governance (page 18)

 

Director and Executive Officer Relationships (page 30)

31)

 

Related Person Transactions (page 35)

36)

 

Director Compensation (page 36)

37)

 

Security Ownership of DirectorsManagement and Executive OfficersCertain Beneficial Owners (page 79)

82)

If you sign, date and return your proxy card but do not give voting instructions, or if you do not provide voting instructions when voting over the Internet, we will vote your shares FOR all of the nominees namedlisted on pages 1312 to 17. See page 10092 for information regarding the vote required for election of the nominees as directors.director nominees.

The Board of Directors recommends a vote FOR each of the nominees listed on pages 1312 to 17.

 

 

12    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    11


ELECTION OF DIRECTORS (ITEM 1)

LOGO

Joseph Alvarado

 

Age 66

Director Since 2019

Experience, Qualifications, Attributes, or Skills

Joseph Alvarado is the former Chairman, President and Chief Executive Officer of Commercial Metals Company, a Fortune 500 global metals company that under his leadership was active in recycling, manufacturing, fabricating and trading. In this role Mr. Alvarado was responsible for the overall strategic leadership of CMC, with nearly 9,000 employees and operations in over 200 locations in more than 20 countries. Mr. Alvarado held the position of Executive Vice President and Chief Operating Officer of CMC from 2010 to 2011, during which time he had full profit and loss responsibility for the company’s diverse global businesses.

Prior to his career with CMC, Mr. Alvarado served as Operating Partner for Wingate Partners and The Edgewater Funds from 2009 to 2010, where he consulted on new deal evaluation and portfolio company management. Mr. Alvarado worked for a number of other businesses throughout his42-year career within the steel, metal processing, energy and chemical industries. Mr. Alvarado held the position of President at United States Steel Tubular Products, Inc. from 2007 to 2009, President and Chief Operating Officer at Lone Star Technologies from 2004 to 2007, Vice President, Long Product Sales and Marketing, North America at Arcelormittal from 1998 to 2004, and Executive Vice President, Commercial for Birmingham Steel from 1997 to 1998. Mr. Alvarado also held various positions at Inland Steel Company from 1976 to 1997, the latest of which was President, Inland Steel Bar Company (a division of Inland Steel Company) from 1995 to 1997.

Mr. Alvarado received a BA in Economics from the University of Notre Dame and an MBA from Cornell University’s SC Johnson Graduate School of Management.

The Board values Mr. Alvarado’s extensive business knowledge and experience in accounting, sales, manufacturing, planning and global operations.

PNC Board Committee Memberships

Audit Committee

Compliance Subcommittee

Public Company Directorships

Arcosa, Inc.

Kennametal, Inc.

Trinseo S.A.

Spectra Energy Corp (until February 2017)

LOGO  

Charles E. Bunch

Age 66

Director Since 2007

Experience, Qualifications, Attributes, or Skills

Mr. Bunch is the Executive Chairman and former Chief Executive Officer of PPG

LOGO

Charles E. Bunch

Age 69

Director Since 2007

Experience, Qualifications, Attributes, or Skills

Charles E. Bunch is the retired Executive Chairman and former Chief Executive Officer of PPG Industries, Inc., a Pittsburgh-based global supplier of paints, coatings, optical products, specialty materials, chemicals, glass and fiberglass.

Mr. Bunch received an undergraduate degree from Georgetown University and a master’s degree in business administrationan MBA from the Harvard University.Business School.

Mr. Bunch’s service as a public company CEO, his extensive management and finance experience, and his involvement in the Pittsburgh community add significant value to ourthe Board. In addition, Mr. Bunch brings regulatory and banking industry experience to ourthe Board as he formerly served as a Director and the Chairman of the Federal Reserve Bank of Cleveland, our principal banking regulator.

PNC Board Committee Memberships

Executive Committee

Nominating and Governance Committee

Personnel and Compensation Committee (Chair)

Public Company Directorships

ConocoPhillips

H.J. Heinz Company (until June 2013)

Marathon Petroleum Corporation (September 2015)

Mondelēz International, Inc.

PPG Industries, Inc. (until September 2016)

LOGO

Debra A. Cafaro

Age 61

Director Since 2017

Experience, Qualifications, Attributes, or Skills

Debra A. Cafaro is Chairman of the Board and Chief Executive Officer of Ventas, Inc., an S&P 500 company that is a leading owner of seniors housing, healthcare, and research properties.

Building on an early career in law and her20-year tenure at Ventas, Ms. Cafaro is broadly engaged across business, public policy, andnon-profit sectors. She is Chair of the Real Estate Roundtable, is a member of the Business Council, and serves on the boards of the Economic and Executives’ Clubs of Chicago, University of Chicago, Chicago Infrastructure Trust, Chicago Symphony Orchestra, World Business Chicago and the management committee of the Pittsburgh Penguins.

Ms. Cafaro received a JD cum laude in 1982 from the University of Chicago Law School and a BA magna cum laude from the University of Notre Dame in 1979.

The Board values Ms. Cafaro’s extensive corporate leadership, knowledge, and experience. Her years of experience as a public company CEO in the financial sector provide insight into the oversight of financial and accounting matters. Her vision as a strategic thinker adds depth and strength to the Board in its oversight of PNC’s continued growth. The Board also values Ms. Cafaro’s active involvement in the Chicago and Pittsburgh communities.

PNC Board Committee Memberships

Audit Committee

Personnel and Compensation Committee

Public Company Directorships

Ventas, Inc.

Weyerhaeuser Company (until February 2016)

LOGO  

12    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


ELECTION OF DIRECTORS (ITEM 1)

LOGO

Marjorie Rodgers Cheshire

Age 47

Director Since 2014

Experience, Qualifications, Attributes, or Skills

Marjorie Rodgers Cheshire

Age 50

Director Since 2014

Experience, Qualifications, Attributes, or Skills

Marjorie Rodgers Cheshire is President and Chief Operating Officer of A&R Development Corp. A&R is President and Chief Operating Officer of A&R Development

Corp., a diversified real estate development organization focused on the Baltimore and Washington markets. A&R’s portfolio includes residential, commercial, andmixed-use developments, ranging in value from $1 million to $152 million,million. In its history, A&R has developed 50 projects with an aggregate value of more than $900 million.

Prior to joining A&R, Ms. Cheshire spent many years in the media and sports industries. Her most recent position was as Senior Director of Brand & Consumer Marketing for the National Football League. Prior to that, Ms. Cheshire held positions as Vice President of Business Development for Oxygen Media, Director and Special Assistant to the Chairman & CEO of ESPN, and Manager of Strategic Marketing for ABC Daytime. Ms. Cheshire also worked as a consultant with The Boston Consulting Group, a strategic consulting firm serving Fortune 500 companies.

Ms. Cheshire hasreceived a B.S.BS in Economics from the Wharton School of the University of Pennsylvania and aan MBA from the Stanford University Graduate School of Business. She is a Trustee of Baltimore Equitable Insurance, Baltimore School for the Arts, Johns Hopkins Bayview Medical Center, and Johns Hopkins Hospital.

OurThe Board values Ms. Cheshire’s executive management experience and her background in real estate, marketing and media;media, as well as her involvement in the Baltimore community and her familiarity with this important market for PNC.

PNC Board Committee Memberships

AuditNominating and Governance Committee

Risk Committee

Special Compliance CommitteeSubcommittee (Chair)

Public Company Directorships

None

LOGO

William S. Demchak

 

THEAge 56

Director Since 2013

Experience, Qualifications, Attributes, or Skills

William S. Demchak is Chairman, President and Chief Executive Officer of The PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    13


ELECTION OF DIRECTORS (ITEM 1)

LOGO  

William S. Demchak

Age 53

Director Since 2013

Experience, Qualifications, Attributes, or Skills

Mr. Demchak is Chairman, President and Chief Executive Officer of The PNC Financial

Financial Services Group, Inc., one of the largest diversified financial services companies in the United States. Mr. Demchak joined PNC in 2002 as chief financial officer.Chief Financial Officer. In July 2005, he was named headHead of PNC’s Corporate & Institutional Banking segment responsible for PNC’s middle market and large corporate businesses, as well as capital markets, real estate finance, equity management and leasing. Mr. Demchak was promoted to senior vice chairmanSenior Vice Chairman in 2009 and named headHead of PNC businessesBusinesses in August 2010,2010. He was elected presidentPresident in April 2012, chief executive officerChief Executive Officer in April 2013 and appointed as chairmanChairman in April 2014.

Before joining PNC in 2002, Mr. Demchak served as the global headGlobal Head of Structured Finance and Credit Portfolio for JPMorgan Chase. He also held key leadership roles at JPMorgan prior to its merger with the Chase Manhattan Corporation in 2000. He was actively involved in developing JPMorgan’s strategic agenda and was a member of the company’s capital and credit risk committees.

Mr. Demchak is directora member and past Chairman of BlackRock, Inc. Hethe board of directors of the Bank Policy Institute and is a member of the Board of The Financial Services Roundtable.Business Council. In addition, he serves as Chairman of the Allegheny Conference on Community Development and is on the boards of directors of the Extra Mile Education Foundation and the YMCA of Pittsburgh. He is Vice-Chair of the Allegheny Conference on Community Development, Vice-Chair of the Clearing House Corp., and a member of the Board of the Pittsburgh Cultural Trust. Mr. Demchak also is the Chair of the Advisory Committee of Envision Downtown.

Mr. Demchak received a Bachelor of Science degreeBS from Allegheny College and earned an MBA with an emphasis in accounting from the University of Michigan.

The Board believes that the current CEO should also serve as a director. Under the leadership structure discussed elsewhere in this proxy statement, aCEO-director acts as a liaison between directors and management, and assists the Board in its oversight of the company. Mr. Demchak’s experiences and strong leadership provide ourthe Board with insight into the business and strategic priorities of PNC.

PNC Board Committee Memberships

Executive Committee

Risk Committee

Public Company Directorships

BlackRock, Inc.

LOGO  

Andrew T. Feldstein

Age 51

Director Since 2013

Experience, Qualifications, Attributes, or Skills

Mr. Feldstein is the Chief Executive Officer and Co-Chief Investment Officer of

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    13


ELECTION OF DIRECTORS (ITEM 1)

LOGO

Andrew T. Feldstein

Age 54

Director Since 2013

Experience, Qualifications, Attributes, or Skills

Andrew T. Feldstein is the Chief Executive Officer and Chief Investment Officer of BlueMountain Capital Management, a leadingdiversified alternative asset manager with $21more than $19 billion in assets under management and approximately 285255 professionals worldwide. Mr. Feldstein is the Chair of the firm’s Management Committee and a member of the Investment and Risk Committees.

Prior toco-founding BlueMountain in 2003, Mr. Feldstein spent over a decade at JPMorgan where he was a Managing Director and served as Head of Structured Credit;Credit, Head of High Yield Sales, Trading and Research;Research, and Head of Global Credit Portfolio.

Mr. Feldstein is a Trustee of Third Way, a public policy think tank;tank, a Trustee of the Santa Fe Institute, an independent research and education center;center, and a member of the Harvard Law School Leadership Council.

Mr. Feldstein received an undergraduate degreea BA from Georgetown University and a J.D.JD from Harvard Law School.

OurThe Board values Mr. Feldstein’s extensive financial and risk management expertise. As founder and CEO of BlueMountain Capital and through his senior management positions at JPMorgan, Mr. Feldstein has built a reputation for innovation and significant insight into risk management. The boardBoard believes that these skills are particularly valuable to its effective oversight of risk management and will also be a valuable resource to PNC as it continues to grow its business and strengthen its balance sheet.

PNC Board Committee Memberships

Executive Committee

Nominating and Governance Committee

Personnel and Compensation Committee

Risk Committee (Chair)

Technology SubcommitteePublic Company Directorships

None

LOGO

Richard J. Harshman

Age 62

Director Since 2019

Experience, Qualifications, Attributes, or Skills

Richard J. Harshman is the current Executive Chairman and former President and Chief Executive Officer of Allegheny Technologies, Inc., a Pittsburgh-based global manufacturer of technically advanced specialty materials and complex parts and components. Mr. Harshman previously served in other roles at ATI, including President and Chief Operating Officer from August 2010 to May 2011, Executive Vice President and Chief Financial Officer from December 2000 to August 2010, and other roles of increasing responsibility since August 1996. Mr. Harshman began his career as an Internal Auditor at Teledyne, Inc., an ATI predecessor company, in 1978.

Mr. Harshman is active within the Pittsburgh community, including through his service with severalnon-profit boards. Mr. Harshman is Chair of the board of trustees of Robert Morris University, Chair of the board of trustees of the Pittsburgh Cultural Trust and is a current member and past chair of the board of directors of the Allegheny Conference on Community Development, in addition to his service with other Pittsburgh-basednon-profit organizations.

Mr. Harshman received a BS in Accounting from Robert Morris University and was previously licensed as a Certified Public Accountant by the California Board of Accountancy.

The Board values Mr. Harshman’s depth of experience with the operational and financial aspects of leading a public company, including as chief executive officer, chief financial officer and chief operating officer. The Board also values Mr. Harshman’s active involvement in the Pittsburgh community.

PNC Board Committee Memberships

Audit Committee

Personnel and Compensation Committee

Public Company Directorships

NoneAllegheny Technologies, Inc. (Executive Chairman)

Ameren Corporation (Lead Director)

 

LOGO  

LOGO

Daniel R. Hesse

Age 62

 

Age 65

Director Since 2016

Experience, Qualifications, Attributes, or Skills

Daniel R. Hesse is the former President and Chief Executive Officer of Sprint Corporation, one of the United States’ largest wireless carriers.

Mr. Hesse received a bachelor’s degreeBA from the University of Notre Dame, aan MBA from Cornell University, and aan MS from Massachusetts Institute of Technology where he was awarded the Brooks Thesis prize.Prize.

Mr. Hesse brings extensive corporate leadership experience to ourthe Board, having served in a variety of executive positions, including as CEO of Sprint Corporation. His years of experience in the wireless communications industry provide insight into the dynamic and strategic issues overseen by the Board. The broad spectrum of technological issues in this industry give him a strong understanding to assist the Board in its oversight of technological issues.

PNC Board Committee Memberships

Risk Committee

Technology Subcommittee (Chair)

Public Company Directorships

NoneAkamai Technologies, Inc.

 

 

14    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


ELECTION OF DIRECTORS (ITEM 1)

LOGO

Richard B. Kelson

 

LOGO  

Kay Coles James

Age 66

Director Since 2006

Experience, Qualifications, Attributes, or Skills

Ms. James is President and Founder of The Gloucester Institute,

Age 72

Director Since 2002

Experience, Qualifications, Attributes, or Skills

Richard B. Kelson is the Chairman, President and Chief Executive Officer of ServCo, LLC, a non-profit organization that trains and nurtures leaders in the

African- American community.

From 2001 to 2005, she served as director of the U.S. Office of Personnel Management, where she was President George W. Bush’s principal human resources advisor.

She has also provided consulting services as a former Senior Partner in The J.C. Watts Companies.

Ms. James received an undergraduate degree from Hampton University.

Having supervised the management of thousands of federal employees, Ms. James understands large-scale human resources operations. Our Board values these senior-level federal government and regulatory experiences, Ms. James’ experience as former chair of the Nominating and Governance Committee and the Compensation Committee at AMERIGROUP Corporation, and her leadership of a non-profit organization in the Greater Washington, D.C. area, a significant market for PNC.

PNC Board Committee Memberships

Nominating and Governance Committee

Risk Committee

Public Company Directorships

AMERIGROUP Corporation (until 2012)

Magellan Health, Inc.

LOGO  

Richard B. Kelson

Age 69

Director Since 2002

Experience, Qualifications, Attributes, or Skills

Mr. Kelson is the Chairman, President and Chief Executive Officer of ServCo, LLC, a

strategic sourcing and supply chain management company. He has also served as an Operating Advisor with Pegasus Capital Advisors, L.P., a private equity fund manager.

Mr. Kelson retired in 2006 as Chairman’s Counsel for Alcoa, a leader in the production and management of primary aluminum, fabricated aluminum, and alumina. At Alcoa, he served as a member of the executive council, the senior leadership group for the company. From 1994 to 1997, Mr. Kelson served as Alcoa’s General Counsel. From 1997 through 2005, he served as Alcoa’s Chief Financial Officer.

Mr. Kelson received an undergraduate degreea BA from the University of Pennsylvania and a law degreeJD from the University of Pittsburgh.

Mr. Kelson’s service as a public company CFO and his designation as an “audit committee financial expert” assist the Board and Audit Committee with the oversight of financial and accounting issues. His financial background supports hisprovides strong leadership of our Audit Committee as its Chair. The Board also values Mr. Kelson’s executive management experience and his background as a public company general counsel, although he does not serve in a legal capacity or provide legal advice to PNC or ourthe Board.

PNC Board Committee Memberships

Audit Committee (Chair)

Executive Committee

Personnel and Compensation Committee

Special Compliance CommitteeSubcommittee

Public Company Directorships

ANADIGICS, Inc. (until March 2016)

Commercial Metals Company (Lead Director)

Lighting Science GroupIngevity Corporation (until 2010)(Non-Executive Chairman of Board)

MeadWestvaco Corp. (until July 2015)

LOGO

Linda R. Medler

Age 62

Director Since 2018

Experience, Qualifications, Attributes, or Skills

Linda R. Medler, Brigadier General, United States Air Force (Retired), is Founder, President and CEO of L A Medler & Associates, LLC, providing cyber strategy and operational consulting services to commercial clients and numerous U.S. Department of Defense customers and academic institutions. Ms. Medler served until December 2017 as the Chief Information Security Officer and Director of IT Security for Raytheon Missile Systems, a major business unit of Raytheon Company, a technology and innovation leader specializing in defense, civil government and cybersecurity solutions. She initially joined Raytheon Missile Systems in June 2015 as the Director of Cyber, where she was responsible for developing a roadmap to incorporate cyber resiliency into the company’s products.

In 2014, Ms. Medler completed 30 years of total military service, including 27 years of service in the U.S. Air Force, retiring as a Brigadier General. She began her military service as an enlisted U.S. Marine. Her last position held was Director of Capability and Resource Integration for the United States Cyber Command. Her previous assignments included Director of Communications and Networks for the Joint Staff, Joint Chiefs of Staff Deputy CIO, Chief of Staff for Air Force Materiel Command, and Commander/Vice Commander for the 75th Air Base Wing.

Ms. Medler received a BBA in Management & Computer Information Systems from the University of Arkansas at Little Rock, an MS in National Security & Strategic Studies from the Naval War College, and an MBA in Management Information Systems Concentration from the University of Arizona.

The Board values Ms. Medler’s extensive leadership experience and her deep knowledge of cybersecurity and information technology. Her years of experience leading cybersecurity, information technology, and multi-function organizations facing a broad range of technology and operational issues provide the Board with additional skills to facilitate oversight of the cybersecurity and technology issues facing PNC.

PNC Board Committee Memberships

Risk Committee

Technology Subcommittee

Public Company Directorships

None

 

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    15


ELECTION OF DIRECTORS (ITEM 1)

LOGO

Martin Pfinsgraff

 

LOGO  

Jane G. Pepper

Age 70

Director Since 1997

Experience, Qualifications, Attributes, or Skills

In June 2010, Ms. Pepper retired as the President of The Pennsylvania Horticultural Society (PHS), a non-profit organization, and America’s first horticultural society.

Ms. PepperAge 64

Director Since 2018

Experience, Qualifications, Attributes, or Skills

Martin Pfinsgraff retired as Senior Deputy Comptroller Large Bank Supervision of the Office of the Comptroller of the Currency in February 2017. He held the position of Deputy Comptroller for Credit and Market Risk from 2011 to 2013. Mr. Pfinsgraff served on the Executive Committee of the OCC and as a member of the Senior Supervisors Group, an international committee comprised of supervisors from 10 Organisation for EconomicCo-operation and Development member countries and the European Central Bank.

Prior to his career with the OCC, Mr. Pfinsgraff held various positions from 2000 to 2009 at iJet International, a provider of operating risk management solutions, including Chief Operating Officer and Chief Financial Officer. Mr. Pfinsgraff held various positions with Prudential Securities from 1989 through 2000, the latest of which was President Capital Markets, Prudential Securities from 1997 to 2000.

Mr. Pfinsgraff received undergraduatea BBA in Psychology from Allegheny College and graduate degreesan MBA from Harvard Business School.

The Board values Mr. Pfinsgraff’s leadership experience as well as his extensive knowledge of the Universityfinancial services industry and the regulatory requirements applicable to the industry. His experience in banking regulation, risk management and finance, along with his years of Delaware.

Ms. Pepper brings a diverse set of experiences to our Board, beginning with her management experience at PHS. For 30 years, Ms. Pepper led this Philadelphia-based organization, supervising over 100 employees, and executing a strategic plan with a vision of sustainability and community impact. Beyond thisexecutive leadership, provide the Board appreciates her insights as PNC continueswith additional skills to expand our own environmentally conscious initiatives.

Ms. Pepper brings additionaloversee complex regulatory, risk management, and banking industry experience to our Board, having formerly served as a director and the Chairwoman of the Federal Reserve Bank of Philadelphia.financial matters.

PNC Board Committee Memberships

Risk Committee

Special Compliance Committee (Chair)

Public Company Directorships

None

LOGO  

Donald J. Shepard

Age 69

Director Since 2007

Experience, Qualifications, Attributes, or Skills

Mr. Shepard is the retired Chairman of the Executive Board and Chief Executive Officer of AEGON N.V., a large life insurance and pension company.

Mr. Shepard received a master’s degree in business administration from the University of Chicago.

Mr. Shepard joined our Board following PNC’s acquisition of Mercantile Bankshares Corporation. He joined the Mercantile Board of Directors in 1992.

Mr. Shepard’s service as the CEO of a large, international public company, particularly a company in the financial services sector, gives him insights into many issues facing PNC, and supports the Board’s ability to oversee complex and dynamic issues. Mr. Shepard’s duties and experiences at AEGON also assist our Board with its oversight of financial and risk issues. Our Board also values Mr. Shepard’s experience on the board of a public company in the banking business and his familiarity with the Baltimore community.

PNC Board Committee Memberships

Executive Committee

Audit Committee

Nominating and Governance Committee (Chair)

Risk Committee

Public Company Directorships

CSX Corporation

The Travelers Companies, Inc.

LOGO  

Lorene K. Steffes

Age 70

Director Since 2000

Experience, Qualifications, Attributes, or Skills

Ms. Steffes is an independent business advisor with executive, business management and technical expertise in the telecommunications

and information technology industries. She formerly served as Vice President and General Manager, Global Electronics Industry, for IBM, an information technology company. Ms. Steffes also served as the President and Chief Executive Officer of Transarc Corporation, a software development firm, which was later acquired by IBM.

Ms. Steffes received undergraduate and master’s degrees from Northern Illinois University.

Our Board values Ms. Steffes’s managerial experiences throughout the technology industry, including as a chief executive. Her wide array of experiences in this industry and her understanding of operational and technological issues assist the Board in its oversight of technological issues, which have become increasingly important for large, complex banking organizations.

PNC Board Committee Memberships

Risk Committee

TechnologyCompliance Subcommittee (Chair)

Public Company Directorships

RadiSys Corporation (until September 2015)

LOGO  

Dennis F. Strigl

Age 69

Director Since 2001

Experience, Qualifications, Attributes, or Skills

Mr. Strigl served as the President and Chief Operating Officer of Verizon Communications

Inc., one of the world’s leading providers of communications services, until his retirement in December 2009. Prior to that, he was the President and Chief Executive Officer of Verizon Wireless, a joint venture controlled by Verizon.

Mr. Strigl received an undergraduate degree from Canisius College and a master’s degree in business administration from Fairleigh Dickinson University.

Our Board values Mr. Strigl’s service as a senior executive at a large public company, and his former executive management expertise as the CEO of Verizon Wireless. His management of a large workforce at Verizon informs his judgment as the Chair of our Personnel and Compensation Committee and gives him a strong understanding of human resources and compensation matters. Mr. Strigl’s additional responsibility for internal functional services, such as finance and real estate, adds depth and experience to the Board’s ability to oversee the operations of our company.

PNC Board Committee Memberships

Executive Committee

Nominating and Governance Committee

Personnel and Compensation Committee (Chair)

Technology Subcommittee

Public Company Directorships

ANADIGICS, Inc. (2000-2008; 2010-Present)None

LOGO

Eastman KodakToni Townes-Whitley

Age 55

Director Since 2019

Experience, Qualifications, Attributes, or Skills

Toni Townes-Whitley is President, U.S. Regulated Industries at Microsoft Corporation, a technology company that enables digital transformation for the era of an intelligent cloud and an intelligent edge. In this role Ms. Townes-Whitley leads Microsoft’s U.S. sales team and manages a P&L of approximately $11 billion across the public sector and regulated industries, including healthcare, financial services, education and government, driving digital transformation across customers and partners. Prior to taking on her current role in July 2018, Ms. Townes-Whitley was Corporate Vice President for Global Industry at Microsoft, a role she held since 2015.

Before starting with Microsoft, Ms. Townes-Whitley worked for CGI Corporation, an IT and business consulting services firm, from 2010 to 2015. During her tenure at CGI, Ms. Townes-Whitley held the positions of President and Chief Operating Officer from 2011 to 2015 and Senior Vice President, Civilian Agency Program from 2010 to 2011. From 2002 to 2010, Ms. Townes-Whitley held various positions at Unisys Corporation, a global information technology company that provides a portfolio of IT services, software and technology, including Vice President, Global Public Sector, Vice President, North America Consulting & Systems Integration, and Lead Partner, Federal Civilian Business Unit.

Ms. Townes-Whitley is an active participant in industry client and partner organizations, and a presenter on IT innovation and societal impact. Ms. Townes-Whitley sits on the executive committee of the World Business Council for Sustainable Development, is a board member on the Northern VA Tech Council and Thurgood Marshall Foundation, and serves as an advisor to the Women’s Center of Northern Virginia.

Ms. Townes-Whitley received a BA in Economics from Princeton University’s Woodrow Wilson School.

The Board values Ms. Townes-Whitley’s significant experience and involvement in the information technology industry and the value she adds to the Board’s oversight of technological issues facing PNC.

PNC Board Committee Memberships

Technology Subcommittee

Public Company (until September 2013)Directorships

Nokia Corporation (May 2014 to May 2015)

Tellabs, Inc. (until December 2013)None

 

 

16    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


ELECTION OF DIRECTORS (ITEM 1)

LOGO

Michael J. Ward

 

LOGO  

Michael J. Ward

Age 65

Director Since 2016

Experience, Qualifications, Attributes, or Skills

Michael J. Ward is the Chairman and Chief Executive Officer of CSX Corporation, one of the world’s largest railroad companies.

Age 68

Director Since 2016

Experience, Qualifications, Attributes, or Skills

Michael J. Ward is the former Chairman and Chief Executive Officer of CSX Corporation, one of the world’s largest railroad companies. Mr. Ward received a bachelor’s degreeBS from the University of Maryland and aan MBA from the Harvard Business School.

Mr. Ward has extensive operations, sales, marketing and finance experience from his various management roles with CSX and its subsidiaries. As a public company CEO with years of corporate leadership experience in a regulated industry, he brings knowledge and insight to the Board in its oversight of complex issues. His management of an executive team and a large group of employees adds value to his oversight of compensation issues.

PNC Board Committee Memberships

Nominating and Governance Committee

Personnel and Compensation Committee

Public Company Directorships

CSX CorporationAshland Inc. (until September 2016)

Ashland Global Holdings, Inc.

CSX Corporation (until March 2017)

Contura Energy, Inc.

LOGO  

Gregory D. Wasson

Age 57

Director Since 2015

Experience, Qualifications, Attributes, or Skills

Gregory D. Wasson is the former President and Chief Executive Officer of Walgreens Boots Alliance, a global pharmacy-led health and wellbeing enterprise.

Mr. Wasson received a bachelor’s degree from Purdue University in Pharmaceutical Science.

Mr. Wasson has extensive operational and executive management experience at a complex organization with a large, diverse workforce. Mr. Wasson brings an in-depth knowledge of the retail industry and insight into the consumer experience. His background of leading a company with thousands of retail locations in an industry that, like banking, is undergoing rapid transformation provides insight that benefits PNC as we work on our strategic priorities. His service as a public company CEO and his designation as an “audit committee financial expert” assist the Board and Audit Committee with the oversight of financial and accounting issues.

PNC Board Committee Memberships

Audit Committee

Technology Subcommittee

Public Company Directorships

Verizon Communications Inc.

 

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    17


CORPORATE GOVERNANCE

 

OurThe Board is committed to maintaining strong corporate governance practices. Through the Nominating and Governance Committee, the Board evaluates its corporate governance policies and practices against evolving best practices. This section highlights some of our corporate governance policies and practices. Please seeSeewww.pnc.com/corporategovernance for additional information about corporate governance at PNC, including:

 

Corporate governance guidelines

 

By-laws

 

Code of ethics

Business Conduct and Ethics

 

Board committee charters

To receive free printed copies of any of these

documents, please send a request to:

Corporate Secretary

The PNC Financial Services Group, Inc.

300 Fifth Avenue

Pittsburgh, Pennsylvania 15222

or

corporate.secretary@pnc.com

This proxy statement is also available at

www.pnc.com/proxystatement

 

 

Recent corporate governance developments

 

Two of our current directors, Paul W. ChellgrenRichard B. Kelson and ThomasDonald J. Usher,Shepard, have reached the Board adopted mandatory retirement age of 72 in connection with the 2015 Annual meeting, butestablished by the Board, approved a limited waiver of this mandatory retirement untiland Gregory D. Wasson resigned from the period ending with the 2016 annual meeting. The Board also approved a waiver of the provision in our corporate governance guidelines that the Presiding Director is the Chair of the Nominating and Governance Committee. Mr. Usher remained our Presiding Director for his term beginning on his election at the 2015 annual meeting, but Mr. Shepard was appointed Chair of the Nominating and Governance Committee at the Board’s

organizational meeting on April 28, 2015. As these waivers end in connection with the 2016 annual meeting, Mr. Chellgren and Mr. Usher are not nominated for election as directors. Anthony A. Massaro reaches the mandatory retirement age in connection with the 2016 annual meeting and is not nominated for election as a director.October 1, 2018. As part of its continuing efforts to provide for director succession and strong Board composition in light of thesethe anticipated retirements and Mr. Wasson’s departure, on July 2, 2015 onJanuary 3, 2019, the adviceBoard appointed Joseph Alvarado, Richard J. Harshman and Toni Townes-Whitley to serve as directors upon the recommendation of the Nominating and Governance Committee,Committee. Each of Mr. Alvarado, Mr. Harshman and Ms. Townes-Whitley are included as nominees for election to the Board appointed Gregory D. Wassonat the annual meeting.

Additionally, in connection with director nominations made by the Nominating and

Governance Committee in February 2019, the committee recommended and the Board approved a limited waiver of the mandatory retirement age for Mr. Kelson, who serves as the current Chair of the Audit Committee. Mr. Kelson abstained from the vote on the waiver of the mandatory retirement age. Mr. Kelson is included as a directornominee for election to the Board at the annual meeting. It is anticipated that Mr. Kelson will continue to serve as Chair of the Audit Committee for an additional year and will assist with the transition to a new Chair of the Audit Committee in 2020.

The Board believes it is in the best interests of the company to waive the mandatory retirement age on January 7, 2016, appointed Daniel R. Hessea limited basis as described above, and Michael J. Ward as directors.does not intend to amend the mandatory retirement age policy on a permanent basis.

 

Corporate governance guidelines

 

OurThe Board has approved corporate governance guidelines. Our Board’s Nominating and Governance Committee reviews the corporate governance guidelines at least once a year. Any changes recommended by the Committee are approved by the Board. The guidelinesthat address important principles adopted by the Board, including:

 

The qualifications that we want to see in a director

should possess

 

The director nomination process

 

The dutiesBoard’s leadership structure

The responsibilities of our lead independent director (Presiding Director)

(the “Presiding Director”)

 

How the Board committees serve to support the Board’s duties

 

A description of ordinary course relationships that will not impair a director’s independence

The importance of the Board meeting in executive session without management

present

 

The importance of the Board having access to management

The majority voting requirement for director elections

 

The mandatory director retirement age (72)

 

How the Board evaluates our CEO’s performance

 

How the Board considers management succession planning

 

Our views on directors holding other board positions

at other public companies

 

How the Board continually evaluates its own performance

and composition

 

Our approach to director orientation and education

 

The Board’s role in strategic planning

The Board’s responsibility for oversight of significant corporate social responsibility issues
 

 

18    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


CORPORATE GOVERNANCE

 

Annual meeting format

 

Although our By-laws provideThe Nominating and Governance Committee reviews the ability to hold a virtual only annual meeting of shareholders, PNC currently has no intention to conduct its annual meeting of shareholders incorporate governance guidelines at least annually. Any changes recommended by the form of a virtual only annual meeting. Our By-laws preserve our option under Pennsylvania law to hold a virtual annual meeting should we ever decide to do so. While we

will continue to monitorCommittee are reviewed and approved by the development of corporate governance practices in regard to the conduct of annual meetings, we currently believe that we would move to a combined form of annual meeting, supplementing the in-person meeting with a virtual annual meeting before we would consider any further format changes to our annual meeting.Board.

 

 

Our Board leadership structure

 

Based on an assessment of its current needs and composition, as well as the composition, skills and qualifications of the directors, the Board believes that the appropriate Board leadership structure should include the following attributes:

 

A substantial majority (at least 2/3)two-thirds) of independent directors

A Presiding Director

Regular executive sessions of all independent directors without management present

The Board’s current leadership structure of the Board includes all three attributes. The Board has not adopted a policy with respect to separating the Chairman and CEO positions. The Board believes that the leadership structure should be flexible enough to accommodate different approaches based on an evaluation of relevant facts and circumstances. The Board considers its structure and leadership each year. Theyear, and the Personnel and Compensation Committee discusses whether to separate the positions of Chairman and CEO as part of its ongoing evaluation of management succession plans.

William S. Demchak, our current CEO, also serves as Chairman of the Board. ThomasDonald J. Usher,Shepard, the Board’s Presiding Director,Chair of the Nominating and Governance Committee, currently serves as our lead independent director.Presiding Director. We describe his dutiesthe responsibilities of the Presiding Director in more detail below. Mr. Shepard will not stand forre-election to the Board at the annual meeting and, following the annual meeting, will no longer be Presiding Director. The new Presiding Director will be selected when the Board meets on April 23, 2019.

Substantial majority of independent directors. We have long maintained a Board with a substantial majority of directors who are not PNC employees.employees and who otherwise qualify as independent under the rules of the New York Stock Exchange (the “NYSE”). The NYSE requires at least a majority of our directors to be independent from management.

Mr. Demchak is the only director who is not independent under the NYSE’s “bright-line” rulestests for independence because he is our CEO. The Board has affirmed the independence of each of ourthe other 12 nominees for director. Please seeSeeDirector and Executive Officer Relationships beginning on pages 30 topage 31 for a description of how we evaluate the independence of our directors, including information about the NYSE’s bright-line tests for independence.

Presiding Director duties.responsibilities. As theThe Presiding Director, Mr. Usher is the lead independent director for our Board. Thethe

Board, is selected by the Board’s independent andnon-management directors selected him for this role. directors. The Board approved the following dutiesresponsibilities for the Presiding Director, which are included in our corporate governance guidelines:

 

Preside at meetings of the Board of Directors in the event of the Chairman’s unavailability.

unavailability

 

Convene and presidePreside at regularly scheduled executive sessions of the Board’s independent directors whenever he or she deems

When the Presiding Director considers it appropriate, to do so.

Presideconvene and preside at meetings or executive sessions of the Board’s non-management and independent directors.

directors

 

If the Board includesnon-management directors who are not independent, when the Presiding Director considers it appropriate to do so, convene and preside at meetings or executive sessions including suchnon-management directors

Confer with the Chairman or CEO immediately following the meetings or executive sessions of the Board’s independent ornon-management or independent directors to convey the substance of the discussions held during those sessions, subject to any limitations specified by the independent directors.

directors

 

Act as the principal liaison between the Chairman and the CEO and the Board’s independent directors.

andnon-management directors

 

Be available for confidential discussions with any non-management or independent director who may have concerns whichthat he or she believes have not been properly considered by the Board as a whole.

whole

 

Following consultation with the Chairman, CEO and other directors as appropriate, approve the Board’s meeting schedule and agendas, and the information provided to the Board, in order to promote the effectiveness of the Board’s operation and decision making and help ensure that there is sufficient time for discussion of all agenda items.

items

 

Be available for consultation and direct communication with major shareholders as appropriate.

appropriate

 

Discharge such other responsibilities as the Board’s independent directors may assign from time to time.

time

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    19


CORPORATE GOVERNANCE

During the course of the year, the Presiding Director may suggest, revise or otherwise discuss agenda items for the Board meetings with the Chairman or CEO. In between meetings, each director is encouraged to raise any topics or issues with the Presiding Director that the director believes should be discussed amongin executive session.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    19


CORPORATE GOVERNANCE

As Chair of the non-management or independentNominating and Governance Committee, the Presiding Director leads the Board and committee annual self-evaluation process and the evaluation of the independence of directors.

The Nominating and Governance Committee also reviews, and the Presiding Director as Chair of the Committee reports to the Board on, significant developments in corporate governance.

Regular executive sessions of independent directors. Our independent directors have met and will continue to meet in regularly scheduled executive sessions without management present. The NYSE requires our independent directors to meet in executive session at least once a year. Under ourthe Board’s own policy, our independent directors meet by themselvesin executive session at least quarterly. OurThe Presiding Director leads these executive sessions.

 

 

Communicating with ourthe Board

 

Shareholders and other interested parties who wish to communicate with the Board, of Directors, any director (including the Presiding Director), thenon-management or independent directors as a group, or any Board committee may send either (1) an email to corporate.secretary@pnc.com or (2) a letter to the following address:

 

Presiding Director

The PNC Financial Services Group, Inc.

Board of Directors

P.O. Box 2705

Pittsburgh, Pennsylvania 15230-2705

The Corporate Secretary will forward the email communication to the appropriate director(s) named. The Corporate Secretary may elect not to forward communications that she believes are: (i) a commercial, charitable or other solicitation; (ii) a

complaint about PNC products or services that would be customarily handled in the ordinary course of business; (iii) abusive, improper or otherwise irrelevant to the Board’s duties and responsibilities; or (iv) subject to the policies or procedures that specify the proper handling of a communication that addresses such subject matter.

The Corporate Secretary will not open the written communication sent to the above P.O. Box if it is addressed to the Board, of Directors, any director (including the Presiding Director), or group of directors, thenon-management or independent directors as a group, or any Board committee. He or sheThe Corporate Secretary will forward the communication to the Presiding Director who will determine how to respond. Depending on the content, he or shethe Presiding Director may forward the communication to a PNC employee, a third party, another director, a Board committee or the full board.Board.

 

 

Our codeCode of ethicsBusiness Conduct and Ethics

 

PNC has adopted and the Audit Committee has approved a Code of Business Conduct and Ethics that applies generally to all employees and directors.

Our codeThe Code of ethicsBusiness Conduct and Ethics addresses these important topics, among others:

 

Our commitment to ethics and values

 

Fair dealing with customers, suppliers, competitors, and employees

 

Conflicts and potential conflicts of interest,

Self-dealing and outside employment

Insider including self-dealing, insider trading and other trading restrictions, including prohibitions onoutside employment and transactions in any derivative ofwith PNC securities, includingnon-compensatory options

 

Transactions with PNC

Gifts and entertainment

 

Gifts and entertainment

Creating business records, document retention and protecting confidential information

 

Protection and proper use of our assets, including intellectual property and electronic media

Communicating with the public

 

Political involvement, including campaigning and political contributions and fundraising

spending

 

Compliance with laws and regulations

Protection from retaliation

The codeCode of ethicsBusiness Conduct and Ethics is available on our website atwww.pnc.com/corporategovernance. Any shareholder may also request a free printed copy by writing to our Corporate Secretary at the address givenprovided on page 18.

We intend that this code satisfiesOur adoption of the SEC’sCode of Business Conduct and Ethics is intended to satisfy the Securities and Exchange Commission (the “SEC”) requirement to adopt a code that applies to a company’s CEO and senior financial officers. Our Board’sThe Audit Committee must approve any waivers of or exceptions to code provisions forgranted to our directors or executive officers. We will post on our website any future amendments to, or waivers from, a provision of the codeCode of ethicsBusiness Conduct and Ethics that applies to any of our directors or executive officers (including our Chairman and CEO, CFO, and Controller).

PNC has also adopted, and ourthe Audit Committee has approved, Ethics Guidelines for Directors to supplement the PNC codeCode of ethics.Business Conduct and Ethics.

 

 

20    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


CORPORATE GOVERNANCE

 

Orientation and education

 

All of our new directors undergo a director orientation and education program. In addition to written materials provided to new directors,in-person orientation sessions are held forwith each new director. In-person orientation

Thesein-person sessions generally include meetings with members of senior management to familiarize new directors with PNC’sour strategic plans, its significant financial, accounting and risk management issues, its capital markets activities, its compliance programs, itsthe Code of Business Conduct and Ethics and related policies, its principal officers, itsand internal and independent auditors, and specificas well as specified matters related to the Board committees or subcommittees to which athe new director has been appointed.

OurWe also provide a continuing education program for our directors that considers the directors’their knowledge and experience and PNC’sour risk profile, and includes training on complex products and services, PNC’sour lines of business, significant risks to PNC, appropriatethe company, applicable laws, regulations and supervisory requirements, and other relevant topics identified by the boardBoard and management. ItThe continuing education program is provided through a combination ofin-person sessions and coordination of attendance by directors at outside seminars, including those offered by regulators, relevant to the duties of a director. Thein-person sessions may be held in connection with, or as part of, a meeting of the Board or a Board committee.

 

 

Board committees

 

OurThe Board currently has five standing committees. Four of theseThe four primary standing committees—Audit, Nominating and Governance, Personnel and Compensation, and Risk—meet on a regular basis. The Executive Committee, meets as needed andwhich is composed of our Chairman and CEO and the chairs of our otherthe four primary standing committees.committees, meets as needed. The Executive Committee may act on behalf of the Board and reports regularly to the full Board. Our Presiding Director chairs the Executive Committee, which did not meet in 2015.2018.

OurBy-laws authorize the Board to create other committees. Unless provide that, unless otherwise stated in its charter, each committee may form and delegate its authority to subcommittees of one or more committee members. OurThe Risk Committee has formed a Technology Subcommittee to facilitate Board-level oversight responsibilities with respect toof technology risk, technology risk management, cybersecurity, information security, business continuity and significant technology initiatives and programs. Our BoardThe Risk Committee has also createdformed a Special Compliance CommitteeSubcommittee to assistfacilitate Board-level oversight of compliance risk, significant compliance-related initiatives and programs, and the maintenance of a

strong compliance risk management culture. OurBy-laws also authorize the Board in its oversight and reporting responsibilities under certain regulatory consent orders.to establish other committees.

Each committee operates under a written charter approved by the Board, or inand each subcommittee operates under a written charter approved by the case of a subcommittee the applicable standing committee. Each committee and subcommittee annually reviews and reassesses its charter. The Nominating and Governance Committee assesses the Executive Committee charter.

Each committee and subcommittee, other than the Executive Committee, performs an annual self-evaluation to determine whether the committee and any of its subcommitteesit is functioning effectively and fulfilling its charter duties.

We describe the main responsibilities of the Board’s four primary standing committees below. The descriptions of the committee functions in this proxy statement are qualified by reference to the chartersapplicable committee charter and our relevantBy-law provisions. The charters for the four Boardprimary standing committees discussed in this section are all available on our website atwww.pnc.com/corporategovernance.

 

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    21


CORPORATE GOVERNANCE

 

Audit Committee

 

LOGO  LOGO  Chair Other members:
  

 

Richard B. Kelson

 

 

Paul W. ChellgrenJoseph Alvarado

   Marjorie Rodgers CheshireDebra A. Cafaro
Richard J. Harshman
Martin Pfinsgraff
   Donald J. Shepard
Gregory D. Wasson
   

The Audit Committee consists entirely of directors who are independent as defined in the NYSE’s corporate governance rules and in theSEC regulations of the Securities and Exchange Commission related to audit committee members. When ourthe Board meets on April 26, 201623, 2019 to organize its committees, only independent directors will be appointed to the Committee.

As Mr. ChellgrenShepard has reached the mandatory retirement age established by the Board, he will not stand forre-election to the Board at the annual meeting, and following the annual meeting he will no longer be a member of the Audit Committee.

The Board has determined that each Audit Committee member is financially literate and that at least two members possesspossesses accounting or related financial management expertise. The Board made these determinations in its business judgment, based on its interpretation of the NYSE’s requirements for audit committee members. Acting on the recommendation of the Nominating and Governance Committee, the Board of Directors determined that Mr. Chellgren, Mr. Kelson and Mr. Wasson are eachis an “audit committee financial expert,” as that term is defined by the SEC.

Our Board most recently approved the charter of the Audit Committee on November 19, 2015, and it is available on our website.

The Audit Committee satisfies the requirements of SEC Rule10A-3, which includesaddresses the following topics:

 

  

The independence of committee members

 

 

  

The responsibility for selecting and overseeing our independent auditors

 

 

  

The establishment of procedures for handling complaints regarding our accounting practices

 

 

  

The authority of the committee to engage advisors

 

 

  

The determination of appropriate funding for payment of the independent auditors and any outside advisors engaged by the committee and for the payment of the committee’s ordinary administrative expenses

 

The Board most recently approved the charter of the Audit Committee on November 15, 2018, and it is available on our website atwww.pnc.com/corporategovernance.

The Audit Committee’s primary purposes are to assist the Board by:

 

  

Monitoring the integrity of our consolidated financial statements

 

 

  

Monitoring the effectiveness of our internal control over financial reporting

 

 

  

Monitoring compliance with our codeCode of ethicsBusiness Conduct and Ethics

 

 

 

Monitoring compliance with certain legal and regulatory requirements

 

Evaluating and monitoring the qualifications and independence of our independent auditors

 

 

  

Evaluating and monitoring the performance of our internal audit function and our independent auditors

 

At eachin-person meeting of ourthe full Board, the chairChair of the Audit Committee presents a report of the items discussed and the actions approved at previous meetings.meetings of the Committee.

The Audit Committee’s responsibility is one of oversight. Our managementManagement is responsible for preparing our consolidated financial statements, for maintaining internal controls, and for our compliance with laws and regulations, and the independent auditors are responsible for auditing our consolidated financial statements.

The Audit Committee typically reviews and approves the internal and external audit plans.plans, and reviews and discusses audit reports and results with representatives of our internal audit function and our independent auditors.

The Audit Committee has the authority to retain independent legal, accounting, economic or other advisors. The Committee is directly responsible for the selection, appointment, compensation and oversight of our independent auditors (including the resolution of any disagreements that may arise between management and the auditors regarding financial reporting if disagreements occur)reporting) for the purpose of preparing or issuing an audit report or related work. The independent auditors report directly to the Committee. We describe the role of the Committee in regardas it relates to the independent auditors, including consideration of the rotation of the independent audit firm, in more detail on page 81. For work performed by the independent auditors, the Committee must pre-approve all audit engagement fees and terms, as well as all permitted non-audit engagements. The Committee (or delegate) pre-approves all audit services, audit-related services, and permitted non-audit services. The Committee considers whether providing audit services, audit-related services, and permitted non-audit services will impair the auditors’ independence.84.

 

22    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


CORPORATE GOVERNANCE

 

With respect to work performed by the independent auditors, the Audit Committee must approve all audit engagement fees and terms, as well as all permittednon-audit engagements. The Committee (or its delegate)pre-approves all audit services, audit-related services and permittednon-audit services to be performed by the independent auditors. The Committee also considers whether the provision of any audit services, audit-related services or permittednon-audit services will impair the auditors’ independence. We describe the Committee’s procedures for thepre-approval of audit services, audit-related services and permittednon-audit services on page 82. 85.

The Audit Committee receives routineperiodic reports on finance, reserve adequacy, ethics, and internal and external audit.

The Audit Committee hasalso appoints our General Auditor, who leads our internal audit function and reports directly to the authority to retain independent legal, accounting, economic, or other advisors.Committee. The Committee holds regular executive sessions with our management, the General Auditor, the Chief Ethics Officer and the independent auditors. The independent auditors report directly to the Committee. The Committee appoints our General Auditor, who leads PNC’s internal audit function and reports directly to the Committee. The Committee reviews the performance and approves the compensation of ourthe General Auditor.Auditor, and annually reviews the General Auditor succession plan with the CEO and the Board.

Under our corporate governance guidelines, Audit Committee members may serve on the audit committeecommittees of no more than three public companies at the same time, including PNC.

The Audit Committee has approved the report on page 8386 as required under its charter and in accordance with SEC regulations.

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    23


CORPORATE GOVERNANCE

 

Nominating and Governance Committee

 

LOGO  LOGO  

Chair

Other members:

 

Donald J. Shepard

  

Other members:

 

Charles E. Bunch

Kay Coles James
Anthony A. Massaro
Dennis F. Strigl
Thomas J. Usher

Marjorie Rodgers Cheshire

Andrew T. Feldstein

Michael J. Ward

The Nominating and Governance Committee consists entirely of independent directors. When ourthe Board meets on April 26, 2016,23, 2019 to organize its committees, only independent directors will be appointed to the Nominating and Governance Committee.

NeitherAs Mr. Massaro nor Mr. UsherShepard has reached the mandatory retirement age established by the Board, he will not stand forre-election to the Board at the annual meeting, and following the annual meeting neither will no longer be a member of the Nominating and Governance Committee. The new Chair of the Committee will be selected when the Board meets on April 23, 2019 to organize its committees.

OurThe Board most recently approved the charter of the Nominating and Governance Committee on November 19, 2015,15, 2018, and it is available on our website.website atwww.pnc.com/corporategovernance.

At eachin-person meeting of ourthe full Board, the chairChair of the Nominating and Governance Committee presents a report of the items discussed and the actions approved at previous meetings.meetings of the Committee. The primary purpose of ourthe Nominating and Governance Committee is to assist ourthe Board in promoting the best interests of PNC and its shareholders through the implementation of sound corporate governance principles and practices. The Committee also assists the Board by identifying individuals qualified to become Board members. The Committee recommends to the Board the director nominees for each annual meeting of shareholders, and may also recommend the appointment of qualified individuals as directors between annual meetings.

In addition to conducting its annual committee self-evaluation, the Nominating and Governance Committee oversees the annual evaluation of the performance of the Board and other Board committees and reports to the Board on the evaluation results as necessary or appropriate. The Committee also annually reviews and recommends any changes to the Executive Committee charter.

How we evaluate directors and director candidates. At least annually, the Nominating and Governance Committee assesses the skills, qualifications and experience of our directors and recommends a slate of director nominees to the Board. From time to time, the Committee also considers whether to change the composition of our Board. In evaluating existing directors orand new director candidates, the Committee assesses the needs of the Board and the qualifications of the individual. Please seeFrom time to time, the Committee also considers whether to change the composition of the Board. See the discussion on pages 1312 to 17 for moreadditional information onregarding each of our current director nominees.

OurThe Board and its committees must satisfy SEC, NYSE and other banking regulatory standards. At least a majority of our directors must be independent under the NYSE standards, however, ourstandards. Our corporate governance guidelines impose a more rigorous standard and require that a substantial majority (at least 2/3)two-thirds) of our directors be independent. We require a sufficient number of independent directors to satisfy the membership needs of Board committees that also require independence.

Beyond that, theThe Nominating and Governance Committee expects directors to gain a sound understanding of our strategic vision, our mix of businesses and our approach to regulatory relations and risk management. The Board must possess a mix of qualities and skills adequate to address the various risks facing PNC. For a discussion of ourthe Board’s oversight of risk, please see the section entitledCorporate Governance—Board committees—Risk Committee on pages 28 andpage 29.

The Committee has not adopted any specific, minimum qualifications for director candidates. When evaluating each director, as well as new director candidates for nomination, the Committee considers the following Board-approved criteria:criteria set forth in our Corporate Governance Guidelines:

 

  

A sustained record of high achievement in financial services, business, industry, government, academia, the professions, or civic, charitable ornon-profit organizations

 

 

  

Manifest competence and integrity

 

 

  

A strong commitment to the ethical and diligent pursuit of shareholders’ best interestinterests

 

 

  

The strength of character necessary to challenge management’s recommendations and actions when appropriate and to confirm the adequacy and completeness of management’s responses to such challenges to his or her satisfaction

 

 

24    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


CORPORATE GOVERNANCE

  

OurThe Board’s strong desire to maintain its diversity in terms of race and gender

 

 

  

Personal qualities that will help to sustain an atmosphere of mutual respect and collegiality among the members of ourthe Board

 

24    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


CORPORATE GOVERNANCE

The Nominating and Governance Committee also considers the diversity of perspective, experience, knowledge, education, age and skills experience in the context of each director, as well as the current needs of the Board and its committees, meeting attendance and participation, and the value of a director’s contributionscontribution to the effectiveness of ourthe Board and its committees.

Although the Board has not adopted a formal policy on diversity, the Board recognizes the value of a diverse Board. Therefore, the Nominating and Governance Committee considers the diversity of directors in the context of the Board’s overall needs. The Committee evaluates diversity in a broad sense, recognizing the benefits of demographic and cognitive diversity, but also consideringand the breadth of diverse backgrounds, skills and experiences thatthe directors may bring to ourthe Board.

How we identify new directors. The Nominating and Governance Committee may identifyutilizes as a discussion tool a matrix of certain skills and experiences the Committee believes would be beneficial to have represented on the Board and its committees. The Committee considers PNC’s strategy and industry trends in developing a view of those skills and characteristics that would benefit the Board. The Committee is also focused on what skills are required or beneficial for those serving in key Board positions such as committee chairs, and considers succession planning for those positions. The Committee leverages the matrix, and considers the Board-approved evaluation criteria and various regulatory requirements described above, when identifying potential directorsdirector candidates, which it does in a number of ways. The Committee may consider recommendations made by our current or former directors or members of executive management. The Committee may also identify potential directors through contacts in the business, civic, academic, legal andnon-profit communities. When appropriate, the Committee may retain a search firm to identify candidates. In 2018, the Committee retained a third party search firm to further develop the pool of director candidates, and emphasized to the search firm the importance of diversity in its consideration of director candidates.

In addition, the Nominating and Governance Committee will consider director candidates recommended by our shareholders for nomination at the next year’s annual meeting.meeting of shareholders. For the Committee to consider a director candidate for nomination,recommended by a shareholder, the shareholder must submit the recommendation in writing to the Corporate Secretary at our principal executive office. Eachoffices. The submission must include the information requireddescribed under “Director nomination process”Nomination Process” in Section 3 of our corporate governance guidelines, which can be found atwww.pnc.com/corporategovernance and. To be considered for the 2020 annual meeting of shareholders, the submission must be received by November 15, 2016.13, 2019.

The Nominating and Governance Committee will evaluate director candidates recommended by a shareholder in the same manner as candidates identified by the Committee or recommended by others. The Committee will not consider any candidate with an obvious impediment to serving as one of our directors.

The Nominating and Governance Committee will meet to considerreview and discuss relevant available information regarding a director candidate, in lightconsidering the Board-approved evaluation criteria, the candidate’s contribution to the diversity of the Board approved evaluation criteria and needs of our Board.PNC’s evolving strategic needs. If the Committee doesdecides not to recommend a candidate for nomination or appointment, or for moreadditional evaluation, no further action is taken. The chairChair of the Committee will later report thisthat decision to the full Board. ForBoard, and in the case of a shareholder-recommended candidates,candidate, the Corporate Secretary will communicate the decision to the shareholder.

If the Nominating and Governance Committee decides to recommend a director candidate to ourthe Board as a nominee for election at an annual meeting of shareholders or for appointment by ourthe Board, the chairChair of the Committee will report that decision to the full Board. After allowing forFollowing a discussion regarding the recommendation, the full Board will vote on whether to nominate the candidate for election or appoint the candidate to the Board.

As our corporate governance guidelines describe, invitationsBoard, as applicable. Invitations to join the Board should come fromare extended by the Chairman of the Board and the Presiding Director, and the Chairman, jointly acting on behalf of ourthe Board.

Shareholders who wish to directly nominate a director candidate directly at an annual meeting of shareholders or nominate and include a director candidate in our annual meeting proxy materials must do so in accordance with the procedures contained in ourBy-laws, and should follow as described inShareholder Proposals for the instructions in2020 Annual Meeting on page 94 under the section entitledheadingsShareholder proposals for 2017 annual meeting—Advance notice procedures on page 102.andProxy access procedures, respectively.

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    25


CORPORATE GOVERNANCE

 

Personnel and Compensation Committee

 

LOGO  LOGO  

Chair

Other members:

 

Dennis F. Strigl

 

Charles E. Bunch

  Paul W. Chellgren

Other members:

Debra A. Cafaro

Andrew T. Feldstein

Richard J. Harshman

Richard B. Kelson

Thomas J. Usher

Michael J. Ward

The Personnel and Compensation Committee consists entirely of independent directors. The Committee membership is intended to satisfy the independence standards established by applicable federal income tax and securities laws, as well as NYSE standards. When ourthe Board meets on April 26, 2016,23, 2019 to organize its committees, only independent directors will be appointed to the Committee.

Neither Mr. Chellgren nor Mr. Usher will stand for re-election to the Board at the annual meeting and, following the annual meeting, neither will be a member of the Committee.

OurThe Board most recently approved the charter of the Personnel and Compensation Committee on November 19, 2015,15, 2018, and it is available on our website.website atwww.pnc.com/corporategovernance.

The Personnel and Compensation Committee’s principal purpose is to discharge ourthe Board’s oversight responsibilities relating to the compensation of our executive officers and other specified responsibilities related to personnel and compensation matters affecting PNC. The Committee may also evaluate and approve, or recommend for approval, benefit, incentive compensation, severance, equity-based or other compensation plans, policies and programs. The Committee charter provides that approval of the compensation of the General Auditor and the Chief Risk Officer is made by the Audit Committee and the Risk Committee, respectively.

The Personnel and Compensation Committee has the authority to retain independent legal, compensation, accounting or other advisors. The charter provides the Committee with the sole authority to retain and terminate aan independent compensation consultant acting on the Committee’s behalf, and to approve the consultant’s fees and other retention terms. The Committee retained an independent compensation consultant in 20152018 and prior years. SeeRole of compensation consultants below.

The Personnel and Compensation Committee also reviews with management theCompensation Discussion and Analysis (CD&A) section of the proxy statement, with management. See the Compensation Committee Report on page 55. The CD&Awhich begins on page 39.40. TheCompensation Committee Report is included on page 57. The Committee also evaluates the relationship between risk management and our incentive compensation programs and plans. SeeCompensation and Risk beginning on pages 56 and 57.page 58.

The Personnel and Compensation Committee has responsibility for periodically reviewing our workforce diversity initiatives and for reviewing and evaluating the development of anour executive management succession plan (except for the review and evaluation of the General Auditor and Chief Risk Officer succession plans, which is performed by the Audit Committee and the Risk Committee, respectively). The executive management succession plan, including for reviewing our workforce diversity objectives.the CEO, is reviewed with the full Board from time to time. The Committee reviews a detailed succession planning report at least annually. The materials in the report typically include a discussion of the individual performance of each executive officersofficer, as well as succession plans and development initiatives for other high potential employees.emerging talent. These materials provide necessary background and context to the Committee, and give each Committee member a familiarity with the employee’s position, duties, responsibilities and performance.

How the committee makeswe make decisions. The Personnel and Compensation Committee meets at least sixfour times a year. Before each meeting, the chairChair of the Committee reviews the agenda, materials and issues with members of our management and the Committee’s independent executive compensation consultant, as appropriate. The Committee may invite legal counsel or other external consultants to advise the Committee during meetings and preparatory sessions.

The Personnel and Compensation Committee regularly meets in executive sessions without management present. At eachin-person meeting of ourthe full Board, during an executive session of the chairBoard, the Chair of the Committee presents a report of the items discussed and the actions approved at previous meetings. The chair provides these reports during an executive sessionmeetings of the Board.Committee. The Committee consults with independent directors before approving the CEO’s compensation.

The Personnel and Compensation Committee has adopted guidelines for information that will be presented to the Committee. The guidelines contemplate, among other things, that any major changes in policiesmaterial change to a compensation program, plan or programsarrangement will be considered over the course of at least two separate meetings of the Committee, meetings, with any vote occurring atno earlier than the latersecond meeting.

The Personnel and Compensation Committee reviews all of the elements of theour compensation programs periodically and adjusts those programs as appropriate. Each year, the Committee makes decisions regarding the amount of annual compensation and equity-based or other longer-term compensation for our executive officers and other designated senior employees. For the most part, these decisions are made in the first quarter of each year, following thean evaluation of the prior year’s performance.

 

 

26    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


CORPORATE GOVERNANCE

 

Delegations of authority. The Personnel and Compensation Committee has delegated authority to management to make certain decisions or to take certain actions with respect to compensation or benefit plans or arrangements, (otherother than those that are solely or predominantly for the benefit of executive officers).

officers. For employee benefit, bonus, incentive compensation, severance, equity-based and other compensation or incentive plans and arrangements, the Committee has delegated to our Chief Human Resources Officer (or her designee) the ability to adopt a new plan or arrangement or amend an existing one if:

 

  

the decisionadoption or amendment is not expected to result in a materialsignificant increase in incremental expense to PNC defined(defined as an incremental annual expense that exceeds 5% of the relevant expense$50 million for that plan category,category), the plan is broadly available to employees and the new plan or amendment would not confer a disproportionate benefit upon executives; or

 

 

  

the changenew plan or amendment is of a technical or administrative nature, is required by a change in applicable law, is not otherwise material or, is otherwisewith respect to employee benefit plans, will not material.result in a significant impact on PNC’s overall employee benefits program.

 

This delegation also includes the authority to take certain actions to implement, administer, interpret or construe, or make eligibility determinations under the plans and arrangements.arrangements, including the ability to appoint a plan manager, administrator or committee and to adopt policies and procedures with respect to the plan, except with respect to plans that are overseen by the PNC administrative committee under its charter.

For grants of equity or equity-based awards, the Personnel and Compensation Committee has delegated to our Chief Executive Officerthe CEO and ourthe Chief Human Resources Officer (or the designee of either) the responsibility to make decisions with respect to equity grants for individuals who are not designated by the Committee as executives, including the determination of participants and grant sizes, allocation of the pool from which grants will be made, establishment and documentation of the terms and conditions of such grants, approval of amendments to outstanding grants (subject to any limitations set forth in the applicable plan or the Committee’s delegation of authority) and exercise of any discretionary authority provided to PNC or the Committee pursuant to the terms of the grants.grants and the applicable plan.

The Committee has also delegated to the Audit Committee and the Risk Committee (or, a qualified subcommittee) and toin the case of equity-based grants, a qualified subcommittee of the Risk CommitteeCommittee) have the authority to make equity-based grants and otheraward compensation under applicable plans to theour General Auditor and our Chief Risk Officer, respectively.

Management’s role in compensation decisions. Our executive officers, including ourthe CEO and ourthe Chief Human Resources Officer, often review compensation information with the Personnel and Compensation Committee during Committee meetings and may present management’s views or recommendations. The Committee evaluates these recommendations, generally in consultation with an independent compensation consultant retained by the Committee who attends each meeting.

The chairChair of the Personnel and Compensation Committee typically meets with management and an independent compensation consultant before each meeting of the Committee meeting to discuss agenda topics, areas of focus or outstanding issues. The chairChair of the Committee schedules other meetings with the Committee’s independent compensation consultant without management present as needed. Occasionally, management will schedule meetings with eachthe Chair of the Committee memberor other Committee members to discuss substantive issues. For more complicated issues, theseone-on-one meetings provide a dedicated forum for Committee members to ask questions outside of the meeting environment.

During Personnel and Compensation Committee meetings, the CEO often reviews corporate and individual performance as part of the compensation discussions, and other members of executive management may be invited to speak to the Committee about specific elements of performance or risk management. Our Chief Risk Officer regularly presents to the Committee regarding risk management, including its impact on the Committee’s discussions and decisions regarding executive compensation. The Committee reviews any compensation decisions for the Chief Human Resources Officer and the CEO in executive session, without either officer present for the discussion of their compensation. Any recommendations for CEO compensation are also discussed with the full Board, with no members of management present for the discussion.

Role of compensation consultants. The Personnel and Compensation Committee has the sole authority to retain and terminate any compensation consultant directly assisting it. The Committee also has the sole authority to approve fees and other engagement terms. The Committee receives comparative compensation data from our management, from proxy statements and other public disclosures, and through surveys and reports prepared by compensation consultants.

The Personnel and Compensation Committee retained Meridian Compensation Partners, LLC (“Meridian”) as its independent compensation consultant for 2015.2018. In this capacity, Meridian reportsreported directly to the Committee. In 2015,2018, one or more representatives of Meridian attended all of thein-person and telephonic meetings of the Committee, and met regularly with the Committee without members of management present. Meridian also reviewed meeting agendas and materials prepared by management.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    27


CORPORATE GOVERNANCE

Meridian and members of management assisted the Personnel and Compensation Committee in its review of proposed compensation packages for our executive officers. For the 20152018 performance year, Meridian prepared discussion materials for the compensation of the CEO, which were reviewed in executive session without any members of management present.session. Meridian also prepared other benchmarking reviews and pay for performance analyses for the Committee. PNC did not pay anypaid no fees to Meridian in 20152018 other than fees paid in connection with work performed by Meridian for the Committee.

The Personnel and Compensation Committee evaluated whether the work of Meridian raised any conflictconflicts of interest. The Committee considered various factors, including the six factors mandated by the SEC rules, and determined that no conflict of interest was raised by the work ofperformed by Meridian described in this proxy statement.

for the Committee.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    27


CORPORATE GOVERNANCE

Our managementManagement retains other compensation consultants for its own use. In 2015, our2018, management retained McLagan to provide certain market data in the financial services industry. ItManagement also usesengages Willis Towers Watson, a global professional services firm, to provide from time to time, various actuarial and management consulting services from time to us,time, including:

 

  

Preparing specific actuarial calculations on values under our retirement plans

 

 

  

Preparing surveys of competitive pay practices

 

 

  

Analyzing our director compensation packages and providing related reports to our management and the Board’s Nominating and Governance Committee

 

 

 

Providing insurance brokerage and consulting services to mitigate certain property and casualty risks

 

Providing guidance on certain aspects of total rewards, talent management and other human resources initiatives

 

Reports prepared by Willis Towers Watson and McLagan that relate to executive compensation may also be shared with the Personnel and Compensation Committee.

Compensation committee interlocks and insider participation. None ofDuring 2018, the current members of the Personnel and Compensation Committee areincluded Charles E. Bunch, Debra A. Cafaro, Andrew T. Feldstein, Richard B. Kelson, Dennis F. Strigl and Michael J. Ward. None of these directors were officers or employees orof PNC during 2018, nor are they former officers of PNC or any of our subsidiaries. No PNCDuring 2018, no executive officer of PNC served on the board of directors or compensation committee (or other board committee performing equivalent functions) of anotheran entity that employedhad an executive officer who also served on our Board. No PNC executive officer served as a director of an entity that employed an executive officer who also served on ourthe Board or the Personnel and Compensation Committee.

Certain members of the Personnel and Compensation Committee, their immediate family members andor entities with which they are affiliated were our customers or had transactions with us (or our subsidiaries) during 2015.2018. Transactions that involved loans or commitments by subsidiary banks were made in the ordinary course of business and on substantially the same terms, including interest rates and collateral, as those prevailing at the time for comparable transactions with other persons and did not involve more than the normal risk of collectability or present other unfavorable features, and otherwise complied with regulatory restrictions onapplicable to such transactions.

PleaseFor additional information, seeDirector and Executive Officer Relationships—Regulation O policies and procedureswhich begins beginning on page 33, for more information.34.

 

28    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


CORPORATE GOVERNANCE

Risk Committee

 

LOGO  LOGO  Chair  Other members:  
  Andrew T. Feldstein  Marjorie Rodgers Cheshire  Jane G. Pepper
    William S. Demchak  Donald J. Shepard
    Daniel R. Hesse  Lorene K. Steffes
    Kay Coles JamesLinda R. Medler  
    Anthony A. MassaroMartin Pfinsgraff  
    Donald J. Shepard  

The Board performs its risk oversight function primarily through the Risk Committee, which includes both independent and management directors.

As Mr. MassaroShepard has reached the mandatory retirement age established by the Board, he will not stand forre-election to the Board at the annual meeting, as he has reached the mandatory retirement age set in PNC’s corporate governance guidelines and following the annual meeting he will no longer be a member of the Risk Committee.

OurThe Board most recently approved the charter of the Risk Committee on November 19, 2015,15, 2018, and it is available on our website.website atwww.pnc.com/corporategovernance.

At each in-person meeting of our full Board, the chair of the Committee presents a report of the items discussed and the actions approved at previous meetings. The Risk Committee’s purpose is to require and oversee the establishment and implementation of our enterprise-wide risk governance framework, including related policies, procedures, activities and the processes to identify, measure, monitor and manage direct and indirectmaterial risks of PNC. Direct risks consistat PNC, consisting primarily of credit, risk, market, risk (includes interest rateliquidity, compliance, operational, business, strategic, model, conduct and price risk), liquidity risk, compliance risk (includes fiduciary risk)reputational risks. Accounting and operational risk (includes legal, operating, insurance, and technology risk). Indirect risks include business risk, strategic risk, model risk, and reputation risk. PNC’s major financial reporting risk exposures and related reputational risks are the responsibility of the Audit Committee. The Risk Committee serves as the primary point of contact between our Board and the management-level committees dealing with risk management. The Committee’s responsibility is one of oversight, and the Committee has no duty to assure compliance with laws and regulations.

28    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


CORPORATE GOVERNANCE

The Risk Committee serves as the primary point of contact between the Board and the management-level committees dealing with risk management. The Committee receives regular reports on enterprise-wide risk management credit risk, marketand capital and liquidity risk, operating risk,management, as well as credit, operational, line of business, model and capital management.reputational risks. At eachin-person meeting of the full Board, the Chair of the Risk Committee presents a report of the items discussed and actions approved at previous meetings of the Committee.

The Risk Committee may also form subcommitteesappoints our Chief Risk Officer, who leads our risk management function. The Committee reviews the performance and approves the compensation of the Chief Risk Officer, except with respect to his equity-based grants, which are approved by a qualified subcommittee of the Risk Committee. The Committee reviews the Chief Risk Officer succession plan with the CEO annually and with the Board from time to time.

The Risk Committee, along with the Personnel and Compensation Committee, reviews the risk components of our incentive compensation plans. For a discussion of the relationship between compensation and risk, seeCompensation and Risk beginning on page 58.

Subcommittees. The Risk Committee may form subcommittees as appropriate from time to time.

The Risk Committee has formed a subcommitteeTechnology Subcommittee to assist in fulfilling the Committee’s oversight responsibilities with respect to technology risk, technology risk management, cybersecurity, information security, business continuity and significant technology initiatives and programs. The members of the Technology Subcommittee are:

The Committee appoints our Chief Risk Officer, who leads PNC’s risk management function. The Committee reviews the performance and approves the compensation of our Chief Risk Officer.

Chair

Other members:

Daniel R. HesseLinda R. Medler
Martin Pfinsgraff
Toni Townes-Whitley

The Risk Committee alonghas also formed a Compliance Subcommittee to assist in fulfilling the Committee’s oversight responsibilities with respect to compliance risk, significant compliance-related initiatives and programs, and the Personnel and Compensation Committee, each reviews themaintenance of a strong compliance risk components of our incentive compensation plans. For a discussionmanagement culture. The members of the relationship between compensation and risk, please seeCompliance Subcommittee are:

Chair

Other members:

Marjorie Rodgers CheshireJoseph Alvarado
Richard B. Kelson
Martin Pfinsgraff

THE PNC FINANCIAL SERVICES GROUP, INC. - Compensation and Risk,2019 Proxy Statement    beginning on page 56.29


CORPORATE GOVERNANCE

Board meetings in 20152018

 

The table below showssets forth the namesmembership of our directorseach Board committee as of December 31, 2015.2018 and indicates the number of meetings held by each committee during 2018. The table also showsidentifies the number of Board committee meetings held in 2015, and the members and chairsChair of each committee. We also identifycommittee, the Presiding Director, any management directors and each director who has been designated by ourthe Board as an “audit committee financial expert,”expert” as defined under SEC regulations.

OurThe Board held 10ten meetings in 2015.2018. Each director attended at least 75% of the combined total number

of meetings of the Board and all Board committees on which the director served. OurThe average attendance of all directors at Board and applicable committee meetings was over 98%. The Board has adopted a policy that strongly encourages each director to attend the annual meeting of shareholders in person. We remind each director of this policy beforeprior to the date of the annual meeting. All of our directors then serving attended PNC’s 2015our 2018 annual meeting of shareholders.

 

 

  LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   LOGO   

 

 
 

 

Meetings
Held

 

  
  

    (1)   (2)     (1)           (3) (1)   

 Audit

   l l       LOGO       l       l  12  

 Nominating and Governance

 l         l   l   LOGO     l l    5  

 Personnel and Compensation

 l l     l   l         LOGO   l    6  

 Risk

     l l LOGO   l   l l l l        8  

  LOGO

 

 LOGO

 

 LOGO

 

 LOGO

 

 LOGO

 

 LOGO

 

 LOGO

 

 LOGO

 

 LOGO

 

 LOGO

 

 LOGO

 

 

 

 

 

Meetings
Held

 

 
 

        (2)     (1)     (3)     

Audit

   l         LOGO

 

 

   l l    12 

Nominating and Governance

 l   l   l         LOGO l  7 

Personnel and Compensation

 LOGO l     l   l       l  6 

Risk

     l l LOGO

 

 

 l   l l l    9 

 

LOGO

Chair

(1)

Designated as an “audit committee financial expert” under SEC regulations

(2)

Management director

(3)

Presiding directorDirector (lead independent director)

 

30    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    29


DIRECTOR AND EXECUTIVE OFFICER RELATIONSHIPS

 

This section discusses relationships between PNC and(including its subsidiariessubsidiaries) and our directors, executive officers, their immediate family members, orand certain of their affiliated entities. These relationships include transactions that we analyzed to determine

considered in determining the independence of our directors.

In this section, we describe the NYSE independence standards for directors and our Board-adopted independence guidelines.

 

 

Director independence

 

To be independent under NYSE rules, ourThe Board must affirmatively determine that a director does not have ahas no “material relationship” with PNC.PNC for the director to qualify as independent under NYSE rules. A material relationship between a director and PNC could also includecan exist as a result of a relationship between PNC and an organization affiliated with athe director.

NYSE rules describe specific relationships that will always impair independence. The absence of one of these “bright-line” relationships does not mean that a director is automatically independent. The Board must consider all relevant facts and circumstances in determining whether a material relationship exists.

Material relationships that we may consider include commercial, industrial, banking, consulting, legal, accounting, charitable, and family relationships. The ownership of a significant amount of PNC stock, by itself, will not prevent a finding of independence under NYSE rules.

NYSE rules describe specific relationships that will always impair independence. The absence of one of the enumerated relationships under this “bright-line” test does not mean that a director is deemed independent. The Board must consider all relevant facts and circumstances in determining whether a material relationship exists.

The NYSE bright-line independence tests. Each of the following relationships will automatically impair a director’s independence under the NYSE’s “bright-line”bright-line tests:

 

A director was employed by PNC

within the last three years

 

A director whosedirector’s immediate family member is awas an executive officer of PNC executive officer

within the last three years

 

The director’s receipt ofA director or immediate family member received more than $120,000 a year in direct compensation from PNC, except for certain permitted payments (such as director fees)

, during any12-month period within the last three years

 

Certain employment relationships withbetween a director or an immediate family member and PNC’s internal or external or internal auditors

 

A director (oror immediate family member) whomember has within the last three years been an executive officer of a company whereduring the same time that a PNC executive officer serves or served on that company’s compensation committee

 

Business relationships involving certain companies affiliated with aA director is an employee or an immediate family member is an executive officer of a directorcompany that makehas made payments to, or receivereceived payments from, PNC in excess of certain amounts

in any of the last three fiscal years

An employee-directorFor purposes of PNC (or a director with an immediate family member who is a PNC executive officer) will not be independent until three years after the employment relationship ends. The otherthese bright-line tests, will impair independence if they existed at any time within the past three years.references to PNC include certain of PNC’s subsidiaries.

For moreAdditional information about the NYSE’s bright-line director independence tests, including the commentary explainingregarding the application of the tests, please go tocan be found on the NYSE’s website atwww.nyse.com.

Our Board guidanceguidelines on independence. To help assess whether a material relationship exists, ourdirector independence, the Board adopted guidelines that describe four categories of relationships that will not be considereddeemed to be material. If a relationship involving a director meets the criteria outlined in this guidance, it will not be deemed to be a material relationship. This guidance can be found in our corporate governancethe guidelines, on our website atwww.pnc.com/corporategovernance. Thethe Board may then affirm athe director’s independence without further analysis of thisthat relationship, provided that the director otherwise meets the other relevant independence tests. These guidelines are included in our corporate governance guidelines, which can be found on our website atwww.pnc.com/corporategovernance.

The four categories of relationships described in this guidancethe director independence guidelines include:

 

Ordinary course business relationships, such as lending, deposit, banking or other financial service relationships or other relationships involving the provision of products or services betweenby or to PNC or its subsidiaries and involving a director, his or heran immediate family members,member, or an affiliated entity of a director or immediate family member, which meetwhere such relationships satisfy the criteria defineddescribed in the guidelines

 

Contributions made by PNC, its subsidiaries or a PNC sponsoredPNC-sponsored foundation to a charitable organization inof which a director or an immediate family member is an executive officer, director or trustee,

subject to the conditions described in the guidelines

 

Relationships involving a director’s relative who is not an immediate family member

30    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


DIRECTOR AND EXECUTIVE OFFICER RELATIONSHIPS

 

Relationships or transactions between PNC or its subsidiaries and a company or charitable organization where a director or an immediate family member serves solely as anon-management board member or trustee or where an immediate family member is employed in anon-officer position

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    31

These


DIRECTOR AND EXECUTIVE OFFICER RELATIONSHIPS

The director independence guidelines also allow investors to assessunderstand the quality of aconsiderations underlying the Board’s independence determinations.

In applying this guidance,these guidelines, an “immediate family member” includes a person’s spouse, parents, children, siblings, mothersmothers- andfathers-in-law, sons sons- anddaughters-in-law, brothers brothers- andsisters-in-law, and anyone (other than domestic employees) who shares such person’s home.

If a director has a relationship that would be not be considered material under our guidelines for independence but crossesis one of the relationships described in the NYSE’s bright-line tests, the NYSE test governsrules govern and the director will not be treatedqualify as independent.

Our Board’sThe Boards independence determinations. At a meeting held on February 11, 2016,13, 2019, the Board made an independence determination for each of our 16 directors, including our 13 director nominees.

In making these determinations, ourthe Board relied on the evaluation and recommendations made by the Nominating and Governance Committee. The Board considered relevant facts and circumstances, when making these determinations, including an evaluation of the relationships described below.

Our Board based the independence decisions on information known as of February 11, 2016. Each director has been asked to provide updates on changes that could impact the director’s status as an independent director. The Nominating and Governance Committee and Board will consider

information throughout the year that may impact independence.

Non-independent directors. Our Board affirmatively determined that Mr. Demchak is the only non-independent director. Mr. Demchak meets the NYSE’s bright-line relationship test as an executive officer of PNC.in this proxy statement.

Independent directors. Our Board affirmatively determined that each of the directors listed below has no material relationship with PNC under the NYSE corporate governance listing standards. These determinations were based, in part, on an evaluation of the facts and circumstances of relevant relationships in light of PNC’s own independence guidelines. In some cases, the relationships that we analyzed includethe Board evaluated included relationships that a director has as a partner,

member, shareholder, officer or employee of an organization that has a relationship with PNC. TheyThe relationships evaluated may have also includeincluded relationships where an immediate family member of a director is a partner, member, shareholder or officer of an organization that has a relationship with PNC.

The Board based its independence decisions on information known as of February 13, 2019. Each director has been asked to provide updates regarding any changes in circumstances that could impact the director’s status as an independent director. The Nominating and Governance Committee and the Board will consider information received throughout the year that may impact director independence.

Non-independent directors. The Board determined that Mr. Demchak is anon-independent director under the NYSE’s bright-line tests because he is an executive officer of PNC.

Independent directors. Based on these evaluations, ourits evaluation of the facts and circumstances of relevant relationships, the Board affirmatively determined that each of these directorsdirector and director nominee other than Mr. Demchak qualifies as independent under the NYSE’s corporate governance listing standards: Charles E. Bunch, Paul W. Chellgren, Marjorie Rodgers Cheshire, Andrew T. Feldstein, Daniel R. Hesse, Kay Coles James, Richard B. Kelson, Anthony A. Massaro, Jane G. Pepper, Donald J. Shepard, Lorene K. Steffes, Dennis F. Strigl, Thomas J. Usher, Michael J. Ward and Gregory D. Wasson. Mr. Chellgren, Mr. Massaro and Mr. Usher are not nominees for director. Richard O Berndt, George H. Walls, Jr. and Helge H. Wehmeier, who served as directors until April 28, 2015, also qualified as independent until they retired from the Board.NYSE rules.

 

 

32    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    31


DIRECTOR AND EXECUTIVE OFFICER RELATIONSHIPS

 

Transactions with directors

 

This chartThe table below reflects banking relationships between PNC and thea director, the director’san immediate family members, andmember of a companydirector, or an affiliated entity. Affiliated entities include companies of which thea director is, or was during 2015,2018, a partner, executive officer, or employee, anycompanies of which an immediate family member of a director is, or was during 2015,2018, a partner or executive officer, orand companies in which thea director or any immediate family

member holds a

significant ownership or voting position (an affiliated entity).position. The charttable below also reflects relationships where PNC contributed to a charitable organization of which a director or immediate family member of a director was a trustee, director, or executive officer. All of these transactions meet our Board guidance onsatisfy the Board’s director independence guidelines as transactions that do not impair independence.

 

 

    LOGO  LOGO

 LOGO  LOGO

 LOGO  LOGO

 LOGO  LOGO

 LOGO  LOGO

 LOGO  LOGO

 LOGO  LOGO

 LOGO  LOGO

 LOGO  LOGO

 LOGO  LOGO

 LOGO  LOGO

 LOGO  LOGOLOGO `

 LOGO  LOGO

 LOGO  LOGO

 Personal or Family Relationships LOGO  

 Personal or Family

 Relationships

Deposit, Wealth Management and Similar

Banking Products(1)

lllll

   l l l l l l l l llll  
 Credit Relationships(2) l l l ll l l l ll   l l ll
 Charitable Contributions(3)       lllllllllll
 Affiliated Entity Relationships

Deposit, Wealth Management and Similar

Banking Products(1)

ll l     l  ll

Credit Relationships or Commercial Banking

Products(4)

   l l     l l

 Affiliated Entity

 Relationships

 Deposit, Wealth Management and Similar Banking Products(1)lll       l  llll
Credit Relationships or Commercial Banking Products(4)lllllll
(1)

Includes deposit accounts, trust accounts, certificates of deposit, safe deposit boxes, workplace banking orand wealth management products.

 

(2)

Includes extensions of credit, including mortgages, commercial loans, home equity loans, credit cards orand similar products, as well as credit and credit-related products.

 

(3)

Does not include matching gifts provided to charities personally supported by the director, because under our Boardthe Board’s director independence guidelines, matching gifts are not a “material relationship” and are not included in considering the value of contributions against our guidance.guidelines. Matching gifts are capped at $5,000 fornon-employee directors and are included as otherin the “All Other Compensation” column in the Director compensation in the director compensation2018 table.

 

(4)

Includes extensions of credit, including commercial loans, credit cards orand similar products, as well as credit-related products, and other commercial banking products, including treasury management, purchasing card programs, foreign exchange and global trading services.

 

Customer relationships. We provide financial services to most of our directors. We also provide financial services to some of their immediate family members and affiliated entities. We offer these services in the ordinary course of our business. Webusiness and provide the services on substantially the same terms and conditions, including price, as we provide to other similarly situated customers.

We also extend credit to some of our directors and their immediate family members and affiliated entities. Federal banking law (Regulation O)(“Regulation O”) governs these extensions of credit. We discuss the impact of Regulation O and our process for managing these extensions of credit on pages 33 and 34.underDirector

and ExecutiveOfficer Relationships—Regulation O policies and procedures beginning on page 34.

Business relationships. We also enter into other business relationships with certain entities affiliated with our directors or their immediate family members. These relationships are entered into in the ordinary course of business.

Certain charitable contributions. We make contributions to charitable organizations where our directors serve as directors, trustees, or executive officers. We also match charitable contributions made by our directors. We describe thishave a matching gift program on page 37.whereby we will match anon-employee director’s personal gifts to qualifying charities up to a limit of $5,000 per year.

 

 

32    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    33


DIRECTOR AND EXECUTIVE OFFICER RELATIONSHIPS

 

Code of ethicsBusiness Conduct and Ethics

 

Our Code of Business Conduct and Ethics contains several provisions that regulate related person transactions. The Code of Business Conduct and Ethics applies generally to all employees, including our executive officers, and directors.

Doing business with PNC.PNC. An employee or an immediate family member may want to engage in a business arrangement, such as the sale or lease of property or the provision of services, with PNC. For these transactions, we require prior approval from a supervisor and our Corporate Ethics Office. If a director desires to engage in a business arrangement with PNC, approval is required from theour Corporate Ethics Office and from athe appropriate Board committee.

Financial services to employees.employees. Our employees and their extended families are encouraged to use PNC for their personal financial services. AnyThese services must be provided on the same terms as are available to the general public, all employees in a market or business, or all similarly situated employees.

Transacting PNC business.business. We prohibit directors and employees from transacting business on behalf of PNC with a supplier or customer in which the director, employee or an extended family member has a significant personal or financial interest. We also prohibit directors and employees from transacting business on behalf of PNC with respect to their own accounts, extended family member accounts or accounts for anyone whose close relationship may reasonably be viewed as creating a conflict of interest. Our phrase “extended family member” is similar to the SEC’s definition of “immediate family member” in Item 404(a) of RegulationS-K. We have established procedures in certain of our businesses to permit employees to transact business with family members, subject to appropriate oversight and compliance with applicable laws and regulations, including Regulation O.

Employing relatives.relatives. We employ relatives of certain executive officers and directors, in some cases under circumstances that constitute related person transactions. SeeFor additional information, seeDirector and Executive Officer Relationships—Family relationships on page 34.35. We track the employment and compensation of relatives of our executive officers and directors. Wedirectors, and we have policies that restrict special treatment in the hiring or compensation of a relative of an executive officer or director. Our employment of a director’s relative would beis also a factor in the determination of the director’s independence under NYSE rules and our own adopted guidelines forregarding director independence. SeeDirector and Executive Officer Relationships—Director independence, which begins beginning on page 30.31.

Waivers. UnderEmployees may generally request waivers or exceptions from certain provisions of the Code of Business Conduct and Ethics employees may generally request waivers or exceptions from our Corporate Ethics Office. In the case of directors and executive officers, any proposed waiver or exception must be approved by both theour Corporate Ethics Office and the appropriate committee of our Board.Board committee. In 2015,2018, no directors or executive officers requested an exemption undera waiver of any of the provisions described above.

Ethics guidelinesGuidelines for directorsDirectors. The Nominating and GovernanceAudit Committee has adopted Ethics Guidelines for Directors that contain comprehensive guidance regarding the various PNC policies that governgoverning the conduct of our directorsdirectors. The guidelines are designed to supplement and assist directors in understanding these policies. These guidelines were most recently approved on August 12, 2015. The guidelines include reference to ourrelevant policies, and procedures applicable to directors, including ourthe Code of Business Conduct and Ethics described above, and our Related Person Transactions Policy and Regulation O policies and procedures, each described in more detail below, as well as our DirectorPre-Clearance of Securities Policy and our Anti-Corruption Policy. The Ethics Guidelines for Directors were most recently approved on August 8, 2018.

 

 

Regulation O policies and procedures

 

We maintain additional policies and procedures to help ensure our compliance with Regulation O, which imposes various conditions on a bank’s extension of credit to directors and executive officers and related interests. Any extensions of credit we make must comply with our policies and procedures in accordance with Regulation O. A director can only meet our guidelines for independence for extensions of credit if the credit complied with Regulation O at the time PNC extended it.

Our Regulation O policies and procedures require:

 

Extensions of credit to covered individuals or entities be made on substantially the same terms (including interest rates and collateral) as those prevailing at the time for comparable transactions with those who are not covered. For credit extensions under a benefit or compensatory program widely available to all employees, we may not give preference to any covered individual.

extensions under a benefit or compensatory program widely available to all employees, we may not give preference to any covered individual

 

The covered extension of credit be made following credit underwriting procedures no less stringent than those prevailing at the time for comparable transactions withnon-covered

individuals or entities. The extension of credit may not involve more than the normal risk of repayment or present other unfavorable features

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    33


DIRECTOR AND EXECUTIVE OFFICER RELATIONSHIPS

individuals or entities. The extension of credit may not involve more than the normal risk of repayment or present other unfavorable features.

 

The amount of covered extensions of credit do not exceed individual and aggregate lending limits, depending on the identity of the borrower and the nature of the loan.

34    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


DIRECTOR AND EXECUTIVE OFFICER RELATIONSHIPS

depending on the identity of the borrower and the nature of the loan

Our subsidiary bank, PNC Bank, National Association, has a Regulation O Credit Officer to reviewwho reviews extensions of credit to determine our compliance with these policies. If an extension of credit would result in an aggregate credit extension of more than $500,000, the bank’s Board of Directors must approve it. The bank’s Board of

Directors receives a report of all extensions of credit made to directors and executive officers under Regulation O. A director can only meet our guidelines for independence with respect to extensions of credit if the credit complied with Regulation O at the time PNC extended it.

All loans to directors and executive officers and related interests outstanding during 2015:

2018 complied with our Regulation O policies and procedures;procedures.

were made in the ordinary course of business;

were made on substantially the same terms, including interest rates and collateral, as those prevailing at the time for comparable loans with persons not related to PNC; and

did not involve more than the normal risk of collectability or present other unfavorable features.

 

 

Family relationships

 

No family relationship exists betweenrelationships exist among any of our directors or executive officers and any of our other directors or executive officers. There are family relationships between certain of our directors and executive officers and some of the approximately 53,000 PNC employees. These employees, including those discussed below, participate in compensation and incentive plans or arrangements on the same basis as other similarly situated employees.

A brother-in lawbrother-in-law of Gregory Jordan, one of our executive officers, is employed by PNC and had been for many years before Mr. Jordan joined PNC in 2013. He participates in compensation and incentive plans or arrangements on the same basis as similarly situated employees. He does not share a household with Mr. Jordan, is not an executive officer of PNC and does not report directly to an executive officer of PNC. His compensation paid in 20152018 exceeded the $120,000 related person transaction threshold and as a result was reviewed by the Audit Committee.

A son of Michael Hannon, one of our executive officers, is employed by PNC. He participates in compensation and incentive plans or arrangements on the same basis as similarly situated employees. Hedoes not share a household with Mr. Hannon, is not an executive officer of PNC and does not report directly to an executive officer of PNC. His compensation paid in 20152018 exceeded the $120,000 related person transaction threshold and as a result was reviewed by the Audit Committee.

The daughter of Charles E. Bunch, one of ournon-management directors, has been employed by PNC for several years. She participates in compensation and incentive plans or arrangements on the same basis as similarly situated employees. She does not share a household with Mr. Bunch, is not an executive officer of PNC and does not report directly to an executive officer of PNC. Her compensation paid in 20152018 exceeded the $120,000 related person transaction threshold. Her compensationthreshold and as a result was reviewed by the Nominating and Governance Committee.

 

 

Indemnification and advancement of costs

 

We indemnify directors, executive officers, and in some cases employees and agents against certain liabilities. The covered person may have incurred a liability as a result of service on our behalf or at our request. On behalf of a covered person, weWe may also advance the costs of certain claims or proceedings.proceedings on behalf of a covered person. If we advance costs, the covered person agrees to repay us if it is determined that the person was not entitled to indemnification. The insurance

policies we maintain for our directors and executive officers also provide coverage against certain liabilities.

The indemnification provisions, the advancement of costs, and our insurance coverage may provide benefits to our directors and executive officers. During 2015,2018, we advanceddid not advance legal costs with respect to pending litigation against us on behalf of certain former and current directors and officers, including our CEO, who were also named as defendants.any director or executive officer.

 

 

34    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    35


RELATED PERSON TRANSACTIONS

Related person transactions policy

 

Our policy for the review and approval of related person transactions was most recently approved on August 12, 2015. A related person transaction is generally any transaction in which PNC or its subsidiaries is or will be a participant, in which the amount involved exceeds $120,000, and a director (or nominee), executive officer, family member or any beneficial owner of more than 5% of our common stock has or will have a direct or indirect material interest. Our policy for the review and approval of related person transactions was most recently approved on August 8, 2018.

This policy provides guidance on the framework for reviewing potential related person transactions and approving or ratifying related person transactions, and establishes our Presiding Director as the

individual who decides how transactions should be evaluated.

In general, a potential related person transaction that involves a director would be reviewed by ourthe Nominating and Governance Committee, as the transaction could also impact independence. A transaction involvingthat involves an executive officer or beneficial owner of more than 5% of our common stock would generally be reviewed by the Audit Committee. Under this policy, ourThe full Board receives reports on approved, disapproved and ratified transactions. Under the policy, a permitted related person transaction must be considered to be in, or not inconsistent with, the best interestinterests of PNC and its shareholders.

 

 

Certain related person transactions

 

Based on information contained in a Schedule 13G filed with the SEC, BlackRock, Inc. (BlackRock)(“BlackRock”), through certain of its subsidiaries, indicated that it beneficially owned more than 5% of our outstanding shares of common stock as of December 31, 20152018 (seeSecurity Ownership of Management and Certain Beneficial Owners—Security ownership of certain beneficial owners on page 80)83). BlackRock is the beneficial owner of our common stock as a result of being a parent company or control person of the subsidiaries disclosed in its Schedule 13G, each of which holds less than 5% of theour outstanding shares of common stock.

During 2015, PNC2018, we paid BlackRock approximately $8$7 million for use of BlackRock’s enterprise investment system and related services, which include risk analytics, portfolio management, compliance and operational processing. PNCWe also paid BlackRock approximately $4$3 million for securities trading related services and approximately $2$1 million for investment advisory and administration services provided to certain PNCof our subsidiaries and separate accounts assets for a fee based on assets under management. These transactions were entered into on an arm’s length basis and contain customary terms and conditions.

During 2015, PNC2018, we received approximately $9$7 million in fees from BlackRock for distribution and shareholder servicing activities. These transactions were entered into on an arm’s length basis and contain customary terms and conditions.

PNCWe may in the ordinary course of business engage in transactions with BlackRock mutual funds, including using the BlackRock funds as treasury

management vehicles for PNC’sour corporate clients, selling BlackRock investment products to PNCour customers or placing PNCour customer funds in

BlackRock mutual funds, using BlackRock funds as an investment vehicle for the PNC 401(k) accounts, providing commercial loan servicing to BlackRock funds or providing shareholder services to PNCour clients who are shareholders of BlackRock mutual funds.

PNCWe may also make loans to BlackRock or the BlackRock funds. These loans are made in the ordinary course of business on substantially the same terms, including interest rates and collateral, as those prevailing at the time for comparable loans with persons not related to PNC;PNC, and do not involve more than the normal risk of collectability.

PNC holdsWe hold an equity investment of approximately 22% in BlackRock. In connection with this equity investment, PNC haswe have entered into various agreements governing the terms of this relationship. PNCWe received cash dividends from BlackRock of $320approximately $420 million during 2015.2018.

Based on information contained in separate Schedule 13G filings with the SEC, Wellington Management Group, LLP and certain subsidiaries (Wellington) and(“Wellington”), The Vanguard Group, (Vanguard)Inc. (“Vanguard”) and Capital World Investors, a division of Capital Research and Management Company (“CRMC”), each indicated that it beneficially owned more than 5% of our outstanding shares of common stock as of December 31, 20152018 (seeSecurity Ownership of Management and Certain Beneficial Owners—Security ownership of certain beneficial ownerson page 80)83). In the ordinary course of business during 2015, PNC’s2018, our Corporate & Institutional Banking business engaged in treasury management and capital markets transactions with Vanguard. These transactions were entered into on an arm’s length basis and contain customary terms and conditions. This business is also a party to several credit facilities with Vanguard. The credit transactions were on substantially the same terms, including interest rates

 

 

36    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    35


RELATED PERSON TRANSACTIONS

 

Banking business engaged in treasury management and capital markets transactions with Vanguard. These transactions were entered into on an arm’s length basis and contain customary terms and conditions. This business is also a party to several credit facilities with Vanguard and counterparty clearing lines with each of Wellington and CRMC. These credit transactions were on substantially the same terms, including interest rates and collateral, as those prevailing at the time for comparable loansfacilities with persons not related to PNC, and do not involve more than the normal risk of

collectability. In addition, PNC’sour Asset Management Group and PNC Investments includeincludes Vanguard funds, andincluding Vanguard exchange traded funds, in their

its investment platforms.platform, and has historically included Wellington funds in its investment platform and may do so again in the future. PNC Investments includes Vanguard exchange traded funds in its investment platform. While wePNC Investments does not currently do not include Wellington funds in theits platform, weit may do so in the ordinary course when evaluating the funds to be included. Furthermore, our Deferred Compensation Plan included several Vanguard funds as an investment option during 2015.

 

 

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

 

Section 16(a) of the Securities Exchange Act of 1934 requires persons who own more than ten percent of a registered class of our equity securities (currently, none) and our directors and executive officers to file with the SEC initial reports of ownership and reports inof changes in ownership of any PNC equity

securities. To the best of our knowledge, all formssuch reports were filed on a timely basis during 2015.2018. In making this statement, we have relied in part on the written representations of our directors and executive officers and on copies of the reports provided to us.

 

 

DIRECTOR COMPENSATION

 

Our Board’sThe Nominating and Governance Committee of the Board reviews all elements ofnon-employee director compensation, explainedwhich are described below, and makes an annual compensation recommendation to the Board. In addition to annual compensation, the Committee may approve special compensation to a director for extraordinary service. The primary objectives of the Committee’s annual review are to confirm continued alignment

with business and shareholder interests,

evaluate the competitiveness of our director compensation program relative to the peer group, and identify and respond to continued changes in director compensation in light of the competitive environment. The Nominating and Governance Committee conducted its annual compensation review for 20152018 on April 28, 2015.24, 2018.

Mr. Demchak receives no additional compensation for serving as a PNC director.

 

 

The following table describes the components of director compensation in 2015:2018:

 

 Annual Retainer

     

 Each Director

  $67,500  

 Presiding Director

  $30,000  

 Additional retainer for Chairs of Audit, Risk, and Personnel and Compensation Committees

  $20,000  

 Additional retainer for Chair of Nominating and Governance Committee

  $15,000  

 Additional retainer for Chair of Executive Committee

  $10,000  

 Meeting Fees (Board)

  

 Each meeting (except for quarterly scheduled telephonic meetings)

  $1,500  

 Each quarterly scheduled telephonic meeting

  $1,000  

 Meeting Fees (Committee/Subcommittee)

  

 First six meetings

  $1,500  

 All other meetings

  $2,000  

 Equity-Based Grants

  

 Value of 1,504 deferred stock units awarded as of April 28, 2015

  $137,481  

 Annual Retainer

 Each director

$

90,000

 Additional retainer for Presiding Director

$

30,000

 Additional retainer for Chairs of Audit, Nominating and Governance, Personnel and Compensation, and Risk Committees

$

25,000

 Additional retainer for Chairs of Compliance Subcommittee and Technology Subcommittee

$

25,000

 Meeting Fees (Committee/Subcommittee)

 First six meetings

$

1,500

 All other meetings

$

2,000

 Equity-Based Grants

 Value of 999 deferred stock units awarded as of April 24, 2018

$

144,865

 

Deferred compensation plans.Our non-management directors may choose to defer the compensation they receive fromfor meeting fees and retainers under our Directors Deferred Compensation Plan. Our Outside Directors Deferred Stock Unit Plan provides for automatic deferrals of any stock unitsUnder this plan, the directors may elect to defer compensation into an account that we may award from time to time. For compensation deferred under these plans:

The deferred compensation account tracks the price of PNC common stock (the Directors Deferred Compensation Plan allowsor an interest rate defined in the plan. The accounts that track the price of PNC common stock are credited with a number of units (including

fractional shares) that could have been purchased with the equivalent of PNC common stock cash dividends. We do not pay above-market or preferential earnings on any director to

track an interest rate option instead). Additionally, the accounts are credited with a number of units (including fractional shares) that could have been purchased with the equivalent of PNC common stock cash dividends. We do not pay above-market or preferential earnings on any director compensation that is deferred.

compensation that is deferred. The directordirectors may choose the payout date and beneficiary (the stock unit plan does not allow awhether the payout, date until retirement or age 72).

The payoutswhich is made in cash, will be made in cash.a lump sum or up to 10 annual installment payments.

 

 

36    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    37


DIRECTOR COMPENSATION

 

Under the Outside Directors Deferred Stock Unit Program, a subprogram of the 2016 Incentive Award Plan, eachnon-employee director is eligible to receive an annual grant of deferred stock units that vest immediately upon grant and are paid out in shares of PNC common stock at retirement. The deferred stock units accrue dividends with reinvestment equal to the number of units that could have been purchased with the equivalent of PNC common stock cash dividends (rounded down to the nearest whole share).

Other director benefits. We generally limit the benefits that we provide to our directors, but we regularly provide the following:

 

 

Charitable matching gifts.gifts. We will match a director’s personal gifts to qualifying charities up to a limit of $5,000 aper year. Mr. Demchak is only eligible to participate in our employee matching gift program, ($2,500which has a $2,500 annual limit).limit.

 

 

Insurance policies.policies. We pay for various insurance policies that protect directors and their families from personal loss connected with Board service.

 

 

BenefitsExpenses related to Board service. We pay for expenses connected with our directors’ Board service, including travel on corporate, private or commercial aircraft, lodging, meals and incidentals.

We may also provide other incidental benefits to our directors from time to time, including tickets to

cultural, social, sporting or other events and small gifts for holidays, birthdays or special occasions. WeIn limited circumstances, we may also provide travel for directors on corporate aircraft for personal purposes, in limited circumstances, such as when a family emergency arises or when

a seat is available on a previously scheduled flight. We determine the value of these benefits based on the incremental cost to PNC as described on pages 52 and 53 and we include the amount in the “All Other Compensation” column of the Director compensation in 2018 table below.

Director stock ownership requirement. OurThe Board has adopted a common stock purchase guideline for ournon-management directors. Under this guideline, each director must own at least 5,000 shares of PNC common stock (including phantom stock units). Until a director meets this ownership level, he or she must purchase or acquire common stock or stock units that equal at least 25% of the annual retainer for that year. A director may satisfy this requirement through open market purchases or by deferring compensation into stock units under the Directors Deferred Compensation Plan. As of December 31, 2015,2018, the minimum ownership threshold for directors was valued at $476,550, and all$584,550. All of our directors serving at that time, other than Marjorie Rodgers CheshireDebra A. Cafaro, who was appointed in October 2014August 2017, and Gregory D. WassonLinda R. Medler and Martin Pfinsgraff, who waswere appointed in July 2015,January 2018, satisfied the ownership guideline.

 

 

Director compensation in 20152018

For the fiscal year 2015,2018, we provided the following compensation to ournon-employee directors:

 

 Director Name  Fees  Earned(a)   Stock  Awards(b)   All Other
Compensation(c)
   Total 

 Richard O. Berndt*

  $37,620     -    $20,455    $58,075  

 Charles E. Bunch

  $92,750    $137,481    $38,089    $268,320  

 Paul W. Chellgren

  $104,250    $137,481    $117,836    $359,567  

 Marjorie Rodgers Cheshire

  $123,250    $137,481    $2,027    $262,758  

 Andrew T. Feldstein

  $125,750    $137,481    $14,517    $277,748  

 Kay Coles James

  $96,750    $137,481    $48,079    $282,310  

 Richard B. Kelson

  $137,250    $137,481    $59,275    $334,006  

 Anthony A. Massaro

  $107,750    $137,481    $50,245    $295,476  

 Jane G. Pepper

  $110,250    $137,481    $63,532    $311,263  

 Donald J. Shepard

  $133,750    $137,481    $71,712    $342,943  

 Lorene K. Steffes

  $102,250    $137,481    $64,956    $304,687  

 Dennis F. Strigl

  $112,750    $137,481    $85,503    $335,734  

 Thomas J. Usher

  $130,250    $137,481    $110,942    $378,673  

 George H. Walls, Jr.*

  $37,620     -    $54,106    $91,726  

 Gregory D. Wasson**

  $46,380     -    $217    $46,597  

 Helge H. Wehmeier*

  $25,620     -    $62,409    $88,029  
 Director Name  Fees Earned(a)   Stock Awards(b)   

All Other

Compensation(c)

   Total 

 

 Charles E. Bunch

 

  

 

 

 

 

$135,000

 

 

 

 

  

 

 

 

 

$144,865

 

 

 

 

  

 

 

 

 

$  70,447

 

 

 

 

  

 

 

 

 

$350,312

 

 

 

 

 

 Debra A. Cafaro

 

  

 

 

 

 

$115,500

 

 

 

 

  

 

 

 

 

$144,865

 

 

 

 

  

 

 

 

 

$    2,579

 

 

 

 

  

 

 

 

 

$262,944

 

 

 

 

 

 Marjorie Rodgers Cheshire

 

  

 

 

 

 

$155,000

 

 

 

 

  

 

 

 

 

$144,865

 

 

 

 

  

 

 

 

 

$  22,342

 

 

 

 

  

 

 

 

 

$322,207

 

 

 

 

 

 Andrew T. Feldstein

 

  

 

 

 

 

$149,500

 

 

 

 

  

 

 

 

 

$144,865

 

 

 

 

  

 

 

 

 

$  44,535

 

 

 

 

  

 

 

 

 

$338,900

 

 

 

 

 

 Daniel R. Hesse

 

  

 

 

 

 

$136,000

 

 

 

 

  

 

 

 

 

$144,865

 

 

 

 

  

 

 

 

 

$  15,745

 

 

 

 

  

 

 

 

 

$296,610

 

 

 

 

 

 Kay Coles James*

 

  

 

 

 

 

$  25,500

 

 

 

 

  

 

 

 

 

$            –

 

 

 

 

  

 

 

 

 

$  18,812

 

 

 

 

  

 

 

 

 

$  44,312

 

 

 

 

 

 Richard B. Kelson

 

  

 

 

 

 

$158,000

 

 

 

 

  

 

 

 

 

$144,865

 

 

 

 

  

 

 

 

 

$  95,794

 

 

 

 

  

 

 

 

 

$398,659

 

 

 

 

 

 Linda R. Medler

 

  

 

 

 

 

$111,000

 

 

 

 

  

 

 

 

 

$144,865

 

 

 

 

  

 

 

 

 

$    5,359

 

 

 

 

  

 

 

 

 

$261,224

 

 

 

 

 

 Jane G. Pepper**

 

  

 

 

 

 

$  36,000

 

 

 

 

  

 

 

 

 

$            –

 

 

 

 

  

 

 

 

 

$  84,012

 

 

 

 

  

 

 

 

 

$120,012

 

 

 

 

 

 Martin Pfinsgraff

 

  

 

 

 

 

$135,000

 

 

 

 

  

 

 

 

 

$144,865

 

 

 

 

  

 

 

 

 

$    5,000

 

 

 

 

  

 

 

 

 

$284,865

 

 

 

 

 

 Donald J. Shepard

 

  

 

 

 

 

$192,000

 

 

 

 

  

 

 

 

 

$144,865

 

 

 

 

  

 

 

 

 

$137,250

 

 

 

 

  

 

 

 

 

$474,115

 

 

 

 

 

 Lorene K. Steffes**

 

  

 

 

 

 

$  34,500

 

 

 

 

  

 

 

 

 

$            –

 

 

 

 

  

 

 

 

 

$  93,018

 

 

 

 

  

 

 

 

 

$127,518

 

 

 

 

 

 Dennis F. Strigl**

 

  

 

 

 

 

$  37,500

 

 

 

 

  

 

 

 

 

$            –

 

 

 

 

  

 

 

 

 

$128,323

 

 

 

 

  

 

 

 

 

$165,823

 

 

 

 

 

 Michael J. Ward

 

  

 

 

 

 

$106,500

 

 

 

 

  

 

 

 

 

$144,865

 

 

 

 

  

 

 

 

 

$  13,687

 

 

 

 

  

 

 

 

 

$265,052

 

 

 

 

 

 Gregory D. Wasson***

 

  

 

 

 

 

$109,500

 

 

 

 

  

 

 

 

 

$144,865

 

 

 

 

  

 

 

 

 

$  17,068

 

 

 

 

  

 

 

 

 

$271,433

 

 

 

 

*

Mr. Berndt, Gen. Walls and Mr. Wehmeier served as directors through April 28, 2015.Ms. James resigned from the Board effective February 15, 2018.

 

**

Ms. Pepper, Ms. Steffes and Mr. Strigl served as directors through April 24, 2018.

***

Mr. Wasson was appointed as a director on July 2, 2015.resigned from the Board effective October 1, 2018.

 

(a)

This column includes the annual retainers,retainer, additional retainers for the Presiding Director and the chairs of standing committees and subcommittees, and meeting fees earned for 2015.2018. The amounts in this column also include the fees voluntarily deferred by the followingcertain directors under our Directors Deferred Compensation Plan, anon-qualified defined contribution plan: Paul W. Chellgrenplan, as follows: Debra A. Cafaro ($104,250)115,500); Marjorie Rodgers Cheshire ($49,300)62,000); Andrew T. Feldstein ($125,750)149,500); Daniel R. Hesse ($136,000); Linda R. Medler ($27,000); Jane G. Pepper ($27,563)36,000); Donald J. Shepard ($133,750)192,000); Lorene K. Steffes ($30,675)10,350); George H. Walls, Jr.Michael J. Ward ($37,620)106,500); and Gregory D. Wasson ($44,900)109,500).

38    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


DIRECTOR COMPENSATION

 

(b)

The dollar valuesamounts in this column includereflect the grant date fair value under Financial Accounting Standards Board Accounting Standards Codification Topic 718, Compensation—Stock Compensation (FASB ASC Topic 718) of 1,504999 deferred stock units awarded to each director’s accountdirector under our Outside Directors Deferred Stock Unit PlanProgram as of April 28, 2015,24, 2018, the date of grant. The grant date fair value is calculated based on the NYSE closing stock price of PNCour common stock on the date of grant was $91.41 aof $145.01 per share. See Note 13 in our Annual Report on Form 10-K for the year ended December 31, 2015 for more information.

 

  

As of December 31, 2015,2018, thenon-employee directors listed in the table below had outstanding stock units in the following amounts:

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    37


DIRECTOR COMPENSATION

 Director Name  

Cash-Payable

Stock Units

   

Stock-Payable

Stock Units

 

 

 Charles E. Bunch

 

   

 

20,292

 

 

 

   

 

2,247

 

 

 

 

 Debra A. Cafaro

 

   

 

1,064

 

 

 

   

 

1,012

 

 

 

 

 Marjorie Rodgers Cheshire

 

   

 

5,256

 

 

 

   

 

2,247

 

 

 

 

 Andrew T. Feldstein

 

   

 

12,189

 

 

 

   

 

2,247

 

 

 

 

 Daniel R. Hesse

 

   

 

2,591

 

 

 

   

 

2,247

 

 

 

 

 Richard B. Kelson

 

   

 

17,659

 

 

 

   

 

2,247

 

 

 

 

 Linda R. Medler

 

   

 

184

 

 

 

   

 

1,012

 

 

 

 

 Martin Pfinsgraff

 

   

 

 

 

 

   

 

1,012

 

 

 

 

 Donald J. Shepard

 

   

 

41,483

 

 

 

   

 

2,247

 

 

 

 

 Michael J. Ward

 

   

 

4,355

 

 

 

   

 

2,247

 

 

 

 

 Director NameStock Units

 Charles E. Bunch

17,429

 Paul W. Chellgren

59,738

 Marjorie Rodgers Cheshire

1,935

 Andrew T. Feldstein

6,079

 Kay Coles James

22,466

 Richard B. Kelson

28,111

 Anthony A. Massaro

24,745

 Jane G. Pepper

29,320

 Donald J. Shepard

34,275

 Lorene K. Steffes

29,646

 Dennis F. Strigl

29,884

 Thomas J. Usher

54,163

 Gregory D. Wasson

428
    

None of ournon-employee directors had any outstanding stock options or unvested stock awards as of December 31, 2015.2018.

 

(c)

This column includes income under the Directors Deferred Compensation Plan and the Outside Directors Deferred Stock Unit Plan and the Mercantile Bankshares Corporation Deferred Compensation Plan (for Mr. Shepard only) as follows: Richard O. Berndt ($15,455); Charles E. Bunch ($33,089)67,947); Paul W. ChellgrenDebra A. Cafaro ($117,836)2,579); Marjorie Rodgers Cheshire ($2,027)17,342); Andrew T. Feldstein ($9,517)39,535); Daniel R. Hesse ($13,245); Kay Coles James ($43,079)18,812); Richard B. Kelson ($54,275)90,794); Anthony A. MassaroLinda R. Medler ($50,245)359); Jane G. Pepper ($58,532)79,012); Donald J. Shepard ($66,712)137,250); Lorene K. Steffes ($61,293)87,218); Dennis F. Strigl ($85,503)128,323); ThomasMichael J. UsherWard ($105,942)13,687); George H. Walls, Jr. ($49,106);and Gregory D. Wasson ($217); and Helge H. Wehmeier ($57,409)17,068). This column also includes the dollar amount of matching gifts made by us in 20152018 to charitable organizations. For one director, the matching gift amount included above exceeds $5,000 because certain of the director’s donations from prior years were matched in 2018. Nonon-employee director received any incidental benefits. No non-employee director hadbenefits in 2018, and there were no incremental costcosts to PNC for personal use of our corporate aircraft by anynon-employee director in 2015.2018.

 

38    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    39


COMPENSATION DISCUSSION AND ANALYSIS

This section (CD&A)Compensation Discussion and Analysis (“CD&A”) explains our executive compensation philosophy, describes our compensation programs and reviews our compensation decisions for the following named executive officers (NEOs)(“NEOs”):

 

Name of NEO

  

Title

William S. Demchak

  

Chairman, President and Chief Executive Officer

Robert Q. Reilly

  

Executive Vice President and Chief Financial Officer

Michael P. Lyons

  

Executive Vice President, and Head of Corporate and& Institutional Banking and Asset Management Group

E William Parsley, III

  

Executive Vice President and Chief InvestmentOperating Officer and Treasurer

Joseph C. Guyaux*E. Rockey

  Senior

Executive Vice ChairmanPresident and CEO and President of PNC Mortgage

*Effective January 31, 2015, Mr. Guyaux became the CEO and President of PNC Mortgage. Prior to that date, Mr. Guyaux was our Chief Risk Officer.Officer

20152018 PNC performance

 

LOGO

 In 2015, we delivered consistent resultsPNC had a successful year in a challenging operating environment,2018, with net income of $4.1$5.3 billion, (8% over budget) andor $10.71 per diluted earnings per share of $7.39 (7.4% over budget) – we have earned at least $1 billion in net income during each of the past eleven quarters

LOGO

common share. Our annual total shareholder return (TSR)on average assets was the second-highest in our peer group1.41% and our three-year TSRreturn on average common equity was the highest in11.83%. At December 31, 2018, our peer group – our stock price also reached an all-time high in 2015tangible book value was $75.42 per common share.

LOGO

 We diversifiedgrew loans and improved our sources ofdeposits, and generated record total revenue, by successfully growing noninterest income and allowing our net interest income to decline – rather than adding riskier loans in a continued low interest rate environmentand fee income.

LOGO

 We continued to managegenerated positive operating leverage in 2018 by growing revenue and reducing noninterest expense, and we achieved our costs, reducing our expenses$250 million continuous improvement program savings goal for the third year in a row and exceeding our revised continuous improvement goal of $500 million in expense savings (up from our initial 2015 goal of $400 million)year.

LOGO

We returned $4.4 billion of capital to our shareholders through share repurchases of $2.8 billion and common stock dividends of $1.6 billion, including raising the quarterly common stock dividend to $0.95 per share, an increase of 27%.

LOGO

Although our stock price at December 31, 2018 decreased fromyear-end 2017, we compared favorably to our peers with a total shareholder return that was above the peer median for 2018, slightly below the top quartile of peers over the past three years, and in the top quartile of peers during the five-year period ended December 31, 2018.

LOGO

We successfully expanded our corporate banking business into new markets (Denver, Houston and Nashville).

LOGO

 We strengthenedlaunched our capital throughout the year and returned capital to our shareholders through both a common stock dividend increase and share repurchases

We review various performance metrics with our Board’s Personnel and Compensation Committee each quarter and after the end of our performance year. For the key metrics listed below, we compare this year’s performance to how we performed last year, how we performed against this year’s budget, and how we performed against peers (see page 50 for the companies in our 2015 peer group). We also provide information to the Committee on other important capital, risk, expense and business metrics, some of which are shown below. For a general explanation of the metrics that we use to evaluate our compensation program, and our rationale for using them, see page 45.

 KEY PERFORMANCE METRICS  2015
actual(1)
   2014
actual(1)
   

2015

budget(2)

 

 Net interest income (in millions)

  $8,278    $8,525    $8,401  

 Noninterest income (in millions)

  $6,947    $6,850    $6,660  

 Diluted earnings per common share

  $7.39    $7.30    $6.88  

 Return on common equity (without goodwill)

   12.22%     12.84%     11.61%  

 Return on assets

   1.17%     1.28%     1.10%  

 Efficiency ratio(3)

   62.15%     61.71%     63.08%  
             
    2015
actual(1)
   2014
actual(1)
      

 Annual total shareholder return

   6.81%     20.32%    

 Tangible book value per share

   $   63.65    $59.88    

 Tier 1 risk-based capital ratio

   12.00%     12.60%    

 Return on economic capital vs. cost of capital

   5.06%     5.02%       

These tables include non-GAAP financial measures. See Annex A for additional information.

(1)

To the extent permitted, the amounts may be adjusted to omit, among other things, the effect of extraordinary items (as such term is used under generally accepted accounting principles), discontinued operations, and merger integration and

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    39


COMPENSATION DISCUSSION AND ANALYSIS

acquisition costs. The results also may include adjustments for select categories of events and transactions that are viewed as beingnational retail digital strategy in markets outside of our ongoing management of the business, some categories of which are provided in footnote (b) on page 60 with respect to incentive performance units. When comparing performance metrics to our peers, we adjust their results comparably. We did not adjust PNC’s amounts in either 2014 or 2015, other than adjustments for the sale of Visa shares in each year, which impacted our return on economic capital.existing retail branch network.
(2)2015 budget results were lower than 2014 actual results for several reasons, including, without limitation, the continued impact of the challenging economic environment on business results and our intent to manage balance sheet risk by avoiding loans and other assets that are outside of our enterprise risk appetite. The 2015 budget also included the impact of the continued, expected decrease in income recognized over time from the impaired loans we acquired through prior acquisitions (sometimes referred to purchase accounting accretion).
(3)As efficiency ratio compares our noninterest expense to revenue, a lower percentage is better.

The Committee also reviewed PNC’s performance against key strategic objectives. Despite a challenging revenue environment, management continued to drive growth throughout the franchise and make strategic investments to position PNC for long-term success.

 PERFORMANCE AGAINST STRATEGIC OBJECTIVES

 Drive growth in new and

 underpenetrated marketsLOGO

 

LOGO

InWe continued to focus on the Southeast region, we increased 2015 market revenuestrategies of transforming the customer experience in our Retail Banking segment and noninterest income from the prior year

LOGO

Continued growth across most lines of business in the Southeast

 Capture more investable assets

LOGO

Increased retail brokerage feesenhancing product and asset management fees year over year

service offerings within our Corporate & Institutional Banking (“C&IB”) segment.
 

LOGO

 

Increased total noninterest income by 5% year over year, primarily driven by growthWe made additional significant progress in consumer service feesleveraging technology to innovate and brokerage consistent withenhance our strategy of growing share of wallet

products, services, security and processes.

 

 Redefine the retail banking businessLOGO

 

LOGO

Continued to focus on transformingWe significantly strengthened the customer experience – 52% of consumer customers used non-teller channels for the majority of their transactions (46% in 2014) and ATM and mobile deposits accounted for 43% of total deposit transactions (35% in 2014)

LOGO

More than 375 branches now operate under the universal model (up from 156 branches at the end of 2014)

 Build a stronger mortgage business

LOGO

PNC Bank complied with the terms of the 2011 residential mortgage consent order issued by the OCC to several banks and received notification that the OCC had terminated that order with respect to PNC Bank

LOGO

Increased mortgage originations by 11% over the prior year

 Bolster critical infrastructure and

 streamline core processes

LOGO

Exceeded continuous improvement goal of $500 million in expense savings

LOGO

Noninterest expense decreased from 2014 – the third straight year we decreased expenses

company’s risk management framework.

On pages 47 to 52, we discuss in more detail how our 2018 performance affected our compensation decisions.

Compensation philosophy and principles

 

A well-designed compensation program provides incentives to achieve desired results, helps to retain and attract talent, and discourages excessive risk-taking. ThisIn this section, talks aboutwe discuss how we view

executive compensation and why we make the decisions that we do. Our The Personnel and Compensation

Committee (referred to in this CD&A as the Committee) relies on several keyclear principles to help guide its executive compensation decisions:

 

 

COMPENSATION PRINCIPLES

 1.   Pay for performance

 2.   Pay for performance

Provide appropriate
compensation for
demonstrated performance
across the enterprise

Create value

Align executive
compensation with long-termlong
-term shareholder value
creation

 3.   Manage talent

Provide competitive compensation opportunities to attract, retain and motivate high-quality executives

 4.   

Discourage excessive

risk-taking

Encourage the focus on the long-term success of PNC and discourage excessive risk-taking

40    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


COMPENSATION DISCUSSION AND ANALYSIS

 

The Committee believes that the successful application of these principles requires a thoughtful program design, which includes a balanced evaluation of performance metrics.performance. The Committee believes that discretion, flexibility and judgment are

critical to its ability to deliver incentive compensation that

reflects near-term performance results and progress toward longer-term objectivespriorities that enhance PNC’s ability to continueallow PNC to create value for our shareholders. The following table illustrates some important features of our executive compensation program:

 

 

40    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


COMPENSATION DISCUSSION AND ANALYSIS

WHAT WE DOWHAT WE DON’T DO

LOGO    

  PayWe pay for performance. MostWe link most of our executive pay is at riskto performance, including financial and not guaranteed. Our standard long-term equity incentive awards are 100% performance-based.operating performance measures, qualitative measures and risk-based metrics.
LOGO  

û   

  DiscourageWe do not allow taxgross-ups. We do not provide excise taxgross-ups in our current change of control agreements and we have eliminated thesegross-ups from all existing change of control agreements. We do not offer taxgross-ups on the primary perquisites that we offer.

LOGO    

We discourage excessive risk taking.risk-taking. MultipleOur program discourages executives from taking inappropriate, excessive risks in several ways – including by relying on multiple performance measures and deferral periods, along with robust stock ownership and retention policies,metrics, deferring payouts over a long period, establishing clawback and forfeiture provisions, help discourage excessive risk taking.and requiring meaningful stock ownership.
LOGO  

û   

  Engage with shareholders.We will not enter into substantial severance arrangements without shareholder approval. We actively engage with our shareholders on governanceIf a severance arrangement would pay more than 2.99 times base and compensation issues.bonus (in the year of termination), it requires shareholder approval.

LOGO    

  Require strong ownershipWe require executives to hold PNC stock. Our executives must hold a substantial amount of stock, and retention of equity. We have adopted strong share ownership guidelines, and all of our NEOs currently comply with those guidelines. Executives are subjectthis amount continues to additional retention requirementsincrease as their equity grantsawards vest.
LOGO  

û   

  Clawback.We do not grant equity that accelerates upon a change in control (no “single trigger”). We require a “double trigger” for equity to vest upon a change in control – not only must the change in control occur, but the executive must be terminated.

LOGO    

We have a clawback and forfeiture policy. Our clawback policy permits recapture ofrequires us to claw back prior incentive compensation that we awarded based on materially inaccurate performance metrics and canceling all or a portion of long-term incentivemetrics. Our policy gives us broad discretion to cancel unvested equity awards based on performance against risk metrics,due to risk-related actionsissues or detrimental conduct. The amount of any clawback applied will be publicly disclosed as appropriate.
LOGO  

û   

  Limit perquisites.We do not reprice stock options. We believeAlthough we currently do not grant stock options, our equity plan does not permit us to reprice stock options that perquisites should be modest and provide business-related benefits and we generally limit them to $10,000 in value with an additional $10,000 allowance for personal aircraft usage ($100,000 allowance for personal aircraft usageareout-of-the-money, unless approved by the CEO). Executives are asked to reimburse the value of perquisites over that amount, if legally permissible.shareholders.

LOGO    

  Provide reasonable post-employment benefits.We limit the perquisites we provide. We have closedlimit the primary perquisites we offer to our legacy supplemental defined benefit plansexecutives to new entrantsthree: financial planning and we require shareholder approval on change in control benefits above a certain level.tax preparation services; executive physicals (for two NEOs); and occasional personal use of corporate aircraft, subject to an annual limit ($100,000 for the CEO and $10,000 for other NEOs).
LOGO  

û   

  RetainWe do not enter into employment agreements.We do not enter into individual employment agreements with our executive officers – they serve at the will of the Board.

LOGO    

We retain an independent compensation consultant. The Personnel and Compensation Committee retains an independent compensation consultant that provides no other services to PNC.

WHAT WE DON’T DO
û

LOGO    

  

No tax gross-ups. Since 2009, we have not entered into any new agreements that permit excise tax gross-ups upon a change in control. We also do not provide tax gross-ups on our perquisites.

ûNo change in control agreements without shareholder approval. Without shareholder approval, we will not enter into new change in control arrangements that would pay more than 2.99 times base and bonus in the year of termination.
ûNo “single trigger” acceleration of equity.Equity grants to our senior executives require a “double trigger” to vest upon a change in control – the change in control must occur and there must be a qualifying termination of employment.
ûNo repricing of options. Our equity plan does not permit us to reprice stock options that are out-of-the-money, without shareholder approval. See pages 84 – 94 for a discussion of our equity plan.
ûNo employment agreements for NEOs. Our named executives do not have individual employment agreements. They serve at the will of the Board, which enables us to set the terms of any termination of employment, preserving the Committee’s flexibility to consider the facts and circumstances of any particular situation.
ûNoprohibit hedging, pledging or short sales.sales of PNC securities.We do not permitallow any of our directorsdirector or employeesemployee to hedge PNC securities, or short-sell PNC securities. In addition, weWe do not permit our directorsallow any director or executive officersofficer to pledge PNC securities.

Stakeholder engagement and impact of 2015 2018say-on-pay vote

 

LOGO    

The annual advisory vote on executive compensation(“say-on-pay”) that we provide to shareholders received another year of strong support in 2018, with over 97% of our shareholders voting in favor.

LOGO    

For the past several years, we have initiated outreach efforts with certain institutional investors based on investor interest. In 2018, we continued to engage in a productive dialogue with our investors and certain other stakeholders.

LOGO    

The Committee considered the results of thesay-on-pay vote as one factor in its compensation decisions, among the other factors discussed in this CD&A. The Committee did not recommend any changes to the executive compensation program based on thesay-on-pay vote or specific feedback from shareholders.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    41


In 2015, our shareholders voiced substantial support for the compensation of our NEOs, with approximately 97% of the votes cast approving the “say-on-pay” advisory vote on executive compensation. In seven years of say-on-pay votes, this represented the highest level of support that we have received from our shareholders.COMPENSATION DISCUSSION AND ANALYSIS

For the past several years, we have initiated specific outreach efforts with certain institutional investors. In 2015, we invited many of our largest institutional

shareholders to participate in telephone conferences to discuss governance, compensation, and other matters included in the proxy statement. We had productive conversations with the shareholders who agreed to participate. Based on the results of these efforts and in light of the strong investor support in 2015, the Committee did not believe that any significant changes to the compensation program were needed. The Committee considered the results of this vote as one factor in its compensation decisions, among the other factors discussed in this CD&A.

 

Compensation program summary

Key program features

 

The Committee reviews and approves the compensation to be paid to our CEONEOs and a group ofother senior leaders that includes our NEOs.leaders. We strive forseek clarity and transparency in our compensation

structure, using several features that we believe will help to designcreate a balanced program. While we try to reflectconsider the expectations of various

stakeholders, we want our compensation program to achieve multiple objectives, consistent with our compensation principles. The Committee also regularly reviews the operation of our compensation program to help ensure that our objectives continue to be met.

 

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    41


COMPENSATION DISCUSSION AND ANALYSIS

Taken as a whole, our executive compensation program includes several complementary features:

 

LOGO

We provide incentives for performance over different time horizons (short- and long-term).

LOGO

We embed performance goals into a significant portion of our long-term incentives, and include a risk-based performance review that could reduce or eliminate the awards.

LOGO

We reward achievement against both quantitative and qualitative goals, while allowing for discretion.

LOGO

We connect pay to our own performance, relative to our internal objectives and controls, as well as relative to the performance of a carefully selected peer group.

LOGO

We consider market data and trends when making pay decisions.

LOGO

We place a substantial majority of compensation at risk.

LOGO   

We pay some incentive compensation in cash today, while deferring a majority of incentives for several years through potential equity-based payouts.

 

Regulatory expectations

As a large diversified financial institution,services company, we must also comply with various regulatory requirements. The Board of Governors of the Federal Reserve (Federal Reserve)(the “Federal Reserve”) regulates PNC as a bank holding company and has provided guidance and set expectations with respect to our current compensation program. The Office of the Comptroller of the Currency (OCC)(the “OCC”) regulates our primary banking subsidiary, and also sets expectations for our compensation program. We expect that theThe Federal Reserve, the OCC and other financial industry regulatory entities, including the SEC, will remain closely involved inmay provide guidance periodically on compensation matters.

Taken as a whole, our program provides incentives for performance over the short and long-term, rewards achievement against measurable goals and qualitative objectives, considers market data and discretion, and uses cash today as well as equity deferred into the future. The Committee evaluates multiple performance metrics, both on an absolute basis and as measured against our peers. The

Committee regularly reviews the operation of our compensation program to help ensure that our objectives continue to be met.

Total compensation targets

Each of our NEOsNEO receives a total compensation target for the year – this includes the— consisting of a base salary and an incentive compensation target (payable in cash(cash and equity-based awards). We generally set these targets in the first quarter of the year, or when an executive joins PNC or assumes new responsibilities.

In establishing totalTotal compensation targets include the Committee reviews available market data for each position. We do not set targets by formula. Instead, the Committee evaluates a variety of factors, including the appropriateness of the job match and market data, the responsibilities of the position at PNC and the executive’s demonstrated performance, skills, and experience.following components:

 

 

The total compensation target for each NEO generally consists of the following components:

LOGO

Our Committee believes that annual compensation should include a substantial performance-based component that varies from year to year. For information on how our Committee evaluates performance to determine the annual incentive payout, see the discussion starting on page 44.

We want our NEOs to receive a significant portion of compensation in equity that pays out, if at all, over several years. To achieve that goal, at least 50% of the total compensation target is allocated to long-term equity awards. For our CEO (and one other NEO), this proportion increases to 60%. The remainder of the annual incentive payout is delivered as an annual cash incentive award.

The Committee believes that these components collectively provide an appropriate balance between fixed and variable amounts, short-term and long-term duration of payouts, and cash and equity-based awards.LOGO

 

42    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


COMPENSATION DISCUSSION AND ANALYSIS

 

UnderWhen constructing an appropriate total compensation target for an NEO, the Committee

uses a framework that is consistent with our current programs, each NEO generally receives theircompensation principles:

   LOGO

Targets are informed by market data but take several factors into account. The Committee reviews available market data, but does not use a formula to set the target. The Committee evaluates many factors, including the appropriateness of the job match and market data, the responsibilities of the position and the executive’s demonstrated performance, skills and experience.

   LOGO

At least 50% of compensation is equity-based and not payable for several years. The Committee believes that a significant portion of compensation should be at risk, tied to PNC stock performance and not payable, if at all, for several years. Long-term equity-based awards make up at least 50% of the value of the total compensation target, with that percentage rising to 60% for our CEO and two other NEOs. The remainder of the annual incentive payout is delivered as a cash incentive award.

   LOGO

The equity-based incentive is split between two forms of awards. Each NEO generally receives a long-term incentive award in two primary forms, a Performance Share Unit (“PSU”) and a Restricted Share Unit (“RSU”). Payouts under these awards are deferred for multiple years. For information on the terms of the PSU and RSU awards, see theLong-term incentive program section immediately below on pages 43 to 45.

The Committee believes the total compensation targets collectively provide an appropriate balance between fixed and variable amounts, measuring short-term and long-term performance, immediate

and deferred payouts, and cash and equity-based awards. For information on how the 2018 incentive compensation decisions by the Committee compared to the targets, see page 49.

Long-term incentive program

In 2018, the Committee approved a redesign of the long-term incentive award in two primary forms(“LTI”) program that are equally weighted by dollar value – the incentive performance unit, which measures PNC performance over a three-year period,applies to our NEOs. In considering and the performance-based restricted share unit (RSU), which vests in equal annual installments over a four-year period. In additionapproving changes to the regularLTI program, the Committee focused on the following goals:

Creating a strong, sustainable link between performance metrics and PNC’s business strategy

Continuing to offer competitive pay packages

Simplifying the operation of the long-term incentive performance unit, Mr. Parsley receivedprogram

Throughout several meetings held in 2017 and 2018, the Committee engaged in an incentive performance unit tiedextensive discussion of potential changes to the LTI program, with discussions led by management and feedback provided by the Committee’s independent compensation consultant. Before making its

decision, the Committee reviewed several options and features, considered various performance metrics, evaluated financial models (including expected outcomes and backtesting) and considered input from a range of our Asset & Liability Management (ALM) function, which he manages. Each long-term incentive award also contains forfeiture provisions that can reduce or eliminate payouts if PNC does not meet risk-based criteria.stakeholders.

AllThe new grants consisted of Performance Share Units (“PSUs”) and Restricted Share Units (“RSUs”). The Committee made these grants to NEOs beginning in 2018 (for 2017 performance) as well as in 2019 (for 2018 performance). These awards, and all other equity-based awards, are made under PNC’s shareholder-approved 20062016 Incentive Award Plan. The table below summarizes the material terms and conditions of these awards.the awards granted in 2019 for 2018 performance (these terms and conditions do not differ from the same terms and conditions of the awards granted in 2018 for 2017 performance):

 

   Incentive performance units Performance-based RSUs  ALM incentive performance units

Who receives an award?

 All NEOs      All NEOs  Mr. Parsley

How do we

measure

performance?

 

    2016-2018 (three years)

 

    Vesting occurs at the end of the period

 

     Performance based on absolute and relative metrics

 

-    50% based on our return on common equity without goodwill (ROCE) compared to our cost of common equity (COCE)

 

-    50% based on our EPS growth rank against our peers

 

    0-125% of target award

 

    Units payable in PNC common stock up to target (0-100%) and payable in cash above target (100-125%)

 

    2016-2019 (four years)

 

    Vesting occurs in annual installments

 

    Vested amount adjusted based on PNC’s annual total shareholder return (TSR)

 

    Aligns executives’ interests directly with the interests of shareholders, and has a considerably stronger tie to performance than time-based restricted shares while also supporting retention

  

    2016-2018 (three years)

 

    Vesting occurs at the end of the period

 

    PNC’s ALM performance compared to a benchmark performance index

 

    0-200% of target award

 

    Units payable in cash

    

    75-125% of target award

 

    Units payable in PNC common stock

   

What is the

payout?

 

    The payout percentage grid ranges are listed below. Actual payout percentages will be interpolated – taking into account how close the performance metric or peer group rank is to the actual metric or rank above and below. For example, if EPS Growth Rank is closer to 5th than 6th, the actual payout percentage will be closer to 115% than 105%. If ROCE as a % of COCE is between 105% and 110%, the payout percentage will be between 100% and 125%.

   

 

ROCE

as % of

  COCE  

  Payout
%
 

 

EPS
Growth
Rank

  Payout % 

Annual

TSR

  

Payout %

  

ALM vs.

index

  Payout %
 >= 110%  125% 1  125% >= +25%  125%  >= +40 basis points  200%
 105%  100% 2  125% 0%  100%  +20 basis points  150%
 100%  75% 3  125% <= -25%  75%  0 to -25 basis points  100%
 75%  50% 4  120%     -35 basis points  40%
 <= 50%  0% 5  115%     <= -40 basis points  0%
    6  105%       
    7  95%       
    8  80%       
    9  60%       
    10  40%       
    11  0%       
      12  0%           

How do we

adjust for risk?

 

    If PNC does not meet or exceed the required Tier 1 risk-based capital ratio for “well-capitalized” institutions in a specific year, the award will be forfeited.

 

    If our return on economic capital does not exceed our cost of capital for the year, the Committee may reduce or eliminate the award.

   

What are

other

important

provisions?

 

    No voting rights

 

    Dividends will accrue until vesting and be paid out in cash, adjusted for actual performance

  

    No voting rights

 

    No accrued dividends

Name of Award

% of
LTI
Value

Vesting
Schedule

Metrics

Payout Range

(% of target)

Stock or   

Cash

Payout

Performance
Share Unit
(PSU)

60%

After3-year
performance
period ends

PNC’s return on equity (ROE) compared to

performance targets

EPS growth rank

against our peer group

0-150%

Stock

Restricted
Share Unit
(RSU)
40%Annual
installments
over 3 years
Time-based0-100%Stock

Performance Share Units (PSUs). With respect to 2018 performance, the Committee granted PSUs in early 2019 that represent an opportunity to receive an award paid in shares of PNC common stock to certain of our senior executives, including all of the NEOs. The award payout is based on how PNC performs against two corporate performance metrics over a three-year performance period. Performance on these two metrics generates a

percentage (the corporate performance factor). The award may be decreased if PNC fails to satisfy a risk performance metric or based on a discretionary risk performance review conducted by the Committee. After applying any risk-related performance adjustment (and if PNC satisfies the risk performance metric), the resulting percentage is applied to the number of target PSUs to determine the final number of units available for settlement.

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    43


COMPENSATION DISCUSSION AND ANALYSIS

The PSUs have a maximum payout opportunity of 150% of target. Payout of any award under the PSUs also requires the satisfaction of service requirements and other conditions of the award.

The Committee also retains limited discretion to reduce or increase the size of the final payout as it deems equitable to maintain the intended economics of the award in light of changed circumstances. These circumstances are limited to external events affecting PNC or members of its peer group or its financial statements that are outside of PNC’s control and not reasonably anticipated.

Corporate performance metrics. The two corporate performance metrics include an absolute metric (an internal PNC measurement against a target) and a relative metric (PNC performance against peers). The relative metric is PNC’s three-year average earnings per share (“EPS”) growth, as adjusted, compared to the three-year average EPS growth of PNC peers, and the absolute metric is PNC’s three-year average return on equity (“ROE”), as adjusted, compared to three-year ROE performance targets established in advance by the Committee.

The EPS growth metric will be calculated for each year of the performance period. At the end of the three-year performance period, the annual EPS growth percentages will be averaged. PNC’s three-year average EPS growth will be compared to the three-year average of each member of the peer group to determine our percentile rank.

The ROE metric will be calculated annually for each year of the performance period. At the end of the three-year performance period, average ROE for the performance period will be determined as the average of PNC’s annual ROE for each year.

Once PNC’s percentile rank relating to average EPS growth and PNC’s average ROE are determined for purposes of the grants, a corporate performance factor, ranging from0-150%, will be calculated using the grid below and applying bilinear interpolation. The following chart shows the corporate performance metrics for the 2019 grants (the corporate performance metrics for the 2018 grants were included in our 2018 proxy statement).

    

 

Three-year average

EPS growth

(relative)

 

    

 

PNC percentile rank
  (25th percentile  or below)  

 

 

 

    PNC percentile rank    
(50th percentile)

 

 

 

PNC percentile rank
  (75th percentile  or above)  

 

Three-year   average ROE   (absolute)  

 

 

 

13.00%

 

 

 

100.0%

 

 

 

125.0%

 

 

 

150.0%

 

 

 

12.25%

 

 

 

87.5%

 

 

 

112.5%

 

 

 

137.5%

 

 

 

11.25%

 

 

 

75.0%

 

 

 

100.0%

 

 

 

125.0%

 

 

 

10.25%

 

 

 

62.5%

 

 

 

87.5%

 

 

 

100.0%

 

 

 

8.00%

 

 

 

50.0%

 

 

 

75.0%

 

 

 

87.5%

 

 

 

Below

 

 

 

0.0%

 

 

 

25.0%

 

 

 

50.0%

 

When calculating our average ROE and EPS growth for this award, we will reverse theafter-tax impact of our provision for credit losses — that is, we will add back the provision amount to our reported net income. We will then subtract total net charge-offs from the net income amount. Net charge-offs represent the amount of a loan (or portion of a loan) that we remove from our balance sheet because we deem it to be uncollectible, less any recoveries. We expect this adjusted ROE and EPS growth to present a good measurement of how efficiently we create profit, as it will replace a forecasted loss amount (provision) with the actual losses incurred (net charge-offs). Adjustments will also be made on an after-tax basis for the impact on PNC and the companies in our peer group, as appropriate, of items resulting from a change in federal tax law, discontinued operations (as such term is used under GAAP), acquisition costs and merger integration costs, and the net impact on PNC of significant gains or losses related to certain BlackRock transactions.

Risk-based performance reviews. In addition to the corporate performance factor, we use a risk-based performance metric to determine whether to reduce the number of target shares available for payout. The risk-based performance metric looks at whether or not, as of the end of a given performance year, PNC has a Basel III common equity Tier 1 capital ratio of at least 7.0% based on current definitions and requirements (“CET1 Ratio”).

For each year during the three-year performance period that PNC fails to meet or exceed the CET1 Ratio,one-third of the target number of PSUs granted will be eligible for forfeiture. At the end of the performance period, the Committee will conduct its final performance review and reduce the number of target shares available for payout if PNC failed to meet or exceed the CET1 Ratio for one or more years during the performance period.

In addition, and independent from the evaluation of the CET1 Ratio, the Committee may conduct a risk performance review. This discretionary review would generally occur in connection with a risk-

44    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


COMPENSATION DISCUSSION AND ANALYSIS

related action of potentially material consequence to PNC. If the Committee exercises its discretion to conduct a risk performance review, the Committee will review and determine if a reduction to the corporate performance factor for risk performance is appropriate for the PSUs.

Dividends. The PSUs will accrue cash dividend equivalents during the performance period. These accrued dividend equivalents will be adjusted by the same percentage as the target PSUs at the time of payout, and will then be paid out in cash.

Restricted Share Units (RSUs). With respect to 2018 performance, the Committee also granted RSUs in early 2019 that represent an opportunity to receive an award paid in shares of PNC common stock to certain of our senior executives, including all of the NEOs. The RSUs have three-year pro rata vesting, and each of the three annual installments (tranches) will vest on the anniversary of the grant date, and require the satisfaction of service requirements and other award conditions.

Risk-based performance reviews. Each RSU tranche is subject to a risk-based performance metric, based on the same risk-related performance metric that

will be applied to the PSUs, with all or a portion of that tranche being eligible for forfeiture. At the end of each year, the Committee will conduct a risk-based performance review and decrease the number of shares available for payout under the applicable tranche if PNC failed to meet or exceed the CET1 Ratio for theyear-end preceding the vesting date for that tranche.

In addition, as with the PSUs, the Committee may conduct a discretionary risk performance review in connection with a risk-related action of potentially material consequence to PNC, independent from the evaluation of the risk-based performance metric (the CET1 Ratio). If the Committee exercises its discretion to conduct a risk performance review, the Committee will review and determine if a reduction for risk performance is appropriate for the applicable RSU tranche.

Dividends. The RSUs will accrue cash dividend equivalents. The accrued dividend equivalents with respect to a tranche will pay out in cash at the same time, and will be adjusted by the same payout percentage, as the RSUs to which they relate.

 

Other compensation and benefits

In addition to the components included in the total compensation target outlined above, our executive

compensation program also includes the following components:

 

Perquisites

  

  Few perquisites are permitted and they are limited in dollar value

  PNC requests reimbursement if executives exceed the prescribed dollar valueMaximize accessibility, efficiency and focus on our business.

  No tax gross-ups permittedDescribed in more detail beginning on page 55.

Change in Control Arrangements

  

  AllowProvide for continuity of management in connection with respect to a change in controlcontrol.

  Provide compensation when an executive officer is involuntarily terminated following a change in control

  Equity will not be accelerated on a change in control – there must also be a qualifying termination of employment

  Described in more detail beginning on pages 73 to 78page 74.

Health and Retirement Plans

  

  Promote health and wellnesswellness.

  Help employees achieve financial security after retirementretirement.

Evaluating performance

 

The Committee evaluates severalbelieves that an effective executive compensation program requires a comprehensive evaluation of performance across multiple categories. This evaluation generally includes a review of financial performance compared to both peers and internal benchmarks (such as budget and prior year results), how we executed against strategic objectives and how we managed risk. The performance factors may be quantitative or qualitative.

The Committee does not believe that a formula-driven compensation program is the most effective way to pay for performance, as formulas may reward short-term results that do not serve the long-term interests of our shareholders. Metrics that rely on formulas may also be inappropriately skewed by results outside of management’s control. Finally, formulas may undervalue important strategic objectives that do not translate to immediately quantifiable metrics.

The performance metrics when making compensation decisions. We design these metrics toreviewed by the Committee align, to the extent possible, the objectives of our management, long-term shareholders and banking regulators. In some cases, these stakeholders have different objectives that cannot be easily reconciled for example, long-term shareholders seeking higher returns may be willing to tolerate more risk than a federal banking

regulator would.would accept. That is one reason we use multiple metrics, representing achievement against both objective and subjective goals, as well as significant adjustments for risk management. The Committee does not necessarily favor one metric over another. Instead, the Committee uses these metrics to gain a comprehensive understanding of our overall performance.

 

 

44    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    45


COMPENSATION DISCUSSION AND ANALYSIS

 

The following chart describes some of the key metrics that the Committee evaluates, and provides a brief explanation of why we use them.each metric. We consider all of these metrics in our overall evaluation

of executive compensation, and some of these metrics are also used to calculate payouts under the long-term incentive program, as described above.

 

  Capital and risk metrics

CategoryCapital ratios

  MetricWhy we use it

Capital and risk

Economic capital

Economic capital represents the amount of resources that we should hold to guard against unexpected losses. Economic capital serves as a “common currency” of risk that allows us to compare different risks on a similar basis across our company.

 

Return on economic
capital (ROEC) vs.
cost of capital

ROEC is our annualized net income divided by our economic capital. Comparing our profits to how much capital we are holding against potential losses helps to provide a risk-based evaluation of profitability. When we compare ROEC to our cost of capital – that is, a minimum rate of return on the overall capital that we hold – it provides a good measure of the excess value that we provide to shareholders.

Tier 1 risk-based
capital ratio

The Tier 1 risk-based capital ratio is used byfederal banking regulators have adopted capital rules that establish risk-based and leverage capital ratios to assessevaluate the capital adequacy and financial strength of banking organizations. The regulatory capital rules establish certain minimum requirements for these ratios, as well as a bank. Thiscapital conservation buffer requirement, in order to avoid limitations on capital distributions and certain discretionary incentive compensation payments. As of January 1, 2019, banking organizations (including PNC) were required to maintain a risk-based CET1 capital ratio must exceed 6% forof at least 7%, in addition to other capital ratios. PNC to be considered “well-capitalized” by our regulators.currently exceeds all required regulatory capital ratios.

  Expense metrics

 

ExpensesEfficiency ratio

  Efficiency ratio

The efficiency ratio helps us evaluate how efficiently we operate our business. The ratio divides our noninterest expense (such as compensation and benefits, occupancy costs, equipment and marketing) by our revenue. In general, a smaller ratio is better. A bank’s efficiency ratio will be affected, however, by its particular mix of businesses. We calculate risk-adjusted efficiency ratio by adding our net charge-offs to our noninterest expense, which helps to show the quality of our overall credit decisions.

  Profitability metrics

 

ProfitabilityEarnings per share (EPS) and EPS growth

  Earnings per share
(EPS)

EPS is a common metric used by investors to evaluate the profitability of a company. It shows the earnings (net income) we make on each outstanding share of stock that we issue.

EPS growth

common stock. While EPS represents a specific dollar amount, EPS growth represents the percentage growth of EPS since lastover the previous year. EPS growth helps us to compare our annual earnings strength to our peers.

Return on assets
(ROA)

  

Investors often evaluate banks by their asset size, with loans and investment securities making up the largest components of assets. ROA is our annualized net income divided by our average assets and represents how efficiently we use assets to generate profit.

Return on common
equity
(ROE)

  

Return on equity (including return on common equity) measures profitability by showing how much profit we generate (net income) with the money our shareholders have invested (equity). It shows how efficiently we deploy our investors’ funds. Return on equity measures total annualized net income divided by average total shareholders’ equity. Return on common equity is our annualized net income attributable to our common shareholders, divided by average common shareholders’ equity. It shows how efficiently we use our investor funds (common equity) to generate profit.

  Revenue metrics

 

RevenueNet interest income

  Net interest income

Net interest income measures the revenue generated from lending and other activities minus all interest expenses (such as interest paid on deposits and borrowing). It is a good indicator of performance for banks given the importance of interest earninginterest-earning assets and interest bearinginterest-bearing sources of funds.

Noninterest income

  

Noninterest income measures the fees and other revenue we derive from our businesses (other than interest income). A healthy mix of net interest income and noninterest income provides diverse earnings streams and lessens a bank’s reliance on the interest rate environment.

  Valuation metrics

 

ValuationTangible book value per share

  Tangible book value
per share

Thisnon-GAAP financial measure takes our total tangible common shareholders’ equity (intangible assets, such as goodwill, are excluded) and divides that by the number of shares outstanding. This provides investors with an objective valuation method and allows them to compare relative values of similar companies.

Total shareholder
return (TSR)

  

TSR is a common metric used to show the total returnreturns to an investor in our common stock. Annual TSR takes into account the change in stock price from the beginning to the end of the year, as well as the reinvestment of any dividends issuedpaid throughout the year.

 

After reviewing these metrics and evaluating our corporate performance, the Committee reviews the individual performance of each NEO. The CEO reviews his assessment of the performance of executives, including the NEOs, with the Committee. To help the Committee understand the market, management provides current benchmark compensation data for each NEO. The Committee

discusses, then approves the compensation amounts for each of our NEOs. In awarding compensation to each NEO, the Committee considers PNC’s overall performance for the year, as well as performance for the lines of business or functions managed by the NEO, and the individual performance of the NEO.

46    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    45


COMPENSATION DISCUSSION AND ANALYSIS

 

20152018 compensation decisions

For 2015,2018 total compensation targets

At the beginning of 2018, the Committee set the following total compensation targets for our NEOs:

    

    William S.
Demchak
   

Robert Q.

Reilly

   

Michael P.

Lyons

   

E William

Parsley, III(1)

   

Joseph C.

Guyaux

 

Base salary

  $1,100,000    $500,000    $700,000    $500,000    $620,000  

Incentive compensation target(2)

  $9,900,000    $3,000,000    $4,800,000    $5,500,000    $2,480,000  

Annual cash incentive portion

  $3,300,000    $1,250,000    $1,500,000    $1,000,000    $930,000  

Long-term incentive portion

  $6,600,000    $1,750,000    $3,300,000    $4,500,000    $1,550,000  

Total compensation target

  $11,000,000    $3,500,000    $5,500,000    $6,000,000    $3,100,000  
(1)Mr. Parsley’s long-term incentive target includes two anticipated grants – the grant of equity-based awards that all other NEOs would otherwise receive (valued at $1,500,000) and a separate grant of incentive performance units related to the management of our Asset & Liability Management (ALM) unit, valued at $3,000,000. Please see page 63 for a discussion of Mr. Parsley’s ALM units.
(2)For the 2015 performance year, the Committee approved increases in incentive compensation targets for Mr. Demchak (from $8,400,000 to $9,900,000) and Mr. Parsley (from $5,000,000 to $5,500,000). The Committee approved these increases based on the performance, skills and experience of the executive, as well as changes in market information for similar executives at other financial institutions.

    

William S.

Demchak

   

Robert Q.

Reilly

   

Michael P.

Lyons

   

E William

Parsley, III

   Joseph E.
Rockey
 

Base salary (annualized)

  $1,100,000   $700,000   $700,000   $700,000   $500,000 

Incentive compensation target

  $11,500,000   $3,800,000   $7,300,000   $7,300,000   $3,250,000 

Annual cash incentive portion

  $3,940,000   $1,550,000   $2,500,000   $2,500,000   $1,375,000 

Long-term incentive portion

  $7,560,000   $2,250,000   $4,800,000   $4,800,000   $1,875,000 
      

Total compensation target

  $12,600,000   $4,500,000   $8,000,000   $8,000,000   $3,750,000 

 

The market data reviewed by the Committee showshows that our CEO’s total compensation target generally fell within 15%approximately 20% of the median compensation for peers, as adjusted for PNC’s size. The total compensation targets for our other NEOs are generally fell nearaligned with the unadjusted median compensation for peers, except for Mr. Guyaux whose target was positioned above the median. The Committeemarket, based Mr. Guyaux’s total compensation target on his demonstrated performance and leadership across a variety of roles at PNC throughout his career, and his agreementour size relative to take on a new role in 2015 as the CEO and President of our mortgage business, following the departure of the prior head of that business.peers. For the 20162018 performance year, the Committee also approved target increases for our CEO and two other NEOs. The Committee increased incentivethe total compensation targets for Mr. Demchak ($10,500,000)(from $11.6 to $12.6 million), Mr. Reilly (from $3.75 to $4.5 million), Mr. Lyons ($6,050,000)(from $6.75 to $8.0 million), Mr. Parsley (from $7.5 to $8.0 million) and Mr. Parsley ($6,900,000). The Committee also increased Mr. Parsley’s base salaryRockey (from $3.0 to $600,000.$3.75 million). The Committee approved these increases based on theeach executive’s scope of duties, performance, skills and experience, of each NEO, as well as changes in market information for similar executives at other financial institutions. Mr. Parsley’s target increase was also based on the significant expansion of his duties at the end of 2015 and beginning of 2016, as he now has responsibility for our mortgage business, and for retail lending and pricing, in addition to his previous responsibilities.

2018 performance

At meetings held during the first quarter of 2016,2019, the Committee reviewed PNC’s 2018 performance

with the CEO, the Chief Risk Officer and other members of management. In evaluating our 2018 performance, the Committee reviewed our performance against several metrics, as compared to our 2017 results and our 2018 budget previously reviewed with the Board, and relative to the performance of our peers described on page 53. These metrics included adjusted net interest income, noninterest income, diluted EPS, ROE, ROA and risk-adjusted efficiency ratio.

The Committee also considered other performance metrics, including net income, tangible book value per share and TSR, each as compared to our peers, and our CET1 Ratio, a risk-based metric that is described in more detail on page 44. For an explanation of our rationale for the 2015 performance year. As stated earlier in this CD&A,using certain metrics, see page 46.

 Key performance metrics  2018
results(1)
   2018
budget
   2017
results(1)
   2018
results
vs.
2018
budget
   2018
results
v. 2017
results
 

 Net interest income (in millions)*

  $9,721   $9,671   $9,134    +0.5%    +6.4% 

 Noninterest income (in millions)

  $7,411   $7,345   $7,221    +0.9%    +2.6% 

 Diluted EPS*

  $10.69   $10.21   $8.02    +4.7%    +33.3% 

 ROE*

   11.40%    10.72%    9.18%    +6.3%    +24.2% 

 ROA*

   1.41%    1.33%    1.14%    +6.0%    +23.7% 

 Risk-adjusted efficiency ratio*

   62.55%    63.84%    66.37%    +2.0%(2)    +5.8%(2) 

 Net income (in millions)

  $5,346     $5,388     

 Tangible book value per share*

  $75.42     $72.28     

 Annual total shareholder return

   (17.0)%      26.0%     

 CET1 Ratio

   9.60%         9.80%           
*

Non-GAAP financial measure. See Annex A for a reconciliation ofnon-GAAP financial measures to GAAP, and for additional information.

(1)

Some of the results include certain adjustments to PNC’s performance. Based on these adjustments, the results in the table may differ from reported results under GAAP. PNC’s 2018 results included adjustments to reflect the addition of provision for credit losses and reduction of net charge-offs. PNC’s 2017 results included adjustments related to the impact of the Tax Cuts and Jobs Act. When reviewing PNC’s performance against peer performance, we adjust peer performance for the same types

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    47


COMPENSATION DISCUSSION AND ANALYSIS

of items for which we could adjust PNC performance. We adjusted peer results for the impact of the Tax Cuts and Jobs Act (2018 and 2017), various merger-related and restructuring charges (2018 and 2017), income or loss from discontinued operations (2018 and 2017), Visa-related adjustments (2018) and gains from the sale of businesses or equity investments (2018 and 2017).

(2)

As a smaller efficiency ratio is better than a larger one, we have presented the reduction in the risk-adjusted efficiency ratio as a positive change when compared to our budget and the prior year’s results.

The Committee noted that PNC delivered consistent performancea successful year in 2015,2018, with solidgrowth in both loans and deposits, and record total revenue. When compared to the prior year, PNC increased adjusted net interest income in a difficult

environment, a well-positioned balance sheet, strong shareholder returns,(6.4%) and substantial execution against our main strategic objectives. We performed well against our peers in return on assets, a key metric for the banking industry. We werenoninterest income (2.6%), placing PNC above the peer median in both categories. In addition, PNC generated positive operating leverage for non-interest income (up 1.4% over last year), EPS growth (up 1.2% over last year)the year by growing revenues while reducing expenses, and delivered a risk-adjusted efficiency ratio that improved significantly from the prior year’s results, and atwas also above our peer median.

The Committee discussed two metrics where PNC exceeded its 2018 budget, but placed slightly below the peer median for return on common equitythe year — adjusted without goodwill. We lagged ourEPS growth (up 33.3% year over year) and adjusted ROE (11.40%). The Tax Cuts and Jobs Act of 2017, which reduced the marginal tax rate for all peers, served as the primary driver for EPS growth and ROE. The Committee noted that PNC’s tax credit business, which helped PNC generate an average marginal tax rate that was generally lower than peers in prior years, had muted the positive earnings effect of the tax cuts in 2018 — in general, the peer group realized a larger EPS benefit due to a larger reduction in net interest incometheir tax rates. Consistent with a focus on long-term strategy and performance, the Committee evaluated below-median adjusted EPS growth but this reflected,and ROE by comparing what management could influence (a long-term strategic decision to grow a tax credit business that has fueled lower tax rates) to what was outside of management’s control (aone-time legislatively-driven reduction in large part,tax rates).

While TSR for 2018 exceeded the desire to stay within our risk appetitepeer median, it was negative 17.0% for the year. The Committee noted that PNC delivered a 9.6% TSR over the three-year period, which was slightly below the top quartile of peers, and an 11.1% TSR over the five-year period, which was in the current low interest rate environment, which has limited our opportunitiestop quartile of peers. PNC also returned $4.4 billion of capital to grow loans. Based on an evaluationshareholders in 2018 through a combination of share repurchases ($2.8 billion) and common stock dividends ($1.6 billion), including raising the quarterly common stock dividend to $0.95 per share (a 27% increase).

Finally, the Committee reviewed the significant improvements to PNC’s 2015 performance, including a reviewrisk management infrastructure. These included enhancements to the enterprise operational risk framework and implementation of the performanceframework across our lines of business and risk domains, the continued development of a comprehensive compliance management system, and the enterprise-wide validation of risk controls.

The Committee reviewed these and other metrics described previouslyand concluded that in this CD&Athe aggregate, they reflected a successful year in 2018, on both an absolute basis and management’s execution against strategic objectives,peers. At these meetings held in early 2019, the Committee determinedalso reviewed PNC’s performance against the strategic priorities listed below, which had previously been reviewed with the Board in 2018. The Committee concluded that it was appropriatemanagement continued to drive growth across the franchise and make above-target incentive compensation awardsstrategic investments to position PNC for long-term success, including the following achievements against these strategic priorities:

2018 strategic priorities

 Expanding our leading banking

 franchise to new markets and digital

 platforms

LOGO   

We successfully expanded into new markets (Denver, Houston and Nashville).

LOGO   

We successfully launched our national retail digital strategy in markets outside of our existing retail branch network.

 Deepening customer relationships by

 delivering a superior banking

 experience and financial solutions

LOGO   

We continued to focus on the strategy of transforming the customer experience in our Retail Banking segment.

LOGO   

We enhanced product and service offerings within our Corporate & Institutional Banking segment.

 Leveraging technology to innovate

 and enhance products, services,

 security and processes

LOGO   

We deployed several automation solutions into production processes across PNC.

LOGO   

We successfully launched a new cloud-based sales and service platform, designed to transform the way we manage customer data, as well as a new enterprise fraud platform.

In addition to evaluating our NEOs. The actual incentive compensation payoutscorporate performance based on these financial and strategic metrics, the Committee also reflectreviewed the individual performance including business unit (or function) performance and consideration of risk management.

each NEO. The CEO discussed the individual performance of the NEOs with the Committee, and, where appropriate, discussed the

performance of the lines of business or functions managed by the NEOs. The Committee approved compensation awards for each NEO based on an evaluation of corporate, business and individual performance. For ourThe Committee discussed compensation recommendations for the CEO the Committee approved the compensation amounts in an executive session, with no members of management present. Meridian, the Committee’s independent compensation consultant for 2015, participated in this discussion with the Committee.

 

 

4648    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


COMPENSATION DISCUSSION AND ANALYSIS

 

Meridian, the Committee’s independent compensation consultant for 2018, and our Chief Human Resources Officer, but with no other members of management present. Following this discussion, the Committee approved the compensation amounts for our CEO in an executive session.

The Committee also reviewed the CEO compensation decisions in an executive session of the independent members of the board of directors of PNC,Board, with no members of management present. In that executive session, the Committee allowed time for the independent directors to provide

comments or questions about the CEO’s performance or compensation.

Based on an overall evaluation of PNC’s 2018 performance, the Committee determined that it was

appropriate to award incentive compensation that was above target for each NEO but below last year’s aggregate incentive compensation awards for all NEOs. The key contributing factors in the Committee’s compensation decisions included PNC’s solid absolute and compensation.relative growth in 2018 while staying within our desired risk appetite, continued disciplined expense management and demonstrable execution against strategic objectives. While PNC outperformed most peers in annual TSR, the negative return to our shareholders over the year played a role in why several NEO incentive compensation awards, including our CEO’s award, were lower than in 2017. The actual incentive compensation payouts also reflected individual performance, including business unit or function performance and consideration of risk management.

2018 compensation decisions

The table below shows, for each NEO, the incentive compensation target for 20152018 and the actual annual cash incentive and long-term equity-based incentives awarded in 2016 for 20152018 performance.

  2015 incentive compensation decisions  William S.
Demchak
   

Robert Q.

Reilly

   

Michael P.

Lyons

   

E William

Parsley, III(1)

   

Joseph C.

Guyaux

 

Incentive compensation target

  $9,900,000    $3,000,000    $4,800,000    $5,500,000    $2,480,000  

Incentive compensation awarded

  $11,900,000    $3,300,000    $6,100,000    $6,100,000    $2,880,000  

Annual incentive award (cash)

  $4,100,000    $1,400,000    $2,020,000    $1,300,000    $1,130,000  

Long-term incentive award (equity-based)

  $7,800,000    $1,900,000    $4,080,000    $4,800,000    $1,750,000  
(1)Mr. Parsley’s incentive compensation award includes two grants – the grant of equity-based awards that all other NEOs would otherwise receive (valued at $1,800,000) and a separate grant of incentive performance units related to the management of our Asset & Liability Management (ALM) unit, valued at $3,000,000. Please see page 63 for a discussion of Mr. Parsley’s ALM units.

The amounts shown in the table above differincentive compensation awarded for 2018 performance differs from the amounts reflectedwhat we disclose in the Summary compensation table on page 58.60. In accordancecompliance with SEC regulations, thatrules, the 2018

incentive compensation disclosed in the Summary compensation table showsincludes incentive awards from two different performance years — the long-term equity-based incentives granted in 2015 based on 2014 performance.

Proxy statement disclosure2015 performance year

2014 performance year

2015 incentive compensation decisions table (above)

Annual incentive (cash)

Long-term incentive

(equity-based)

Summary compensation table (page 58)

Annual incentive (cash)

Long-term incentive(equity-based)

The charts below show the base salary for 2015 for each NEO,2018 (for 2017 performance) and the annual cash incentive and long-term incentive awardedpaid in 2016 for 2015 performance. The bar surrounding each circle shows the amount of total compensation that is variable and at-risk.2019 (for 2018 performance).

 

    

William S.

Demchak

   

Robert Q.

Reilly

   

Michael P.

Lyons

   

E William

Parsley, III

   Joseph E.
Rockey
 

Incentive compensation target

  $11,500,000   $3,800,000   $7,300,000   $7,300,000   $3,250,000 

Incentive compensation awarded for 2018 performance

  $12,650,000   $4,000,000   $8,050,000   $8,050,000   $4,000,000 

Annual cash incentive portion

  $4,400,000   $1,650,000   $2,800,000   $2,800,000   $1,750,000 

Long-term incentive portion

  $8,250,000   $2,350,000   $5,250,000   $5,250,000   $2,250,000 

Incentive compensation disclosed in the Summary compensation table(1)

  $13,880,000   $4,012,500   $7,900,000   $8,500,000   $3,750,000 

Annual cash incentive portion (2018 performance)

  $4,400,000   $1,650,000   $2,800,000   $2,800,000   $1,750,000 

Long-term incentive portion (2017 performance)

  $9,480,000   $2,362,500   $5,100,000   $5,700,000   $2,000,000 
 WILLIAM S. DEMCHAK – CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER
 2015 KEY ACHIEVEMENTS(1)

Under SEC regulations, the incentive compensation amounts disclosed in the Summary compensation table on page 60 include the cash incentive award paid in 2019 for 2018 performance (the“Non-Equity As our CEO, Mr. Demchak continued to deliver outstanding, consistentIncentive Plan Compensation” column) and the long-term incentive award granted in 2018 for 2017 performance and leadership(the “Stock Awards” column). The amounts shown in a difficult economic environment by executing well against our strategic priorities.

 Delivered strong returns to our investors, with an annual total shareholder return (TSR) of 6.81%, placing us second among our peers.

 Grew the franchise strategically without departing from our desired risk appetite through purposeful loan and deposit growth, and a continued increase in our fee income.

 Maintained a strong, well-positioned balance sheet and returned more capital to shareholders through stock repurchases and higher dividends.

 Reduced expenses year over year, marking the third straight year of declining expenses.

 Despite a challenging revenue environment, continued to make strategic investments to position PNC for long-term success, including significant upgrades to our technology infrastructure, transforming the retail bank, and building a leading banking franchise in our underpenetrated markets.

 The Committee also noted Mr. Demchak’s consistent strong performance as CEO since his appointment in April 2013, and that the compensation decisions for 2015 reflected, in part, pay commensurate with the performance, skills, and experience“Stock Awards” column of the CEOSummary compensation table differ slightly from the amounts shown in the table above due to the impact of a large bank holding company.fractional shares, which are not included in the “Stock Awards” column as they are paid out in cash.

LOGO

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    4749


COMPENSATION DISCUSSION AND ANALYSIS

As described on pages 43 to 45, the long-term incentive portion of the incentive compensation granted by the Committee in 2019 consisted of two grants, the PSUs and the RSUs.

The charts below show the base salary for 2018 for

each executive, and the annual cash incentive and long-term incentive awarded in 2019 for 2018 performance. The blue and orange portions of each circle show the amount of total compensation that isat-risk and not guaranteed.

 

 ROBERT Q. REILLY – EXECUTIVE VICE PRESIDENT AND CHIEF FINANCIAL OFFICERWilliam S. Demchak

 Chairman, President and Chief Executive Officer

  20152018 KEY ACHIEVEMENTS

 As our CEO, Mr. Demchak delivered another successful year in 2018, with reported net income of $5.3 billion, or $10.71 per diluted common share, and record total revenue of $17.1 billion.

 PNC generated positive operating leverage for the year, and improved the efficiency ratio over 2017.

 PNC returned $4.4 billion of capital to shareholders through both share repurchases and dividends.

 PNC successfully expanded its corporate banking business into new markets, launched a national retail digital strategy in markets outside of our retail branch network, continued to transform the customer experience in our Retail Banking segment and enhanced our products and services in the Corporate & Institutional Banking segment.

 We continued to invest in talent by raising the minimum pay rate to $15 per hour for eligible employees, decreasing turnover, achieving several organizational diversity objectives and hiring PNC’s first accessibility officer.

 We strengthened our enterprise risk framework.

 Please see the discussion on pages 47 to 49 for additional 2018 achievements considered by the Committee.

 LOGO

 Robert Q. Reilly

 Executive Vice President and Chief Financial Officer

  2018 KEY ACHIEVEMENTS

 As our CFO, Mr. Reilly provided effective supervisionstrong leadership of major internal financialour finance and accountingrealty services functions, and continued to play an integral part in achieving our achievement of financial priorities, including exceedingpriorities.

 Mr. Reilly continued to lead the strategic planning and budgeting process for PNC and successfully identified, established and managed enterprise-wide financial goals consistent with our short-term and long-term financial and risk objectives.

 PNC generated positive operating leverage for the year, improved its efficiency ratio over 2017 and exceeded our $250 million continuous improvement program savings goal of $500 million in cost savings and decreasing our overall expenses year overfor the year.

 

Continued to strengthen the linkages between our strategic planning, budgeting, and Comprehensive Capital Analysis and Review (CCAR) processes.

 Served as primary spokesperson with investors, the media and the investment community andMr. Reilly continued to support our reputation with those stakeholders.foster strong investor confidence. In 2018,Institutional Investor ranked him 3rd among large cap bank CFOs.

 LOGO

 MICHAEL P. LYONS – EXECUTIVE VICE PRESIDENT AND HEAD OF CORPORATE AND INSTITUTIONAL

 BANKING

 2015 KEY ACHIEVEMENTS

 As the head of our Corporate & Institutional Banking segment, Mr. Lyons continued to lead a major business that contributed approximately 36% of our revenue and 49% of our net income in 2015.

 Delivered strong financial results, with record levels of adjusted pre-provision net revenue and fee income as a percentage of total revenue.

 Achieved loan and deposit growth while maintaining our desired risk appetite and credit quality.

 Continued to execute on cross-selling opportunities and new revenue initiatives, with record new clients in the Southeast, while successfully managing expenses.

LOGOLOGO
 

 

4850    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


COMPENSATION DISCUSSION AND ANALYSIS

 

 E WILLIAM PARSLEY, III – EXECUTIVE VICE PRESIDENT, CHIEF INVESTMENT OFFICER AND TREASURERMichael P. Lyons

 Executive Vice President and Head of Corporate & Institutional Banking

 and Asset Management Group

  20152018 KEY ACHIEVEMENTS

 As Chief Investment Officer and Treasurer, Mr. Parsley effectively manages our assets and liabilities, invests PNC’s balance sheet, oversees our broker-dealer activities, manages our alternative investments and leads our asset resolution efforts.

 

In 2015, he continued to deliver outstanding performance on our core investment portfolio while continuing to improveThe C&IB segment led the credit qualitysuccessful expansion of the corporate banking business into new markets in 2018 (Denver, Houston and Nashville) and also expanded its portfolio and enhancing our firm’s liquidity and capital profile.of advisory businesses, which contributed to PNC’s record fee income.

 

Partnered successfullyMr. Lyons continued to lead the C&IB segment with the Independent Risk Managementyear-over-year growth in net interest income, noninterest income, revenue and Finance functions to improve the evaluation and reporting of risks across the entire balance sheet.net income, while maintaining strong credit quality with record low net charge-offs.

 

ContinuedIn addition to make significant improvementsleading our C&IB segment, Mr. Lyons added responsibility for our Asset Management Group (“AMG”) in 2018. He effectively restructured the business and strategy for AMG, and enhanced the leadership team to position the CCAR process.business for future success.

 LOGOLOGO
 

 JOSEPH C. GUYAUX – SENIOR VICE CHAIRMAN AND CEO AND PRESIDENT OF PNC MORTGAGEE William Parsley, III

 Executive Vice President and Chief Operating Officer

  20152018 KEY ACHIEVEMENTS

 In 2015, Mr. Guyaux successfully transitioned from our Chief Risk Officer position to the CEO of our Mortgage business.

 

HelpedIn 2018, Mr. Parsley was named Chief Operating Officer of PNC Bank satisfy all of the requirements of the residential mortgage consent order issued by the OCC in 2011, which was terminated in 2015.and he continued to oversee several broad functions, including our consumer lending business, asset and liability management, capital markets activities and CCAR.

 

ContinuedHe continued to make solid progress in the acquisition of mortgage servicing rights, andlead the integration of our mortgage and home equity businesses, aligning distribution efforts and mortgage businesses.combining operational areas while reducing overall issues and making significant progress in this challenging and complex initiative.

 On the balance sheet side, Mr. Parsley delivered outstanding investment portfolio performance, exceeding the benchmark index on a total basis by over $430 million (62 basis points) in 2018.

 The capital markets group delivered improved business results in several business lines, achieving record net income in 2018.

 LOGOLOGO

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    4951


COMPENSATION DISCUSSION AND ANALYSIS

 Joseph E. Rockey

 Executive Vice President and Chief Risk Officer

  2018 KEY ACHIEVEMENTS

 As our Chief Risk Officer, Mr. Rockey had an outstanding year as he guided PNC through an increasingly complex and changing risk and regulatory landscape, while strengthening our risk management framework and continuing to manage the enterprise to its desired risk appetite.

 Mr. Rockey oversaw the comprehensivebuild-out of our enterprise operational risk framework and implementation of the framework across our lines of business and risk domains.

 He made significant progress on a multi-year project to enhance the Bank Secrecy Act/Anti-Money Laundering (BSA/AML) program at PNC.

 He also led continued efforts to develop a comprehensive compliance management system, and the enterprise-wide validation of risk controls.

LOGO

Prior long-term incentive awards

At meetings held in the first quarter of 2019, the Committee also approved payouts from awards that had previously been granted to each of our NEOs. The Committee evaluated performance and risk-based metrics for the outstanding long-term incentive awards that vested based on performance for the period ended December 31, 2018. The Committee approved a payout based on a formula that compared our actual results to previously established performance-based metrics. In addition to confirming any applicable achievement under the performance metrics, the Committee also confirmed that PNC met or exceeded applicable risk-based metrics. SeeOutstanding equity awards at 2018 fiscalyear-end beginning on page 63 for additional information regarding these grants, including the established goals, the results achieved, the payout percentage grids and the payouts under each grant.

For the incentive performance units (“Standard IPUs”) granted in 2016 to all NEOs, the Committee approved a payout of 102.61% of target based on the results achieved against the goals established for the three-year performance period (2016-2018).

These units are paid out in stock up to the target amount and in cash for any amount above target.

For the incentive performance units related to Asset & Liability Management performance (“ALM IPUs”) granted in 2016 to Mr. Parsley, the Committee approved a payout of 200% of target based on the results achieved against the goals established for the three-year performance period (2016-2018). These units are paid out in cash.

For the performance-based restricted share units (“PRSUs”) granted in 2015, 2016 and 2017 to all NEOs, the Committee approved a payout of 83.02% of target for the 2018 tranche based on our TSR for the year. These units are paid out in stock.

For the RSUs granted in 2018 to all NEOs, the Committee approved a payout of 100% of target for the 2018 tranche. These awards pay out at target over three years, subject to the NEO satisfying a service-based vesting requirement and PNC meeting specified risk-based performance requirements. These units are paid out in stock.

 

Compensation policies and practices

 

The Committee adopts policies and procedures to assist in the fulfillment of its duties, and reviews these from time to time. Wewe describe some of the significant policies and procedures in this section. In addition to formal policies and procedures, the Committee has several practices that it follows in the fulfillment of its duties and responsibilities. Some of thesethose practices are described below.

Compensation and risk

The Committee evaluates the risks inherent in the incentive compensation program. For a detailed discussion of how the Committee evaluates risk, please seeCompensation and Risk, which begins beginning on page 56.58.

52    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


COMPENSATION DISCUSSION AND ANALYSIS

Independent compensation consultant

The Committee retains Meridian Compensation Partners, LLC as its independent compensation consultant. For a discussion of this relationship and the considerations that the Committee takes into account when determining independence, please see pages 27the discussion under the headingCorporate Governance—Board committees—Personnel and 28.Compensation Committee—Role of compensation consultants beginning on page 27.

Peer group

The Committee selects a peer group each year. We use this group to help measure relative performance and to determine payouts under our long-term incentive performance unit payouts.awards. We

also use this group for general compensation comparisons. In approving a peer group, the Committee analyzes several factors, including the mix and complexity of businesses, the markets being served, market capitalization, asset size and changes resulting from mergers or shifts in strategic direction. We also look at the companies with whom we generally compete for talent.

TheEach year, the Committee annually reviews the composition of the peer group with management and its independent compensation consultant. For 2015,2018, the Committee believed that the existing peer group generally provided a balanced mix of institutions in light of our size, mix and scope of businesses, products and services, and sources of executive talent. However, in performing this review, the Committee decided to remove Comerica Incorporated from the peer group. The Committee approved the removal of Comerica based on its relatively smaller size, business mix and geographic footprint as compared to PNC. Even with this change, PNC is larger than a majority of the peers, positioned between the median and the 75th percentile of the peer group, based on total assets, revenue and market capitalization. For 2018, the Committee approved the addition of Citizens Financial Group, Inc. (“Citizens”). Citizens was added to the peer group based on several factors, including financial metrics that are comparable to the existing peers, an overlap in geographic markets with PNC, similar products and services offered, and the inclusion of Citizens in the peer groups of certain other peers of PNC.

The 2018 peer group for 2016 remained unchanged from 2015included PNC and includedthe following 12 companies, (including PNC), with assets revenues and market capitalization for each company measured as of December 31, 2015:2018 and revenue measured for the full year:

 

 

Peer Group Company Ticker
Symbol
   Peer  

Assets

(in billions)

   Peer  

Revenue

(in billions)

   Peer  

Market
Capitalization

(in billions)

  

Ticker

Symbol

 

   

Assets

(in billions)

     

Revenue

(in billions)

       

Market

Capitalization

(in billions)

   

Bank of America Corporation

 BAC   JPM  $2,351.7     JPM  $93.5      WFC  $276.8   

BAC

   

JPM

  

$

2,622.5

 

   

JPM

  

$

109.0

 

    

JPM

  

$

319.8

 

 

BB&T Corporation

 BBT   BAC  $2,144.3     WFC  $86.1      JPM  $241.9   

BBT

   

BAC

  

$

2,354.5

 

   

BAC

  

$

91.2

 

    

BAC

  

$

238.3

 

 

Capital One Financial Corporation

 COF   WFC  $1,787.6     BAC  $82.5      BAC  $174.7   

COF

   

WFC

  

$

1,895.9

 

   

WFC

  

$

86.4

 

    

WFC

  

$

211.1

 

 

Citizens Financial Group, Inc.

 

CFG

   

USB

  

$

467.4

 

   

COF

  

$

28.1

 

    

USB

  

$

73.5

 

 

Fifth Third Bancorp

 FITB   USB  $421.9     COF  $23.4      USB  $74.5   

FITB

   

PNC

  

$

382.3

 

   

USB

  

$

22.5

 

    

PNC

  

$

53.4

 

 

JPMorgan Chase & Co.

 JPM   PNC  $358.5     USB  $20.1      PNC  $48.0   

JPM

   

COF

  

$

372.5

 

   

PNC

  

$

17.1

 

    

COF

  

$

35.4

 

 

KeyCorp

 KEY   COF  $334.0     PNC  $15.2      COF   38.1   

KEY

   

BBT

  

$

225.7

 

   

BBT

  

$

11.6

 

    

BBT

  

$

33.1

 

 

M&T Bank Corporation

 MTB   BBT  $209.9     BBT  $9.6      BBT  $29.5   

MTB

   

STI

  

$

215.5

 

   

STI

  

$

9.2

 

    

STI

  

$

22.5

 

 

Regions Financial Corporation

 RF   STI  $190.8     STI  $8.0      STI  $21.8   

RF

   

CFG

  

$

160.5

 

   

FITB

  

$

6.9

 

    

MTB

  

$

19.8

 

 

SunTrust Banks, Inc.

 STI   FITB  $141.1     FITB  $6.5      MTB  $19.3   

STI

   

FITB

  

$

146.1

 

   

KEY

  

$

6.4

 

    

FITB

  

$

15.2

 

 

U.S. Bancorp

 USB   RF  $126.1     RF  $5.4      FITB  $15.8   

USB

   

KEY

  

$

139.6

 

   

CFG

  

$

6.1

 

    

KEY

  

$

15.1

 

 

Wells Fargo & Company

 WFC   MTB  $122.8     MTB  $4.7      RF  $12.5   

WFC

   

RF

  

$

125.7

 

   

MTB

  

$

5.9

 

    

CFG

  

$

13.9

 

 
    KEY  $95.1     KEY  $4.2      KEY  $11.0      

MTB

  

$

120.1

 

   

RF

  

$

5.8

 

    

RF

  

$

13.7

 

 

 

After a review by the Committee, the peer group for 2019 remained unchanged from 2018.

Executive stock ownership and retention

Our executive officers historically have held a significant portion of their personal wealthassets in the form of our common stock (or other equity-based instruments that reflect the performance of our common stock). The Committee believes it is important to require our executive officers to meet minimum stock ownership guidelines, denominated in shares.

Each executive officer and other key employees is subject tomust meet additional ownership requirements, even after meeting the original ownership target is met.target. The ownership requirements increase the number of PNC shares that an individual needs to own over time. As new awards vest, designated employeesexecutives need to retain more shares of stock, which they must then hold until they retire or leave PNC. This ownership policy reflects compensation awards over an executive’s career, and also ties an executive’s personal wealth closely to the performance of PNC and the interests of our long-term shareholders.

 

 

50    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    53


COMPENSATION DISCUSSION AND ANALYSIS

 

 

Equity interests that count toward satisfaction of the ownership guidelines include shares owned outright by the officer, or his or her spouse and dependent children, restricted shares (subject to vesting requirements), certain equity awards and

shares or stock units held in a benefit plan. WeFor awards granted on or after 2018, we do not permit executives to count 50% of any unvested equity-based awardperformance-based securities (i.e., the PSUs) toward satisfaction of the ownership guidelines. The guidelines are as follows:

 

 

Officer/Category  Share ownership
(base requirement)
   Base requirement
(value as of
12/31/2015)(1)
   Ongoing retention
requirement
  

Base ownership

requirement (in shares)

 

Base ownership

requirement (in dollars)(1)

 

Ongoing retention

requirement

(as a % of newly vested

equity)

President and Chief Executive Officer

   125,000     $11,913,750     33%   

125,000

 

$14,613,750

 

33%

Management Executive Committee and Other

Corporate Executive Group (CEG) Members(2)

   15,000 - 25,000    $1,429,650 - $2,382,750     25%  
Executive Officers (non-CEG Members)   5,000     $476,550     10%  

All other NEOs(2)

 

15,000 – 25,000

 

$1,753,650 – $2,922,750  

 

25%

(1)

Value based on PNC closing price of $95.31 as of$116.91 per share on December 31, 2015.2018.

(2)

The CEG includes our CEO, our other NEOs, andstock ownership guidelines apply to certain other senior-level executives.senior executives as well, including all executive officers. One executive officer (who is not an NEO) has a requirement to own 5,000 shares ($584,550 in value on December 31, 2018) with a 10% ongoing retention requirement.

 

Newly hired or promoted employeesexecutives who become subject to these guidelines will have up to six years to satisfy the guidelines. TheUnder the policy, the Committee monitors complianceconsiders the circumstances of an executive’s failure to comply with these stock ownership guidelines and hasthe policy when making compensation decisions for that executive. At the time of the compensation decisions, the Committee determined that all of our current NEOs satisfycomplied with the guidelines.policy. All other employees subject to the guidelines either satisfy the guidelines or are within the compliance period.

Clawback and forfeiture

We have a “clawback” policy that applies to all of our NEOs and other executive officers, as well as other senior employeesexecutives and those employees receiving equity-based compensation.

A summary of PNC’sour clawback and incentive compensation adjustment policy is included in the tableprovided below.

 

 ProvisionClawback ExplanationNegative Adjustments/Forfeiture Eligible Compensation
Elements
Applicable Employee
Population

 Clawback –Trigger

Inaccurate Metrics

Applies to incentive compensation awarded as the result of materially inaccurate performance metrics (see below for additional details)

All incentive compensation – vested or unvestedNEOs and other senior leaders

 Negative Adjustments – Risk Metrics Performance

 May apply when there is less than desired performance against corporate or business unit risk metrics, as applicableAll unvested long-term incentive compensation

 Clawback –Detrimental Conduct

Applies in the following instances:

 

Applies when an individual (1) engages in competitive activity without prior consent – either as an employee of PNC or for one year after employment

    when an individualemployment; (2) commits fraud, misappropriation, or embezzlement

    when an individualembezzlement; or (3) is convicted of a felony

 All unvested long-term incentive compensation All equity recipients

Risk Metrics Performance

May apply when there is less than desired performance against corporate or business unit risk metrics, as applicable

 Negative Adjustments –Risk-Related Actions

May apply when an individual’s actions, or the failure to act, either as an individual or a supervisor, demonstrates a failure to provide appropriate consideration of risk (see below for additional details)

  

Applies to

All incentive compensation – vested or unvested

Unvested long-term

incentive compensation

Unvested long-term incentive compensation

Employees affected

NEOs and other senior leaders

All equity recipients

NEOs and other senior leaders

All equity recipients

 

For purposes of the clawback for materially inaccurate performance metrics, performance metrics include any metric, including corporate financial results, used directly or indirectly to determine whether or not incentive compensation is to be provided to an executive (or group of executives) or to determine the amount of any such compensation. The portion of the incentive compensation that represents the excess over what

would have been provided if there had been no material inaccuracy in the performance metric will be subject to clawback. The Committee retains discretion, to the extent legally permissible, to determine that it would not be in PNC’s best interests to seek to enforce the clawback.

For purposes of the negative adjustment resulting from risk relatedrisk-related actions, the Committee may

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    51


COMPENSATION DISCUSSION AND ANALYSIS

reduce or cancel unvested long-term incentive compensation granted to an employee who takes risk-related actionsaction (or fails to take action) that resultresults in, or areis reasonably expected to result in, a material adverse impact to PNC or a business unit, such as:

 

Not following applicable risk management policies or procedures;

 

Disregarding the significant risks associated with a course of action for which the employee is responsible;

 

Violating, or permitting or enabling PNC to violate, statutory or regulatory requirements; or

 

54    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


COMPENSATION DISCUSSION AND ANALYSIS

Not escalating risk concerns to appropriate individuals, committees or other governing bodies.

This applies both to individual employees who took risk-related actions (or failed to take action) and their supervisors. The types of adverse impacts could include matters such as impacts to PNC’s or a business segment’s or corporate function’s financial performance, capital or liquidity positions, reputation or business prospects.

The negative adjustment resulting from risk relatedrisk-related actions allows PNC to recoup unvested equity awards from recipients whose inappropriate risk-taking activities have resulted in, or are expected to result in, a material adverse impact to PNC in the future. By doing so, PNC iswe are able to add further risk-balancing to our incentive arrangements by accounting for both forward- and backward-looking risk adjustments.

The policy provides that if PNC applies the policy to recoup or clawback incentive compensation or negatively adjust incentive compensation as a result of risk-related actions and the underlying factual circumstances are otherwise publicly reported by PNC (1) in a filing with the SEC or (2) in disclosure that would otherwise meet the requirements for public disclosure by PNC under the SEC’s Regulation FD, or (3) are disclosed by a third party in a publicly available court or administrative filing, then PNC will disclose in its annual shareholder meeting proxy statement, a current report on FormForm 8-K or other public filing made by it with the SEC or a posting in a clearly identifiable location in the Investor Relations section of its corporate website:

 

a general description of the circumstances giving rise to the incentive compensation recovery or adjustment, including items such as the number of employees, seniority of employees and line of business impacted; and

 

the aggregate amount of incentive compensation recovered or adjusted.

PNC may limit such disclosure if it would be likely to result in, or exacerbate, any existing or threatened employee, shareholder or other litigation, arbitration or proceeding against PNC.

Shareholder approval of severance agreements

We have a Board-approved policy regarding the shareholder approval of future severance arrangements. This policy applies to future severance arrangements with executive officers. Under this policy, PNC will not enter into an arrangement with an executive officer that provides for additional severance benefits in an amount exceeding 2.99 times the sum of the executive officer’s annual base salary and target bonus for the year of termination, unless the future severance arrangement is approved by the affirmative vote of a majority of votes cast by shareholders on the matter.

The policy applies only to future severance arrangements. Future severance arrangements do not include existing severance agreements or agreements to which PNC becomes obligated in connection with an acquisition, unless in each case the severance agreement is modified to materially increase benefits that would be considered additional severance benefits. Our Board retains the right to amend, terminate or waive the policy, and will promptly disclose any such change. We have made this policy available atwww.pnc.com/corporategovernance.corporategovernance.

Since 2009, no newNone of our change inof control agreement has included anagreements contain any excise tax gross-up.“gross-up” provisions. For a more detailed discussion onregarding change inof control arrangements, pleaseagreements, seeChange in Control and Termination of Employment—Change of control agreements on pages 73 andpage 74.

Limiting perquisites

The Committee believes in limiting the amount of perquisites provided to our executives.

We consider a benefit to be a perquisite or personal benefit unless its purpose is clearly and exclusively business-related. We determine the value of perquisites based on their incremental cost to us. Executive officers do not receive tax “gross-ups” on any perquisites.

The principal perquisites that we may provide to our executive officers include financial consulting and tax preparation services and limited personal use of corporate aircraft, as approved by our CEO. OneThe perquisites we provide to our executive officers under the program do not include any tax “gross ups.” Some of our executive officers also receives the reimbursement of costs relatedparticipate in benefit programs or receive perquisites that we no longer offer to home security services. Wecurrent executives, including two NEOs who remain eligible to receive executive physicals. In addition, we may provide additional perquisites to an executive officer from time to time, but this is not common.

Each executive officer receivesIn addition to these perquisites, certain executives, including all NEOs (other than Mr. Demchak), receive a $10,000 allowance for general perquisites, with an additional $10,000 allowance for personal aircraft usage. This modest perquisite limit allows an NEO to receive financial consulting and tax preparation services and also allows for an occasional personal flight on the corporate aircraft (usually no more than 2-4 hours of flight time a year). In addition, asAs the Committee has previously recommended that Mr. Demchak take all flights (personal or business) on the

52    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


COMPENSATION DISCUSSION AND ANALYSIS

corporate aircraft, the Committee has approved a general perquisite allowance of $10,000 for Mr. Demchak with an additional allowance not to exceed $100,000 for personal flights taken on the aircraft. If the executive exceeds his perquisite allowance, PNC requests reimbursement for the excess, unless reimbursement is legally impermissible.aircraft by Mr. Demchak.

The Committee has previously approved the execution of lease (“time-sharing”) agreements between PNC and certain executive officers, including our CEO and twoone other NEOsNEO (Mr. Guyaux and Mr. Reilly). These agreements help us to comply with Federal Aviation Administration (FAA) rules and regulations that would otherwise prohibit executives from reimbursing PNC for the incremental cost of personal flights. Under the terms of these time-sharing agreements, Mr. Demchak Mr. Guyaux and Mr. Reilly will pay for the costs of any personal flights that exceed the perquisite allowances described above.

Due to certain operational restrictions and administrative efficiencies, we operate our corporate aircraft under FAAFederal Aviation Administration rules and regulations that limit our ability to accept reimbursement for personal aircraft usage unless an individual has a time-sharing agreement. The time-sharing agreements provide a mechanism to obtain reimbursement from the executive. The costs paid by our executive officers

under the terms of the agreements include incremental costs, as well as a federal excise tax and other fees. For flights subject to these time-sharing agreements, the officer is required to pay us for the following costs:

 

fuel, oil, lubricants and other additives;

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    55


COMPENSATION DISCUSSION AND ANALYSIS

travel expenses of crew, including food, lodging and ground transportation;

 

hangar andtie-down costs away from the aircraft’s base of operation;

 

insurance obtained for the specific flight;

 

landing fees, airport taxes and similar assessments;

 

custom, foreign permit and similar fees directly related to the flight;

 

in-flight food and beverages; and

 

passenger ground transportation.

The Committee has adopted an aviation policy and written procedures to document the principles to be applied in determining the classification of a flight as business or personal and the calculation of aggregate incremental cost for perquisite purposes, including definitions of personal use, and enhanced methods for allocating costs between business and personal use in complex situations and an approach for capturing deadhead flights, where appropriate, in the calculation of incremental costs for personal aircraft use. The Committee has also approved the use of an amended form of time-sharing agreement to bring amounts to be billed into alignment with the new

procedures (subject to FAA maximum billing limitations). As permitted by the FAA rules, the new form of agreement provides for the billing of an additional charge equal to 100% of the costs of fuel, oil and lubricants listed above to facilitate the alignment of incremental cost as currently calculated and amounts billed.

Guidelines on the use of discretion

The Committee has adopted guidelines regarding the use ofon using discretion in incentive compensation plans. Under these guidelines, the use of discretion will be exercised, when permitted under a plan, so that incentive compensation awards are reasonably aligned with risk-adjusted performance. TheCertain plans have discretionary and formulaic components, while other plans are fully discretionary. For plans with both discretionary and formulaic components, the guidance provides, among other things, that a discretionary increasesincrease in otherwise formulaically-determined incentive compensation should be based on behaviors, actions or results that are deemed to be extraordinary, exceed expectations or provide meaningful direct or indirect benefits to PNC or our businesses. At the same time, discretionary reductions in compensation should be based on behaviors, actions or results that fail to meet expectations or negatively impact our performance, reputation or work environment. The guidelines specifically address the need to evaluate both inappropriate risk-taking behaviors during the performance year, as well as the outcome of prior inappropriate risk-taking behaviors, when making discretionary incentive compensation decisions. In addition, managers are generally required to document how discretion was applied in considering risk-taking behaviors and outcomes in employees’ performance evaluations or incentive compensation recommendations, particularly for our most senior level employees.executives.

Restrictions on trading, hedging and pledging

Our Code of Business Conduct and Ethics and related policies, which apply to all of our employees have for many years includedand directors, include anti-hedging provisions that prohibit all employees and directors from day trading or short selling PNC securities and prohibit all employees from engaging in transactions in any derivative of PNC

securities (other than securities issued under a PNC compensation plan), including buying and writing options.

We have a policy that prohibitsprohibit certain employees, including all of our executive officers, and our directors from purchasing or selling our securities beginning the 16th day of the last month of each calendar quarter until the second business day after we release our earnings for that quarter. We may also impose additional trading restrictions on certain employees, including all of our executive officers, and directors due to the availability of material,non-public information regarding PNC or our securities. In addition, we require certain employees, including all executive officers, topre-clear personal investments (other than in specified types of securities) made by the individual or any immediate family members.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    53


COMPENSATION DISCUSSION AND ANALYSIS

Additionally, the Restricted Employee Investment Transaction Rules, which coverswe do not allow directors, executive officers, and certain other senior executives, and other employees who by the nature of their role must comply with additional restrictions and procedures that govern their personal investment transactions prohibits pledgingto pledge PNC securities. This policy prohibitsThese restrictions also generally apply to immediate family members of the covered employees and directors from pledging PNC securities owned by them for loans or obligations on the margin or otherwise.directors.

Consideration of tax deductibility

Section 162(m) of the Internal Revenue Code does not generally allow a company to deduct compensation over $1 million paid to certain executive officers. Under the tax rules, the executive officers whose compensation is subjectHistorically, companies were permitted to Section 162(m) includes the CEO and the next three highest-compensated executive officers (other than the CEO and the CFO).

One exception to this disallowance applies todeduct performance-based compensation paid under shareholder-approved plans. Awards made underplans (such as our shareholder-approved plans—the 1996 Executive Incentive Award Plan (annual incentive awards) and our 2016 Incentive Award Plan). The Tax Cuts and Jobs Act eliminated the 2006performance-based compensation exception under Section 162(m) for tax years beginning on and after January 1, 2018, subject to a special rule that “grandfathers” certain awards or arrangements that were in effect on or before November 2, 2017.

As a result, beginning with the 2018 performance year, NEOs are no longer designated as eligible to participate in our Executive Incentive Award Plan (other equity-based awards)—are intendedfor annual incentive awards. Instead, all annual incentive awards made to NEOs will be eligible forunder the performance-based exception and therefore, deductible by PNC for federal income tax purposes.same program as other executive officers of PNC. In addition, beginning as of January 1, 2018, the CFO is included in the scope of covered employees under Section 162(m).

Although the Committee considers the desirability of limiting PNC’snon-deductible expenses when it makes compensation decisions, the Committee believes in maintaining the flexibility and competitive effectiveness of the executive compensation program. The Committee retains the discretion to establish the compensation paid to the NEOs as the Committee determines to be in the best interests of PNC and its shareholders, and without regard to any limitation provided in Section 162(m). Tax deductibility, while an important consideration, is analyzed as one component of the overall program.

 

 

5456    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


COMPENSATION COMMITTEE REPORT

We have reviewed and discussed the Compensation Discussion and Analysis with PNC’s management, and based on our review and discussions, we recommended to the Board that the Compensation Discussion and Analysis be included in this proxy statement.

The Personnel and Compensation Committee of the Board of Directors of The PNC Financial Services Group, Inc.

Dennis F. Strigl,Charles E. Bunch,Chair

Charles E. Bunch

Paul W. ChellgrenDebra A. Cafaro

Andrew T. Feldstein

Richard B. KelsonJ. Harshman

Thomas J. UsherRichard B. Kelson

Michael J. Ward

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    5557


COMPENSATION AND RISK

This section explains how we consider risk at PNC, and the relationship between risk management, performance and compensation. We also discuss the risk reviews presented to our Board’sthe Personnel and

Compensation Committee and the methodology we use to assess the potential risks in our incentive compensation plans.

Risk management at PNC

 

We encounter risk as part of the normal course of operating our business. The successful execution of our strategy requires effective management of the risks we decide to take.

take to maintain the trust of our customers and provide the best overall customer experience.

We want our decisions to reflect our desired risk appetite. It is our responsibility to establish an enterprise risk management framework that facilitates risk management for the benefit of our customers and shareholders.

 

 

Enterprise risk appetite statement

We dynamically manage our risk appetite to optimize long-term shareholder value while supporting our employees, customers, and communities. In doing so, we:

 

1.

LOGO

Achieve our business objectives and protect our brand by accepting risks that are understood, quantifiable, and analyzed through all phases of the economic cyclecycle.

 

 

LOGO

 2.

Earn trust and loyalty from all stakeholders, including employees, customers, communities, and shareholdersshareholders.

 

 

LOGO

 3.

Reward individual and team performance by taking into account risk discipline and performance measurementmeasurement.

 

 

LOGO

 4.

Practice disciplined capital and liquidity management so that the firmwe can operate effectively through all economic cyclescycles.

 

We strive to embed a culture of risk management throughout PNC. With each of our employees, we reinforce the importance of managing risks in executing on our strategic objectives and in support of our desired risk appetite.

We approve our Enterprise Risk Management Framework and key risk policies at the Board level. We discuss our risk management approach in the Risk Management section of Item 7 of our 2015this year’s Annual Report on Form10-K.

We reflect our desired enterprise risk appetite by helping to ensure that our performance management and compensation arrangements for all employees are balanced in ways that do not create incentives for imprudent or excessive risk-taking, are designed to provide a superior customer experience, and best reflectare reflective of our strategic objectives, business model, management structure and management structure.risk appetite.

Our compensation philosophy supports and reflects PNC’s risk appetite and risk management culture. Our risk policies and procedures guide our management decisions, including how we pay employees. By setting and communicating our risk appetite in advance, we seek to manage and control the risks that employees can take or influence, consistent with their roles and responsibilities.

All employees have performance goals tied to business and individual performance, but each

employee, no matter their role at PNC, also has

customer focus and risk management goals. We evaluate employee performance against these goals, including the risk management goals, in addition to considering risk outcomes from actions taken in prior years. This year, we also required, for each of our employees, a rating for how well they achieved the risk management goal. We incorporate this comprehensive evaluation of employee risk management into our performance and incentive compensation decisions. In addition, all employees are encouraged to collaborate across groups to identify and mitigate risks and elevate and address identified issues as required.or concerns.

Our compensation program is designed to encourage management of risk within our appetite and discourage inappropriate risk-taking by granting a diverse portfolio of incentive compensation awards to our executives and other senior employees that is expected to reward desired behavior over time. Specifically, we balance our portfolio of awards between fixed and variable compensation; cash and equity-based compensation; and annual and long-term compensation. We base awards on the Committee’s assessment of a variety of quantitative and qualitative performance measurements, both on an absolute and a relative basis. Compensation decisions also rely on discretion to consider other factors, such as effective risk management, commitment to delivering a superior customer experience, compliance with controls and ethical duties.duties, competition for top talent, market-based pay

 

 

5658    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


COMPENSATION AND RISK

 

levels and the need to attract and engage our leaders.

As discussed in ourthe CD&A, the long-term incentive program includes grants to our NEOs and certain other executives that include robusta risk-based performance metrics.metric. Payouts under these grants could be reduced or eliminatedforfeited if we do not meet specific risk criteria over the vesting period.CET1 Ratio described on page 44. We also have a broad-based clawback and incentive compensation adjustment policy as described beginning on pages 51 and 52.page 54.

We maintain an equity program for approximately 130 senior leaders below the executive levels that is designed to help ensure that their incentive compensation awards reflect risk-adjusted performance outcomes that would pay out, if at all, over a four-yearthree-year period. These senior leaders

receive a portion of their

incentive compensation in an equity-based award that is subject to a risk-based review trigger. Thethe same risk-related performance metric that will be applied to the PSU and RSU grants made to NEOs and certain other executives. Additionally, the equity award agreements for ourthese senior leaders all contain an enterprise-wide risk-based review trigger, while the agreements for senior leaders in business segments (as opposed to those in administrative or control functions) contain an additional business-specific risk-based review trigger. If a risk-based review is triggered, the applicable review committee will determine whether a downward adjustment is warranted, up to a complete cancellation of the share units in that year’s tranche.

 

 

Risk review of compensation plans

 

Our Chief Risk Officer (CRO) reports at least quarterly to our Board’sthe Personnel and Compensation Committee to discuss risk management and review the connection between effective risk management and incentive compensation. Our CROThe Chief Risk Officer also presents the Committee with a risk assessment for each of our principal business units as well asand a collective assessment of staff functions, including finance, human resources, legal, operations and technology. In addition, we have a practice of havingmaintain at least one director who is a member of both the Personnel and Compensation and Risk Committees. At present, the Chair of the Risk Committee also serves on the Personnel and Compensation Committee.

We also have systematically identified individuals — or groups of employees — who could potentially expose us to material amounts of risk or financial loss, either individually or as a collective group.loss. As with our incentive compensation planrisk assessment described below, we alsohave established a cross-functional team that continues to identify and monitor these individuals. These individuals or groups.are subject to a supplemental risk management review as part of the performance management process by the Chief Risk Officer and his designees — we take this review into account when determining incentive compensation awards for our most senior executives.

We have developed a standardized governance framework for our incentive compensation plans to help monitor and validate these plans. We wantthat our plans to achievebalance risk and reward, comply with applicable laws and regulations, demonstrate fiscal responsibility and maintain an appropriate balance of compensation and risk-adjusted performance — this customer focus. This

framework helps to ensure that we have the appropriate

procedures, controls and reviewsindependent challenges in place to do so. We will continue to assess and, where appropriate, modify our incentive compensation plans as part ofin accordance with this framework to help ensure our plans appropriately reflect risk considerations, andincluding the management of identified issues, the duration of the risks and to enhance the documentation of existing risk-balancing strategies.alignment with our desired risk appetite. Examples of incentive plan modifications include:

 

Adding or increasing the visibility of risk and customer focus metrics into plans based on the structure of the plan and the nature of the business and the roles of participants

 

Adding or formalizing language around delaying award payments or recapture or reduction of payments where subsequent risk metrics indicate excessive risk taking

risk-taking

 

Enhancing documentation of the plan design and use of discretion innon-formulaic plans at the pool funding, business allocation or individual award level

Based on our approach to risk management, our comprehensive incentive plan governance framework, our risk assessments for significant businesses and staff functions, and the additioninclusion of risk-based metrics toin our long-term incentive compensation programs, we believe that the risks arising from our compensation plans, policies and practices are not reasonably likely to have a material adverse effect on PNC.

 

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    5759


COMPENSATION TABLES

Summary compensation table

 

Name & Principal Position Year 

Salary

($)(a)

 

Stock

Awards

($)(b)

 

Non-Equity

Incentive Plan

Compensation

($)(c)

 

Change in

Pension

Value &

Nonqualified

Deferred

Compensation

Earnings

($)(d)

 

All Other

Compensation

($)(e)

 

Total

($)

  Year 

Salary

($)(a)

 

Stock

Awards

($)(b)

 

Non-Equity

Incentive Plan

Compensation

($)(c)

 

Change in

Pension

Value &

Nonqualified

Deferred

Compensation

Earnings

($)(d)

 

All Other

Compensation

($)(e)

 

Total

($)

 

William S. Demchak

  2015   $1,100,000   $6,959,910   $4,100,000   $393,715   $165,501   $12,719,126   

 

2018

 

 

$

1,100,000

 

 

$

9,479,858

 

 

 

$4,400,000

 

 

 

$530,583

 

 

 

$165,853

 

 

$

15,676,294

 

Chairman, President

  2014   $1,089,615   $5,999,978   $3,540,000   $650,626   $57,685   $11,337,904   

 

2017

 

 

$

1,100,000

 

 

$

6,749,956

 

 

 

$5,220,000

 

 

 

$666,341

 

 

 

$165,556

 

 

$

13,901,853

 

& Chief Executive Officer

  2013   $922,115   $3,863,752   $3,083,333   $53,668   $59,235   $7,982,103   

 

2016

 

 

$

1,100,000

 

 

$

7,799,958

 

 

 

$3,400,000

 

 

 

$623,494

 

 

 

$218,008

 

 

$

13,141,460

 

Robert Q. Reilly

  2015   $500,000   $1,874,944   $1,400,000   $193,677   $43,344   $4,011,965   

 

2018

 

 

$

673,077

 

 

$

2,362,411

 

 

 

$1,650,000

 

 

 

$178,815

 

 

 

$  43,116

 

 

$

4,907,419

 

Executive Vice President &

  2014   $500,000   $1,549,936   $1,375,000   $316,836   $60,922   $3,802,694   

 

2017

 

 

$

500,000

 

 

$

1,774,900

 

 

 

$1,862,500

 

 

 

$339,545

 

 

 

$  47,817

 

 

$

4,524,762

 

Chief Financial Officer

  2013   $475,000   $1,189,642   $1,075,000   $35,169   $35,327   $2,810,138   

 

2016

 

 

$

500,000

 

 

$

1,899,844

 

 

 

$1,275,000

 

 

 

$295,003

 

 

 

$  47,495

 

 

$

4,017,342

 

Michael P. Lyons

  2015   $700,000   $4,019,824   $2,020,000   $22,953   $6,754   $6,769,531   

 

2018

 

 

$

700,000

 

 

$

5,099,853

 

 

 

$2,800,000

 

 

 

$  26,429

 

 

 

$  19,459

 

 

$

8,645,741

 

Executive Vice President & Head of

  2014   $700,000   $4,079,882   $1,980,000   $21,677   $6,577   $6,788,136  

Corporate & Institutional Banking

  2013   $700,000   $4,555,912   $2,020,000   $21,411   $2,154   $7,299,477  

Executive Vice President, Head of

 

 

2017

 

 

$

700,000

 

 

$

3,959,882

 

 

 

$2,700,000

 

 

 

$  24,170

 

 

 

$  14,529

 

 

$

7,398,581

 

Corporate & Institutional Banking and

Asset Management Group

 

 

2016

 

 

$

700,000

 

 

$

4,079,848

 

 

 

$1,940,000

 

 

 

$  22,610

 

 

 

$  36,228

 

 

$

6,778,686

 

E William Parsley, III

  2015   $500,000   $4,549,900   $1,300,000   $50,634   $22,108   $6,422,642   

 

2018

 

 

$

686,538

 

 

$

5,699,808

 

 

 

$2,800,000

 

 

 

$  69,183

 

 

 

$  21,030

 

 

$

9,276,559

 

Executive Vice President, Chief

  2014   $500,000   $4,574,917   $1,050,000   $164,669   $10,200   $6,299,786  

Investment Officer & Treasurer

  2013   $500,000   $4,194,598   $1,075,000       $5,577   $5,775,175  

Joseph C. Guyaux

  2015   $620,000   $1,999,842   $1,130,000   $708,458   $38,551   $4,496,851  

Senior Vice Chairman & CEO &

  2014   $620,000   $1,874,984   $1,380,000   $725,352   $22,235   $4,622,571  

President of PNC Mortgage

  2013   $620,000   $1,605,308   $1,255,000   $435,506   $34,253   $3,950,067  

Executive Vice President,

 

 

2017

 

 

$

600,000

 

 

$

4,349,903

 

 

 

$3,200,000

 

 

 

$183,992

 

 

 

$  18,696

 

 

$

8,352,591

 

Chief Operating Officer

 

 

2016

 

 

$

588,462

 

 

$

4,799,872

 

 

 

$2,250,000

 

 

 

$123,239

 

 

 

$148,341

 

 

$

7,909,914

 

Joseph E. Rockey*

 

 

2018

 

 

$

500,000

 

 

$

1,999,848

 

 

 

$1,750,000

 

 

 

$  16,400

 

 

 

$  21,126

 

 

$

4,287,374

 

Executive Vice President,

       

Chief Risk Officer

              
*

Mr. Rockey was not an NEO in 2016 and 2017.

(a)

The “Salary”This column includes any salary amounts deferred by an NEO under qualified (ISP) ornon-qualified (DCIP) benefit plans. We describe these PNC plans on page 69. Please also see71. See theNon-qualified deferred compensation in fiscal 20152018 table on page 7072 for the aggregate deferrals during 2015.2018.

 

(b)

In 2018, stock awards were granted on February 15, 2018 consisting of PSUs and RSUs. The amounts in the “Stock Awards”this column reflect the grant date fair value of stock awards (whole shares only). The grant date fair values are calculated in accordance with Financial Accounting Standards Board Accounting Standards Codification Topic 718, Compensation—Stock Compensation (FASBFASB ASC Topic 718). See Note 13 in our Annual Report on Form 10-K for the year ended December 31, 2015 for more information. The value of any fractional shares is paid in cash and included in the All Other Compensation column. See footnote (e) for additional details. In 2015, stock awards were granted on February 13, 2015 consisting of long-term incentive performance units and performance-based restricted share units, and for Mr. Parsley, a grant of ALM incentive performance units.718. The grant date fair value of the incentive performance units, performance-based restricted share units and the ALM incentive performance unitseach award is calculated using the target number of units underlying the award and a per share value based on the NYSE closing price of our common stock on February 13, 2015the date of $92.38.grant of $159.86. The value of any fractional shares is paid in cash and included in the All Other Compensation column. See footnote (e) for additional information. If PNC’s performance during the applicable measurement period results in the maximum number of units vesting, our executivesNEOs would each be entitled to receive a maximum award with a grant date fair value of the maximum award as follows:

 

   Grant Date Fair Value of Maximum Award 
NEO  Incentive Performance Units   Performance-Based Restricted Share  Units 

 William S. Demchak

  $4,349,943    $4,349,943  

 Robert Q. Reilly

  $1,171,840    $1,171,840  

 Michael P. Lyons

  $2,512,390    $2,512,390  

 E William Parsley, III*

  $968,720    $968,720  

 Joseph C. Guyaux

  $1,249,901    $1,249,901  
*The grant date fair value of Mr. Parsley’s ALM grant at the maximum value is $5,999,896.
  Grant Date Fair Value of Maximum Award 
 NEO Performance Share Units  Restricted Share Units 

 William S. Demchak

 

 

$8,531,888

 

 

 

$3,791,879

 

 Robert Q. Reilly

 

 

$2,126,138

 

 

 

$   944,932

 

 Michael P. Lyons

 

 

$4,589,740

 

 

 

$2,039,973

 

 E William Parsley, III

 

 

$5,129,748

 

 

 

$2,279,923

 

 Joseph E. Rockey

 

 

$1,799,864

 

 

 

$   799,939

 

 

    

See the Grants of plan-based awards in 2015 tablefiscal 2018 on pages 60 and 61page 62 for moreadditional information regarding the grants we made in 2015, the2018, Outstanding equity awards at 20152018 fiscalyear-end table beginning on pages 64 and 65page 63 for moreadditional information regarding options and otherequity awards outstanding at December 31, 2015,2018, and the Option exercises and stock vested in fiscal 2015 table2018 on page 6668 for moreadditional information regarding option exercise and stock vesting activity during 2015.2018.

 

(c)

Our NEOs received an annual incentive award paid in cash early in 20162019, which is reflected in this column for the 20152018 performance year.

 

(d)

The dollar amounts in this column include the increase in the actuarial value of our Qualified Pension Plan, ERISA Excess Pension Plan and Supplemental Executive Retirement Plan. We describe these plans on page 67.69. The amounts include both (1)(i) the change in value due to an additional year of service, compensation changes and plan amendments (if any), and (2)(ii) the change in value attributable to other assumptions, most significantly discount rate.

We do not pay above-market or preferential earnings on any compensation that is deferred on a basis that is nottax-qualified, including such earnings onnon-qualified defined contribution plans. For an additional explanation oninformation regarding how we calculate the earnings on our deferred compensation plans, see the 2015 rates of return chart in the Non-qualified deferred compensation in fiscal 2015 table2018 beginning on page 72.71.

 

(e)

The amounts in this column include, for all NEOs, net of any reimbursements to PNC: (1) the dollar value of matching contributions made by us to the ISP; (2) the net insurance premiums paid by us in connection with our Key Executive Equity

5860    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


SUMMARY COMPENSATION TABLE

 

(e)

The amounts in this column include, for all NEOs, net of any reimbursements to PNC: (i) the dollar value of matching contributions made by us to the ISP; (ii) the insurance premiums paid by us in connection with our Key Executive Equity Program; (3)(iii) the executive long-term disability premiums paid by us; (4)(iv) perquisites and other personal benefits; (5)(v) matching gifts made by us to charitable organizations under our employee charitable matching gift program; and (6)(vi) cash paid for fractional shares of the 20152018 stock awards described in footnote (b) on page 58.60.

 

    

All Other Compensation”Compensation for 20152018 consisted of the following:

 

NEO Perquisites and Other
Personal Benefits*
 Registrant ISP
Contributions
 Insurance
Premiums**
 Other*** Total to Summary
Compensation Table
   

Perquisites and Other

Personal Benefits*

   

Registrant ISP

Contributions

   

Insurance

Premiums**

   Other***   

Total to Summary

Compensation Table

 

William S. Demchak

 $109,975   $10,600   $44,835   $91   $165,501    

 

$109,975

 

  

 

$11,000

 

  

 

$44,736

 

  

 

$   142

 

  

 

$165,853

 

Robert Q. Reilly

 $10,761   $10,600   $20,927   $1,056   $43,344    

 

$    9,975

 

  

 

$11,000

 

  

 

$20,927

 

  

 

$1,214

 

  

 

$  43,116

 

Michael P. Lyons

     $6,577       $177   $6,754    

 

$    8,513

 

  

 

$10,800

 

  

 

 

  

 

$   146

 

  

 

$  19,459

 

E William Parsley, III

 $11,108   $10,900       $100   $22,108    

 

$  10,000

 

  

 

$10,838

 

  

 

 

  

 

$   192

 

  

 

$  21,030

 

Joseph C. Guyaux

 $20,000   $10,600   $5,293   $2,658   $38,551  

Joseph E. Rockey

  

 

$    9,975

 

  

 

$11,000

 

  

 

 

  

 

$   151

 

  

 

$  21,126

 

 *

The dollar amount of the perquisite represents the incremental cost to PNC of providing the benefit. For 2015,This column includes the costs of financial consulting and tax preparation services for Mr. Demchak, Mr. Reilly, Mr. Parsley and Mr. Rockey, and personal use of corporate aircraft by Mr. Demchak and Mr. Lyons during 2018. The incremental cost of Mr. Demchak’s use of the aircraft in 2018 was $100,000. Mr. Demchak used his time-sharing agreement for flights in excess of this amount during 2018. The incremental cost to PNC of the personal aircraft use is calculated by multiplying the total number of personal flight hours timesby the average direct variable operating costs (including costs related to fuel, maintenance expenses related to operation of the plane during the year, and landing and parking fees) per flight hour for the particular aircraft for the year, plus crew expenses attributable to the personal use. Since the aircraft are used primarily for business travel, we do not include in the calculation the fixed costs that do not change based on usage, such as crew salaries and other maintenance and inspection and capital improvement costs intended to cover a multiple-year period. Mr. Demchak, Mr. Reilly, Mr. Parsley and Mr. Guyaux used the aircraft for personal flights during 2015. For these flights, Mr. Demchak, Mr. Reilly and Mr. Guyaux did not use their time-sharing agreements. The incremental cost of Mr. Demchak’s use of the aircraft was $100,000. This column also includes the costs of financial preparation and tax consulting services for Mr. Demchak, Mr. Reilly, Mr. Parsley and Mr. Guyaux. Mr. Demchak, Mr. Reilly, and Mr. LyonsNEOs each have a corporate travel credit card not generally available to all employees, for which there is no incremental cost to PNC.

 

 **

We pay premiums for certain of the NEOs in connection with our Key Executive Equity Program, which is a split-dollar insurance arrangement. However, newNew participants have not been permitted in this program since 2007. In addition, we pay long-term disability premiums on behalf of certain of our NEOs. The dollar amounts under the “Insurance Premiums” column include the 2015 net2018 premiums we paid in connection with our Key Executive Equity Program on behalf of Mr. Demchak ($40,534) and Mr. Reilly ($16,732). These net premiums represent the full dollar amounts we paid for both the term andnon-term portions of this plan, after any officer contributions.plan. The amounts under this column also include the long-term disability premiums we paid on behalf of Mr. Demchak ($4,301),4,202) and Mr. Reilly ($4,195) and Mr. Guyaux ($5,293).

 

 ***

This column reflects the dollar amount of matching gifts made by us to charitable organizations under our employee charitable matching gift program for Mr. Reilly ($1,000) and Mr. Guyaux ($2,500)1,125) and the cash paid for fractional shares of the 20152018 stock awards described in footnote (b) on page 58.60.

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    5961


GRANTS OF PLAN-BASED AWARDS IN 2015FISCAL 2018

 

Grants of plan-based awards in 2015fiscal 2018

 

        Estimated Future Payouts
Under Non-Equity
Incentive

Plan Awards(a)
  Estimated Future Payouts
Under Equity

Incentive
Plan Awards(b)
  

Grant Date
Fair Value

of Stock
and Option
Awards

($)(c)

 
 Award Type Grant Date  Thres-
hold
($)
  

Target

($)

  

Maximum

($)

  Thres-
hold
($)
  Target
(#)
  Maximum
(#)
  
 William S. Demchak                                
 Annual Incentive Award  February 13, 2015       $3,300,000   $10,152,000      
 Incentive Performance Units  February 13, 2015           37,670    47,087   $3,479,955  
 Performance-Based Restricted Share Units  February 13, 2015                    37,670    47,087   $3,479,955  
 Robert Q. Reilly        
 Annual Incentive Award  February 13, 2015       $1,250,000          
 Incentive Performance Units  February 13, 2015           10,148    12,685   $937,472  
 Performance-Based Restricted Share Units  February 13, 2015                    10,148    12,685   $937,472  
 Michael P. Lyons        
 Annual Incentive Award  February 13, 2015       $1,500,000   $10,152,000      
 Incentive Performance Units  February 13, 2015           21,757    27,196   $2,009,912  
 Performance-Based Restricted Share Units  February 13, 2015                    21,757    27,196   $2,009,912  
 E William Parsley, III        
 Annual Incentive Award  February 13, 2015       $1,000,000   $10,152,000      
 Incentive Performance Units  February 13, 2015           8,389    10,486   $774,976  
 Performance-Based Restricted Share Units  February 13, 2015           8,389    10,486   $774,976  
 ALM Incentive Performance Units  February 13, 2015                    32,474    64,948   $2,999,948  
 Joseph C. Guyaux        
 Annual Incentive Award  February 13, 2015       $930,000   $10,152,000      
 Incentive Performance Units  February 13, 2015           10,824    13,530   $999,921  
 Performance-Based Restricted Share Units  February 13, 2015                    10,824    13,530   $999,921  
     Estimated Future Payouts
Under  Non-Equity
Incentive
Plan Awards(a)
  Estimated Future Payouts
Under Equity
Incentive
Plan Awards(b)
  

Grant Date

Fair Value

of Stock

and Option

Awards

($)(c)

 
 Award Type Grant Date  

Threshold

($)

  

Target

($)

  

Maximum

($)

  

Threshold

(#)

  

Target

(#)

  

Maximum

(#)

 

 William S. Demchak

                                

 Annual Incentive Award

 

 

February 15, 2018

 

 

 

 

 

$

3,940,000

 

 

 

 

    

 PSUs

 

 

February 15, 2018

 

    

 

 

 

 

35,581

 

 

 

53,371

 

 

$

5,687,979

 

 RSUs

 

 

February 15, 2018

 

             

 

 

 

 

23,720

 

 

 

23,720

 

 

$

 3,791,879

 

 Robert Q. Reilly

        

 Annual Incentive Award

 

 

February 15, 2018

 

 

 

 

 

$

1,550,000

 

 

 

 

    

 PSUs

 

 

February 15, 2018

 

    

 

 

 

 

8,867

 

 

 

13,300

 

 

$

1,417,479

 

 RSUs

 

 

February 15, 2018

 

             

 

 

 

 

5,911

 

 

 

5,911

 

 

$

944,932

 

 Michael P. Lyons

        

 Annual Incentive Award

 

 

February 15, 2018

 

 

 

 

 

$

2,500,000

 

 

 

 

    

 PSUs

 

 

February 15, 2018

 

    

 

 

 

 

19,141

 

 

 

28,711

 

 

$

3,059,880

 

 RSUs

 

 

February 15, 2018

 

             

 

 

 

 

12,761

 

 

 

12,761

 

 

$

2,039,973

 

 E William Parsley, III

        

 Annual Incentive Award

 

 

February 15, 2018

 

 

 

 

 

$

2,500,000

 

 

 

 

    

 PSUs

 

 

February 15, 2018

 

    

 

 

 

 

21,393

 

 

 

32,089

 

 

$

3,419,885

 

 RSUs

 

 

February 15, 2018

 

             

 

 

 

 

14,262

 

 

 

14,262

 

 

$

2,279,923

 

 Joseph E. Rockey

        

 Annual Incentive Award

 

 

February 15, 2018

 

 

 

 

 

$

1,375,000

 

 

 

 

    

 PSUs

 

 

February 15, 2018

 

    

 

 

 

 

7,506

 

 

 

11,259

 

 

$

1,199,909

 

 RSUs

 

 

February 15, 2018

 

             

 

 

 

 

5,004

 

 

 

5,004

 

 

$

799,939

 

(a)

The amounts listed in the “Target” column relate to the target annual cash incentive award for the 20152018 performance year. Annual cash incentive awards for 20152018 were paid in 2016.2019. All incentive awards–compensation—cash and equity-based–areequity-based—is payable based on performance, and thetotal compensation targets are established to help the Personnel and Compensation Committee to determine the appropriate amount of incentive compensation payable upon achievement for target performance. The amount listed in the “Target” column shows the target annual cash incentive awardamount included in the total compensation target approved by the Committee for each NEO as of the date listed. The amount listed in the “Maximum” column shows the amount that the Committee approves each year in order to preserve tax deductibility under Section 162(m) of the Internal Revenue Code of 1986, as amended. Mr. Reilly’s compensation is not subject to Section 162(m). The “Maximum” amount is not intended to be tied to performance – rather, it is a formulaic determination made under IRS regulations that provides PNC with the flexibility to receive tax deductions for performance-based compensation. The Committee looks to the performance for the year and the “target” annual incentive amount when making incentive compensation decisions, and exercises negative discretion to provide an award that is significantly smaller than the “Maximum” amount. For NEOs who are covered employees under §162(m) of the Internal Revenue Code of 1986, as amended, the calculation of the “Maximum” amount was approved by the Personnel and Compensation Committee on February 26, 2015, based on 0.2% of our “Incentive Income,” an adjusted net income metric that is defined in the 1996 Executive Incentive Award Plan. At the time the “Maximum” amount is set, the Committee uses a budgeted amount for 2015 which is included as $10,152,000 in the “Maximum” column.15, 2018.

 

(b)

The amounts listed in these columns include the incentive performance unit grants of PSUs and the performance-based restricted share unit grants,RSUs, as further described on page 43.pages 43 to 45. As there is no guaranteed minimum payout for these awards, and in the case of the incentive performance unit grants,PSUs, the Personnel and Compensation Committee has discretion to decrease any award otherwise payable, we have not included a “Threshold” amount in this column.amount. The “Target” amount represents 100% of the grant for the PSUs and the RSUs. The “Maximum” amount represents 125%150% of the grant (rounded down to whole shares). for the PSUs and 100% of the grant for the RSUs. For the incentive performance unit grants,PSUs, the performance period began on January 1, 20152018 and will end on December 31, 2017.2020. For the performance-based restricted share unit grants,RSUs, the performance period began on January 1, 20152018 and will end on December 31, 2018,2020, with a vesting opportunitiesopportunity for a portionone-third of the grant on each of the four applicablethree anniversaries of the grant date.

(c)

The grant date anniversaries. In addition, for Mr. Parsleyfair value of each award is calculated in accordance with FASB ASC Topic 718 based on the NYSE closing price of our common stock on February 15, 2018, the date of grant, of $159.86 per share. The amounts also include an ALM incentive performance unit grant as described in footnote (b) to the Summary compensation table on page 58. For a discussion of the terms, conditions and performance goals related to this incentive performance unit grant, see page 43. As there is no guaranteed minimum payout for Mr. Parsley’s award, and the Personnel and Compensation Committee has the discretion to decrease any award otherwise payable, we have not included a “Threshold” amountlisted in this column for this award. The “Target” amount represents 100% ofrepresent the grant anddate fair value of each award based upon achievement at the “Maximum” amount represents 200% of the grant. For this grant, the performance period began on January 1, 2015 and will end on December 31, 2017.target level.

 

6062    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


GRANTS OF PLAN-BASED AWARDS IN 2015

In determining the payout for regular grants of incentive performance units made in 2015, adjustments will be made on an after-tax basis for the impact of:

extraordinary items (as such term is used under GAAP)

items resulting from a change in tax law

discontinued operations

acquisition costs and merger integration costs

any costs or expense arising from specified Visa litigation and any other gains recognized on redemption or sale of Visa shares, as applicable

in PNC’s case, the net impact on PNC of significant gains or losses related to certain BlackRock transactions

acceleration of the accretion of any remaining issuance discount in connection with the redemption of any preferred stock

any other charges or benefits related to the redemption of trust preferred or other preferred securities

(c)The grant date fair values for incentive performance units and performance-based restricted share units are all calculated in accordance with FASB ASC Topic 718. See Note 13 in our Annual Report on Form 10-K for the year ended December 31, 2015 for more information. The grant date fair values for incentive performance units, performance-based restricted share units and ALM incentive performance units represent the closing price for our common stock on February 13, 2015 of $92.38. The grant date fair values for incentive performance units and performance-based restricted share units represent the target amount of units in the grant.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    61


OUTSTANDING EQUITY AWARDS AT 20152018 FISCALYEAR-END

 

Outstanding equity awards at 20152018 fiscalyear-end

The following tables show, for each NEO, the outstanding equity awards as of December 31, 2015.2018. These awards include stock options exercisable over time and the following:

 

Stock options exercisable over time

Incentive performance units, specifically:

Name of Award  

Regular units granted in 2013, 2014 and 2015 that may pay out if PNC achieves specificVesting

Schedule

Metrics

Payout

Range (%

of target)

  Stock or Cash  

Payout

Performance Share

Units (PSUs)

After3-year

performance

period ends

PNC’s return on equity

(ROE) compared to performance and risk-based criteria. These awards measure our targets

EPS growth rank against our peers and ourpeer group

0-150%Stock

Restricted Share

Units (RSUs)

Annual

installments over

3 years

Time-based0-100%Stock

Performance-based

Restricted Share

Units (PRSUs)

Annual

installments over

4 years

Adjustment based on

PNC’s annual TSR

75-125%Stock

Incentive

Performance Units
(IPUs)

After3-year

performance

period ends

PNC’s return on common equity

without goodwill (ROCE)

compared to our cost of

common equity (COCE). The awards are also subject to annual risk-based requirements and adjustments, which include meeting or exceeding the required Tier 1 risk-based capital ratio for “well-capitalized” institutions and return on economic capital (ROEC) meeting or exceeding our cost of capital.

 

EPS growth rank against

our peer group

  0-125%  

In recognition of Mr. Parsley’s management responsibilities regarding the ALM function atStock (up to target)

Cash (above target)

ALM Incentive

Performance Units

(ALM IPUs) (a)

  

PNC during 2012, 2013 and 2014, units grantedAfter3-year

performance

period ends

Based on PNC’s Asset &

Liability Management

function performance,

compared to Mr. Parsley in 2013, 2014 and 2015 will pay out based on our ALM unit performance against a benchmark index during

0-200%Cash
(a)

Mr. Parsley was the 2013only NEO to 2015, 2014receive this grant, which relates to 2016 or 2015 to 2017 performance period, respectively.his management of our Asset & Liability Management function.

 

Performance-based restricted share units, specifically:

Annual long-term incentive awards, each granted in 2012, 2013, 2014 and 2015, that will each pay out if PNC meets or exceeds the required Tier 1 risk-based capital ratio for “well-capitalized” institutions established by our primary regulator; payout may be adjusted by 25% up or down based on TSR in each year. The 2013, 2014 and 2015 awards also have an ROEC related risk metric that functions as a trigger to determine whether or not a risk review is required by the Committee. The Committee can decide to reduce, but not increase, payout amounts.

With respect to the following three forms of equity-basedperformance-based equity awards included inthat vested based on performance for the table,period ended December 31, 2018, the Personnel and Compensation Committee made performance-based orand risk-based

determinations in the first quarter of 2016,2019, as described in more detail below:below. The payout percentage grids are included below for each of these performance-based equity awards.

Performance share units

The PSUs granted in 2018 that vest based on performance for the three-year period ended December 31, 2020 are included in the following table as of December 31, 2018. Following the conclusion of the performance period, the Committee will determine the level of the payout, which could range from 0% to 150% of the target number of units based on our ROE, as adjusted, compared to established performance targets and

our EPS growth, as adjusted, compared to the EPS growth of our peers, with actual payout percentages calculated using bilinear interpolation. As discussed in the CD&A beginning on page 40, these awards are also subject to a risk-based performance metric that could reduce the payout. The PSUs will be paid out in shares of PNC common stock.

Restricted share units

The RSUs granted in 2018, which vest in annual installments over three years, are included in the following table as of December 31, 2018. As discussed in the CD&A beginning on page 40,

these awards are subject to a risk-based performance metric that could reduce the payout. The RSUs will be paid out in shares of PNC common stock.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    63


OUTSTANDING EQUITY AWARDS AT 2018 FISCALYEAR-END

Performance-based restricted share units

 

 

The performance-based restricted share unitsPRSUs that vestvested based on 20152018 performance are included in the following table as of December 31, 2015.2018. At a meeting held on January 28, 2016, our Board’s30, 2019, the Personnel and Compensation Committee certified the levelslevel of performance achieved and determined the payout for the 20152018 tranche of each of the 2012 grants, the 2013 grants, the 2014 grants2015, 2016 and the 2015 grants and determined the payout level.2017 grants. The Committee certified that the required Tier 1 risk-based capital ratio of 6% established by our primary regulator had been

achieved. The Committee then determined the size of the payout, which could range from 75% to 125% of the target number of units based on 2015 TSR. The Committee approved a payout at 106.81% for the applicable tranche of each of the 2012, 2013, 2014 and 2015 grants. As noted above, 2013, 2014 and 2015 awards also have an ROEC related risk metric that could trigger an additional review or adjustment. No additional review or adjustment was required as ROEC exceeded the Committee approved hurdle.

MetricStatus

Estimated Tier 1 risk-based capital ratio at least 6%

12.0% (exceeded)

Total shareholder return (TSR)

106.81% (Target + actual one-year TSR 6.81% for 2015)

62    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


OUTSTANDING EQUITY AWARDS AT 2015 FISCAL YEAR-END

Incentive performance units

The incentive performance units granted in 2013 are included in the following table as of December 31, 2015. At a meeting held on February 10, 2016, our Board’s Personnel and Compensation Committee certified the levels of performance achieved for the January 1, 2013 to December 31, 2015 performance period and determined the payout level. The units provided an opportunity for the executive to receive a payout after the end of the performance period based on our earnings per share growth (EPS growth) as compared to our peers and our ROCE performance compared to our COCE, each adjusted as defined in the award agreement. The

Committee certified that the required Tier 1 risk-based capital ratio of 6% established by our primary regulator had been achieved. TheseThe Committee then determined the level of the payout, which could range from 75% to 125% of the target number of units based on TSR for 2018, with actual

payout percentages based on straight-line interpolation between the data points reflected in the payout percentage grid. The payout under these awards were alsois subject to the same ROEC related risk metric as noted earlier which could have reduced the payout;reduction or elimination if our return on economic capital (“ROEC”) does not exceed our cost of capital; however, no reduction was required, as ROEC exceeded the cost of capital hurdle and thein 2018. The Committee approved a payout at 109.78%83.02% for these awards.the 2018 tranche of each of the 2015, 2016 and 2017 grants. In accordance with the terms of these awards, the incentive performance unitsPRSUs were payablepaid out in PNC common stock up to target (100%) and payable in cash above target.stock.

 

 

     

Payout %

  

Overall Payout
Percentage

 

   
 Metric      2013      2014      2015   

 EPS Growth Payout

    125.00%    59.23%    99.45%   109.78%    

 (PNC Ranking in peer group)

    (2 out of 13)    (10 out of 13)    (7 out of 12)   

 ROCE Payout

    125.00%    125.00%    125.00%   

 (ROCE as a percentage of COCE)

    (180.00%)    (169.75%)    (160.41%)    

ALM incentive performance units

The ALM-based incentive performance units granted in 2013 to Mr. Parsley were outstanding as of December 31, 2015 and are included in the following table. At a meeting held on February 10, 2016, our Board’s Personnel and Compensation Committee certified the levels of performance achieved under Mr. Parsley’s ALM-based grant and determined the final award. The maximum potential

payout percentage was 200%. The maximum permitted payout for these units is generated by applying the performance factor to the number of target share units of 46,970. The Committee approved payout at 199.78% of target. In accordance with the terms of this award, the ALM-based units awarded to Mr. Parsley paid out entirely in cash share equivalents.

     Payout Percentage 
 Metric    2013     2014     2015     Overall 

 Performance of ALM unit against benchmark index

     200.00     199.33     200.00     199.78

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    63


OUTSTANDING EQUITY AWARDS AT 2015 FISCAL YEAR-END

Option Awards    Stock Awards 

 Grant Date or

 Performance Period(a)

 No. of
Securities
Underlying
Unexercised
Options (#)
Exercisable(b)
  Option
Exercise
Price
($)
  

Option Expiration

Date

     

Grant Date or
Performance

Period(a)

 

No. of
Shares or

Units of

Stock

That

Have Not

Vested

(#)(c)

  

Market

Value of

Shares or

Units of

Stock

That

Have Not

Vested

($)(d)

  

Equity

Incentive

Plan

Awards:

No. of

Unearned

Shares,

Units or

Other

Rights

That

Have Not

Vested

(#)(e)

  

Equity

Incentive

Plan

Awards:

Market or

Payout

Value of

Unearned

Shares,

Units or

Other

Rights

That

Have Not

Vested

($)(d)

 

 William S. Demchak

  

                            

 Options

     Performance-Based Restricted Share Units   

 January 25, 2007

  82,500   $72.65    January 25, 2017    

Jan. 1, 2012–Dec. 31, 2015

  9,501   $905,540    

 January 22, 2008

  93,500   $57.21    January 22, 2018    

Jan. 1, 2013–Dec. 31, 2016

  8,076   $769,724    7,562   $720,734  

 July 21, 2008

  138,000   $63.69    July 21, 2018    

Jan. 1, 2014–Dec. 31, 2017

  9,872   $940,900    18,487   $1,761,996  

 February 12, 2009

  180,000   $31.07    February 12, 2019    

Jan. 1, 2015–Dec. 31, 2018

  10,058   $958,628    28,253   $2,692,793  

 April 26, 2010

  75,000   $66.77    April 26, 2020    Incentive Performance Units     
     

Jan. 1, 2013–Dec. 31, 2015

  33,205   $3,164,769    
     

Jan. 1, 2014–Dec. 31, 2016

    46,216   $4,404,847  
     

Jan. 1, 2015–Dec. 31, 2017

    47,087   $4,487,862  

 Robert Q. Reilly

  

                            

 Options

     Performance-Based Restricted Share Units   

 January 25, 2007

  22,000   $72.65    January 25, 2017    

Jan. 1, 2012–Dec. 31, 2015

  1,935   $184,425    

 January 22, 2008

  33,000   $57.21    January 22, 2018    

Jan. 1, 2013–Dec. 31, 2016

  2,486   $236,941    2,329   $221,977  

 July 21, 2008

  65,000   $63.69    July 21, 2018    

Jan. 1, 2014–Dec. 31, 2017

  2,550   $243,041    4,776   $455,201  

 February 12, 2009

  50,000   $31.07    February 12, 2019    

Jan. 1, 2015–Dec. 31, 2018

  2,709   $258,195    7,611   $725,404  

 February 12, 2009

  19,800   $31.07    February 12, 2019    Incentive Performance Units     

 April 26, 2010

  25,000   $66.77    April 26, 2020    

Jan. 1, 2013–Dec. 31, 2015

  10,223   $974,354    
     

Jan. 1, 2014–Dec. 31, 2016

    11,938   $1,137,811  
     

Jan. 1, 2015–Dec. 31, 2017

    12,685   $1,209,007  

 Michael P. Lyons

  

                            
     Performance-Based Restricted Share Units   
     

Jan. 1, 2012–Dec. 31, 2015

  7,258   $691,760    
     

Jan. 1, 2013–Dec. 31, 2016

  6,592   $628,284    6,172   $588,253  
     

Jan. 1, 2014–Dec. 31, 2017

  6,713   $639,816    12,571   $1,198,142  
     

Jan. 1, 2015–Dec. 31, 2018

  5,809   $553,656    16,318   $1,555,269  
     Incentive Performance Units     
     

Jan. 1, 2013–Dec. 31, 2015

  27,101   $2,582,996    
     

Jan. 1, 2014–Dec. 31, 2016

    31,426   $2,995,212  
     

Jan. 1, 2015–Dec. 31, 2017

    27,196   $2,592,051  

 E William Parsley, III

  

                            

 Options

     Performance-Based Restricted Share Units   

 July 21, 2008

  25,000   $63.69    July 21, 2018    

Jan. 1, 2012–Dec. 31, 2015

  2,969   $282,975    

 February 12, 2009

  50,000   $31.07    February 12, 2019    

Jan. 1, 2013–Dec. 31, 2016

  2,497   $237,989    2,338   $222,835  
     

Jan. 1, 2014–Dec. 31, 2017

  2,591   $246,948    4,853   $462,539  
     

Jan. 1, 2015–Dec. 31, 2018

  2,239   $213,399    6,292   $599,691  
     Incentive Performance Units     
     

Jan. 1, 2013–Dec. 31, 2015

  10,266   $978,452    
     

Jan. 1, 2013–Dec. 31, 2015(f)

  93,836   $8,943,509    
     

Jan. 1, 2014–Dec. 31, 2016(f)

    73,946   $7,047,793  
     

Jan. 1, 2014–Dec. 31, 2016

    12,131   $1,156,206  
     

Jan. 1, 2015–Dec. 31, 2017(f)

    64,948   $6,190,194  
                

Jan. 1, 2015–Dec. 31, 2017

          10,486   $999,421  

 

Annual
TSR

     Payout %         2018 TSR   2018
Payout %
 

>= +25%

 

125%

    

 

(17.0)%

 

  

 

83.02%

 

0%

 

100%

      

<= -25%

 

75%

      

 

64    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


OUTSTANDING EQUITY AWARDS AT 20152018 FISCALYEAR-END

 

Option Awards    Stock Awards 

 Grant Date or

 Performance Period(a)

 No. of
Securities
Underlying
Unexercised
Options (#)
Exercisable(b)
  Option
Exercise
Price
($)
  

Option Expiration

Date

     

Grant Date or
Performance

Period(a)

 

No. of
Shares or

Units of

Stock

That

Have Not

Vested

(#)(c)

  

Market

Value of

Shares or

Units of

Stock

That

Have Not

Vested

($)(d)

  

Equity

Incentive

Plan

Awards:

No. of

Unearned

Shares,

Units or

Other

Rights

That

Have Not

Vested

(#)(e)

  

Equity

Incentive

Plan

Awards:

Market or

Payout

Value of

Unearned

Shares,

Units or

Other

Rights

That

Have Not

Vested

($)(d)

 

 Joseph C. Guyaux

  

                            

 Options

     Performance-Based Restricted Share Units    

 February 12, 2009

  180,000   $31.07    February 12, 2019    

Jan. 1, 2012–Dec. 31, 2015

  3,464   $330,154    
     

Jan. 1, 2013–Dec. 31, 2016

  3,355   $319,765    3,142   $299,464  
     

Jan. 1, 2014–Dec. 31, 2017

  3,084   $293,936    5,778   $550,701  
     

Jan. 1, 2015–Dec. 31, 2018

  2,890   $275,446    8,118   $773,727  
     Incentive Performance Units     
     

Jan. 1, 2013–Dec. 31, 2015

  13,796   $1,314,897    
     

Jan. 1, 2014–Dec. 31, 2016

    14,442   $1,376,467  
                

Jan. 1, 2015–Dec. 31, 2017

          13,530   $1,289,544  

Standard incentive performance units

The Standard IPUs granted in 2016 that vest based on performance for the three-year period ended December 31, 2018 are included in the following table as of December 31, 2018. At a meeting held on February 12, 2019, the Personnel and Compensation Committee certified the level of performance achieved and determined the payout for the January 1, 2016 to December 31, 2018 performance period. The Committee certified that the required Tier 1 risk-based capital ratio of 6% established by our primary regulator had been achieved. The Committee then determined the level of the payout, which could range from 0% to 125% of the target number of units based on our earnings per share growth as compared to our peers and our ROCE

performance compared to our COCE, each adjusted as defined in the award agreement. The actual payout percentages are interpolated, which takes into account how close the actual performance or peer group rank is to the metric or rank above and below. The payout under these awards is subject to reduction or elimination if ROEC does not exceed our cost of capital; however, no reduction was required, as ROEC exceeded the cost of capital hurdle in 2018. The Committee approved a payout at 102.61% for the Standard IPUs granted in 2016. In accordance with the terms of these awards, the Standard IPUs were paid out in PNC common stock up to target (100%) and were paid out in cash above target.

    ROCE as %    

of COCE

     Payout %      

>= 110%

 

125%

 

105%

 

100%

 

100%

 

75%

 

75%

 

50%

 

<= 50%

 

0%

 

2016-2017 EPS Growth

Payout Grid

   
    EPS Growth    

Rank

     Payout%      

1

 

125%

  

2

 

125%

  

3

 

125%

  

4

 

120%

  

5

 

115%

  

6

 

105%

  

7

 

95%

  

8

 

80%

  

9

 

60%

  

10

 

40%

  

11

 

0%

  

12

 

0%

  
2018 EPS Growth Payout
Grid

    EPS Growth    

Rank

     Payout%    

1

 

125%

2

 

125%

3

 

125%

4

 

125%

5

 

116.7%

6

 

108.3%

7

 

100%

8

 

90%

9

 

80%

10

 

60%

11

 

40%

12

 

0%

13

 

0%

  2016 2017 2018   
   

ROCE as %

of COCE

 

EPS

Growth

 

ROCE as %

of COCE

 

EPS

Growth

 

ROCE as %

of COCE

 

EPS

Growth

 

2016-2018

Payout%

Metric 161.41% 8th 164.10% 6th 186.80% 10th 102.61%
Payout 125% 73.62% 125% 107.73% 125% 59.30%

ALM incentive performance units

The ALM IPUs granted to Mr. Parsley in 2016 that vest based on performance for the three-year period ended December 31, 2018 are included in the following table as of December 31, 2018. At a meeting held on January 30, 2019, the Personnel and Compensation Committee certified the level of performance achieved and determined the payout for the January 1, 2016 to December 31, 2018 performance period. The Committee determined the level of the payout, which could range from 0% to

200% of the target number of units based on our Asset & Liability Management function performance against a benchmark index, with actual payout percentages based on straight-line interpolation between the data points reflected in the payout percentage grid. The Committee approved a payout at 200% for the ALM IPUs granted in 2016. In accordance with the terms of this award, the ALM IPUs awarded to Mr. Parsley were paid out in cash.

 

    ALM Performance    

vs. Index

     Payout %        2016  2017  2018  2016-2018
Payout %
 
>= +40 basis points 200%    200%   200%   200%   200% 
+20 basis points 150%      
0 to -25  basis points 100%      
-35 basis points 40%      
<= -40 basis points 0%      

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    65


OUTSTANDING EQUITY AWARDS AT 2018 FISCALYEAR-END

Option Awards      Stock Awards 
Grant Date  

Number of

Securities

Underlying

Unexercised

Options (#)

Exercisable

   

Option

Exercise

Price

($)

   

Option

Expiration

Date

       

Number

of

Shares or

Units of

Stock

That

Have Not

Vested

(#)

  

Market

Value of

Shares or

Units of

Stock That

Have Not

Vested

($)(a)

   

Equity

Incentive

Plan

Awards:

Number

of

Unearned

Shares,

Units or

Other

Rights

That

Have Not

Vested

(#)

  

Equity

Incentive

Plan

Awards:

Market or

Payout

Value of

Unearned

Shares,

Units or

Other

Rights That

Have Not

Vested

($)(a)

 

William S. Demchak

 

                           

April 26, 2010

  

 

75,000

 

  

$

66.77

 

  

 

April 26, 2020

 

   

 

7,818

(b) 

 

$

914,002

 

   
         

 

10,355

(c) 

 

$

1,210,603

 

  

 

12,473

(d) 

 

$

1,458,217

 

         

 

51,193

(e) 

 

$

5,984,974

 

   
         

 

5,517

(f) 

 

$

644,992

 

  

 

13,292

(g) 

 

$

1,553,968

 

            

 

33,228

(h) 

 

$

3,884,685

 

            

 

53,371

(i) 

 

$

6,239,604

 

         

 

23,720

(j) 

 

$

2,773,105

 

   

Robert Q. Reilly

 

                           

February 12, 2009

  

 

25,000

 

  

$

31.07

 

  

 

February 12, 2019

 

   

 

2,106

(b) 

 

$

246,212

 

   

April 26, 2010

  

 

25,000

 

  

$

66.77

 

  

 

April 26, 2020

 

   

 

2,522

(c) 

 

$

294,847

 

  

 

3,038

(d) 

 

$

355,173

 

         

 

12,469

(e) 

 

$

1,457,751

 

   
         

 

1,450

(f) 

 

$

169,520

 

  

 

3,496

(g) 

 

$

408,717

 

            

 

8,737

(h) 

 

$

1,021,443

 

            

 

13,300

(i) 

 

$

1,554,903

 

         

 

5,911

(j) 

 

$

691,055

 

   

Michael P. Lyons

 

                           
         

 

4,516

(b) 

 

$

527,966

 

   
         

 

5,416

(c) 

 

$

633,185

 

  

 

6,524

(d) 

 

$

762,721

 

         

 

26,777

(e) 

 

$

3,130,499

 

   
         

 

3,236

(f) 

 

$

378,321

 

  

 

7,798

(g) 

 

$

911,664

 

            

 

19,493

(h) 

 

$

2,278,927

 

            

 

28,711

(i) 

 

$

3,356,603

 

         

 

12,761

(j) 

 

$

1,491,889

 

   

E William Parsley, III

 

                           
         

 

1,741

(b) 

 

$

203,540

 

   
         

 

2,389

(c) 

 

$

279,298

 

  

 

2,879

(d) 

 

$

336,584

 

         

 

11,813

(e) 

 

$

1,381,058

 

   
         

 

76,754

(k) 

 

$

8,973,310

 

   
         

 

2,329

(f) 

 

$

272,283

 

  

 

5,612

(g) 

 

$

656,099

 

            

 

14,030

(h) 

 

$

1,640,247

 

            

 

23,628

(l) 

 

$

2,762,349

 

            

 

32,089

(i) 

 

$

3,751,525

 

         

 

14,262

(j) 

 

$

1,667,370

 

   

Joseph E. Rockey

 

                           

February 9, 2011

  

 

18,000

 

  

$

64.21

 

  

 

February 9, 2021

 

   

 

498

(m) 

 

$

58,221

 

   

February 7, 2012

  

 

18,000

 

  

$

60.70

 

  

 

February 7, 2022

 

   

 

664

(c) 

 

$

77,628

 

  

 

800

(d) 

 

$

93,528

 

         

 

3,281

(e) 

 

$

383,582

 

   
         

 

718

(f) 

 

$

83,941

 

  

 

1,733

(g) 

 

$

202,605

 

            

 

4,331

(h) 

 

$

506,337

 

            

 

11,259

(i) 

 

$

1,316,290

 

                      

 

5,004

(j) 

 

$

585,018

 

         
(a)

This column showsThe market value is calculated based on the grant datesNYSE closing price of our common stock options and the performance period for the regular and ALM incentive performance units and the performance-based restricted share units.on December 31, 2018 of $116.91 per share.

 

(b)

All outstanding stock options are2015 PRSUs. The performance conditions applicable to the 2018 tranche of the award were satisfied as of December 31, 2018, and the PRSUs subject to the 2018 tranche vested in their entirety.on February 13, 2019 based on achievement at 83.02% of the target level.

66    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


OUTSTANDING EQUITY AWARDS AT 2018 FISCALYEAR-END

 

(c)

This column reflects 106.81% of2016 PRSUs. The performance conditions applicable to the target amounts for the 20152018 tranche of the performance-based restricted share units granted in each of 2012, 2013, 2014 and 2015 and 109.78% of the target amounts for the 2013-2015 incentive performance units for all NEOs. This column also reflects 199.78% of the target amounts for the 2013-2015 ALM incentive performance units for Mr. Parsley. The performance conditions of the 2015 tranches of performance-based restricted share units, the 2013-2015 incentive performance units and the 2013-2015 ALM incentive performance unitsaward were satisfied as of December 31, 2015 but remained2018, and the PRSUs subject to approval of payout by the Personnel and Compensation Committee2018 tranche vested on February 11, 2019 based on achievement at 83.02% of the Board, which took place on January 28, 2016 for the performance-based restricted share units and February 10, 2016 for the incentive performance units. Awards are included at actual payout percentages. For the 2013-2015 incentive performance units, any amount above target (100%) is payable in cash. The regular and ALM incentive performance units vested as of February 10, 2016 and the performance-based restricted share units vested as of the following dates:level.

Grant DatePerformance PeriodVest Date of the 2015 tranche

February 7, 2012

Jan. 1, 2012–Dec. 31, 2015February 7, 2016

February 14, 2013

Jan. 1, 2013–Dec. 31, 2016February 14, 2016

February 13, 2014

Jan. 1, 2014–Dec. 31, 2017February 13, 2016

February 13, 2015

Jan. 1, 2015–Dec. 31, 2018February 13, 2016

 

(d)

The market value2016 PRSUs (Performance Not Yet Achieved). Represents the remaining tranche of these awardsthe award, which is calculated using our common stock closing pricescheduled to vest on February 11, 2020 based on achievement of $95.31 a share onthe applicable performance conditions for the performance period ending December 31, 2015.2019. The number of PRSUs included in the table above is based on achievement at the target level.

 

(e)

This column reflects2016 Standard IPUs. The performance conditions applicable to the remaining tranchesaward were satisfied as of performance-based restricted share units granted in 2013, 2014 and 2015December 31, 2018, and the incentive performance units granted in 2014 and 2015. This column also includes the ALM incentive performance units granted to Mr. Parsley in 2014 and 2015.

For the performance-based restricted share units granted in 2013, 2014 and 2015, this column reflectsStandard IPUs vested on February 12, 2019 based on achievement at 102.61% of the target amounts for the 2016 tranche for the 2013 grants, the 2016 through 2017 tranches for the 2014 grants, and the 2016 through 2018 tranches for the 2015 grants. Such unvested tranches of performance-based restricted share unit grants and related dividend equivalents (which dividend equivalents accrue without reinvestment or interest for each tranche, are performance-adjusted and paid out in cash) vest and settle as follows:level.

Grant DatePerformance PeriodTranche Vesting Schedule
February 14, 2013Jan. 1, 2013–Dec. 31, 2016On the fourth anniversary of the grant date
February 13, 2014Jan. 1, 2014–Dec. 31, 2017In approximately equal installments on the third and fourth anniversary of the grant date
February 13, 2015Jan. 1, 2015–Dec. 31, 2018In approximately equal installments on the second, third and fourth anniversary of the grant date

For the regular incentive performance units, this column reflects the maximum amounts, as required by SEC rules, that could be paid under the 2014 and 2015 grants. Vesting and payout of (x) the 2014 grants will not be determined until early 2017 and (y) the 2015 grants will not be determined until early 2018 and could differ from the amounts listed in this column. For these grants, dividend equivalents without reinvestment or interest accrue and are paid in cash, performance adjusted, when the award vests and settles.

For Mr. Parsley, this column reflects the maximum amount, as required by SEC rules, that could be paid under the 2014 and 2015 ALM incentive performance unit grants. The actual payout, if any, and vesting of Mr. Parsley’s 2014 ALM incentive performance unit grant will not be determined until early 2017 and until early 2018 for the 2015 grant, and could differ from the amount listed. These grants do not provide for any deemed dividends to be accrued or reinvested.

 

(f)

These2017 PRSUs. The performance conditions applicable to the 2018 tranche of the award were satisfied as of December 31, 2018, and the PRSUs subject to the 2018 tranche vested on February 16, 2019 based on achievement at 83.02% of the target level.

(g)

2017 PRSUs (Performance Not Yet Achieved). Represents the remaining two tranches of the award, which are scheduled to vest in approximately equal annual installments on February 16, 2020 and February 16, 2021 based on achievement of the applicable performance conditions for the performance period ending December 31, 2019 and December 31, 2020, respectively. The number of PRSUs included in the table above is based on achievement at the target level.

(h)

2017 Standard IPUs (Performance Not Yet Achieved). The award is scheduled to vest in early 2020 based on achievement of the applicable performance conditions over a three-year performance period ending December 31, 2019. The number of Standard IPUs included in the table above is based on achievement at the maximum level.

(i)

2018 PSUs (Performance Not Yet Achieved). The award is scheduled to vest in early 2021 based on achievement of the applicable performance conditions over a three-year performance period ending December 31, 2020. The number of PSUs included in the table above is based on achievement at the maximum level. See the description of the 2018 PSUs in the Compensation Discussion and Analysis section of our 2018 proxy statement.

(j)

2018 RSUs. The first tranche of the award vested on February 15, 2019, and the remaining two tranches are scheduled to vest in approximately equal annual installments on February 15, 2020 and February 15, 2021.

(k)

2016 ALM incentiveIPUs. The performance unit grantsconditions applicable to the award were awardedsatisfied as of December 31, 2018, and the ALM IPUs vested on January 30, 2019 based on achievement at 200% of the target level.

(l)

2017 ALM IPUs (Performance Not Yet Achieved).The award is scheduled to Mr. Parsleyvest in 2013, 2014early 2020 based on achievement of the applicable performance conditions over a three-year performance period ending December 31, 2019. The number of ALM IPUs included in the table above is based on achievement at the maximum level.

(m)

2015 Senior Leader PRSUs. The performance conditions applicable to the 2018 tranche of the award were satisfied as of December 31, 2018, and 2015 and are described in footnotes (c) and (e) above.the Senior Leader PRSUs subject to the 2018 tranche vested on February 13, 2019 based on achievement at 100% of the target level.

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    6567


OPTION EXERCISES AND STOCK VESTED IN FISCAL 20152018

 

Option exercises and stock vested in fiscal 20152018

 

  Option Awards      Stock Awards(b)   Option Awards       Stock Awards(b) 
NEO  Number of Shares
Acquired on Exercise
(#)
   Value Realized
on Exercise(a)
($)
   Number of Shares
Acquired on Vesting
(#)
   

Value Realized
on Vesting

($)

   

Number of Shares

Acquired on Exercise

(#)

   

Value Realized

on Exercise(a)

($)

        

Number of Shares

Acquired on Vesting

(#)

   

Value Realized

on Vesting

($)

 

William S. Demchak

   102,057     $6,176,490       82,195     $  7,267,946    

 

 

  

$

 

    

 

87,598

 

  

$

13,640,632

 

Robert Q. Reilly

   -                     -       18,593     $  1,650,212    

 

24,710

 

  

$

2,706,239

 

     

 

23,012

 

  

$

3,585,268

 

Michael P. Lyons

   -                     -       63,571     $  5,547,511    

 

 

  

$

 

     

 

51,001

 

  

$

7,941,458

 

E William Parsley, III

   -                     -       124,634     $10,681,420    

 

 

  

$

 

     

 

86,697

 

  

$

13,730,693

 

Joseph C. Guyaux

   145,000     $4,396,675        37,581     $  3,340,859  

Joseph E. Rockey

  

 

 

  

 

 

     

 

3,149

 

  

$

490,402

 

(a)

The dollar amount in this column includes the value realized upon the exercise of various options throughout 2015.2018. This amount was computed by determining the difference between (i) the average of the high and low sales prices of our common stock on the date of exercise (as reported in The Wall Street Journal), lessand (ii) the exercise price.price of the option.

 

(b)

These columns include the vesting of shares of restricted stock granted previously, as well as the total units approved for payout in connection with previously granted incentive performance unitsStandard IPUs and performance based restricted share unit opportunities.PRSUs. For Mr. Parsley, these columns also include 64,948 ALM IPUs granted in 2015 that were paid out at 200% of target in cash equal to $10,340,371 in 2018. The value realized on vesting for stock awards includes cash paid for fractional shares as follows: Mr. Demchak ($313), Mr. Reilly ($165), Mr. Lyons ($179),76) and Mr. Parsley ($332) and Mr. Guyaux ($372)114).

 

    

For Mr. Parsley, the columns also include 97,328 ALM incentive performance units granted in 2012 that were paid out in cash of $8,265,641 in 2015 at 196.93% of target. In light of additional information that became known to PNC following the Personnel and Compensation Committee’s previous certification of this award in January 2015, the performance payout rate was increased to 199.78% and recertified by the Committee in February 2016. Following this February 2016 recertification, a cash payment of $119,622 was paid to Mr. Parsley to account for the difference.

TheThese columns also include shares that vested but were withheld for tax purposes.

 

6668    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


PENSION BENEFITS AT 20152018 FISCALYEAR-END

 

Pension benefits at 20152018 fiscalyear-end

 

The principal elements of our post-employment compensation are a qualified defined benefit cash balance pension plan, anon-qualified excess cash balance pension plan and anon-qualified supplemental executive retirement plan, each described in this section, as well as a qualified defined contribution savings plan and anon-qualified deferred compensation and incentive plan.plan as described inNon-qualified deferred compensation in fiscal 2018 on page71.

Cash balance pension plan. We maintain a pension plan for most of our full-time employees. The pension plan is a defined benefit cash balance pension plan under the Employee Retirement Income Security Act of 1974, as amended (ERISA)(“ERISA”), and is intended to be qualified under Section 401(a) of the Internal Revenue Code. Each calendar quarter, eligible participants receive “earnings credits” based on a percentage of eligible compensation in accordance withcompensation. Earnings credit percentages for employees who were plan participants on December 31, 2009 are based on a schedule based onusing the participant’s age and years of credited service. Earnings credit percentages for plan participants on December 31, 2009service at that date and are frozen at their level earned to that point.level. Earnings credits for all employees who become participants on or after January 1, 2010 are a flat 3% of eligible compensation.

The plan defines eligible “compensation” as regular earnings plus eligible variable compensation, such as paid annual incentives. Eligible “compensation” does not include deferred payments of annual incentives; these are instead taken into account under our excess pension plan described below. We generally limit eligible variable compensation for a plan year to a total of 100% of the first $25,000 plus 50% of the next $225,000.

For participants who had accrued benefits prior to 1999 under the pension plan formula then in effect, an initial cash balance “account” was established based on the present value of the accrued benefits at the time of the conversion to the current program. Employees who were at least age 40 and had at least 10 years of credited service as of January 1, 1999 were awarded additional “Transitional Earnings Credits” under the plan for up to 10 years.

Employees who were alreadyPlan participants at December 31, 2009 generally receive quarterly “interest credits” at a rate ofone-fourth of the annual interest rate on30-year Treasury securities, withsecurities. Employees who were already plan participants as of December 31, 2009 receive a minimum interest credit. New participants on

or after January 1, 2010 are not subject to this minimum interest credit.

At the end of 2008, the cash balance pension plan previously sponsored by National City Corporation was merged into this plan. Earnings and interest credits for National City participants are generally as noted above.

We contribute to the plan an actuarially determined amount necessary to fund the total benefits payable to participants. Actuaries calculate total contributions instead of contributions for each individual participant.

Excess pension plan. We maintain an ERISA excess pension plan, which is a supplementalnon-qualified pension plan. The excess benefits under this plan equal the difference, if any, between a participant’s benefit under the qualified pension plan computed without regard to applicable Internal Revenue Code limits and taking into account bonus amounts deferred under thenon-qualified deferred compensation and incentive plan, and the participant’s actual benefit under the qualified pension plan.

Supplemental executive retirement plan. We maintain a supplemental executive retirement plan for certain executive officers. As part of its ongoing review of compensation practices, the Personnel and Compensation Committee decided in 2007 to eliminate future plan participation for new executive officers. This plan provides earnings credits based on a percentage of annual incentives awarded under eligible executive bonus plans in accordance with a schedule based on the participant’s age and years of credited service. This plan also provides quarterly interest credits that mirror the interest credits under the qualified pension plan.

Executive officers who participated in the supplemental executive retirement plan on December 31, 1998 and who were at least age 50 with five or more years of credited service receive grandfathered benefits based on the pension formula in effect prior to 1999. For executive officers at or above a certain organizational level who participated on December 31, 1998 but who did not meet the requirements for grandfathered benefits, we doubled the earnings credit percentages in order to mitigate the effect of the transition to the cash balance pension formula.

 

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    6769


PENSION BENEFITS AT 20152018 FISCALYEAR-END

 

 

NEO  Plan Name  Number of
Years Credited
Service (#)(a)
   Present Value
of Accumulated
Benefit ($)(b)
   Payments
during last
fiscal year
   Plan Name  

Number of

Years Credited

Service (#)(a)

   

Present Value

of Accumulated

Benefit ($)(b)

   

Payments

During Last

Fiscal Year

 

William S. Demchak

  Qualified Pension Plan   13    $191,866         Qualified Pension Plan   16   $261,029     
  ERISA Excess Pension Plan   13    $1,212,820         ERISA Excess Pension Plan   16   $1,826,456     
  Supplemental Executive Retirement Plan   13    $1,765,101         Supplemental Executive Retirement Plan   16   $2,902,720     
  Total     $3,169,787         Total     $4,990,205     

Robert Q. Reilly

  Qualified Pension Plan   28    $337,520         Qualified Pension Plan   31   $434,215     
  ERISA Excess Pension Plan   28    $441,694         ERISA Excess Pension Plan   31   $691,980     
  Supplemental Executive Retirement Plan   28    $642,509         Supplemental Executive Retirement Plan   31   $1,108,891     
  Total     $1,421,723         Total     $2,235,086     

Michael P. Lyons

  Qualified Pension Plan   4    $25,976         Qualified Pension Plan   7   $50,147     
  ERISA Excess Pension Plan   4    $51,513         ERISA Excess Pension Plan   7   $100,551     
  Supplemental Executive Retirement Plan   NA              Supplemental Executive Retirement Plan   N/A         
  Total     $77,489         Total     $150,698     

E William Parsley, III

  Qualified Pension Plan   12    $165,157         Qualified Pension Plan   15   $230,677     
  ERISA Excess Pension Plan   12    $685,691         ERISA Excess Pension Plan   15   $996,585     
  Supplemental Executive Retirement Plan   NA              Supplemental Executive Retirement Plan   N/A         
  Total     $850,848         Total     $1,227,262     

Joseph C. Guyaux

  Qualified Pension Plan   43    $1,294,615       

Joseph E. Rockey

  Qualified Pension Plan   19   $304,000     
  ERISA Excess Pension Plan   43    $2,671,828         ERISA Excess Pension Plan   19   $226,856     
  Supplemental Executive Retirement Plan   43    $5,929,932         Supplemental Executive Retirement Plan   N/A         
  Total     $9,896,375         Total     $530,856     
(a)

To compute the number of years of service, we use the same plan measurement date that we use for our 20152018 audited consolidated financial statements. Credited service, where applicable, is generally equal to actual full years of service,service; however, for purposes of determining the level of benefits earned in the Qualified Pension Plan and ERISA Excess Pension Plan, credited service has been frozen as of December 31, 2009. As of that date, the NEOs had the following years of credited service: Mr. Guyaux 37,Demchak, 7; Mr. Reilly, 22,22; Mr. Demchak 7,Parsley, 6; and Mr. Parsley 6.Rockey, 10. Mr. Lyons was hired after service accruals ceased to be applicable for purposes of calculating the amount of Qualified Pension Plan and ERISA Excess Pension Plan benefits.

 

(b)

We compute the present values shown here as of December 31, 20152018 in accordance with Financial Accounting Standards Board Accounting Standards CodificationFASB ASC Topic 715, Compensation—Retirement Benefits, (FASB ASC Topic 715), as specified in theapplicable SEC regulations. The amounts do not necessarily reflect the amounts to which the executive officersNEOs would be entitled under the terms of these plans as of December 31, 2015.2018.

 

    

We calculate the present values for the plans by projecting the December 31, 20152018 account balances to an assumed retirement age of 65, using an interest crediting rate of (i) 4.40% for Mr. Demchak, Mr. Reilly, Mr. Parsley and Mr. GuyauxRockey, and (ii) 3.0%3.05% for Mr. Lyons, who is not eligible for the guaranteed minimum annual interest crediting rate since he became a plan participant after January 1, 2010. We then apply a discount rate of 4.25%4.30% for the Qualified Pension Plan and 3.95%4.15% for other plans to discount the balances back to December 31, 2015.2018.

 

    

See Note 1211 in the Notes to Consolidated Financial Statements in our Annual Report on Form10-K for the year ended December 31, 20152018 for moreadditional information onregarding the discount rates and other material assumptions.

 

6870    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


NON-QUALIFIED DEFERRED COMPENSATION IN FISCAL 20152018

 

Non-qualified deferred compensation in fiscal 20152018

 

SupplementalWe offer an incentive savings plan (SISP). Prior to 2012, we offered a non-qualified supplemental incentive savings plan for certain designated employees who exceeded a compensation threshold. Effective January 1, 2012, the SISP was frozen to new participants and to the deferral of amounts earned on and after January 1, 2012. Participants with existing account balances can direct the investment of their accounts among the hypothetical investment alternatives made available under the plan and their accounts are adjusted for deemed investment gains or losses resulting from such investment directions.

The SISP was a supplement to the incentive savings plan (ISP)(“ISP”) in which most of our employees can participate after they meet any applicable service requirements.requirements, and for designated employees who exceed a compensation threshold, we also offer anon-qualified deferred compensation and incentive plan (“DCIP”). Prior to establishing the DCIP in 2012, we offered anon-qualified supplemental incentive savings plan (“SISP”), which was a supplement to the ISP, and anon-qualified deferred compensation plan (“DCP”), in each case for certain designated employees who exceeded applicable compensation thresholds.

Incentive savings plan (ISP). The ISP is a defined contribution 401(k) plan whichthat is intended to be qualified under Section 401(a) of the Internal Revenue Code. During 2015, Participants2018, participants could elect to contribute between 1% and 75% of eligible compensation to the plan each year aspre-tax elective deferrals, subject to Internal Revenue Code limits. Participants who are age 50 or older may contribute additionalpre-tax amounts called “catch-up“catch-up contributions” each year. For 2015,2018, we made employer matching contributions on behalf of eligible participants equal to 100% of elective deferrals up to 4% of eligible compensation. Matching contributions were made in cash. Participants direct the investment of their accounts among the investment options offered under the plan and their account balances are adjusted for gains or losses resulting from those investment directions.

ISP and SISP participants have the same investment options. The employee directs investment of contributions under either plan. Investment options include several collective funds and mutual funds

(including BlackRock mutual funds), a proprietary PNC investment fund, and a PNC common stock fund. We no longer permit new funds to be contributed or transferred into the PNC common stock fund. SISP investments are invested on a phantom basis and are considered “deemed” investments.

Deferred compensation plan (DCP) and deferred compensation and incentive plan (DCIP). We maintain a non-qualified deferred compensation and incentive plan (DCIP)DCIP for designated employees who exceed a compensation threshold. Participants can elect to defer up to 20% of base salary and/or up to 75% of eligible short-term incentive pay earned with respect to a plan year. The DCIP’s plan year is the calendar yearyear.

Supplemental incentive savings plan (SISP) and the DCIP’s first plan year began January 1, 2012. Prior to 2012, we offered a non-qualified deferred compensation plan (DCP) for designated employees who exceeded a compensation threshold.. Effective January 1, 2012, the SISP and DCP waswere frozen to new participants and to the deferral of amounts earned on and after January 1, 2012. Distributions from this planthese plans are paid in cash in accordance with the participant’s election. Participants with existing account balances can direct the investment of their accounts among the hypothetical investment alternatives made available under the plan and their accounts are adjusted for deemed investment gains or losses resulting from such investment directions.

Investment options. ISP, DCIP, SISP and DCP and DCIP participants currently have many of the same investment options available tolisted on page 73. The employee directs investment of contributions under each plan. Investment options include several collective funds and mutual funds (including BlackRock mutual funds) and a proprietary PNC investment fund. ISP and SISP participants.participants may also hold investments in a PNC common stock fund; however, we no longer permit new funds to be contributed or transferred into the PNC common stock fund. ISP, DCIP, SISP and DCP and DCIP participants also have additional investment options, including additional BlackRock mutual funds. DCP and DCIP investments are invested on a phantom basis and are considered “deemed” investments.

 

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    6971


NON-QUALIFIED DEFERRED COMPENSATION IN FISCAL 20152018

 

 

     

Executive
Contributions
in Last FY

($)

   

Registrant
Contributions in
Last FY

($)

   Aggregate
Earnings
in Last FY
($)
 Aggregate
Withdrawals/
Distributions
($)
 Aggregate
Balance at
Last FYE
($)
      

Executive

Contributions

in Last FY

($)

   

Aggregate

Earnings

in Last FY

($)

 

Aggregate

Withdrawals/

Distributions

($)

 

Aggregate

Balance at

Last FYE

($)

 
NEO  Name of Plan  (a)        (b)    (c)   Name of Plan  (a)    (b)     (c)  

William S. Demchak

  Supplemental Incentive Savings Plan            $27,196       $1,065,272    Supplemental Incentive Savings Plan            $(119,930    $1,388,486 
  

Deferred Compensation

& Incentive Plan

  $442,500         $(40,678 $(971,618 $600,129    

Deferred Compensation & Incentive Plan

              $652,500         $10,598        $(1,172,156 $654,608 
  Deferred Compensation Plan            $(14,617 $(1,182,566 $1,638,280    Deferred Compensation Plan            $4,641        $(164,600 $166,247 
  Total  $442,500         $(28,099 $(2,154,184 $3,303,681    Total              $652,500         $(104,691       $(1,336,756 $2,209,341 

Robert Q. Reilly

  Supplemental Incentive Savings Plan            $(591     $646,153    Supplemental Incentive Savings Plan            $(62,160    $808,167 
  

Deferred Compensation & Incentive Plan

                         

Deferred Compensation & Incentive Plan

              
  Deferred Compensation Plan            $21,673       $2,320,235    Deferred Compensation Plan            $(194,403    $2,780,849 
  Total            $21,082       $2,966,388    Total              $         $(256,563       $  $3,589,016 

Michael P. Lyons

  Supplemental Incentive Savings Plan                         Supplemental Incentive Savings Plan              
  

Deferred Compensation & Incentive Plan

                         

Deferred Compensation & Incentive Plan

              
  Deferred Compensation Plan                         Deferred Compensation Plan              
  Total                         Total              $         $        $  $ 

E William Parsley, III

  Supplemental Incentive Savings Plan            $(42,052     $1,754,190    Supplemental Incentive Savings Plan            $(210,255    $2,171,084 
  

Deferred Compensation & Incentive Plan

                         

Deferred Compensation & Incentive Plan

              
  Deferred Compensation Plan            $(64,928 $(599,350 $1,738,109    Deferred Compensation Plan            $3,483        $(710,094   
  Total            $(106,980 $(599,350 $3,492,299    Total              $         $(206,772       $(710,094 $2,171,084 

Joseph C. Guyaux

  Supplemental Incentive Savings Plan            $620       $1,871,603  

Joseph E. Rockey

  Supplemental Incentive Savings Plan            $(97,339    797,606 
  

Deferred Compensation & Incentive Plan

                         

Deferred Compensation & Incentive Plan

              $203,125         $(127,595    $722,751 
  Deferred Compensation Plan            $41,904       $2,817,439    Deferred Compensation Plan              
  Total            $42,524       $4,689,042    Total              $203,125         $(224,934       $  $1,520,357 
(a)

Amounts in this column have beenare included in the compensation reported in the Summary compensation table on page 58.60. PNC made no contributions to these plans in 2018.

 

(b)

No amounts in this column have been reported in the Summary compensation table on page 5860 as none of our NEOs received above-market or preferential earnings.

 

(c)

We calculate the dollar amounts in this column by taking the aggregate balance at the end of fiscal year 20142017 and then adding the totals in the other columns to that balance. The aggregate balance at the end of fiscal year 20152018 includes any unrealized gains and losses on investments.

Please see page 71 for the amounts reported in All contributions comprising a portion of the aggregate balance at lastthe end of fiscal year end that2018 were disclosed asincluded in the compensation reported in previousthe Summary compensation tables.table on page 60 and prior years’ summary compensation tables, as applicable.

 

7072    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


NON-QUALIFIED DEFERRED COMPENSATION IN FISCAL 20152018

The amounts for each year reflect the contributions that were reported in previous summary compensation tables (since 2006). The total represents the portion of the aggregate balance, without giving effect to earnings or distributions, that were reported in previous summary compensation tables.

 NEO Plan  2006  2007  2008  2009  2010          2011  2012  2013  2014  2015  Total* 

 William

 S. Demchak

  SISP   $77,102   $97,100   $75,200   $63,620                           $313,022  
  DCIP                           $150,000   $684,690   $385,417   $442,500   $1,662,607  
   DCP   $1,278,907   $1,625,000   $1,125,603               $745,500               $4,775,010  

 Robert

 Q. Reilly

  SISP                                              
  DCIP                                              
   DCP                                              

 Michael

 P. Lyons

  SISP                                              
  DCIP                                              
   DCP                                              

 E William

 Parsley, III

  SISP                   $665,038                       $665,038  
  DCIP                                              
   DCP                                              

 Joseph

 C. Guyaux

  SISP   $61,944   $21,000   $17,625   $15,864   $4,127                       $120,560  
  DCIP                                              
   DCP                                              
*The total amounts may exceed the aggregate balance at year-end due to the impact of plan withdrawals by the individual.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    71


NON-QUALIFIED DEFERRED COMPENSATION IN FISCAL 2015

 

The following table shows the 20152018 investment options for the DCP, DCIP, ISP SISP, DCP and DCIP,SISP, along with annual rates of return. See page 6971 for an explanation of ourthe DCP, DCIP, ISP SISP, DCP and DCIP.SISP. Ticker symbols are listed for investment options available to the general public.

 

 Benchmark Performance  

Ticker

Symbol

   DCP   DCIP   ISP/SISP   

20152018 Annual

Rate of Return

 Am Beacon Sm Cp Value Inst*

 AVFIXXX-5.04

 Am EuroPacific Growth R5*

RERFXXX-0.54

 BlackRock Asset Allocation Instl.*

PBAIXX-0.54

 BlackRock Core Bond Fund1*

BFMCXX0.45

 BlackRock Core Fixed Income Index*

X0.61

 BlackRock High Yield BR

   BHYIX    X    X    X    -3.96(3.25)

 BlackRock Intermediate Government Instl.*

PNIGXX0.55

 BlackRock Inflation Protected Bond Instl.*

BPRIXX-2.10

 BlackRock International Index*

X-0.53

 BlackRock International Opportunities Instl.*

BISIXX-0.66

 BlackRock US Opportunities Instl.*

BMCIXXX-1.58

 BlackRock Large Cap Core Instl.*

MALRXX0.35

 BlackRock Large Cap Index Fund*

X1.45

 BlackRock LifePath 2020 Fund**Short Term Inv. Fund

     X    X    X    -1.291.88

 BlackRock LifePath 2025 Fund**2020 Fund

     X    X    X    -1.44(3.87)

 BlackRock LifePath 2030 Fund**2025 Fund

     X    X    X    -1.64(4.86)

 BlackRock LifePath 2035 Fund**2030 Fund

     X    X    X    -1.82(5.68)

 BlackRock LifePath 20402035 Fund

XX-2.02

 BlackRock LifePath 2045 Fund

XX-2.17

 BlackRock LifePath 2050 Fund

XX-2.20

 BlackRock LifePath 2055 Fund**, ***

XX-2.19

 BlackRock LifePath 2060 Fund***

X-2.17

 BlackRock LifePath Retirement Fund

XX-1.17

 BlackRock Liquidity Temp Fund

TMPXXXXX0.10

 BlackRock Small Cap Growth Instl*

PSGIXX-3.60

 BlackRock Small/Mid Index Fund*

X-3.13

 BlackRock TIPS**

     X    X    X    -1.29(6.47)% 

 BlackRock LifePath 2040 Fund

XXX(7.19)% 

 BlackRock LifePath 2045 Fund

XXX(7.84)% 

 BlackRock LifePath 2050 Fund

XXX(8.09)% 

 BlackRock LifePath 2055 Fund

XXX(8.11)% 

 BlackRock LifePath 2060 Fund

XXX(8.11)% 

 BlackRock LifePath Retirement Fund

XXX(3.46)% 

 BlackRock TIPS

XXX(1.13)

 Brandywine Intern’l Opp Fixed Inc Fund**Fund

   LMOTX    X    X      -9.80(5.44

 CRM Mid Cap Value Instl*

CRIMXXX-2.42

 Dodge & Cox Stock Fund*

DODGXXX-4.49

 Eagle Small Cap Growth Fund*

HSIIXX-0.50

 Fidelity Spartan International Index Inv.*

FSIIXX-0.87

 Harbor Capital Appreciation*

HACAXXX10.99

 Munder Mid Cap Core Growth Y*

MGOYXX-4.36)

 PNC Common Stock Fund

   PNC    X      X    6.81(17.53)

 PNC Stable Value Fund

     X    X    X    1.572.01

 Vanguard Instl. Index Fund Plus*

VIIIXX1.39

 Vanguard Small Cap Index Inv.*

NAESXX-3.78

 Vanguard Total Bond Mkt. Index Inv.*

VBMFXX0.29

 Wells Fargo Adv. Total Return I*

MBFIXX0.62

 SSgAState Street S&P 500 Index Fund**Fund

     X    X    X    1.34(4.41)

 SSgaAState Street U.S. Extended Market Index Fund**Fund

     X    X    X    -3.45(9.36)

 SSgAState Street Global Equity ex U.S. Index Fund**Fund

     X    X    X    -5.62(14.17)

 SSgAState Street Real Return ex Nat. Res. Index Fund

         X    -5.67(4.70)

 SSgAState Street U.S. Bond Index Fund**Fund

     X    X    X    0.54(0.06)

 SSgAState Street International Equity Index Fund**Fund

     X    X    X    -0.54(13.62)

 SSgAState Street Emerging Markets Equity Index Fund**Fund

     X    X    X    -15.33(14.92)

 FPA Cresent Fund**Crescent Fund

   FPACX    X    X      -2.06(7.43)

 Aberdeen Emerging Markets InsitutionalInstitutional Fund Instl**Instl

   ABEMX    X    X      -13.68(14.65)

 BlackRock Global Allocation I Fund**Fund

   MALOX    X    X      -0.83(7.37)

 First Eagle Overseas I Fund**Fund

   SGOIX    X    X      2.56(9.99)

 Vulcan Large Cap Value Fund**Fund

   VVPLX    X    X      -9.63(7.68)

 Fiduciary Mgmt Small Cap Fund**Fund

   FMIMX    X    X      -6.84(8.65)
*Funds removed from the DCP, DCIP and/or both from the fund line up effective September 1, 2015.

**Funds added to the DCP, DCIP and/or both to the fund line up effective September 1, 2015.

***Funds added to the ISP and SISP fund line up effective January 1, 2015.

 

72    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    73


CHANGE IN CONTROL AND TERMINATION OF EMPLOYMENT

Benefits upon termination of employment

 

Our NEOs may receive various forms of compensation or benefits in connection with a termination of employment. These benefits result from:

 

change inof control agreements,

 

the terms of our equity-based grants, and

 

other existing plans and arrangements in which our NEOs participate.

We do not have a separate severance plan or program for the NEOs, although theNEOs. The Personnel and Compensation Committee has discretion to provide severance benefits subject to the parameters of our Board-approved policy, as described in the policy we adopted in February 2011 and describedCD&A on page 52 of our CD&A.55.

The benefits an executive may receive will depend on whether PNC or the executive terminated employment and, if PNC terminated employment, whether itthe termination was for cause; whether the terminationcause, resulted from death or disability; whether the terminationdisability, or followed a change in control, and whether the executive is retirement-eligible. If a retirement-eligible employee resigns or is terminated without cause, we consider it a retirement. For these purposes, a “retirement-eligible” employee is someone who is at least 55 years old and has at least five years of service with us.PNC. As of December 31, 2015, Mr. Guyaux2018, one of our NEOs was retirement-eligible, while Mr. Demchak, Mr. Reilly, Mr. Lyons, and Mr. Parsley were not.retirement-eligible.

 

 

Change inof control agreements

 

As of December 31, 20152018 we have entered into separate change inof control agreements with each of our NEOs and similar agreements with a limited group of other senior officers. These agreements have been a valuable component of our executive compensation program for several years. We believe that these arrangements mitigate concerns arising from a change inof control, and help to ensure the continued dedicated service of our key employees. Cash payments received undercontemplated by these agreements require a “double trigger”—that is, the occurrence of both a change inof control and a qualifying termination of employment. A qualifying termination would occur if the executive resigned for “good reason”“Good Reason” or the surviving company terminated the executive without “cause”other than for “Cause,” “Disability” or death (each as defined in the change inof control agreement). The treatment of equity awards upon a change inof control is handledaddressed in the equity awardsaward agreements themselves, as described below, not in theserather than the change of control agreements.

TheseThe change of control agreements would payprovide for cash payments to our executives,NEOs calculated based on various compensation components. These components, includeincluding annual base salary and an annual incentive award (bonus). For purposes of the change of control agreements, annual base salary is equal to 12 times the highest monthly base salary rate payable to the executive in the12-month period preceding the month of the change of control. The cash severance payment related to base salary for Mr. Demchak, Mr. Reilly and Mr. Guyaux is based on three times, and for Mr. Lyons and Mr. Parsleyequal to two times the annual base salary, (the highest monthly base salary rate forand the twelve months preceding the change in control multiplied by twelve). The cash severance payment related to the bonus is three times for Mr. Demchak, Mr. Reilly and Mr. Guyaux,equal to two times for Mr. Lyons, one times for Mr. Parsley, the applicable average bonus percentpercentage multiplied by the applicableannual base salary.

The agreements also provide for continued benefits under (or compute cash payments by reference to) somecertain of our retirement and health and welfare benefit plans.

Our historicalNone of our change of control agreements require a payment to the NEO to reimburse the executive forcontain any excise tax“gross-up” provisions. Our current change of control agreements provide that in the event the benefits payable to an executive trigger excise taxes on severance or other benefits that are considered “excess parachute payments” under Section 4999 of the Internal Revenue Code, as long as severance and otherthe executive will be entitled to a reduction in benefits are at least 105%so that no excise tax is imposed if such a reduction would result in a greater net(after-tax) benefit to the executive than payment of the maximum that can be paid without incurring the excise tax. Since 2009, wefull amount of his or her benefits. We have eliminated the excise tax “gross-up” provision from new change in control agreements. Mr. Parsley’s and Mr. Lyons’ agreements do not contain an excise tax gross-up provision. Our Board adopted a Board-approved policy in February 2011 that requires shareholder approval of certain future severance arrangements if the arrangement provides for additional severance benefits in an amount exceeding 2.99 times the sum of the executive’s annual base salary and target bonus.

The change inof control agreements prohibit the executiveexecutives from employing or soliciting any of our officers during theone-year period following termination, and from using or disclosing any of our confidential business or technical information or trade secrets. The executive may also not employ or solicit any of our officers during the one-year period following termination.

While the benefits to be received under a change inof control agreement may be significant to an individual, they first require the occurrence of a significant transaction. As a result, the benefits are highly speculative and are contingent on a variety of facts and circumstances. In recognition of this, ourthe Personnel and Compensation Committee of the Board does not

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    73


CHANGE IN CONTROL AND TERMINATION OF EMPLOYMENT

consider the amount of potential change in control payments when it makes annual compensation decisions for our NEOs. Change in control protections,

although meaningful, also become relatively less significant to PNC as we increase in size.

 

 

74    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


CHANGE IN CONTROL AND TERMINATION OF EMPLOYMENT

Equity-based grants

 

If aan NEO resigns or the NEO’s employment is terminated with or without cause, any unvested equity-based compensation is generally forfeited. IfHowever, if an NEO retires (i.e., a retirement-eligible employeeNEO resigns or is terminated without cause, we consider itcause), equity-based compensation is not forfeited and continues in effect until its originally scheduled payment date. Equity-based compensation is also not forfeited under certain circumstances following a retirement. Beginningchange in 2015, grantscontrol. Grants to our executive officers arecontain a “double trigger”, feature, meaning such grants

require the occurrence of both a change in control of PNC and a qualifying termination (which qualifying termination includes a termination without cause or a resignation for good

reason following a change reason) in control)order to vest prior to the original vesting year, although payout does not occur until the original vesting year. Upondate in connection with a change in control of PNC, while the potential payout amount is calculated and fixed at that time, payout is not accelerated.control.

A change in control of PNC, retirement of aan NEO or termination of an NEO’s employment by PNC by reason of disability of a NEO, has the following impact on unvested equity-based compensation:

 

 

OUTSTANDING OPTION AWARDS

 

Change in Control Retirement Disability

OptionAll outstanding option awards are fully vested and exercisable as of December 31, 2015.2018. Following a termination of employment without cause or a resignation for good reason, the grantee has three years to exercise stock options (but not later than the original option termination date).

 

OptionAll outstanding option awards are fully vested and exercisable as of December 31, 2015.2018. Upon retirement, such options continue in effect in accordance with their terms.

 

OptionAll outstanding option awards are fully vested and exercisable as of December 31, 2015. Grantee2018. The grantee has three years to exercise stock options (but not later than the original option termination date).

RESTRICTED SHARE UNITS

Change in ControlRetirementDisability

Following a change in control, outstanding RSUs will vest upon a qualifying termination or continued employment through the original vesting date, and will be paid as soon as practicable following the original vesting date. All outstanding RSUs pay out in shares if the CET1 Ratio is met or exceeded as of the last-completed quarter-end. If the Tier 1 capital ratio risk factor is not met, the remaining tranches will be forfeited and expire.

Dividend equivalents cease to accrue at the change in control date.

RSUs continue in effect in accordance with their terms as if the grantee had remained employed through each vesting date.

GRANTS THAT VEST UPON THE ACHIEVEMENT OF ADDITIONAL PERFORMANCE CRITERIA

Performance-Based Restricted StockPerformance Share Units

 

Change in Control Retirement  Disability
Performance RSUs

Following a change in control, outstanding PSUs will vest (subject to, for 2015 grants only,upon a qualifying termination or continued employment through the original vesting year)year, and will be paid out as soon as practicable following the end of the original performance period. Outstanding PSUs pay out (forin shares at 100% performance if the CET1 Ratio is met or exceeded as of the last-completed quarter-end. If the Tier 1 capital ratio risk factor is not met, the PSUs are forfeited and expire.

Dividend equivalents cease to accrue at the change in control date.

PSUs continue in effect in accordance with their terms as if the grantee had remained employed for the full performance period.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    75


CHANGE IN CONTROL AND TERMINATION OF EMPLOYMENT

GRANTS THAT VEST UPON THE ACHIEVEMENT OF ADDITIONAL PERFORMANCE CRITERIA (CONTINUED)

Performance-Based Restricted Share Units

Change in ControlRetirementDisability

The remaining 2014 PRSUs will vest and be paid as soon as practicable following a change in control. The remaining 2015, grants only,2016, and 2017 PRSUs will vest upon the occurrence of both a change in control and a qualifying termination (or continued employment through the original vesting year)date) and will be paid as soon as practicable following the original vesting date. All outstanding PRSUs pay out in cash at 100% performance if the Tier 1 capital ratio risk factor is met or exceeded as of the last-completedquarter-end, provided that the payout percentage will also be subject to a second risk-based adjustment based on the most recent annual discretionary risk factor applied prior to the change in control.control (or if no such factor has previously been applied, payout will remain at 100%). If the Tier 1 capital ratio risk factor is not met, the Performance RSUsPRSUs are cancelled.

Dividend equivalents cease to accrue at the change in control date.date and receive the same performance adjustment as their related units.

 Performance RSUsPRSUs continue in effect in accordance with their terms as if the grantee had remained employed for the full performance period.

74    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


CHANGE IN CONTROL AND TERMINATION OF EMPLOYMENT

GRANTS THAT VEST UPON THE ACHIEVEMENT OF ADDITIONAL PERFORMANCE CRITERIA (CONTINUED)

Incentive Performance Units (IPUs)

 

Change in Control  Retirement  Disability

For bothFollowing a change in control, outstanding regularStandard IPUs and ALM incentive performance units, ifIPUs will vest upon a qualifying termination or continued employment through the original vesting year, and will pay out in cash as soon as practicable thereafter. If the performance period has not yet ended before the date of a change in control, the award is calculated in two parts –parts: (1) the portion of the performance period that elapsed prior to the change in control (measured in quarters) and (2) the portion of the performance period that not completed due to the change in control.

 

In each part, the award is calculated by multiplying a performance factor by the target number of units, and then prorating such performance-adjusted amount of units as described below:

 

Part 1 - The corporate performance factor used to calculate the first part would be the higher of 100% and the actual payout percentage achieved prior to the date of the change in control, and the proration is based on the portion of the overall performance period (measured in quarters) that elapsed before the date of the change in control.

 

Part 2 - The corporate performance factor used to calculate the second part is 100%, and the proration is based on the remainder of the overall performance period not completed due to the change in control.

 

Dividend equivalents cease to accrue at the change in control date and receive the same performance adjustment as their related units.

 

Beginning with 2015 grants, regular and ALM incentive performance units will only vest and pay out upon a qualifying termination following the change in control or continued employment through the original vesting year. In addition, for the regular IPU grants,Standard IPUs, the performance factors used to calculate the awards are subject to additional risk-based adjustments.

  Outstanding regular orStandard IPUs and ALM incentive performance unitsIPUs continue in effect in accordance with their terms as if the grantee had remained employed for the full performance period.

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    75


CHANGE IN CONTROL AND TERMINATION OF EMPLOYMENT

Acceleration upon death. If the executive officer dies,Upon death, generally (1)(i) stock options remain exercisable until the original option termination date, (2)(ii) outstanding RSUs immediately vest and pay out at 100%, (iii) outstanding PSUs will vest and pay out based on target corporate performance RSUsand actual risk performance through the calendar year of the NEO’s death, subject to the negative discretion of the Personnel and Compensation Committee, (iv) PRSUs vest and pay out at 100% (provided that if death occurs after the close of a performance year but before that year’s tranche has paid out, payout of that tranche is the same as if still an employee and otherwise at 100%)employee), and (3) for incentive performance units (a) granted in 2013, a portion of the(v) all outstanding incentive performance units,Standard IPUs and (b) for incentive performance units granted in 2014 and 2015, all such outstanding units,ALM IPUs may be paid out up to a maximum

based on actual corporate and risk performance through the calendar year of the executive officer’sNEO’s death (and, for 2014 and 2015 grants, at 100% thereafter) andthereafter, subject to the negative discretion of the Board’s Personnel and Compensation Committee. Vested awards are paid out no later than December 31 of the year following the year of death.

Other material conditions. The retirement and disability awards summarized above are generally subject to forfeiture by PNC if it is determined that a grantee has engaged in certain competitive activities during employment andor the one yearone-year period following termination of employment, or if the grantee has engaged in other detrimental conduct. In addition, the award is subject to grantee’s

76    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


CHANGE IN CONTROL AND TERMINATION OF EMPLOYMENT

agreement not to solicit certain customers or employees of PNC during employment and the one yearone-year period following termination of employment, as well as to at all times maintain the confidentiality of business and technical information, and to disclose certain and assign certain inventions.

Awards are generally subject to PNC’s clawback, adjustment, or similar policies and to any clawback or recoupment that may be required by applicable law or regulations.

 

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    77


CHANGE IN CONTROL AND TERMINATION OF EMPLOYMENT

Existing plans and arrangements

 

As of December 31, 2015,2018, our NEOs could participate in our qualified cash balance pension plan, our ERISA excess pension plan, our ISP and our DCIP. In addition, our NEOs, other than Mr. Lyons,Demchak, Mr. Reilly, Mr. Parsley and Mr. Rockey participate in our SISP, and Mr. Demchak, Mr. Reilly and Mr. Parsley participate in our DCP (although they may no longer make contributions to these plans) and our. The NEOs other than Mr. Lyons

and Mr. Parsley, participate in our supplemental executive retirement plan. The officers earn these benefits for services provided to us while employed, and many of these plans are also available on a broader basis to other employees. For the most part, an officer’sNEO’s entitlement to these benefits does not depend on how employment terminates.

Mr. Demchak and Mr. Reilly also participate in our supplemental executive retirement plan, a company-paid executive long-term disability (“LTD”) program, and the Key Executive Equity Program (“KEEP”), a split-dollar life insurance program. Participants in the executive LTD program

are generally eligible for additional LTD benefits of $10,000 per month until they are no longer disabled or have reached age 65. KEEP provides benefits in the event of a participating executive’s death while actively employed (equal to 1.5 times then-current annual base salary) or following an eligible retirement (retirement after reaching age 55 and five years of service with PNC, generally equal to annual base salary prior to retirement). Following a change in control, the life insurance policy would transfer to the participating executive. The supplemental executive retirement plan, executive LTD program and KEEP were frozen to new participants as of December 31, 2007.

Certain NEOs are also eligible to receive two years of company-paid financial planning and tax preparation services upon retirement.

 

 

Estimated benefits upon termination

 

The following table shows the estimated incremental benefits payable to our NEOs as of December 31, 20152018 as a result of termination of employment in a variety of situations. These estimated amounts have been calculated as if employment was terminated on December 31, 2015.2018. For change in control benefits, we assumed a change in control of PNC and a termination of employment by the surviving company without cause (or a resignation of the officer for good reason) on that date. To the extent relevant, the amounts assume a PNC stock price of $95.31,$116.91, the

closing price for our common stock on December 31, 2015.2018. If we calculated these amounts using a different price, the amounts could be significantly different. The benefits below do not include the balances under our qualified cash balance pension plan, our ERISA excess pension plan, our supplemental executive retirement plan, ourSISP, ISP, our SISP, ourDCIP or DCP and our DCIP unless the NEO receives an enhanced benefit under the termination scenario. In addition, the value of vested but unexercised stock options as of December 31, 2015 are2018 is not included as they do not provide anthere is no incremental benefit.benefit provided.

 

 

 William S. Demchak  

Termination

for Cause

   

Voluntary

Termination/

Termination

without

Cause(a)

   Retirement(a)   

Change

in Control(b)

   Disability   Death 

 Cash Severance

  

 

 

  

 

 

  

 

 

  

$

10,680,000

 

  

 

 

  

 

 

Base Salary

  

 

 

  

 

 

  

 

 

  

$

2,200,000

 

  

 

 

  

 

 

Bonus

  

 

 

  

 

 

  

 

 

  

$

8,480,000

 

  

 

 

  

 

 

 Enhanced Benefits

  

 

 

  

 

 

  

$

19,950

 

  

$

374,964

 

  

$

1,040,000

 

  

$

1,650,000

 

Defined Benefit Plans

  

 

 

  

 

 

  

 

 

  

$

322,000

 

  

 

 

  

 

 

Defined Contribution Plans

  

 

 

  

 

 

  

 

 

  

$

22,000

 

  

 

 

  

 

 

General Benefits & Perquisites

  

 

 

  

 

 

  

$

19,950

 

  

$

30,964

 

  

$

1,040,000

 

  

$

1,650,000

 

 Value of Unvested Equity

  

 

��

  

 

 

  

$

22,942,992

 

  

$

23,809,719

 

  

$

22,942,992

 

  

$

23,547,366

 

RSUs

  

 

 

  

 

 

  

$

2,835,963

 

  

$

2,835,963

 

  

$

2,835,963

 

  

$

2,835,963

 

PSUs

  

 

 

  

 

 

  

$

4,254,064

 

  

$

4,254,064

 

  

$

4,254,064

 

  

$

4,254,064

 

PRSUs

  

 

 

  

 

 

  

$

6,133,458

 

  

$

6,737,832

 

  

$

6,133,458

 

  

$

6,737,832

 

Standard IPUs

  

 

 

  

 

 

  

$

9,719,507

 

  

$

9,981,860

 

  

$

9,719,507

 

  

$

9,719,507

 

 TOTAL

  

 

$0

 

  

 

$0

 

  

$

22,962,942

 

  

$

34,864,683

 

  

$

23,982,992

 

  

$

25,197,366

 

7678    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


CHANGE IN CONTROL AND TERMINATION OF EMPLOYMENT

 

EMPLOYEES WHO ARE NOT ELIGIBLE FOR RETIREMENT

 Robert Q. Reilly  

Termination

for Cause

   

Voluntary

Termination/

Termination

without

Cause(a)

   Retirement(a)   

Change

in Control(b)

   Disability   Death 

 Cash Severance

  

 

 

  

 

 

  

 

 

  

$

5,635,000

 

  

 

 

  

 

 

Base Salary

  

 

 

  

 

 

  

 

 

  

$

1,400,000

 

  

 

 

  

 

 

Bonus

  

 

 

  

 

 

  

 

 

  

$

4,235,000

 

  

 

 

  

 

 

 Enhanced Benefits

  

 

 

  

 

 

  

 

 

  

$

264,014

 

  

$

1,320,000

 

  

$

1,050,000

 

Defined Benefit Plans

  

 

 

  

 

 

  

 

 

  

$

211,050

 

  

 

 

  

 

 

Defined Contribution Plans

  

 

 

  

 

 

  

 

 

  

$

22,000

 

  

 

 

  

 

 

General Benefits & Perquisites

  

 

 

  

 

 

  

 

 

  

$

30,964

 

  

$

1,320,000

 

  

$

1,050,000

 

 Value of Unvested Equity

  

 

 

  

 

 

  

 

 

  

$

5,983,698

 

  

$

5,763,081

 

  

$

5,918,222

 

RSUs

  

 

 

  

 

 

  

 

 

  

$

706,719

 

  

$

706,719

 

  

$

706,719

 

PSUs

  

 

 

  

 

 

  

 

 

  

$

1,060,139

 

  

$

1,060,139

 

  

$

1,060,139

 

PRSUs

  

 

 

  

 

 

  

 

 

  

$

1,719,200

 

  

$

1,564,059

 

  

$

1,719,200

 

Standard IPUs

  

 

 

  

 

 

  

 

 

  

$

2,497,640

 

  

$

2,432,164

 

  

$

2,432,164

 

 TOTAL

  

 

$0

 

  

 

$0

 

  

 

$0

 

  

$

11,882,712

 

  

$

7,083,081

 

  

$

6,968,222

 

 

William S. Demchak  Termination
for Cause
   Voluntary
Termination/
Termination
without Cause(a)
   Retirement(a)   Change
in  Control(b)
   Disability   Death 
Michael P. Lyons  

Termination

for Cause

   

Voluntary

Termination/

Termination

without

Cause(a)

   Retirement(a)   

Change

in Control(b)

   Disability   Death 

Cash Severance

                 $13,246,251              

 

 

  

 

 

  

 

 

  

$

5,840,000

 

  

 

 

  

 

 

Base Salary

                 $3,300,000              

 

 

  

 

 

  

 

 

  

$

1,400,000

 

  

 

 

  

 

 

Bonus

                 $9,946,251              

 

 

  

 

 

  

 

 

  

$

4,440,000

 

  

 

 

  

 

 

Enhanced Benefits

                 $1,077,458              

 

 

  

 

 

  

 

 

  

$

104,810

 

  

 

 

  

 

 

Defined Benefit Plans

                 $1,010,430              

 

 

  

 

 

  

 

 

  

$

50,250

 

  

 

 

  

 

 

Defined Contribution Plans

                 $31,800              

 

 

  

 

 

  

 

 

  

$

22,000

 

  

 

 

  

 

 

General Benefits & Perquisites

                 $35,228              

 

 

  

 

 

  

 

 

  

$

32,560

 

  

 

 

  

 

 

Value of Unvested Equity

                 $19,750,224    $19,909,025    $19,671,127    

 

 

  

 

 

  

 

 

  

$

12,997,794

 

  

$

12,519,195

 

  

$

12,855,230

 

Performance-based RSUs

                 $8,815,302    $9,053,200    $8,815,302  

Incentive Performance Units

                 $10,934,922    $10,855,825    $10,855,825  

Excise Tax and Gross-Up

                              

RSUs

  

 

 

  

 

 

  

 

 

  

$

1,525,705

 

  

$

1,525,705

 

  

$

1,525,705

 

PSUs

  

 

 

  

 

 

  

 

 

  

$

2,288,498

 

  

$

2,288,498

 

  

$

2,288,498

 

PRSUs

  

 

 

  

 

 

  

 

 

  

$

3,744,468

 

  

$

3,408,433

 

  

$

3,744,468

 

Standard IPUs

  

 

 

  

 

 

  

 

 

  

$

5,439,123

 

  

$

5,296,559

 

  

$

5,296,559

 

TOTAL

  $0    $0    $0    $34,073,933    $19,909,025    $19,671,127    

 

$0

 

  

 

$0

 

  

 

$0

 

  

$

18,942,604

 

  

$

12,519,195

 

  

$

12,855,230

 

 

 Robert Q. Reilly  Termination
for Cause
   Voluntary
Termination/
Termination
without Cause(a)
   Retirement(a)   Change
in  Control(b)
   Disability   Death 

 Cash Severance

                 $5,250,000            

 Base Salary

                 $1,500,000            

 Bonus

                 $3,750,000            

 Enhanced Benefits

                 $572,208            

 Defined Benefit Plans

                 $502,500            

 Defined Contribution Plans

                 $31,800            

 General Benefits & Perquisites

                 $37,908            

 Value of Unvested Equity

                 $5,375,673    $5,417,409    $5,356,080  

 Performance-based RSUs

                 $2,343,412    $2,404,741    $2,343,412  

 Incentive Performance Units

                 $3,032,261    $3,012,668    $3,012,668  

 Excise Tax and Gross-Up

                 $4,057,844            

 TOTAL

   $0     $0     $0    $15,255,725    $5,417,409    $5,356,080  

Michael P. Lyons  Termination
for Cause
   Voluntary
Termination/
Termination
without Cause(a)
   Retirement(a)   Change
in  Control(b)
   Disability   Death 
E William Parsley, III  

Termination

for Cause

   

Voluntary

Termination/

Termination

without

Cause(a)

   Retirement(a)   

Change

in Control(b)

   Disability   Death 

Cash Severance

                 $5,001,600              

 

 

  

 

 

  

 

 

  

$

6,898,275

 

  

 

 

  

 

 

Base Salary

                 $1,400,000              

 

 

  

 

 

  

 

 

  

$

1,400,000

 

  

 

 

  

 

 

Bonus

                 $3,601,600              

 

 

  

 

 

  

 

 

  

$

5,498,275

 

  

 

 

  

 

 

Enhanced Benefits

                 $98,436              

 

 

  

 

 

  

 

 

  

$

262,016

 

  

 

 

  

 

 

Defined Benefit Plans

                 $50,250              

 

 

  

 

 

  

 

 

  

$

207,456

 

  

 

 

  

 

 

Defined Contribution Plans

                 $21,200              

 

 

  

 

 

  

 

 

  

$

22,000

 

  

 

 

  

 

 

General Benefits & Perquisites

                 $26,986              

 

 

  

 

 

  

 

 

  

$

32,560

 

  

 

 

  

 

 

Value of Unvested Equity

                 $13,405,295    $13,521,468    $13,353,817    

 

 

  

 

 

  

 

 

  

$

20,510,641

 

  

$

20,269,386

 

  

$

20,433,825

 

Performance-based RSUs

                 $5,903,993    $6,071,644    $5,903,993  

Incentive Performance Units

                 $7,501,302    $7,449,824    $7,449,824  

Excise Tax and Gross-Up

                  N/A            

RSUs

  

 

 

  

 

 

  

 

 

  

$

1,705,165

 

  

$

1,705,165

 

  

$

1,705,165

 

PSUs

  

 

 

  

 

 

  

 

 

  

$

2,557,747

 

  

$

2,557,747

 

  

$

2,557,747

 

PRSUs

  

 

 

  

 

 

  

 

 

  

$

2,012,411

 

  

$

1,847,972

 

  

$

2,012,411

 

Standard IPUs

  

 

 

  

 

 

  

 

 

  

$

2,960,050

 

  

$

2,883,234

 

  

$

2,883,234

 

ALM IPUs

  

 

 

  

 

 

  

 

 

  

$

11,275,268

 

  

$

11,275,268

 

  

$

11,275,268

 

TOTAL

   $0     $0     $0    $18,505,331    $13,521,468    $13,353,817    

 

$0

 

  

 

$0

 

  

 

$0

 

  

$

27,670,932

 

  

$

20,269,386

 

  

$

20,433,825

 

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    7779


CHANGE IN CONTROL AND TERMINATION OF EMPLOYMENT

 

 

 E William Parsley, III  Termination
for Cause
   Voluntary
Termination/
Termination
without Cause(a)
   Retirement(a)   Change
in  Control(b)
   Disability   Death 

 Cash Severance

                 $1,947,252            

 Base Salary

                 $1,000,000            

 Bonus

                 $947,252            

 Enhanced Benefits

                 $151,455            

 Defined Benefit Plans

                 $97,362            

 Defined Contribution Plans

                 $21,200            

 General Benefits & Perquisites

                 $32,893            

 Value of Unvested Equity

                 $24,095,802    $24,141,314    $24,075,831  

 Performance-based RSUs

                 $2,285,190    $2,350,673    $2,285,190  

 Incentive Performance Units

                 $2,875,079    $2,855,108    $2,855,108  

 Phantom Units

                 $18,935,533    $18,935,533    $18,935,533  

 Excise Tax and Gross-Up

                  N/A            

 TOTAL

   $0     $0     $0    $26,194,509    $24,141,314    $24,075,831  

EMPLOYEES WHO ARE ELIGIBLE FOR RETIREMENT

Joseph C. Guyaux  Termination
for Cause
   Voluntary
Termination/
Termination
without Cause(a)
   Retirement(a)   Change
in  Control(b)
   Disability   Death 
Joseph E. Rockey  

Termination

for Cause

   

Voluntary

Termination/

Termination

without

Cause(a)

   Retirement(a)   

Change

in Control(b)

   Disability   Death 

Cash Severance

                 $5,480,400              

 

 

  

 

 

  

 

 

  

$

3,259,384

 

  

 

 

  

 

 

Base Salary

                 $1,860,000              

 

 

  

 

 

  

 

 

  

$

1,000,000

 

  

 

 

  

 

 

Bonus

                 $3,620,400              

 

 

  

 

 

  

 

 

  

$

2,259,384

 

  

 

 

  

 

 

Enhanced Benefits

            $16,275    $931,548              

 

 

  

 

 

  

 

 

  

$

108,887

 

  

 

 

  

 

 

Defined Benefit Plans

                 $872,880              

 

 

  

 

 

  

 

 

  

$

63,750

 

  

 

 

  

 

 

Defined Contribution Plans

                 $31,800              

 

 

  

 

 

  

 

 

  

$

22,000

 

  

 

 

  

 

 

General Benefits & Perquisites

            $16,275    $26,868              

 

 

  

 

 

  

 

 

  

$

23,137

 

  

 

 

  

 

 

Value of Unvested Equity

            $6,590,667    $6,532,304    $6,590,667    $6,509,330    

 

 

  

 

 

  

 

 

  

$

2,942,952

 

  

$

2,885,442

 

  

$

2,920,487

 

Performance-based RSUs

            $2,948,332    $2,866,995    $2,948,332    $2,866,995  

Incentive Performance Units

            $3,642,335    $3,665,309    $3,642,335    $3,642,335  

Excise Tax and Gross-Up

                              

RSUs

  

 

 

  

 

 

  

 

 

  

$

598,278

 

  

$

598,278

 

  

$

598,278

 

PSUs

  

 

 

  

 

 

  

 

 

  

$

897,417

 

  

$

897,417

 

  

$

897,417

 

PRSUs

  

 

 

  

 

 

  

 

 

  

$

517,246

 

  

$

482,201

 

  

$

517,246

 

Standard IPUs

  

 

 

  

 

 

  

 

 

  

$

866,984

 

  

$

844,519

 

  

$

844,519

 

Senior Leader PRSUs

  

 

 

  

 

 

  

 

 

  

$

63,027

 

  

$

63,027

 

  

$

63,027

 

TOTAL

   $0     $0    $6,606,942    $12,944,252    $6,590,667    $6,509,330    

 

$0

 

  

 

$0

 

  

 

$0

 

  

$

6,311,223

 

  

$

2,885,442

 

  

$

2,920,487

 

(a)

If a retirement-eligible employee resigns or is terminated without cause, we consider it a retirement.

 

(b)

The benefits and awards shown under “Value of Unvested Equity” that were granted in 2015 areis received upon a change in control and a termination of employment by the surviving company without cause (or a resignation of the officer for good reason), which this table assumes takes place on December 31, 2015. Awards granted prior to 2015 are received upon the change in control itself and do not require qualifying termination of employment.2018.

 

7880    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


CEO PAY RATIO

We are providing the following information about the relationship between the annual total compensation of William S. Demchak, our Chairman, President and CEO, and the median of the annual total compensation of all of our employees (other than Mr. Demchak).

For the year ended December 31, 2018:

The annual total compensation of Mr. Demchak was $15,695,189

The median of the annual total compensation of all of our employees was $67,648 (see below for an explanation of how we calculate this amount)

The resulting ratio of Mr. Demchak’s annual total compensation to the median of the annual total compensation of all of our employees is 232 to 1

We believe that our ratio represents a reasonable estimate, calculated in a manner consistent with SEC rules, based on the following methodology:

We evaluated the compensation for 52,885 active U.S. employees as of December 31, 2018 (this population excluded Mr. Demchak and all of our 126 non-U.S. employees)(1)

To identify the median employee, we used the Form W-2 (Box 5) issued by the IRS for federal tax purposes as the compensation measure. We did not annualize the compensation of any employee who was employed by us for part of the year
Using this compensation measure, we identified the median employee and calculated the annual total compensation for that employee(2)

We determined that the total compensation for the median employee did not include any PNC contribution for the employee’s 401(k) plan, which is an anomalous pay characteristic for our workforce

To calculate the ratio, we identified a new median employee by selecting the first employee with a lower W-2 compensation amount than the original median employee whose annual total compensation did not include anomalous pay characteristics(3)

For purposes of calculating the ratio, the annual total compensation for Mr. Demchak includes incentive awards from two different performance years. In order to comply with SEC rules, Mr. Demchak’s total compensation amount includes the equity-based incentive award granted in 2018 (based on 2017 performance) and the cash incentive award paid in 2019 (based on 2018 performance). This is described in more detail in the CD&A on page 49. If the ratio had been calculated using the equity-based incentive awards granted to Mr. Demchak in 2019 (for 2018 performance), his annual total compensation would have been $14,465,331 and the ratio would have been 214 to 1.

(1)

We excluded 78 employees in the UK, 33 employees in Canada and 15 employees in Germany, representing less than 1% of our total employee population.

(2)

We calculated the annual total compensation for the median employee in accordance with SEC rules, using the same methodology used to calculate Mr. Demchak’s total compensation in the Summary compensation table, and we also included PNC’s health care premium contributions for both the employee and for Mr. Demchak. As a result, Mr. Demchak’s annual total compensation for pay ratio purposes is slightly higher than the amount reported for him in the Summary compensation table on page 60.

(3)

For purposes of calculating the ratio, anomalous pay characteristics may include the following: the absence of PNC contributions to the employee’s health care premiums or 401(k) plan, or factors that could unfairly distort the change in the employee’s pension value, such as years of service (either too few or too many).

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    81


SECURITY OWNERSHIP OF DIRECTORSMANAGEMENT AND EXECUTIVE OFFICERSCERTAIN BENEFICIAL OWNERS

Security ownership of directors and executive officers

 

The table below sets forth information regarding ownership of our common stock ownership by our directors and executive officers. We include beneficial ownership of common stock as of January 29, 2016February 1, 2019, the record date for the annual meeting, for each director (including all nominees for director), each executive officer named in the Summary compensation table on page 58,NEO and all directors and executive officers as a group. Unless we otherwise note,noted, each person listed in the table below exercises sole voting and investment power over thesethe shares of common stock.stock they beneficially own.

We determine the numberbeneficial ownership of shares in the Common Stock Ownership column as beneficially owned by each director and executive officer pursuant to SEC regulations. This information does not necessarily

indicate beneficial ownership for any other purpose.

Beneficial ownership includes any shares of common stock as to which the individual has sole or shared voting power or investment power. Wepower, and also includeincludes any shares of common stock that the individual has the right to acquire within 60 days of January 29, 2016February 1, 2019 through the exercise of any option, warrant or right andor the vesting or payout of any restricted stockshare units or other units payable in common stock that vest within 60 days of January 29, 2016. Thestock. Although not considered beneficially owned under SEC rules, the table also shows as of January 29, 2016, the number of cash-payable common stock units credited to the accounts of our directors and executive officers under various benefit plans.plans as of February 1, 2019. Each of our directors standingthe nominees for electiondirector owns shares of our common stock.

 

 

Name  Common
Stock
Ownership*
 Options
and
Restricted
Share
Units**
   Total
Number of
Shares
Beneficially
Owned
   Common
Stock Unit
Ownership***
   Total
Shares
Beneficially
Owned
Plus
Common
Stock Units
     

Common

Stock

Ownership

 

Options

and

Common

Stock

Units*

   

Total

Number of

Shares

Beneficially

Owned

   

Cash-

Payable

Common

Stock Unit

Ownership**

   

Total Shares

Beneficially

Owned Plus

Cash-Payable

Common

Stock Units***

 

Non-Employee Directors:

                         

Joseph Alvarado

   120(1)        120        120 

Charles E. Bunch

   781    —       781     17,429     18,210       2,781  2,247    5,028    20,292    25,320 

Paul W. Chellgren

   24,209(1)   —       24,209     60,026     84,235    

Debra A. Cafaro

   20  1,012    1,032    1,316    2,348 

Marjorie Rodgers Cheshire

   218    —       218     2,069     2,287       218  2,247    2,465    5,374    7,839 

Andrew T. Feldstein

   83,600(1)(2)   —       83,600     6,377     89,977       83,600(1)(2)   2,247    85,847    12,462    98,309 

Richard J. Harshman

   150(3)        150        150 

Daniel R. Hesse

   100    —       100     —       100       1,100  2,247    3,347    2,662    6,009 

Kay Coles James

   315    —       315     22,466     22,781    

Richard B. Kelson

   119    —       119     28,111     28,230       119  2,247    2,366    17,659    20,025 

Anthony A. Massaro

   3,149(1)(3)   —       3,149     24,745     27,894    

Jane G. Pepper

   2,840    —       2,840     29,535     32,375    

Linda R. Medler

   10  1,012    1,022    252    1,274 

Martin Pfinsgraff

   1,050  1,012    2,062        2,062 

Donald J. Shepard

   8,967(2)   —       8,967     34,606     43,573       8,967(2)   2,247    11,214    41,862    53,076 

Lorene K. Steffes

   2,041(3)   —       2,041     29,728     31,769    

Dennis F. Strigl

   10,714(3)   —       10,714     29,884     40,598    

Thomas J. Usher

   7,139(3)   —       7,139     54,163     61,302    

Toni Townes-Whitley

   1,000       1,000        1,000 

Michael J. Ward

   1,000    —       1,000     —       1,000       1,000  2,247    3,247    4,569    7,816 

Gregory D. Wasson

   2,070    —       2,070     683     2,753    

NEOs:

                         

William S. Demchak

   360,592(3)(4)   636,754     997,346     2,869     1,000,215       539,306(3)(4)   156,487    695,793    3,055    698,848 

Robert Q. Reilly

   72,328(3)(4)   233,793     306,121     2,160     308,281       107,779(3)(4)   70,200    177,979    2,310    180,289 

Michael P. Lyons

   61,263    51,059     112,322     —       112,322       124,841  43,517    168,358        168,358 

E William Parsley, III

   70,470    94,648     165,118     —       165,118       97,025  22,726    119,751        119,751 

Joseph C. Guyaux

   55,099(3)(4)   205,360     260,459     1,781     262,240    

10 remaining executive officers

   171,975(2)(3)(4)   341,468     513,443     14,266     527,709    
Directors and executive officers as a group (30 persons):   938,989    1,563,082     2,502,071     360,898     2,862,969     

Joseph E. Rockey

   13,870  42,746    56,616        56,616 

7 remaining executive officers

   162,756(2)(3)(4)   70,103    232,859        232,859 

Directors and executive officers as a group (25 persons):

   1,145,712   424,544    1,570,256    111,813    1,682,069 

*

Includes options exercisable within 60 days of February 1, 2019 and common stock units that may vest or pay out within 60 days of February 1, 2019.

**

Fornon-employee directors, includes cash-payable common stock units credited to their accounts pursuant to deferrals made under the Directors Deferred Compensation Plan and predecessor plans and cash-payable common stock units granted under the Outside Directors Deferred Stock Unit Plan used fornon-employee director equity-based grants prior to 2017. For executive officers, includes cash-payable common stock units credited under our DCP and SISP. These units are not considered beneficially owned under SEC rules.

82    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


SECURITY OWNERSHIP OF MANAGEMENT AND CERTAIN BENEFICIAL OWNERS

***

As of January 29, 2016,February 1, 2019, there were 502,419,441453,046,877 shares of PNC common stock issued and outstanding. The number of shares of common stock beneficially owned by each individual is less than 1% of the outstanding shares of common stock; the total number of shares of common stock beneficially owned by the group is approximately .5%0.3% of the class. If stock options wereare exercisable or units payable in common stock vest or pay out within 60 days of January 29, 2016, weFebruary 1, 2019, those shares were added those numbers to the total number of shares issued and outstanding to determinefor purposes of determining these ownership percentages. As of January 29, 2016,February 1, 2019, the total number of shares of common stock beneficially owned and cash-payable common stock units held by the group was .6%.approximately 0.4% of the class. No director or executive officer beneficially owns shares of PNC preferred stock.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    79


SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

**Includes options exercisable within 60 days of January 29, 2016 and restricted share units payable in common stock that are expected to vest within 60 days of January 29, 2016.

***For non-employee directors, includes common stock units credited to their accounts pursuant to deferrals made under the Directors Deferred Compensation Plan and predecessor plans and common stock units granted under the Outside Directors Deferred Stock Unit Plan, which will be paid in cash. For executive officers, includes common stock units credited under our DCP and SISP, which are payable in cash. These units are not considered beneficially owned under SEC rules.

 

(1)

Includes shares owned by spouse.

 

(2)

Includes shares held in a trust.

 

(3)

Includes shares held jointly with spouse.

 

(4)

Includes shares held in our incentive savings plan (ISP).plan.

Security ownership of certain beneficial owners

 

BasedThe table below sets forth information regarding the entities that beneficially own more than five percent of our common stock, based on a review as of February 16, 2016, of Schedules 13D and 13G filed with the SEC the following entities beneficially own more than five percentas of our common stock.February 14, 2019. The numbers shownincluded in the table

on the table below represent each entity’s holdings as of December 31, 2015 provided2018, as disclosed in the applicable Schedule 13G filed with the SEC, and should be interpreted in light of the relatedaccompanying footnotes.

 

 

 Name and Address of Beneficial OwnerAmount and Nature of Beneficial OwnershipPercent of Class

 BlackRock, Inc.

25,893,358(1)5.1

 55 East 52nd Street

 New York, NY 10055

 The Vanguard Group, Inc.

30,379,060(2)6.0

 100 Vanguard Blvd.

 Malvern, PA 19355

 Wellington Management Group LLP

41,491,519(3)8.2

 c/o Wellington Management Company LLP

280 Congress Street

 Boston, MA 02210

 Name and Address of Beneficial Owner  Amount and Nature of Beneficial Ownership  Percent of Class 

 BlackRock, Inc.

 55 East 52nd Street

 New York, NY 10055

   27,642,474(1)    6.0% 

 Capital World Investors

 333 South Hope Street, 55th Floor

 Los Angeles, CA 90071

   25,130,096(2)    5.4% 

 The Vanguard Group, Inc.

 100 Vanguard Blvd.

 Malvern, PA 19355

   33,539,808(3)    7.3% 

 Wellington Management Group LLP

 c/o Wellington Management Company LLP

 280 Congress Street

 Boston, MA 02210

   28,921,506(4)    6.3% 
(1)

According to the Schedule 13G13G/A filed by BlackRock, Inc. with the SEC on January 28, 2016,February 6, 2019, BlackRock, Inc. and its subsidiaries have beneficial ownership of 25,893,35827,642,474 shares of our common stock. BlackRock, Inc. reported (1) sole dispositive power with respect to 25,892,85827,642,474 shares, (2) shared dispositive power with respect to 5000 shares, (3) sole voting power with respect to 21,751,57923,663,294 shares and (4) shared voting power with respect to 5000 shares. BlackRock, Inc. is the beneficial owner of our common stock as a result of being a parent company or control person of the following subsidiaries, each of which holds less than 5% of the outstanding shares of our common stock: BlackRock (Luxembourg) S.A.; BlackRock (Netherlands) B.V.; BlackRock (Singapore) Limited; BlackRock Advisors (UK) Limited; BlackRock Advisors, LLC; BlackRock Asset Management Canada Limited; BlackRock Asset Management Ireland Limited; BlackRock Asset Management North Asia Limited; BlackRock Asset Management Schweiz AG; BlackRock Capital Management; BlackRock Financial Management, Inc.; BlackRock Fund Advisors; BlackRock Fund Managers Ltd; BlackRock Institutional Trust Company, N.A.;National Association; BlackRock International Limited; BlackRock Investment Management (Australia) Limited; BlackRock Investment Management (UK) Ltd;Limited; BlackRock Investment Management, LLC; BlackRock Japan Co Ltd;Co., Ltd.; and BlackRock Life Limited.

(2)

According to the Schedule 13G filed by Capital World Investors with the SEC on February 14, 2019, Capital World Investors has beneficial ownership of 25,130,096 shares of our common stock. Capital World Investors reported (1) sole dispositive power with respect to 25,130,096 shares, (2) shared dispositive power with respect to 0 shares, (3) sole voting power with respect to 25,130,096 shares and (4) shared voting power with respect to 0 shares. Capital World Investors divisions of Capital Research and Management Company and Capital International Limited collectively provide investment management services under the name Capital World Investors, and Capital World Investors is deemed to be the beneficial owner of our common stock as a result of such provision of services.

(3)

According to the Schedule 13G/A filed by The Vanguard Group, Inc. with the SEC on February 10, 2016,12, 2019, The Vanguard Group, Inc. has beneficial ownership of 30,379,06033,539,808 shares of our common stock. The Vanguard Group, Inc. reported (1) sole dispositive power with respect to 29,378,32332,907,184 shares, (2) shared dispositive power with respect to 1,000,737632,624 shares, (3) sole voting power with respect to 945,024536,782 shares and (4) shared voting power with respect to 51,300107,412 shares. Vanguard Fiduciary Trust Company, a wholly-owned subsidiary of The Vanguard Group, Inc., is the beneficial owner of 788,997391,756 shares or .15%.08% of our outstanding common stock as a result of its serving as investment manager of collective trust accounts. Vanguard Investments Australia, Ltd., a wholly-owned subsidiary of The Vanguard Group, Inc., is the beneficial owner of 367,767380,205 shares or .07%.08% of our outstanding common stock as a result of its serving as investment manager of Australian investment offerings.

(3)(4)

According to the Schedule 13G13G/A filed by Wellington Management Group LLP with the SEC on February 11, 2016,12, 2019, Wellington Management Group LLP has beneficial ownership of 41,491,51928,921,506 shares of our common stock which are held of record by clients of one or more investment advisors directly or indirectly owned by Wellington Management Group LLP. Wellington Management Group LLP shares dispositive power with respect to 41,491,51928,921,506 shares of our common stock and shares voting power with respect to 19,521,7719,116,870 shares of our common stock.

 

80    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    83


RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM (ITEM 2)

 

Under the Audit Committee’s charter, the Audit Committee is responsible for the selection, appointment, compensation, retention, and oversight of PNC’sour independent auditors. In connection with this responsibility, the Audit Committee evaluates and monitors the auditors’ qualifications, performance and independence. This responsibility includesindependence, including a review and evaluation of the lead audit partner. The Audit Committee approves all audit engagement fees and terms associated with the retention of the independent auditors. The Audit Committee has selected PricewaterhouseCoopers LLP (PwC) as PNC’s independent auditors for 2016. PwC has been PNC’s independent auditors since 2007. The Audit Committee carefully considered the selection of PwC as our independent auditors. In connection with this selection, the Audit Committee considered whether there should be a rotation of the independent audit firm.

The Audit Committee charter requires the Audit Committee to consider, not less frequently than when the lead audit partner is rotated, whether PNC should adopt a policy of regular rotation of the independent audit firm. In addition to assuring the required rotation of the lead audit partner, the Audit Committee oversees the selection of the new lead audit partner and the AuditChair of the Committee chair participates directly in the selection of the new lead audit partner.

The Audit Committee has selected PricewaterhouseCoopers LLP (“PwC”) as our independent auditors for 2019. PwC has been our independent auditors since 2007. The Committee carefully considered the selection of PwC as our independent auditors, including whether there should be a rotation of the independent audit firm. On February 11, 2016,13, 2019, the Audit Committee presented its conclusions regarding the selection

and appointment of PwC as theour independent auditors to our

the Board, of Directors, including a determination that the selection of PwC as our independent auditors is in the best interests of PNC. Following this presentation, the Board voted unanimously to recommend that shareholders vote to ratify the Audit Committee’s selection of PwC as PNC’sour independent registered public accounting firm for 2016.2019. The Audit Committee and the Board of Directors believe that the continued retention of PwC as PNC’sour independent auditors is in the best interestsinterest of PNC.

The Audit Committee and the Board of Directors have adopted a policy that if the ratification of the independent auditors does not receive a majority of the votes cast at the annual meeting, is against ratification, the Audit Committee will reconsider its selection of PwC. The Auditindependent auditors. However, the Committee will be under no obligation however, to select new independent auditors. If the Audit Committee does select new independent auditors for 2016,2019, we will not seek shareholder ratification of the new selection.

We expect representatives of PwC to be available at the annual meeting. They will have an opportunity to make a statement and respond to appropriate questions.

You can learn more about the Audit Committee’s responsibilities with respect to the independent auditors in the Committee’s charter, which is posted onin the corporate governance section of our corporate website atwww.pnc.com/corporategovernance.

 

 

Audit, audit-related and permittednon-audit fees

 

In considering the nature of the services provided by our independent auditors, the Audit Committee determined that the services are compatible with the provision of independent audit services. The Committee discussed these services with the independent auditors and our management to

determine that they are permitted under the SEC

rules and regulations concerning auditor independence.

The following table summarizes the total fees for professional services rendered by PwC to PNC for 20152018 and 2014:2017:

 

 

Category  2015 (in millions)   2014 (in millions)   2018 (in millions)   2017 (in millions) 

Audit fees

  $19.0    $19.1    $20.0   $20.0 

Audit-related fees*

  $1.8    $1.9    $2.6   $2.1 

Tax fees

  $0.2    $0.3    $0.1   $0.1 

All other fees

   -    $0.5    $0.5   $ 

TOTAL FEES BILLED

  $ 21.0    $ 21.8    $23.2   $22.2 
*

Excludes fees of $0.6$1.5 million in 20152018 and $0.4$1.6 million in 20142017 for financial due diligence services related to potential private equity investments. In those instances, the fees were paid by the company issuing the equity.

 

84    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    81


RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM (ITEM 2)

 

 

Audit fees. These fees consisted primarily of the audit of PNC’sour annual consolidated financial statements, reviews of PNC’sour quarterly consolidated financial statements included in Form10-Q filings, comfort letter procedures, other services related to SEC matters and required attestation services.

Audit-related fees. These fees consisted primarily of SSAE 16 and18, compliance and internal control reviews.

 

Tax fees. These fees were primarily attributable to federal and state tax compliance services, including tax return preparation and review, and assistance with tax planning services.examinations.

All other fees. These fees consisted primarily consisted of consulting services related to various regulatory matters.fees for review and analysis of technology and subscription-based services.

 

 

Procedures forpre-approving audit services, audit-related services and permittednon-audit services

 

The Audit Committee is responsible forpre-approving audit services, audit-related services and permittednon-audit services (such as tax) to be provided to us by our independent auditors. The Committee is given this responsibility to confirm that providing services will not impair our auditors’ independence. The Committee performs this function for us and our subsidiaries.

The Audit Committee’s responsibility also includespre-approval of the fees for such services (although SEC regulations do not require thepre-approval of fees) and the other terms of the engagement. The Committee may eitherpre-approve specific fees or a methodology for determining fees. Any proposed increase in fees that exceedexceeds thepre-approved amounts requirerequires the Committee’s approval.

Pre-approval may be general (categories of services) or specific (individual services). If the Audit Committeepre-approves a general category of services, it will review the scope of services related to such generalpre-approval at least annually. The Committee is responsible for approving any fee or other compensation arrangements for services covered by apre-approval of a general category of services.

The full Audit Committee may exercisepre-approval authority, or the ChairmanChair of the Committee may exercise the authority as required between meetings. The Committee may also delegate this authority, in whole or in part, to one or more Committee members. Any person exercising

delegated authority reports on thepre-approvals at the next scheduled meeting of the Committee, which will be reflected in the meeting minutes.

The Audit Committee may not delegate itspre-approval authority to any other person, including any member of our management or other PNC employee or agent.

The written request forpre-approval includes, at a minimum, a description of the nature of the engagement, the proposed fee for the services and a statement that the services to be performed by the independent auditor that the provision of the services isare consistent with SEC and other applicable rules on auditor independence. In addition, eachpre-approval request is reviewed by the independent auditor to confirm the provision of services is consistent with SEC and other applicable auditor independence rules. All requests forpre-approval of services are reviewed by management to ensure the services are permitted under SEC regulations and the Audit Committee charter and include a recommendation of the proposal by the Chief Financial Officer or the Controller and the General Auditor. In reviewing apre-approval request, the Committee or Chairmanthe Chair of the Committee may request that members of our management to provide their views on auditor independence questions.

The Controller or a designee of the Controller reports to the Audit Committee at least quarterly as to the status of services that hadhave beenpre-approved and the related fees.

All audit services, audit-related services and permitted non-audit services and related fees disclosed above were pre-approved by the Audit Committee. The Audit Committee may amend these procedures from time to time.

All audit services, audit-related services and permittednon-audit services and related fees disclosed above werepre-approved by the Audit Committee.

 

 

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REPORT OF THE AUDIT COMMITTEE

The Audit Committee’s job is one of oversight, as set forth in its charter. It is not the duty of the Audit Committee to prepare PNC’s consolidated financial statements, to plan or conduct audits, or to determine that PNC’s consolidated financial statements are complete and accurate and are in accordance with generally accepted accounting principles. PNC’s management is responsible for preparing PNC’s consolidated financial statements and for establishing and maintaining effective internal control over financial reporting. PNC’s management is also responsible for its assessment of the effectiveness of internal control over financial reporting. The independent auditors are responsible for the audit of PNC’s consolidated financial statements and the audit of the effectiveness of PNC’s internal control over financial reporting. In addition, the independent auditors are responsible for the audit of management’s assessment of the effectiveness of internal control over financial reporting as of December 31, 2015.

The Audit Committee has reviewed and discussed PNC’s audited consolidated financial statements with management and with PricewaterhouseCoopers LLP (PwC)(“PwC”), PNC’s Independent Registered Public Accounting Firmindependent registered public accounting firm for 2015.2018. The Audit Committee has selected PwC as PNC’s independent auditors for 20162019, subject to shareholder ratification. A portion of the Audit Committee’s review and discussion of PNC’s audited consolidated financial statements with PwC occurred in private sessions, without PNC management present.

The Audit Committee has discussed with PwC the matters required to be discussed by Statement on Auditing StandardStandards No. 16,1301, “Communications with Audit Committees”,Committees,” as adopted by the Public Company Accounting Oversight Board.

The Audit Committee has received the written disclosures and the letter from PwC required by applicable requirements of the Public Company Accounting Oversight Board regarding the independent accountant’s communications with the Audit Committee concerning independence, and has discussed PwC’s independence with representatives of PwC.

Based on the review and discussions referred to above, the Audit Committee has recommended to the Board of Directors that the audited consolidated financial statements be included in PNC’s Annual Report on Form10-K for the year ended December 31, 2015,2018, for filing with the Securities and Exchange Commission.

The Audit Committee of the Board of Directors of The PNC Financial Services Group, Inc.

Richard B. Kelson,Chair

Paul W. ChellgrenJoseph Alvarado

Marjorie Rodgers CheshireDebra A. Cafaro

Richard J. Harshman

Martin Pfinsgraff

Donald J. Shepard

Gregory D. Wasson

In accordance with SEC regulations, the Report of the Audit Committee is not incorporated by reference into any of our future filings made under the Securities Exchange Act of 1934 or the Securities Act of 1933. The report is not deemed to be soliciting material or to be filed with the SEC under the Exchange Act or the Securities Act.

The Board of Directors recommends a vote FOR the ratification of the Audit Committee’s selection of PricewaterhouseCoopers LLP as the independent registered public accounting firm for 2016.2019.

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APPROVAL OF 2016 INCENTIVE AWARD PLAN (ITEM 3)

Overview

On March 3, 2016, our Board of Directors adopted, subject to shareholder approval, the PNC Financial Services Group, Inc. 2016 Incentive Award Plan (2016 Plan) and directed that the 2016 Plan be submitted to our shareholders for approval at the 2016 annual meeting. If approved by shareholders, the 2016 Plan will become effective as of April 26, 2016.

The Board believes that approval of the 2016 Plan will further PNC’s ability to attract, retain and motivate top-quality management, employees, officers and non-employee directors of PNC and its subsidiaries, upon whose judgment and efforts we rely to promote the long-term growth and financial success of PNC and its subsidiaries.

PNC has a well-designed compensation program and strong governance principles. Shares received under an award granted from the 2016 Plan would be subject to our policy which prohibits any of our employees or directors from hedging or pledging PNC securities or selling PNC securities short. In addition, our executive officers and other key executives are subject to executive stock ownership requirements. As new awards vest under the 2016 Plan (excluding stock options), designated employees need to retain a portion of the vested award, which they must hold until they retire or leave PNC.

The independent compensation consultant to the Board’s Personnel and Compensation Committee, Meridian Compensation Partners, reviewed and provided feedback on the 2016 Plan. In approving

the 2016 Plan, the Board considered the importance of long-term incentives in supporting the key objectives of PNC’s equity compensation program and aligning employees’ interests with those of our shareholders as well as our understanding of our shareholders’ perspective with respect to equity-based compensation. We also took into consideration our stock price, business performance, competitive pay practices, regulatory requirements, and our use of equity-based awards to determine the number of shares needed. Based on these considerations, the Board approved the 2016 Plan, with the proposed shares available for issuance under the 2016 Plan of 30,000,000, representing approximately 6.0% of our outstanding common stock as of December 31, 2015, plus the balance of shares authorized but unissued (including such shares subject to outstanding awards) available under the 2006 Incentive Award Plan (as amended, the “Prior Plan”). Under the 2016 Plan, each share issued pursuant to awards, other than options or share appreciation rights (SARs), will be counted against the 2016 Plan reserve as 2.5 shares. Shares issued pursuant to options or SARs count against the 2016 Plan reserve on a one-for-one basis.

“Burn rate” and dilution. Burn rate and potential dilution are two common measures used in assessing a company’s equity compensation program. Burn rate measures the annual usage of shares available for grant under an equity compensation plan. Potential dilution is used to measure the dilutive impact of equity programs on existing shareholders.

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We have historically demonstrated a prudent use of shares for equity compensation purposes. As shown in the charts below, for the fiscal years ended December 31, 2013, 2014, and 2015, respectively, our burn rates and dilution rates have decreased each year:

LOGO

LOGO

1Burn rate is calculated by dividing the number of shares of common stock subject to equity awards granted by the weighted average number of shares of common stock outstanding at year end.
2Dilution is equal to the number of shares available to be granted as future equity awards plus the number of securities to be issued upon exercise of outstanding options, warrants and rights divided by the total number of common shares outstanding at year end (based on annual 10-K filings).

The material terms of the 2016 Plan are summarized below. This summary is qualified in its entirety by the actual text of the 2016 Plan, which is attached to this proxy statement as Annex B. We will not grant any awards under the 2016 Plan prior to obtaining shareholder approval.

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APPROVAL OF 2016 INCENTIVE AWARD PLAN (ITEM 3)

Highlights of the 2016 Plan

Prohibition against discounted options and SARs.Options and SARs may not be granted with exercise or base prices lower than the fair market value of the underlying shares on the grant date.

Prohibition against option or SAR repricing. The 2016 Plan generally prohibits the reduction of the purchase price of an option or SAR, or the exchange of an option or SAR for an option or SAR with a lower purchase price or for cash, without shareholder approval.

Prohibition against liberal share recycling. Shares that are delivered in payment of option exercise or SAR base prices, used to satisfy tax withholding, repurchased by PNC using proceeds from option exercises, or not issued or delivered as a result of net settlement of options or SARs may not be recycled back into the 2016 Plan’s share reserve.

No dividend equivalents paid on unvested performance awards or on stock options or SARs. Under the 2016 Plan,payment of dividends or dividend equivalent rights on unvested performance awards (which include performance share and performance share unit awards) will not be made until such awards are vested, and no dividend equivalents may be granted with respect to stock options or SARs.

Annual limit on dollar value of director awards. Non-employee directors may not receive awards with an aggregate maximum grant date fair market value of more than $500,000 in any one calendar year.

Minimum vesting schedules on awards. Option, restricted share, restricted share unit, share unit, performance awards, and SAR awards all provide for a minimum vesting schedule or performance period of at least 12 months, subject to certain exceptions as described in more detail below.

No “evergreen” provision.The 2016 Plan does not contain an “evergreen” provision pursuant to which shares authorized for issuance may be automatically replenished.

Awards subject to clawback.Awards granted under the 2016 Plan will be subject to any clawback, adjustment or recoupment policy of PNC, including the policies currently in effect or that may be adopted or required pursuant to applicable law.

Independent committee. The 2016 Plan is administered by committees comprised of independent directors.

Material Terms of the 2016 Plan

Purpose. The purpose of the 2016 Plan is to promote the success and enhance the value of PNC by linking the personal interests of those persons eligible to receive awards under the 2016 Plan to the interests of PNC’s shareholders.

Administration. The 2016 Plan is administered and interpreted by a Board committee comprised entirely of independent directors (Committee).

For purposes of awards granted to employees, the “Committee” means the Personnel and Compensation Committee or its delegate.

For purposes of awards granted to non-employee directors, the “Committee” means the Nominating and Governance Committee or its delegate.

Subject to the terms of the 2016 Plan, the Committee has the authority to determine the individuals to whom awards will be made under the 2016 Plan and to establish the type, size, and other terms of awards under the 2016 Plan, including applicable performance criteria and restrictions on awards, as well as to construe and interpret the 2016 Plan and applicable award agreements. Subject to certain limitations, the Committee may delegate its authority under the 2016 Plan to certain officers, directors or managers of PNC.

Eligibility. Awards under the Plan may be granted to employees of PNC and its subsidiaries and to

non-employee members of the Board. As of December 31, 2015, approximately 8,000 employees and 12 non-employee directors who are standing for re-election at the 2016 annual meeting will be eligible to receive awards under the 2016 Plan. The selection of participants eligible under the 2016 Plan is subject to the Committee’s discretion and not all eligible participants may receive awards in any given year.

Shares available. Subject to adjustment in certain circumstances as described below, the 2016 Plan authorizes up to 30,000,000 shares of common stock for issuance, plus the balance of shares authorized but unissued (including such shares subject to outstanding awards, which awards will continue to be governed in accordance with their existing terms) available under the Prior Plan. As of December 31, 2015, the Prior Plan had 14,026,308 shares of common stock remaining available for issuance, which amount includes shares reserved for our annual awards granted in February 2016 and any other awards granted under the Prior Plan through April 25, 2016.

Each share issued pursuant to awards, other than options or SARs, will be counted against the 2016 Plan reserve as 2.5 shares. Shares issued pursuant to options or SARs count against the 2016 Plan reserve on a one-for-one basis.

 

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APPROVAL OF 2016 INCENTIVE AWARD PLAN (ITEM 3)

Under any of the following circumstances, shares underlying an award, including with respect to Prior Plan awards, will be re-credited to the 2016 Plan share reserve and once again become available for future awards if:

an award lapses, expires, terminates or is canceled or forfeited without the underlying shares (or any portion thereof) being issued;

the Committee determines that all or a portion of shares underlying an award may not be issued because the conditions for such issuance were not or will not be satisfied;

an award, or any portion thereof, is settled for cash; or

such shares are issued pursuant to an award but are subsequently reacquired by PNC (for example, as a result of PNC exercising clawback rights).

Shares re-credited to the 2016 Plan share reserve due to a reacquisition by PNC will not increase the aggregate number of shares that may be issued pursuant to incentive stock options.

Furthermore, shares retained or reacquired by PNC, including Prior Plan shares, will not be re-credited to the 2016 Plan’s share reserve if such shares are:

delivered in payment of the option exercise price, base price of a SAR or other exercise price of an award;

delivered to or withheld by PNC to satisfy federal, state or local tax withholding obligations;

purchased by PNC using proceeds from option exercises; or

not issued or delivered as a result of a net settlement of an outstanding option or SAR.

Individual limitations. Subject to the adjustment provisions of the 2016 Plan, as described below, the maximum number of shares underlying awards that may be granted to any individual during a calendar year is limited to 2,000,000 shares. Furthermore, no individual may be granted in any one calendar year:

options or SARs for more than 2,000,000 shares (and no more than 1,000,000 shares in the case of incentive stock options);

qualified performance-based compensation (payable in shares), other than options or SARs, for more than 1,000,000 shares, based on a target award level on the grant date; and

qualified performance-based compensation (payable in cash by the terms of the award) for more than an amount equal to 1,000,000 shares, based on a target award level on the grant date and calculated based on the fair market value of a share of PNC’s common stock on the grant date.

Additionally, non-employee directors may not receive, in any one calendar year, awards with an aggregate maximum value, calculated as of the grant date based on the fair market value of each award, of more than $500,000.

Types of Awards

The following briefly describes the principal features of the various awards that may be granted under the 2016 Plan. Awards under the 2016 Plan may be settled in cash, shares of PNC common stock, units, or a combination of the foregoing, as provided in each award agreement.

Options. The Committee may grant (1) options that qualify as incentive stock options within the meaning of Section 422 of the Code (ISOs), (2) “nonqualified” stock options that are not intended to qualify as ISOs (NQSOs), or (3) any combination of ISOs and NQSOs. Anyone eligible to participate in the 2016 Plan may receive a grant of NQSOs. Only employees of PNC and certain of its subsidiaries may receive a grant of ISOs.

The Committee fixes the share exercise price for ISOs and NQSOs as of the grant date. The exercise price of any option may not be less than the fair market value of a share of common stock on the date of grant.

The Committee determines all terms and conditions of each option, including the number of shares subject to the option and the applicable vesting period. Except in the event of death or disability, or as otherwise provided in the award agreement, the

vesting period for options cannot be less than 12 months. Generally, the term of an option may not exceed 10 years from the date of grant. Options may be exercised while the participant is employed by or providing service to PNC or within a specified period of time after termination of employment or service, as determined by the Committee. The Committee may at any time substitute SARs for options granted under the 2016 Plan, if so provided in the applicable award agreement.

A participant may exercise an option by delivering a properly executed notice of exercise to PNC or its designated agent. The participant will pay the exercise price and any withholding taxes for the option in cash or by check, or, if provided in the agreement, by (1) delivering shares of common stock already owned by the participant, (2) a broker-assisted cashless exercise, or (3) such other method as the Committee may approve, to the extent permitted by applicable law.

Share appreciation rights. The Committee may grant SARs to any eligible participant in the 2016 Plan. SARs may be granted in connection with, or independent of, other awards. Upon exercise of a SAR, the participant will receive an amount equal to the excess of the fair market value of PNC’s

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common stock on the date the SAR is exercised over the base amount of the SAR, as set forth in the applicable award agreement. The base amount of a SAR may not be less than the fair market value of a share of PNC common stock on the date of grant. Except in the event of death or disability, or as otherwise provided in the award agreement, a SAR may not be exercised until the expiration of at least 12 months from the date of grant. SARs may be exercised while the participant is employed by or providing services to PNC or within a specified period of time after termination of such employment or service, as determined by the Committee. Generally, the term of a SAR award may not exceed 10 years from the date of grant.

Share units and restricted share units. The Committee may grant share units to any eligible participant in the 2016 Plan. Each share unit provides the participant with the right to receive a share of common stock or an amount based on the value of a share of common stock at a future date. Share units issued pursuant to a share unit award may be subject to restrictions (“restricted share units”) or may be unrestricted, as determined by the Committee. Share units may be granted in connection with, or independent of, other awards. The Committee determines the number of share units that will be granted, restrictions applicable to restricted share units, and the other terms and conditions applicable to the share units; provided, however, that the restrictions applicable to restricted share units may not lapse until at least 12 months from the date of grant, except in the event of death or disability or as otherwise permitted by the award agreement. Share units may be paid at the end of a specified period or deferred to a date authorized by the Committee in accordance with the deferral requirements set forth in Section 409A of the Code, to the extent applicable. Payments with respect to share units may be made in cash, in shares, or a combination of both. Specific vesting and payment provisions applicable to current awards to executive officers are described on pages 74 to 76.

Share awards and restricted shares. The Committee may grant share awards to any eligible participant in the 2016 Plan. Shares issued pursuant to a share award may be subject to restrictions (“restricted shares”) or may be unrestricted, as determined by the Committee. The Committee determines the conditions under which restrictions on restricted shares may lapse (i.e., over time, or pursuant to such other criteria as the Committee deems appropriate, including performance-based criteria); provided, however, that no restrictions may lapse prior to 12 months from the date of grant, except in the event of death or disability, or as otherwise permitted by the award agreement.

Performance awards.Performance awards may be granted to any eligible participant under the 2016 Plan, and may be payable in cash, shares, or a combination thereof, as determined by the Committee. Vesting or payment of performance awards may be based on the satisfaction of performance criteria as established by the Committee or any other criteria that the Committee, in its sole discretion, may determine, and may be particular to an eligible person or to the department, branch, subsidiary or other unit in which the eligible participant works, or may be based on the performance of PNC or of a specified portion or portions of PNC and its subsidiaries generally. Specific vesting and payment provisions applicable to current awards to executive officers are described on page 65 and pages 74 to 76.

If the Committee determines that the award is intended to meet the requirements of “qualified performance based compensation” under Section 162(m) of the Code, then the performance criteria for vesting or payment of the award will be based on any one or more of the following:

earnings measures (including earnings per share, net income, net interest income, non-interest income) or earnings growth measures, revenue or cash flow;

market or market-related measures (including stock price, dividends or dividend yield, total shareholder return, market to book value, price / earnings ratio);

improvement or maintenance of financial or credit ratings;

return or use of capital measures (including return on assets, equity or investment) or other capital or liquidity measures or objectives (including measures or objectives related to economic capital, cost of capital);

other measures of operating or profitability margin or performance (including net interest margin, operating or profit margin, productivity ratios) or risk adjusted profitability measures;

regulatory compliance (including Tier 1 capital ratios or Basel III objectives) or internal or external regulatory capital, liquidity, risk or other regulatory-related requirements, expectations, goals or objectives;

satisfactory internal or external audits;

achievement of balance sheet, income statement, or other financial objectives (including objectives related to capital management, assets, loans, charge-offs, allowance for loan and lease losses, other reserves, reduction of nonperforming assets, asset quality levels, investments, deposits, deposit mix, interest sensitivity gap levels);

expense measures (including objectives related to expense management, operating efficiencies, efficiency ratios, non-interest expense);

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on or off-balance sheet portfolio objectives (including those related to servicing portfolios, securitizations, assets under administration or management, loan originations or sales);

achievement of asset quality objectives or credit quality objectives;

achievement of risk management objectives, strategic objectives or goals (including workforce objectives or goals), technology or innovation objectives, product, customer or market-related objectives (including sales, product revenues, revenue mix, product growth, customer growth, number or type of customer relationships, customer satisfaction, cross-selling goals, associate satisfaction, market share, branding);

consummation of acquisitions, dispositions, projects or other specific events or transactions or acquisition integration or disposition management goals or objectives; and

any other objective goals established by the Committee.

The Committee may specify that the performance criteria under an award of qualified performance-based compensation will include adjustments to include or exclude the effect of certain events, including any of the following events: litigation or claim judgments or settlements; changes in tax law, accounting principles or other such laws or provisions affecting reported results; severance, contract termination and other costs related to exiting certain business activities; gains or losses from the disposition of businesses or assets or from the early extinguishment of debt; or charges for unusual or non-recurring items of loss or expense, such as expenses related to goodwill and other intangible assets, stock offerings, stock repurchases and loan loss provisions.

As specified by the Committee, performance criteria may be measured annually or for a shorter or longer performance period, on an absolute basis or relative to an established target, to previous years or other

comparable period or periods’ results, to a designated comparison group or groups, or to one or more designated external or internal indices or benchmarks.

The Committee will determine whether, and the extent to which, the applicable performance goals have been achieved or satisfied. Except as otherwise provided in an award agreement, performance awards will be distributed only after the completion of the relevant performance period. The length of a performance period will be determined by the Committee upon the grant of each performance award and will be at least 12 months in duration, except as otherwise specified in the award agreement. Performance awards may be paid in a lump sum, in installments, or on a deferred basis.

Other share-based awards (including dividend equivalents). The Committee may grant other types of share-based awards that would not otherwise constitute options, SARs, share units, share awards, or performance awards, such as dividend equivalent rights. The Committee may grant other share-based awards to any eligible participant in the 2016 Plan based on or measured by shares of common stock,

and the terms and conditions for these awards will be determined by the Committee. Dividend equivalents will not be granted with respect to options or SARs. Dividend equivalents granted with respect to a performance award will not be distributed during the applicable performance period or to the extent any such award is otherwise unearned.

Dollar-denominated awards. The Committee may grant dollar-denominated awards to eligible participants in the 2016 Plan, which may be based upon the achievement of performance criteria or other conditions, as determined by the Committee. Such awards may be payable in cash, shares, or a combination of both, as determined by the Committee.

Deferrals

The Committee may establish rules to permit or require participants to defer receipt of the payment of cash or the delivery of shares of common stock that would otherwise be due to the participant in

connection with a grant under the 2016 Plan in accordance with Section 409A of the Code, if applicable.

Adjustment Provisions

If there is any change in the number or kind of shares of common stock by reason of a corporate transaction involving PNC, including share dividend, share split, spinoff, recapitalization, merger, consolidations or reorganizations, then (1) the number and class of shares subject to each outstanding award, (2) the exercise price, base price or other purchase price for an award, (3) the total

number and class of shares for which future awards may be made or paid, (4) the limit on the number of shares of common stock which any individual may receive pursuant to awards in any year, or (5) any other aspect of any award, in each case, as the Committee in its sole discretion deems appropriate to reflect such transaction so that the rights of a grantee are neither enlarged nor diminished as a

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APPROVAL OF 2016 INCENTIVE AWARD PLAN (ITEM 3)

result of the transaction. This includes, without limitation, (1) measuring the value per share unit of any award authorized for payment to grantee by reference to the per share value of the consideration payable to a common shareholder of PNC in connection with such transactions and (2) authorizing payment of the entire value of any award authorized for payment to grantee to be paid in cash.

Change of control. Adjustments in connection with a change of control of PNC are generally not covered by the foregoing adjustment provisions. Treatment of adjustments in connection with a change of control of PNC is at the discretion of the Committee, as provided in the applicable award agreement.

Sub-plans

The 2016 Plan permits the Committee to provide for special terms for awards to grantees who are foreign nationals, who are employed by PNC or any subsidiary outside of the United States, who provide services to PNC under an agreement with a foreign nation or agency, or as the Committee may consider necessary or appropriate. Moreover, the Committee has the authority to approve such supplements to or amendments, restatements, or alternative

versions of the 2016 Plan (including, without limitation, sub-plans) as it may consider necessary or appropriate; provided that no such special terms, supplements, amendments or restatements will include any provisions that are inconsistent with the terms of the 2016 Plan as then in effect unless the 2016 Plan could have been amended to eliminate such inconsistency without further approval by PNC’s shareholders.

Amendment and Termination of the Plan

The Board or the Committee may amend or terminate the 2016 Plan in any respect, and at any time; provided, however, that no amendment, alteration or termination of the 2016 Plan will be made by the Board or the Committee without approval of (1) PNC’s shareholders, to the extent shareholder approval of the amendment is required by applicable law or regulations or the requirements of the principal exchange or interdealer quotation system on which the common stock is listed or

quoted, and (2) each affected participant if such amendment, alteration or termination would adversely affect, in a material way, his or her rights or obligations under any grant or award made prior to the date of such amendment, alteration or termination except as otherwise permitted under 2016 Plan. No awards may be granted under the 2016 Plan after April 25, 2026 (and no ISOs may be granted after March 3, 2026).

Federal Income Tax Consequences

The following is a brief summary of the principal United States federal income tax consequences applicable to 2016 Plan participants and PNC, and is based upon an interpretation of present federal tax laws and regulations and may be inapplicable if such laws and regulations are changed. This summary is not intended to be exhaustive or constitute tax advice, nor does it describe state, local or foreign tax consequences. The 2016 Plan is not subject the Employee Retirement Income Security Act of 1974 and is not qualified under Section 401(a) of the Code.

Incentive stock options. Options issued under the 2016 Plan and designated as incentive stock options are intended to qualify as such under Section 422 of the Code. In this regard, an optionee who has been granted an incentive stock option will not recognize income and PNC will not be entitled to a deduction at the time of the grant or exercise of the option; provided, however, that the difference between the

value of the common stock received on the exercise date and the exercise price paid is an item of tax preference for purposes of determining the optionee’s alternative minimum tax. The taxation of gain or loss upon the sale of the common stock acquired upon exercise of an incentive stock option depends, in part, on whether the holding period of the common stock is at least (1) two years from the date the option was granted and (2) one year from the date the option was exercised. If these holding period requirements are satisfied, any gain or loss realized on a subsequent disposition of the common stock will be treated as a long-term capital gain or loss. If these holding period requirements are not met, then, upon such “disqualifying disposition” of the common stock, the optionee will realize compensation, taxable as ordinary income, in an amount equal to the excess of the fair market value of the common stock at the time of exercise over the exercise price, limited to the gain on sale. Any further gain (or loss) realized by the optionee

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generally will be taxed as short-term or long-term capital gain (or loss) depending on the holding period. If the optionee recognizes ordinary income upon a disqualifying disposition, PNC generally will be entitled to a tax deduction in the same amount. If, however, the optionee meets the applicable holding period, PNC generally will not be entitled to a tax deduction with respect to capital gains recognized by the optionee. If an incentive stock option is exercised at a time when it no longer qualifies as an incentive stock option, the option will be treated as a nonqualified stock option.

Nonqualified stock options and share appreciation rights. A participant generally will not recognize income at the time a nonqualified stock option or share appreciation right is granted. Rather, the participant with respect to such an award recognizes compensation income only when the nonqualified stock option or share appreciation right is exercised. The amount of income recognized upon the exercise of a nonqualified stock option is equal to the excess of the fair market value of the common stock received over the sum of the exercise price plus the amount, if any, paid by the participant for such option. Upon the exercise of the share appreciation right, the participant will recognize compensation taxable as ordinary income equal to either: (1) the cash received upon the exercise; or (2) if common stock is received upon the exercise of the share appreciation right, the fair market value of the common stock received. In either case, PNC is generally entitled to a tax deduction in an amount equal to the compensation income recognized by the participant. Upon a subsequent disposition of the common stock acquired under a nonqualified stock option, the participant will realize short-term or long-term capital gain (or loss) depending on the holding period. The capital gain (or loss) will be short-term if the common stock is disposed of within one year after the nonqualified stock option is exercised, and long-term if the common stock was held more than one year, as of the sale date.

Restricted shares. A participant that receives a restricted share award under the 2016 Plan normally will not be required to recognize income for federal income tax purposes at the time of grant, nor is PNC entitled to any deduction, to the extent that the common stock awarded has not vested (i.e., is no longer subject to a substantial risk of forfeiture). When any part of a restricted share award vests, the participant will realize compensation taxable as ordinary income in an amount equal to the fair market value of the vested common stock on the vesting date (less the amount, if any, paid for the stock). The participant may, however, make an election, referred to as a Section 83(b) election, within 30 days following the grant of the restricted share award, to be taxed at the time of the grant of the award based on the fair market value of the common stock on the grant date. A participant who

makes a Section 83(b) election will recognize ordinary taxable income on the grant date equal to the fair market value of the shares as if the shares were unrestricted. If the shares subject to such election are subsequently forfeited, the recipient will not be entitled to any deduction, refund or loss for tax purposes with respect to the forfeited shares. If a Section 83(b) election has not been made, any dividends received with respect to the restricted share award prior to the lapse of the restrictions will be treated as additional compensation that is taxable as ordinary income to the participant. PNC will be entitled to a deduction in the same amount and at the same time that the participant recognizes ordinary income. Upon the sale of the vested common stock, the participant will realize short-term or long-term capital gain or loss depending on the holding period. The holding period generally begins when the restriction period expires. If the recipient timely made a Section 83(b) election, the holding period commences on the date of the grant.

Restricted share units. A recipient of restricted share units will not be required to recognize any income for federal income tax purposes, and PNC is not entitled to a deduction, at the time of grant. Rather, upon the settlement of units, the recipient of such units generally will be subject to tax at ordinary income rates on the fair market value of any common stock issued or cash paid in settlement of the award of such units, and PNC generally will be entitled to a deduction equal to the amount of the ordinary income realized by the recipient. If the recipient receives shares of common stock upon settlement then, upon disposition of such shares, appreciation or depreciation after the settlement date is treated as either short-term or long-term capital gain or loss, depending on how long the shares have been held.

Performance awards. A participant generally will not recognize income upon the grant of a performance award. Upon payment of the performance award, the participant will recognize ordinary income in an amount equal to the cash received or, if the performance award is payable in common stock, the fair market value of the common stock received. When the participant recognizes ordinary income upon payment of a performance award, PNC generally will be entitled to a tax deduction in the same amount.

Unrestricted shares, dollar-denominated awards and other share-based awards. The tax consequences of receiving common stock pursuant to an unrestricted share award or cash pursuant to a dollar-denominated award under the 2016 Plan is similar to receiving cash compensation from PNC. In such event, the participant must recognize ordinary income equal to the cash received or the fair market value of the common stock received, less any amount paid for common stock. PNC generally is entitled to a tax deduction for compensation paid to a participant at the same time and in the same

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    91


APPROVAL OF 2016 INCENTIVE AWARD PLAN (ITEM 3)

amount as the participant recognizes ordinary income. The federal income tax consequences of other incentive awards will depend on how the awards are structured. Generally, PNC will be entitled to a deduction with respect to other incentive awards only to the extent that the recipient realizes compensation income in connection with such awards.

Consequences of change of control. If a change of control of PNC causes awards under the 2016 Plan to accelerate vesting or is deemed to result in the attainment of performance goals, the participants could, in some cases, be considered to have received “excess parachute payments,” which could subject participants to a 20% excise tax on the excess parachute payments and result in a disallowance of PNC’s deductions under Section 280G of the Code.

Section 409A.Section 409A of the Code (“Section 409A”) applies to compensation that individuals earn in one year but that is not paid until a future year. This is referred to as nonqualified deferred compensation. If a deferred compensation arrangement does not meet either an exemption from, or the requirements of, Section 409A, the compensation may be subject to accelerated taxation in the year in which such compensation is no longer subject to a substantial risk of forfeiture and certain additional taxes, interest and penalties, including a 20% additional income tax. Section 409A does not impose any penalties on PNC and does limit PNC’s deduction with respect to compensation paid to a participant. Awards under the Plan are intended to comply with Section 409A or an exception thereto. Notwithstanding, Section

409A may impose upon a participant certain taxes or interest charges for which the participant is responsible.

Section 162(m). Section 162(m) of the Code limits the deductibility of compensation paid to each of PNC’s CEO and the three other highest compensated officers, other than the CFO (collectively, the “covered employees”), in any one year to $1,000,000, unless the compensation is “qualified performance-based compensation.” Among other requirements, for compensation to be “performance-based” for purposes of Section 162(m), the performance goals must be pre-approved and objective. The 2016 Plan has been

structured in a manner that enables PNC to grant awards to covered employees that are designed to be “qualified performance-based compensation.”

Shareholders are being asked to approve the 2016 Plan and, specifically, the material terms of the performance goals under which an award of qualified performance-based compensation may be granted in the 2016 Plan, in order to preserve PNC’s ability to deduct compensation paid to covered employees pursuant to any qualified performance-based compensation that may be made in the future under the 2016 Plan. However, nothing in this proposal precludes the Committee from granting, and the Committee reserves the right to grant, awards that do not qualify as qualified performance-based compensation under Section 162(m). Additionally, there is no guarantee that awards intended to qualify as qualified performance-based compensation under Section 162(m) ultimately will be deductible by PNC.

New Plan Benefits

No benefits or amounts have been granted, awarded or received under the 2016 Plan. Benefits under the Plan generally will be granted at the discretion of the applicable Committee and are

therefore not currently determinable. The closing market price of PNC’s common stock on March 3, 2016 was $86.58 per share.

The Board of Directors recommends that you vote FOR the approval of the 2016 Incentive Award Plan.

92    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


APPROVAL OF 2016 INCENTIVE AWARD PLAN (ITEM 3)

The table below sets forth the number of outstanding awards and securities remaining available for future issuance under the 2006 Incentive Award Plan and our other equity-based plans.

Equity Compensation Plan Information

(At December 31, 2015)

   (a)  (b)   (c) 
 Plan Category  Number of securities
to be issued upon
exercise of
outstanding options,
warrants and rights
  Weighted-average
exercise price of
outstanding
options, warrants
and rights
   Number of securities
remaining available
for future issuance
under equity
compensation plans
(excluding securities
reflected in
column (a))
 

 Equity compensation plans approved by security holders

   10,183,983(1)   $  55.49     14,877,217(2)   

 Equity compensation plans not approved by security holders(3)

   1,819,801    $519.71     —        

 Total

   12,003,784         14,877,217     
(1)Of this total, 24,080 are stock options that relate to the 1997 Long-Term Incentive Award Plan. In addition, the following amounts relate to the 2006 Incentive Award Plan, as amended and restated (2006 Incentive Plan): 4,904,983 are stock options, 519,948 are incentive performance unit awards and 4,734,972 are stock-payable restricted stock units.

With respect to incentive performance units under the 2006 Incentive Plan, this amount reflects the maximum number of shares that could be issued pursuant to awards outstanding at December 31, 2015 upon targetachievement of the performance goals and other conditions of the awards. For achievement of the performance goals and other conditions above target level, payment is made in cash share equivalents, up to a maximum of 25% of the target number of share units.

With respect to the stock-payable restricted stock units under the 2006 Incentive Plan, such restricted stock units include 2012, 2013, 2014 and 2015 awards of performance-based restricted share units (with the units payable solely in stock and related dividend equivalents payable solely in cash) that have a service condition, risk-related performance conditions and a market condition, and also include awards of other stock-payable restricted share units, some of which are time-based, others which are performance-based and some of which also include related dividend equivalents payable solely in cash. The number in column (a) includes the maximum number of shares that could be issued pursuant to awards of this type of award outstanding at December 31, 2015 upon achievement of the performance and market conditions, where applicable, and other conditions of the awards. Where stock-payable restricted share units include a fractional share interest, such fractional share interest is payable only in cash share equivalents. During 2015, a total of 57 cash share equivalents were paid for fractional share interests.

(2)The entire amount available for future issuance includes 850,909 shares available under the Employee Stock Purchase Plan, which includes 85,709 shares subject to purchase during the current purchase period as of December 31, 2015, which purchase period began on July 1, 2015, and ended on December 31, 2015. The entire amount available for awards under the 2006 Incentive Plan is 14,026,308. No further awards are available under the 1997 Long-Term Incentive Award Plan.

(3)The plans in this section of the table reflect awards under pre-acquisition plans of National City Corporation and Sterling Financial Corporation. National City was merged into PNC on December 31, 2008 and Sterling was merged into PNC on April 4, 2008. Pursuant to the respective merger agreements for these acquisitions, common shares of National City or Sterling, as the case may be, issuable upon the exercise or settlement of various equity awards granted under the National City or Sterling plans were converted into corresponding awards covering PNC common stock. The number of securities to be issued upon the exercise of outstanding options, warrants and rights of the former National City Corporation equity-based incentive plans and the former Sterling Financial Corporation 1996 Stock Incentive Plan are 1,818,244 and 1,557, respectively. The weighted-average exercise price of the outstanding options, warrants and rights of the former National City Corporation equity-based incentive plans and the former Sterling Financial Corporation 1996 Stock Option Plan are $522.54 and $77.82, respectively. Additional information is included in Note 13 Stock Based Compensation Plans in the Notes To Consolidated Financial Statements in Item 8 of our 2015 Form 10-K and in Note 16 Stock Based Compensation Plans in the Notes To Consolidated Financial Statements in Item 8 of our 2008 10-K.

The 1997 Long-Term Incentive Award Plan

After shareholder approval of the 2006 Incentive Plan at the 2006 annual meeting of PNC’s shareholders on April 25, 2006 (see paragraph

below), no further awards were permitted under the 1997 Long-Term Incentive Award Plan, with certain exceptions that are no longer applicable.

The 2006 Incentive Award Plan

The 2006 Incentive Plan was approved by PNC shareholders on April 25, 2006, and was amended and restated effective as of March 11, 2011 upon shareholder approval on that date. The 2006 Incentive Plan (as amended and restated) originally

authorized up to 46,000,000 shares of common stock for issuance, subject to adjustment in certain circumstances. Shares available for issuance under this plan are also reduced by the number of any shares used in payment of bonuses under the 1996 Executive Incentive Award Plan.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    93


APPROVAL OF 2016 INCENTIVE AWARD PLAN (ITEM 3)

Under the 2006 Incentive Plan, awards or portions of awards that, by their terms, are payable only in cash do not reduce the number of shares that remain available for issuance under the plan (the number in column (c) of theEquity Compensation Plan Information table on page 93). During 2015, a total of 429,679 cash-payable share units (adjusted to reflect the maximum number of share units that

could be paid out in cash pursuant to the terms and conditions in the grant agreements) plus cash-payable dividend equivalents with respect to 364,731 of those share units were granted under the plan.

If the 2016 Plan is approved by shareholders at the 2016 annual meeting, no further awards will be made under the 2006 Incentive Plan.

94    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


“SAY-ON-PAY”: ADVISORY VOTE

ON EXECUTIVE COMPENSATION (ITEM 4)3)

What is the purpose of this item?

 

We describe this item as an advisory vote on executive compensation, but it is more commonly known as “say-on-pay.“say-on-pay. We provide this vote under the federal securities laws (Section 14A of the Securities Exchange Act of 1934) and in recognition of our shareholders’ vote in 20112017 recommending that we hold an advisory vote on executive compensation each year. After our shareholders voted in 2011,2017, the Board affirmed that recommendation and elected to hold future “say-on-pay”“say-on-pay” advisory votes on an annual basis, until the

the next shareholder vote on “say-on-pay”“say-on-pay” frequency. We expect to conduct ourthe next shareholder vote on “say-on-pay”“say-on-pay” frequency at our 20172023 annual meeting of shareholders.

With this item, shareholders may submit an advisory vote on the compensation of our CEO and the other four executive officers named in theSummary compensation table on page 58. That60. The Summary compensation table provides an annual snapshot of the compensation paid or granted to our NEOs.

 

 

What does it mean to have a “say-on-pay”“say-on-pay” advisory vote?

 

As an advisory vote, the outcome will not bind PNC or ourthe Board. We will disclose how many shareholders voted “For” or “Against” the resolution and how many shareholders abstained from voting.

We believe in soliciting input from our investorsshareholders throughout the year on a variety of issues, and this advisory vote fits within our broader shareholder engagement efforts. We first provided a “say-on-pay” vote in 2009, voluntarily provided the vote again in 2010, provided the vote as required by the federal securities laws in 2011 and as recommended by our shareholders annually since then. We have averaged 92%approximately 95% support insay-on-pay votes over the past five years.

While this vote isnon-binding, our the Board values the opinions of shareholders and will carefully consider the results when making future compensation

decisions. In considering an overall executive compensation program, “say-on-pay”“say-on-pay” cannot convey a shareholder’s view on a discrete element of our compensation program or a specific decision made by our Board’sthe Personnel and Compensation Committee. From 2009 through 2015,Each year, the Committee receivedreceives reports on the outcome of the “say-on-pay”“say-on-pay” vote, how PNCour“say-on-pay” vote compared to itsour peer group and other large public companies, and whether any changes to the compensation program were being consideredrecommended for the Committee’s consideration in light of the results. The Committee expects to undertake a similar evaluation this year.

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    95


“SAY-ON-PAY”: ADVISORY VOTE ON EXECUTIVE COMPENSATION (ITEM 4)

 

Where can I find more information on executive compensation?

We describe our executive compensation program and the compensation awarded under that program in the CD&A, the Compensation Tables,compensation tables and the related disclosure contained in this proxy statement. See pages 3940 to 78.81 for additional information.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    87


”SAY-ON-PAY”: ADVISORY VOTE ON EXECUTIVE COMPENSATION (ITEM 3)

What are some of the performance and compensation program highlights for 2015?2018?

Please review ourthe CD&A, which begins on page 39,40, as well as the accompanying compensation tables and the related disclosure beginning on page 58.60. Performance and compensation program highlights for 2018, which are also included in ourthe CD&A, should be read in connectionconjunction with the full CD&A, the Compensation Tablescompensation tables and the related disclosure contained in this proxy statement.

The Board of Directors recommends a vote FOR the following advisory resolution:

“RESOLVED, that the holders of the common stock and the voting preferred stock of The PNC Financial Services Group, Inc. (the “Company”)(PNC), voting together as a single class, approve the compensation of the Company’s fivePNC’s named executive officers named in the Summary compensation table of the Company’s proxy statement for the 2016 Annual Meeting of Shareholders (the “2016 Proxy Statement”), as described in the Compensation Discussion and Analysis, the Compensation Tablescompensation tables and the related disclosure contained in PNC’s proxy statement for the 2016 Proxy Statement.2019 Annual Meeting of Shareholders.

 

9688    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement


GENERAL INFORMATION

 

PNCWe will hold itsour annual meeting of shareholders on Tuesday, April 26, 2016.23, 2019.

This proxy statement includes information about PNC, describes the proposals to be considered at the meeting and explains the voting process. We encourage you to read it carefully.

This section of the proxy statement reviews important technical points,topics such as how to attend the meeting, how to access our proxy materials, how to vote and how a proposal gets approved and how shareholder proposals can be brought beforeapproved.

Although ourBy-laws provide that we may hold a meeting.virtual-only annual meeting of shareholders, we

currently have no intention to conduct our annual meeting of shareholders in that format.

In this section, we sometimes discuss differences between “registered” and “street name” shareholders. For purposes of reviewing the proxy materials and voting shares, this distinction is important. We refer to those owningwho own PNC shares in their own name as “registered” holders or “shareholders of record.” We refer to those who own PNC shares through an account at an intermediary—such as a brokerage firm or bank—as holding our shares in “street name” or as “beneficial owners.” For purposes of reviewing the proxy materials and voting your shares, this distinction is important.

 

 

Attending the annual meeting

 

OurThe annual meeting of shareholders will be held on Tuesday, April 26, 201623, 2019 in the James E. Rohr Auditorium in The Tower at PNC Plaza, 300 Fifth Avenue, Pittsburgh, Pennsylvania 15222. The meeting will begin at 11:00 a.m., Eastern time.Time. Directions to the meeting are available atwww.pnc.com/annualmeeting.

General requirements

You must be a PNC shareholder on the record date of January 29, 2016,February 1, 2019, or hold a valid legal proxy, to attend the annual meeting in person. Each shareholder may bring one guest.

All shareholders, guests of shareholders and persons holding legal proxies must present a valid form of photo identification, such as a driver’s license, to be admitted to the annual meeting.

Additional requirements

In addition to presenting a valid form of photo identification, please follow these instructions to be admitted to the meeting:

Registered shareholder. Present one of the following: (i) proxy card admission ticket, (ii) Notice of Internet Availability of Proxy Materials or (iii) admission ticket that you printed if you voted electronically.

Street name shareholder. Present one of the following: (i) brokerage statement or letter from your bankbroker or brokerbank demonstrating PNC share ownership as of ourthe record date of January 29, 2016,February 1, 2019, (ii) voting instruction form or copy, (iii) Notice of Internet Availability of Proxy Materials or (iv) a written legal proxy issued by your broker or bank.

Proxy for registered shareholder. Present a written legal proxy to you signed by the registered shareholder and one of the following: (i) proxy card admission ticket, (ii) Notice of Internet Availability of Proxy Materials or (iii) printed admission ticket if the registered shareholder voted electronically.

Proxy for street name shareholder. Present a written legal proxy from a broker or bank to the street name holder, in assignable form, and a written legal proxy from the street name holder to you and one of the following: (i) a brokerage statement or letter from the street name holder’s bankbroker or brokerbank demonstrating PNC share ownership as of ourthe record date of January 29, 2016,February 1, 2019, (ii) voting instruction form or copy, or (iii) Notice of Internet Availability of Proxy Materials.Materials or (iv) written legal proxy issued by the street name holder’s broker or bank to the street name holder, in assignable form.

A shareholder representative (for example, a person representing an entity that is a shareholder) must present satisfactory documentation evidencing his or her authority with respect to the shares in addition to complying with the general and additional requirements.requirements discussed above.

We will decide in our sole discretion whether the documentation presented for admission meets the above requirements.

Everyone attendingAnyone who attends the annual meeting agrees to abide by the regulations for conduct forat the meeting. These regulations for conduct are included in Annex CB to this proxy statement and will also be printed on the meeting agenda and distributed and reviewed at the meeting.

No cameras, mobile phones, laptops, tablets or recording equipment are permitted in the meeting room. In addition, large bags, backpacks, briefcases and similar items are not permitted in the meeting room.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    89


GENERAL INFORMATION

If you cannot attend the annual meeting in person, you can listen to the meeting by using the webcast or conference call options that are described on theNotice of Annual Meeting of Shareholders on page 11.10. However, those using the webcast or dial-in numbersconference call options will not be able to vote or ask questions.

Please visit the websitewww.pnc.com/annualmeeting orwww.pnc.com/investorevents orwww.pnc.com/annualmeeting aheadbefore the start of timethe meeting to register, and download any necessary software and to view or print related materials.

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    97


GENERAL INFORMATION

 

Reviewing proxy materials

 

Mailing date. We provided access to our proxy materials beginning on Tuesday, March 15, 2016.12, 2019. On that day, we mailed the Notice of Availability of Proxy Materials, began mailing paper copies of thisthe proxy statement and proxy card and our 20152018 Annual Report to registered shareholders, began mailing the Notice of Internet Availability of Proxy Materials and deliveredbegan delivering proxy materials electronically to registered shareholders who previously consented to that type ofelectronic delivery. Please note that our 20152018 Annual Report is not considered part of our proxy solicitation materials.

Accessing proxy materials. The SEC allows us to deliver proxy materials to shareholders over the Internet. We believe that this offers a convenient way for shareholders to review our information. It also reduces printing expenses and lessens the environmental impact of paper copies.

Shareholders may access our proxy materials electronically. Upon request, we will continue to provide email or paper copies of proxy materials to shareholders for the current annual meeting or for future meetings.

If you hold PNC shares in street name, we generally cannot mail our materials to you directly. Your broker or bank must provide you with the Notice of Internet Availability of Proxy Materials or the proxy statement and a voting instruction form, and must also explain the voting process to you.

IMPORTANT NOTICE REGARDING THE AVAILABILITY OF PROXY MATERIALS FOR THE ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON APRIL 26, 2016:23, 2019: This Notice of Annual Meeting and Proxy Statement and the 20152018 Annual Report are available at:

www.envisionreports.com/PNC

Have you received more than one set of proxy materials? If two or more PNC shareholders live in your household, or you maintain more than one shareholder account on the books of our transfer agent, you may have received more than one set of our proxy materials.

In order to reduce duplicate packages and lower expenses, we rely on Securities and Exchange CommissionSEC rules allowingthat allow delivery of one set of proxy materials to multiple shareholders sharing the same address and the same last name, who consent in a mannerif this type of delivery has been consented to as provided by these rules. This is referred to as “householding.”“householding” of the proxy materials. Even if you consent to householding, we will always deliver a separate proxy card or Notice of Internet Availability of Proxy Materials for each account. Householding will not affect your right or ability to vote.

If you would like to opt out of or into householding in the future, or would like to receive a separate copy of the proxy materials, please write or call Computershare Trust Company, N.A., our stock transfer agent, at the address or phone number below:

Computershare Trust Company, N.A.

P.O. Box 43078

Providence, RI 02940-3078

800-982-7652

You may also receive more than one set of our proxy materials if you have more than one brokerage account. Our householding process does not include accounts that you maintain at a brokerage firm or bank. Some brokerage firms and banks offer householding—please contact your broker or bank directly if you are interested.

 

 

Voting your shares

 

We want our shareholders, as the owners of PNC, to consider the important matters before them and exercise their right to vote. OurThe Board of Directors is asking for, or soliciting, a proxy from our shareholders. This section describes the different aspects of the voting process and how proxy voting works.

Who can vote? You are entitled to vote if you were a PNC shareholder as of the record date of January 29, 2016.February 1, 2019.

What is a proxy? For shareholdersIf you are unable to attend and vote at the annual meeting in person, you can tell us exactly how you want to vote your shares and then allow an officer to vote on your behalf. ThatThis is calledreferred to as giving us a “proxy.” By allowinginstructing a proxy to carry out your wishes, you can ensure that your vote counts.is counted.

90    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


GENERAL INFORMATION

Soliciting your proxy. OurThe Board of Directors is soliciting your proxy to make sure that your vote is properly submitted and received on time, and to improve the efficiency of the annual meeting. We may ask for, or solicit proxies using several methods.

We may solicit proxiesmethods, including by mail, personal interviews, telephone or fax. We may also use the Internet to solicit proxies.

PNC officers or employees may solicit proxies, but will not receive any special compensation for doing so.

We will ask brokerage houses, banks and other custodians of PNC stock to forward proxy materials to their clients who hold PNC stock. Westock, and we will pay for theirthe expenses they incur to do so.

98    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


GENERAL INFORMATION

We hired In addition, we have retained Morrow & Co.,Sodali, LLC, 470 West Ave., Stamford, CT 06902, a proxy soliciting firm, to helpassist us with the solicitation of proxies for the 2016 annual meeting. We will pay Morrowmeeting for a fee of $15,000, plus its reimbursement of reasonableout-of-pocket expenses, to provide information to our shareholders and to assist with distributing proxy materials. expenses.

Revoking your proxy. What if you change your mind after you give us your proxy to vote? You can amend your voting decisions in several ways. We callrefer to this as “revoking” your proxy.

To revoke your current proxy and replace it with a new proxy, we must receive the newly executed proxy before the applicable deadline. If you revoke by mail, we must receive the new proxy card before the annual meeting begins. Please make sure you have provided enough time for the replacementnew proxy card

to reach us. If you revoke by using the telephone or Internet voting options, we must receive your revocation by 1:00 a.m., Eastern timeTime on April 26, 2016.23, 2019.

After the above deadlines have passed, you can only revoke your proxy in person. You cannot useperson at the annual meeting. If you listen to the annual meeting using the webcast or conference call options, you will be unable to revoke your proxy.proxy during the meeting. Once the polls close at the annual meeting, the right to revoke your proxy ends. If you have not properly revoked your proxy by that time, we will vote your shares in accordance with your most recent valid proxy.

If you hold PNC shares in street name, follow the instructions provided by your broker or bank to revoke your voting instructions or otherwise change your vote.

How to vote. If your shares are registered in your name, you may vote in person by submitting a ballot at the annual meeting. We will distribute ballots at the meeting. To make it convenient and simple for you, we also offer a number of other ways to vote your shares. We include votingVoting instructions are included in the Notice of Internet Availability of Proxy Materials and the proxy card.

For registered holders, we offer the following methods to vote your shares and give us your proxy:

 

 

 Internet  Go towww.envisionreports.com/PNC and follow the instructions. This voting system has been designed to provide security for the voting process and to confirm that your vote has been recorded accurately.
 Telephone  Follow the instructions on the proxy card.
 Mail  Complete, sign and date the proxy card and return it in the envelope provided if you were mailed paper copies of the proxy materials. The envelope requires no postage if mailed in the United States.

 

If you hold PNC shares in street name, you will receive information on how to give voting instructions to your brokerage firmbroker or bank. Note that if you hold PNC shares in street name and plan to vote at the annual meeting, you must present a written legal proxy from your broker or bank authorizing you to vote the shares it holds for you in its name.

PNC is incorporated inunder the laws of Pennsylvania. Pennsylvania law allows properly authenticated proxies to be transmittedsubmitted by electronic transmission, including by telephone or over the Internet. Pennsylvania law alsoInternet, and permits a shareholder of record, such as a brokerage firm or bank, to communicate a vote by telephone or Internet foron behalf of a beneficial owner.

Brokers voting your shares. If you hold PNC shares in street name, you must give instructions to your broker onor bank regarding how you would like your shares to be voted. If you do not provide any instructions, your broker has discretionary authority to vote your shares ononly with respect to proposals that are “routine” items. New York Stock Exchange (NYSE)NYSE rules define which items are “routine” or “non-routine.“non-routine. We discuss below underVotes required for approvalwhether the itemsproposals to be acted upon at the

annual meeting are “routine” or “non-routine.”“non-routine” items below underHow a proposal gets approved—Vote required for approval.

AIf a proposal is considered anon-routine item under NYSE rules and you do not provide voting instructions to your broker “non-vote” occurs when the shareholder providesor bank, no instructionsvote will be cast on your behalf with respect to that proposal. This is referred to as a “brokernon-vote” and the item is non-routine. In determining whetherit will not be counted as a vote was cast for a proposal, we will not count broker non-votes.on the proposal. In some cases, street name holders may need to take additional precautions to ensure that their shares are voted.

Our voting recommendations. If your shares are registered in your name and you sign, date and return your proxy card but do not giveprovide voting instructions, or if you use Internet or telephone

voting and do not provide voting instructions for each proposal, we will vote your shares will be voted as follows:

 

FOR each of the Board’s 13 nominees for director

 

FOR the ratification of the selection of PricewaterhouseCoopers LLP as PNC’sour independent registered public accounting firm for 20162019

 

FOR the 2016 Incentive Award Plan

FOR the advisory resolution on executive compensation

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    91


GENERAL INFORMATION

Confidential voting. We keep votes confidential and do not disclose them to our directors, officers or employees, except:

As necessary to meet legal requirements or to pursue or defend legal actions.

To allow the Judge of Election to certify the voting results.

When expressly requested by a shareholder or benefit plan participant.

If there is a contested proxy solicitation.

OurThe Board has adopted a “confidential voting” policy. With the exceptions described above,below, this policy states that all proxies, ballots, voting instructions from employee benefit plan participants and voting tabulations that identify the particular vote of a particular shareholder or benefit plan participant be kept permanently confidential and not be disclosed. We keep votes confidential and do not disclose them to our directors, officers, or employees, except:

As necessary to meet legal requirements or to pursue or defend legal actions;
To allow the Judge of Election to certify the voting results;

When expressly requested by a shareholder or benefit plan participant; or

If there is a contested proxy solicitation.

Computershare Trust Company, N.A., our independent vote tabulator and Judge of Election for the 2016 annual meeting, confirmed that its procedures will be consistent with this policy.

 

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    99


GENERAL INFORMATION

How a proposal gets approved

 

On the record date, we had over 500 million outstanding shares of common stock, as well as additional shares of preferred stock.Quorum. Under Pennsylvania law, we must have a quorum before we can consider proposals at an annual meeting. A quorum is“quorum” refers to the minimum number of shares that must be present at the meeting. In determining if a quorum exists, we count the number of shares represented by shareholders in person as well as the number of shares represented by proxies.

To have a quorum for the annual meeting, we need the presence of PNC shareholders or their proxies who are entitled to cast atleast a majority of the votes that all shareholders are entitled to cast.

In determining if a quorum exists, we count the number of shares represented by shareholders in person at the annual meeting and the number of shares represented by proxies. If you return a proxy, whether you vote for or against a proposal, abstain from voting or only sign and date your proxy card, your holdingsshares will be counted toward the quorum.

Once a quorum is achieved, different proposals may require different standards of approval. Street name holders may need to take additional precautions to ensure that their vote counts. We discuss the mechanics of proposal approval below.

Issued and outstanding shares. ThisOn February 1, 2019, the record date for the annual meeting, we had approximately 453 million shares of common stock outstanding, as well as additional shares of preferred stock. The table below shows the number of issued and outstanding shares of our common and preferred stock entitled to vote on January 29, 2016, the record date. We have additional issued and outstanding series of preferred stock that are not entitled to vote at the meeting. The table also shows the number of votes for each share for the matters brought before this meeting. The number of votes shown for each share of voting preferred stock equals the number of full shares of PNC common stock that can be acquired upon the conversion of a share of preferred stock. At the meeting, holders of common and preferred stock entitled to vote will vote together as a single class. There is no cumulative voting.

 

Class  Issued and
Outstanding
Shares
Entitled to
Vote
   Votes
Per
Share
   Effective
Voting
Power
   

Issued and

Outstanding

Shares

Entitled to

Vote

   

Votes

Per

Share

   

Effective

Voting

Power

 

Common

   502,399,069     1     502,399,069     453,046,877    1    453,046,877 

Preferred – Series B

   615     8     4,920  

Preferred—Series B

   615    8    4,920 

VotesVote required for approval. Different proposals may have different voting requirements for approval.

This section provides information regarding the vote required for approval of each proposal presented in the proxy statement and additional details regarding the mechanics of proposal approval.

Under Pennsylvania law, if you abstain from voting itor fail to vote, your shares will not countbe counted as a vote “cast.”votes cast on the proposal. To abstain, you must check the “Abstain” box on your proxy card, or select the appropriate option when voting by Internet or telephone. A brokernon-vote is treated as a failure to vote. Therefore, if you do not provide instructions to your broker or bank regarding how to vote on a proposal that is anon-routine item, your shares will not be counted as votes cast on that proposal. If you are a shareholder of record and you sign, date and return your proxy card but do not provide voting instructions, or if you submit your proxy by Internet or telephone and do not provide voting instructions, when voting over the Internet, we will vote your shares represented

by that proxy as recommended by ourthe Board of Directors and this votethose shares will countbe counted as a votevotes cast. A broker non-vote will also be treated as a failure to record a vote and will not count as a vote cast.

Election of directors (Item 1). UnlessUnder Pennsylvania law, unless a company’s articles of incorporation orby-laws provide otherwise, Pennsylvania law contemplates election of directors are elected by a plurality of the votes cast. In 2009, PNC amended its OurBy-laws to include an eligibility requirement for director nominees in uncontested elections, whereby an incumbent director will offer to resign from the Board if he or she does not receive a majority of the votes cast. To receive a majority of the votes cast, the shares voted “for” a director’s election must exceed 50% of the total number of shares voted with respect to that director’s election. OurBy-laws and corporate governance guidelines describe this majority voting requirement and the related procedure in the event that requires an incumbenta director tomust tender his or her resignation to the Board. To receiveThis is considered a majority of the votes cast means that the shares voted “for” a director’s election exceed 50% of the number of votes castnon-routine item, so there may be brokernon-votes with respect to that director’s election. This will be considered a non-routine item. As a non-routine item, there may be broker non-votes. Any broker this proposal. Brokernon-votes or and abstentions will not be included in the total votes cast and will not affect the results.results of the vote on this proposal.

Ratification of independent registered public accounting firm (Item 2). A majority of the votes

92    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


GENERAL INFORMATION

cast will be required to approve the ratification of ourthe Audit Committee’s selection of PricewaterhouseCoopers LLP as our independent registered public accounting firm for 2016.2019. This will beis considered a routine item, andso brokers will have the discretion to vote uninstructed shares on behalf of clients. Asbeneficial owners with respect to this proposal. Therefore, brokernon-votes are not expected to exist for this proposal, although a routine item, there will be no broker non-votes, although brokers may otherwise fail to submit a vote. Any failuresFailures by brokers to vote orand abstentions will not be included in the total votes cast and will not affect the results.

Approval of 2016 Incentive Award Plan (Item 3). A majorityresults of the votes cast will be required to approve the 2016 Incentive Award Plan. This will be considered a non-routine item. As a non-routine item, there may be broker non-votes. Any broker non-votes or abstentions will not be included in the total votes cast and will not affect the results.vote on this proposal.

“Say-on-pay”: advisory Advisory vote on executive compensation (Item 4)3). A majority of the votes cast will be required to approve this item, an advisory vote on the compensation of our named executive compensation.officers. Because your vote is advisory, it will not be binding on the Board or PNC. This will beis considered anon-routine item. As a non-routine item, so there may be broker non-votes. Any broker non-votes or with respect to this proposal. Brokernon-votes and abstentions will not be included in the total votes cast and will not affect the results.results of the vote on this proposal.

 

100    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


GENERAL INFORMATION

2015 annual meeting voting results

 Eligible Votes (millions)

521.5

 Total Voted (millions)

446.0 (85.5%)

 Broker Non-Votes (millions)

39.3 (7.5%)

 ProposalVotes “For”*

 Director Elections — Average

97.6%

 Charles E. Bunch

90.0%

 Paul W. Chellgren

98.1%

 Marjorie Rodgers Cheshire

99.4%

 William S. Demchak

96.1%

 Andrew T. Feldstein

99.7%

 Kay Coles James

98.8%

 Richard B. Kelson

97.4%

 Anthony A. Massaro

98.2%

 Jane G. Pepper

98.5%

 Donald J. Shepard

98.9%

 Lorene K. Steffes

98.6%

 Dennis F. Strigl

98.5%

 Thomas J. Usher

96.7%

 Ratification of Auditors

99.5%

 Say-on-Pay

96.8%
*As a percentage of total votes cast not including abstentions or broker non-votes.

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    10193


SHAREHOLDER PROPOSALS FOR THE 20172020 ANNUAL MEETING

 

SEC Rule14a-8. If you are a shareholder who would like us to include your proposal in ourthe notice of the 2017our 2020 annual meeting of shareholders and related proxy materials, you must followcomply with SEC Rule 14a-8. In submitting14a-8, including with respect to submission of your proposal ourby the applicable deadline. Our Corporate Secretary must receive your proposal in writing at our principal executive offices no later than November 15, 2016.13, 2019. If your proposal is not received by the deadline or you do not followotherwise comply with Rule14a-8, we will not consider your proposal for inclusion in next year’s proxy statement.materials.

Advance notice procedures. Under ourBy-laws, a shareholder who wishes to shareholders may nominate an individual for election to the Board of Directorsor propose other business to be brought directly at an annual meeting or to propose any business to be considered at an annual meeting, must deliverof shareholders by giving advance notice of such nomination or business to PNC. TheTo be eligible to do so, a shareholder must be a shareholder of record as of the date the notice is delivered to PNC and at the time of the annual meeting, and must be entitled to vote at the meeting. Theannual meeting and must comply with the notice and other applicable procedures set forth in ourBy-laws.

A shareholder’s notice of a nomination or other business must be in writing and contain the information specified in ourBy-laws, for and must be delivered on a director nomination or other business.

The company’s 2017timely basis. To be timely, a shareholder’s written notice related to our 2020 annual meeting is currently scheduled to be held on April 25, 2017, and to be timely, the written noticeof shareholders must be delivered to the Corporate Secretary at our principal executive offices not earlier than December 27, 201625, 2019 (the 120th120th day prior to the first anniversary of this year’s annual meeting) and not later than January 26, 201724, 2020 (the 90th90th day prior to the first anniversary of this year’s annual meeting) to the Corporate Secretary at our principal executive offices by mail or facsimile..

These advance notice procedures are separate from the SEC’s requirements that a shareholder must meet in order to have a shareholder proposal included in our proxy materials pursuant to SEC Rule14a-8 referred to above, and from the procedures you must follow to submit a director nominee for consideration by the Nominating and Governance Committee for recommendation to the Board for election as described underCorporate Governance—Board committees—Nominating and Governance Committee—How we identify new directors on page 25.

Proxy access procedures. OurBy-laws permit a shareholder, or a group of up to 20 shareholders, who has continuously owned at least 3% of the outstanding shares entitled to vote in the election of directors for at least three years to nominate and include in our annual meeting proxy materials director nominees constituting up to the greater of

two directors or 20% of the number of directors serving on the Board on the last day on which notice of a nomination may be delivered (known generally as “proxy access”).

The proxy access notice must be in writing and contain the information specified in ourBy-laws for a proxy access nomination, and must be delivered on a timely basis. To be timely, a proxy access notice regarding a nomination for our 2020 annual meeting of shareholders must be delivered to the Corporate Secretary at our principal executive offices not earlier than October 14, 2019 (the 150th day prior to the first anniversary of the filing date of the definitive proxy statement for this year’s annual meeting) and not later than November 13, 2019 (the 120th day prior to the first anniversary of the filing date of the definitive proxy statement for this year’s annual meeting).

These proxy access procedures are separate from the advance notice procedures referred to above, from the SEC’s requirements that a shareholder must meet in order to have a shareholder proposal included in our proxy statementmaterials pursuant to SEC Rule14a-8 referred to above.above, and from the procedures you must follow to submit a director nominee for consideration by the Nominating and Governance Committee for recommendation to the Board for election as described underCorporate Governance—Board committees—Nominating and Governance Committee—How we identify new directors on page 25.

General.The proxies we appoint for the 20172020 annual meeting of shareholders may exercise their discretionary authority to vote on any shareholder proposal timely received and presented at the meeting. Our proxy statement for the 2020 annual meeting must advise shareholders of theany such proposal and how our proxies intend to vote. A shareholder may mail a separate proxy statement to our shareholders and satisfy certain other requirements to remove discretionary voting authority from our proxies.

The Chairperson or other officer presiding at the annual meeting has the sole authority to determine whether any nomination or other business proposed to be brought before the annual meeting was made or proposed in accordance with ourBy-laws, and to declare that a defective proposal or nomination be disregarded.

Please direct any notices or questions about the requirements or noticesdiscussed in this section to our Corporate Secretary at the address givenprovided on page 18.

 

 

94    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


OTHER MATTERS

OurThe Board of Directors does not know of any other business to be presented at the annual meeting. If any other business should properly come before the meeting, or if there is any meeting adjournment, proxies will be voted in accordance with the best judgment of the persons named in the proxies.

 

March 15, 201612, 2019

  By Order of the Board of Directors,

LOGO

  LOGO
Christi DavisAlicia G. Powell
  Corporate Secretary

 

102    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    95


ANNEX A (NON-GAAP TO GAAP RECONCILIATIONS)

We provide information below to reconcile to GAAP those financial metrics used by the Personnel and Compensation Committee that are eithernon-GAAP financial metrics or reflect adjustments approved by the Personnel and Compensation Committee (as described in footnote 1 to the tableCommittee.

Net Interest Income

   Year ended December 31, 
 Dollars in millions  2018   2017   % change 

 Net interest income

  $9,721   $9,108    6.7% 

 Personnel and Compensation Committee approved adjustments(a)

       26      

 Net interest income, as adjusted(Non-GAAP)

  $9,721   $9,134    6.4% 
(a)

Adjustment as a result of the Tax Cuts and Jobs Act.

Diluted Earnings per Common Share

   Year ended December 31, 
 Dollars in millions  2018  2017  % change 

 Diluted earnings per common share

  $10.71  $10.36   3.4% 

 Personnel and Compensation Committee approved adjustments(a)

   (0.02  (2.34    

 Diluted earnings per common share, as adjusted(Non-GAAP)

  $10.69  $8.02   33.3% 
(a)

2018 reflects adjustment in the amount of $(9) million, or $(0.02) per common share, due to the addition of provision for credit losses and subtraction of net charge-offs. 2017 reflects adjustments in the amount of $26 million to net interest income, or $0.05 per share, and $(1,155) million to income tax, or $(2.37) per common share, due to the Tax Cuts and Jobs Act, and an adjustment in the amount of $(10) million, or $(0.02) per common share, due to the addition of provision for credit losses and subtraction of net charge-offs.

Return on pages 39 and 40). Financial metrics disclosed in the tableEquity

   Year ended December 31, 
 Dollars in millions  2018  2017  % change 

 Net income

  $5,346  $5,388  

 Personnel and Compensation Committee approved adjustments(a)

   (9  (1,139    

 Net income, as adjusted(Non-GAAP)

  $5,337  $4,249  

 Average total shareholders’ equity

  $46,825  $46,281  

 Return on equity(b)

   11.42%   11.64%   (1.9%) 

 Return on equity, as adjusted(Non-GAAP)(c)

   11.40%   9.18%   24.2% 
(a)

2018 reflects adjustment in the amount of $(9) million due to the addition of provision for credit losses and subtraction of net charge-offs. 2017 reflects adjustments in the amount of $26 million to net interest income and $(1,155) million to income tax due to the Tax Cuts and Jobs Act, and an adjustment in the amount of $(10) million due to the addition of provision for credit losses and subtraction of net charge-offs.

(b)

This metric was calculated by dividing net income by average total shareholders’ equity.

(c)

This metric was calculated by dividing adjusted net income by average total shareholders’ equity.

96    THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement


ANNEX A (NON-GAAP TO GAAP RECONCILIATIONS)

Return on pages 39 and 40 that are not discussed below areAssets

   Year ended December 31, 
 Dollars in millions  2018  2017  % change 

 Net income

  $5,346  $5,388  

 Personnel and Compensation Committee approved adjustments(a)

   (9  (1,139    

 Net Income, as adjusted(Non-GAAP)

  $5,337  $4,249  

 Average Assets

  $378,235  $371,769  

 Return on Assets(b)

   1.41%   1.45%   (2.8)% 

 Return on Assets, as adjusted(Non-GAAP)(c)

   1.41%   1.14%   23.7% 
(a)

2018 adjustment due to the addition of provision for credit losses and subtraction of net charge-offs. 2017 reflects adjustments in the amount of $26 million to net interest income and $(1,155) million to income tax due to the Tax Cuts and Jobs Act, and an adjustment in the amount of $(10) million due to the addition of provision for credit losses and subtraction of net charge-offs.

(b)

This metric was calculated by dividing net income by average assets.

(c)

This metric was calculated by dividing adjusted net income by average assets.

Risk-adjusted Efficiency Ratio

   Year ended December 31, 
 Dollars in millions  2018   2017   % change 

 Revenue

  $17,132   $16,329   

 Personnel and Compensation Committee approved adjustments(a)

       26      

 Revenue, as adjusted(Non-GAAP)

  $17,132   $16,355      

 Noninterest Expense

  $10,296   $10,398   

 Personnel and Compensation Committee approved adjustments(b)

   420    457      

 Noninterest Expense, as adjusted(Non-GAAP)

  $10,716   $10,855   

 Efficiency Ratio(c)

   60.10%    63.68%    5.6%(e) 

 Efficiency Ratio, as adjusted(Non-GAAP)(d)

   62.55%    66.37%    5.8%(e) 
(a)

2017 adjustment due to the Tax Cuts and Jobs Act.

(b)

2018 and 2017 adjustment due to the addition of net charge-offs.

(c)

This metric was calculated by dividing noninterest expense by revenue.

(d)

This metric was calculated by dividing adjusted noninterest expense by adjusted revenue.

(e)

As a smaller efficiency ratio is better than a larger one, we have presented the reduction in each of the efficiency ratio and the adjusted efficiency ratio as a positive change when compared to the prior year’s results.

Tangible Book Value per Common Share

   Year ended December 31, 
 Dollars in millions, except per share data      2018     2017 

 Book value per common share

  $95.72     $91.94 

 Tangible book value per common share

      

Common shareholders’ equity

  $43,742     $43,530 

Goodwill and Other Intangible Assets

   (9,467     (9,498) 

Deferred tax liabilities on Goodwill and Other Intangible Assets

   190      191 

Tangible common shareholders’ equity

  $34,465     $34,223 

Period-end common shares outstanding (in millions)

   457      473 

 Tangible book value per common share(Non-GAAP)

  $75.42     $72.28 

THE PNC FINANCIAL SERVICES GROUP, INC. - 2019 Proxy Statement    97


ANNEX A (NON-GAAP TO GAAP metrics that were not affected by the Personnel and Compensation Committee approved adjustments in 2014 and 2015.RECONCILIATIONS)

Return on Common Equity without Goodwill

 

 

  Year ended December 31    Year ended December 31, 
Dollars in millions          2015           2014    2018     2017 

Net income attributable to common shareholders

  $3,881    $3,947     $5,061     $5,076 

Personnel and Compensation Committee approved adjustments(a)

   (28     (947) 

Net income attributable to common shareholders, as adjusted(Non-GAAP)

  $5,033     $4,129 

Average common shareholders’ equity

  $40,873    $39,820     $42,779     $41,985 

Average goodwill

  $9,103    $9,082      9,213      9,146 

Average common shareholders’ equity less average goodwill

  $31,770    $30,738   

Return on common equity (a)

   9.50%     9.91%   

Return on common equity without goodwill (b)

   12.22%     12.84%   

Average common shareholders’ equity less average goodwill(Non-GAAP)

  $33,566     $32,839 

Return on common equity(b)

   11.83%      12.09% 

Return on common equity without goodwill(Non-GAAP)(c)

   15.00%      12.57% 
(a)

2018 adjustment due to net Visa activity. 2017 adjustments in the amount of $26 million to net interest income and $(1,155) million to income tax due to the Tax Cuts and Jobs Act, and an adjustment in the amount of $182 million due to net Visa activity.

(b)

This metric was calculated by dividing net income attributable to common shareholders by average common shareholders’ equity.

(b)(c)

This metric was calculated by dividing adjusted net income attributable to common shareholders by average common shareholders’ equity less average goodwill.

Tangible Book Value per Common ShareFee Income

 

 

   Year ended December 31  
 Dollars in millions, except per share data          2015          2014  

 Book value per common share

  $81.84   $77.61   

 Tangible book value per common share

   

 Common shareholders’ equity

  $41,258   $40,605   

 Goodwill and Other Intangible Assets (a)

   (9,482  (9,595)  

 Deferred tax liabilities on Goodwill and Other Intangible Assets (a)

   310    320   

 Tangible common shareholders’ equity

  $32,086   $31,330   

 Period-end common shares outstanding (in millions)

   504    523   

 Tangible book value per common share

  $63.65   $59.88   
(a)Excludes the impact from mortgage servicing rights of $1.6 billion and $1.4 billion at December 31, 2015 and 2014, respectively.

Return on Economic Capital vs. Cost of Capital

   Year ended December 31  
 Dollars in millions          2015          2014  

 Net income

  $4,143   $4,207   

 Personnel and Compensation Committee approved adjustments, on an after-tax basis

  $(110 $(117)  

 Net income, as adjusted

  $4,033   $4,090   

 Average economic capital

  $31,450   $32,202   

 Plan-specified cost of capital hurdle

   7.76%    7.68%   

 Return on economic capital less cost of capital hurdle (a)

   5.41%    5.38%   

 Return on economic capital less cost of capital hurdle, as adjusted (b)

   5.06%    5.02%   
(a)This metric was calculated by dividing net income by economic capital, expressing the quotient as a percentage, and then subtracting the plan-specified cost of capital hurdle.
(b)This metric was calculated by dividing net income, as adjusted, by economic capital, expressing the quotient as a percentage, and then subtracting the plan-specified cost of capital hurdle.

   Year ended December 31 
 Dollars in millions  2018   2017   % Change 

 Noninterest income

      

Asset management

  $1,825   $1,942   

Consumer services

   1,502    1,415   

Corporate services

   1,849    1,742   

Residential mortgage

   316    350   

Service charges on deposits

   714    695      

Total fee income

   6,206    6,144    1% 

 Other

   1,205    1,077      

Total noninterest income

  $7,411   $7,221    3% 

 

98    THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    103


ANNEX B (PROPOSED 2016 INCENTIVE AWARD PLAN)

The PNC Financial Services Group, Inc.

2016 Incentive Award Plan

1.DEFINITIONS.

As used in this Plan and/or an Agreement, the following terms shall have the meanings set forth below.

1.1 “10% Shareholder” means an employee or officer of PNC who, as of the date on which an Incentive Stock Option is granted to such employee or officer, owns more than 10% of the total combined voting power of all classes of Shares then issued by the Corporation or any of its Subsidiaries.

1.2 “Agreement” means an agreement in Writing between the Corporation and the Grantee evidencing a grant of an Award under the Plan.

1.3 “Approval Date” means March 3, 2016, the date this Plan was approved by the Board.

1.4 “Award” means an Option, Share Award, Restricted Share, Share Unit, Share Appreciation Right, Restricted Share Unit, Performance Award, Other Share-Based Award or Dollar-Denominated Award.

1.5 “Base Price” means the grant price of a Share Appreciation Right as determined by the Committee on or before the Grant Date, which price shall not be less than the Fair Market Value of a Share on the Grant Date.

1.6 “Board” means the Board of Directors of the Corporation.

1.7 “Cause” means, except as otherwise provided in the applicable Agreement:

(i) the willful and continued failure of Grantee to substantially perform Grantee’s duties with PNC (other than any such failure resulting from incapacity due to physical or mental illness) after a written demand for substantial performance is delivered to Grantee by PNC that specifically identifies the manner in which it is believed that Grantee has not substantially performed Grantee’s duties;

(ii) a material breach by Grantee of (a) any code of conduct of PNC or any code of conduct of a Subsidiary that is applicable to Grantee or (b) other written policy of PNC or other written policy of a Subsidiary that is applicable to Grantee, in either case as required by law or established to maintain compliance with applicable law;

(iii) any act of fraud, misappropriation, material dishonesty, or embezzlement by Grantee against PNC or any of its Subsidiaries or any client or customer of PNC or any of its Subsidiaries;

(iv) any conviction (including a plea of guilty or of nolo contendere) of Grantee for, or entry by Grantee into a pre-trial disposition with respect to, the commission of a felony; or

(v) entry of any order against Grantee, by any governmental body having regulatory authority with respect to the business of PNC or any of its Subsidiaries, that relates to or arises out of Grantee’s employment or other service relationship with PNC.

The cessation of employment of Grantee shall be deemed to have been a termination of Grantee’s employment with PNC for Cause for purposes of the Plan and the Agreement only if and when PNC, by PNC’s CEO or his or her designee (or, if Grantee is the CEO, the Board, or if Grantee is another “officer” of the Corporation, as defined in Section 16 of the Exchange Act (and the rules thereunder), the Board or the Board’s Personnel and Compensation Committee), determines that Grantee is guilty of conduct described in clause (i), (ii) or (iii) above or that an event described in clause (iv) or (v) above has occurred with respect to Grantee and, if so, determines that the termination of Grantee’s employment with PNC shall be deemed to have been for Cause.

1.8 “CEO” means the chief executive officer of the Corporation.

1.9 “Chair” means the chairperson of the Board’s Personnel and Compensation Committee (or any successor position).

1.10 “Committee” means (i) in the case of Employee Awards, the Board’s Personnel and Compensation Committee, or such other committee or designee appointed by the Board or the Personnel and Compensation Committee to manage Employee Awards generally or specific individual or groups of

104    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


Employee Awards, and (ii) in the case of Awards made to Directors, the Board’s Nominating and Governance Committee, unless otherwise determined by the Board. Except where the context otherwise requires, references in the Plan to the “Committee” also shall be deemed to refer to the Chair and to any delegate of the Committee while acting within the scope of such delegation. Notwithstanding the foregoing, to the extent deemed appropriate by the Board, the Committee shall be composed of not less than two individuals who are “outside directors” within the meaning of Section 162(m) of the Internal Revenue Code, “non-employee directors” within the meaning of Section 16 of the Exchange Act (and the rules thereunder) and “independent directors” within the meaning of Section 303A of the New York Stock Exchange Listing Company Manual.

1.11   “Common Stock” means the common stock, par value $5.00 per share, of the Corporation.

1.12 “Corporate Transactions” means corporate transactions involving the Corporation, including, without limitation, Share dividends, Share splits, spin-offs, split offs, recapitalizations, mergers, consolidations or reorganizations of or by the Corporation.

1.13 “Corporation” means The PNC Financial Services Group, Inc.

1.14 “Director” means any member of the Board who is not also an employee of PNC.

1.15 “Disabled” or “Disability” means, except as otherwise defined in an Agreement, that Grantee’s employment is terminated by PNC other than for Cause and because Grantee either (i) is unable to engage in any substantial gainful activity by reason of any medically determinable physical or mental impairment that can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, (ii) is, by reason of any medically determinable physical or mental impairment that can be expected to result in death or can be expected to last for a continuous period of not less than 12 months, receiving (and has received for at least three months) income replacement benefits under any PNC-sponsored disability benefit plan or (iii) has been determined by the U.S. Social Security Administration to be eligible for U.S. Social Security disability benefits.

1.16 “Dividend Equivalent” means a right granted to an Eligible Person to receive the equivalent value (in cash or Shares) of dividends paid on Common Stock.

1.17 “Dollar-Denominated Award” means an Award denominated in dollars rather than in Shares, pursuant to Article 12, regardless of whether such Award is to be settled in cash or Shares.

1.18 “Effective Date” means the date this Plan is approved by the Corporation’s shareholders following the Approval Date.

1.19 “Eligible Person” means an employee or officer of PNC, or a Director, selected by the Committee as eligible to receive an Award under the Plan.

1.20 “Employee Awards” means Awards made to Eligible Persons other than Directors.

1.21 “Exchange Act” means the Securities Exchange Act of 1934, as amended, and the rules and regulations promulgated thereunder.

1.22 “Fair Market Value” means, as of any given date, (i) the reported closing price on the New York Stock Exchange (or such successor reporting system as the Corporation may select) for a share of Common Stock on such date, or, if no Common Stock trades have been reported on such exchange for that day, such closing price on the immediately preceding day for which there were reported trades or, if the Committee has so acted, (ii) fair market value as determined using such other reasonable method adopted by the Committee in good faith for such purpose that uses actual transactions in Common Stock as reported by a national securities exchange or the Nasdaq National Market, provided that such method is consistently applied. When determining Fair Market Value for an Award under the Plan held by a Grantee, the Fair Market Value shall be rounded to the nearest cent (provided that such rounding is in compliance with the fair market value pricing rules set forth in Section 409A). Notwithstanding the foregoing, in the case of a broker-assisted exercise of an Option, the Fair Market Value shall be the actual sale price of the Shares issued upon exercise of the Option, as described under Section 3.11(iv).

1.23  “GAAP” or “U.S. generally accepted accounting principles” means accounting principles generally accepted in the United States of America.

1.24 “Grant Date” means the date on which such Award is approved by the Board or the Committee, or such later date specified by the Board or the Committee in authorizing the Award.

1.25 “Grantee” means a person who was an Eligible Person at the time of grant and has been granted an Award under the Plan that remains outstanding, including a person who is no longer an Eligible Person.

1.26 “Incentive Stock Option” means a right to purchase Shares from the Corporation granted pursuant to Article 6 and that qualifies as an incentive stock option under Section 422 of the Internal Revenue Code.

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1.27 “Individual Limit” means the annual per individual limits relating to Awards, as set forth in Section 5.2.

1.28 “Internal Revenue Code” means the Internal Revenue Code of 1986, as amended, and the rules and regulations promulgated thereunder.

1.29 “Non-Exempt Employees” means employees whose minimum wages and maximum hours are subject to the requirements imposed under sections 206 and 207 of the Fair Labor Standards Act of 1938, as amended (“FLSA”), and who are not exempted from such requirements under section 213 of the FLSA.

1.30 “Nonstatutory Stock Option” means a right to purchase Shares from the Corporation that is granted pursuant to Article 6 and that is not an Incentive Stock Option.

1.31 “Option” means an Incentive Stock Option or Nonstatutory Stock Option granted pursuant to Article 6.

1.32 “Option Period” means the period during which an Option may be exercised.

1.33 “Option Price” means the price per Share at which an Option may be exercised.

1.34 “Other Share-Based Award” means an Award granted pursuant to Article 11.

1.35 “Performance Award” shall mean any Award of Performance Shares or Performance Units granted pursuant to Article 10.

1.36 “Performance Criteria” means any performance standards selected by the Committee pursuant to Article 10 with respect to a specific Award.

1.37 “Performance Period” means the period or periods, which may be of overlapping durations, during which each Performance Criteria of a Performance Award or Qualified Performance-Based Compensation shall be measured, as specified in the Agreement relating thereto.

1.38 “Performance Share” means any grant pursuant to Article 10 of a unit valued by reference to a designated number of Shares, which value may be paid to the Grantee by delivery of such property as the Committee shall determine, including cash, Shares, other property, or any combination thereof, upon achievement of such performance goals during the Performance Period as the Committee shall establish at the time of such grant or thereafter.

1.39 “Performance Unit” means any grant pursuant to Article 10 of a unit valued by reference to a designated amount of cash or other property (other than Shares), which value may be paid to the Grantee by delivery of such property as the Committee shall determine, including cash, Shares or any combination thereof, upon achievement of such performance goals during the Performance Period as the Committee shall establish at the time of such grant or thereafter.

1.40 “Plan” means The PNC Financial Services Group, Inc. 2016 Incentive Award Plan, which is the Plan set forth in this document, as amended from time to time.

1.41 “PNC” means The PNC Financial Services Group, Inc. and its Subsidiaries.

1.42 “Prior Plan” means The PNC Financial Services Group, Inc. 2006 Incentive Award Plan, as amended.

1.43 “Prior Plan Award” means an award granted pursuant to the Prior Plan.

1.44 “Qualified Performance-Based Compensation” means any compensation that is intended to qualify as “qualified performance-based compensation” as described in Section 162(m)(4)(C) of the Internal Revenue Code.

1.45 “Related Award” means an Award with which an Option, Share Unit or other Right is granted.

1.46 “Related Option” means an Option granted in connection with a specified Award.

1.47  “Related Share Unit” means a Share Unit granted in connection with a specified Award or by amendment of an outstanding Nonstatutory Stock Option or Restricted Share granted under the Plan or the Prior Plan.

1.48 “Related Right” means a Share Appreciation Right granted in connection with a specified Award or by amendment of an outstanding Nonstatutory Stock Option granted under the Plan.

1.49 “Restricted Share” means a Share awarded pursuant to Article 7.

1.50 “Restricted Share Unit” means a Share Unit awarded pursuant to Article 9.

1.51 “Right Period” means the period during which a Share Appreciation Right may be exercised.

1.52 “SEC” means the United States Securities and Exchange Commission, or any successor agency thereto, and shall include the staff of such commission.

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1.53 “Section 409A” means Section 409A of the Internal Revenue Code.

1.54 “Securities Act” means the Securities Act of 1933, as amended, and the rules and regulations promulgated thereunder.

1.55 “Separation from Service” and “Separate from Service” mean the Grantee’s death, retirement or other termination of employment or service with PNC that constitutes a “separation from service” within the meaning of Section 409A. A Grantee shall be presumed to have experienced a Separation from Service when the level of bona fide services performed permanently decreases to a level less than twenty percent (20%) of the average level of bona fide services performed during the immediately preceding thirty-six (36) month period or such other applicable period as provided by Section 409A.

1.56 “Service Relationship” means engagement of a Grantee by PNC in any capacity for which the Grantee receives compensation from PNC, including the receipt of compensation as an employee, consultant, independent contractor, officer, director or advisory director.

1.57 “Share” means a share of authorized but unissued Common Stock or a reacquired share of Common Stock, including shares purchased by the Corporation on the open market for purposes of the Plan or otherwise.

1.58 “Share Appreciation Right” means a right to receive a payment based upon the appreciation in value of a Share and that is granted pursuant to Article 8.

1.59 “Share Award” means an award of Common Stock pursuant to Article 7.

1.60 “Share Unit” means right to receive a Share, or an amount based on the value of a Share, pursuant to Article 9.

1.61 “Specified Employee” means a key employee (as defined in Section 416(i) of the Internal Revenue Code without regard to paragraph (5) thereof) of PNC as determined in accordance with Section 409A and the procedures established by the Corporation.

1.62 “Subsidiary” means an entity which is a member of a “controlled group” or under “common control” with the Corporation as determined under Section 414(b) or (c) of the Internal Revenue Code except that an entity shall be deemed to be in a controlled group or under common control with the Corporation for this purpose if the Corporation either directly or indirectly owns at least 50% (or 20% with legitimate business criteria) of the total combined voting power of all classes of stock (or similar interests) of such entity or would otherwise satisfy the definition of service recipient under Section 409A.

1.63 “Writing” means any paper or electronic means of documenting the terms of an Agreement or notice of exercise of an Option hereunder, and as applicable, which satisfies such requirements for formality, authenticity and verification of signature and authority as may be established by the Committee or by those persons responsible for performing administrative functions under the Plan.

2.PURPOSE.

The purpose of this Plan is to promote the success and enhance the value of the Corporation by linking the personal interests of Eligible Persons to those of the Corporation’s shareholders and by providing flexibility to PNC in its ability to motivate, attract and retain the services of Directors, officers and employees upon whose judgment, interest and/or special effort are necessary to promote PNC’s long-term growth and financial success.

3.PLAN ADMINISTRATION.

The Plan shall be administered by the Committee. In this regard, in addition to any other powers granted to the Committee, the Committee shall have the following powers, subject to the express provisions of the Plan:

3.1 to determine in its discretion the Eligible Persons or group of Eligible Persons to whom Awards shall be granted;

3.2 to determine the types of Awards to be granted;

3.3 to determine the number of Awards to be granted to an Eligible Person or to a group of Eligible Persons and the number of Shares (or in the case of Dollar-Denominated Awards, the dollar amount) to be subject to each Award or pool of Awards;

3.4 to determine the terms and conditions of any Award, including, but not limited to, the Option Price, grant price, purchase price, Base Price, any restrictions or limitations on the Award, any schedule for lapse of forfeiture restrictions or restrictions on the exercisability of an Award, and accelerations or waivers thereof, and any provisions related to non-competition and recapture of gain on an Award, based in each case on considerations as the Committee in its sole discretion determines;

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3.5 to determine all other terms and provisions of each Agreement, which need not be identical;

3.6 to construe and interpret the Agreements and the Plan;

3.7 to require, whether or not provided for in the pertinent Agreement, of any Grantee, the making of any representations or agreements that the Committee may deem necessary or advisable in order to comply with, or qualify for advantageous treatment under, applicable securities, tax, or other laws;

3.8 to provide for satisfaction of statutory withholding and a Grantee’s tax and other withholding liabilities and any amounts required to be accounted for to any tax authority arising in connection with the Plan through, without limitation, retention by the Corporation of Shares otherwise issuable on the exercise of, or pursuant to, an Award (provided that the Share amount retained shall not exceed the minimum applicable required withholding rate for federal (including FICA), state, local or non-United States tax or other liability, except as otherwise determined by the Committee as permitted under applicable law and accounting standards), or through delivery of Common Stock to the Corporation by the Grantee under such terms and conditions as the Committee deems appropriate, including but not limited to a Share attestation procedure, or by delivery of a properly executed notice together with irrevocable instructions to a broker to promptly deliver to the Corporation the amount of sale or loan proceeds to pay the tax and other liabilities;

3.9 to make all other determinations and take all other actions necessary or advisable for the management and administration of the Plan, including but not limited to establishing, adopting or revising any rules and regulations as it may deem necessary;

3.10 to delegate to officers or managers of PNC, or other members of the Board, the authority to make Awards to Eligible Persons, to select such Eligible Persons, and to determine such terms and conditions thereof as may be specified in such delegation, from a pool of Awards authorized by the Committee; and

3.11 without limiting the generality of the foregoing, to provide in its discretion in an Agreement:

(i) for an agreement by the Grantee to render services to PNC upon such terms and conditions as may be specified in the Agreement, provided that the Committee shall not have the power under the Plan to commit PNC to employ or otherwise retain any Grantee;

(ii) for restrictions on the transfer, sale or other disposition of Shares issued to the Grantee;

(iii) for an agreement by the Grantee to resell to the Corporation, under specified conditions, Shares issued in connection with an Award;

(iv) for the payment of the Option Price upon the exercise of an Option otherwise than in cash, including, without limitation, by delivery under such terms and conditions as the Committee deems appropriate, including but not limited to a Share attestation procedure, of Common Stock valued at Fair Market Value on the exercise date of the Option, or a combination of cash and Common Stock; or by delivery of a properly executed exercise notice together with irrevocable instructions to a broker to promptly deliver to the Corporation the amount of sale or loan proceeds to pay the Option Price, or to provide for automatic exercise of an Option with an Option Price less than the Fair Market Value per Share of the Corporation’s Common Stock as of the last business day of the applicable term of such Option;

(v) for the deferral of receipt of amounts that otherwise would be distributed upon exercise or payment of an Award, the terms and conditions of any such deferral and any interest or Dividend Equivalent or other payment that shall accrue with respect to deferred distributions, subject to the provisions of Article 14;

(vi) for the effect of a “change of control,” as defined in the Agreement, of the Corporation on the rights of a Grantee with respect to any Award; and

(vii) for Dividend Equivalents as, or in connection with, an Award, under such terms and conditions as the Committee deems appropriate, including whether (a) such Dividend Equivalents shall be paid currently or shall be deferred; (b) deferred Dividend Equivalents shall accrue interest; (c) payout of Dividend Equivalents shall be subject to service and/or performance conditions; and (d) Dividend Equivalents shall be accrued as a cash obligation or converted to Share Units. In no event shall Dividend Equivalents be granted with respect to Options or Share Appreciation Rights. In addition, Dividend Equivalents granted with respect to a Performance Award shall not be distributed during the Performance Period or to the extent any such Award is otherwise unearned. Notwithstanding the foregoing, any deferral of the payment of a Dividend Equivalent shall comply with Section 409A of the Internal Revenue Code.

Notwithstanding the foregoing, certain operational functions under the Plan shall be performed by the CEO or Chief Human Resources Officer, or any of their respective designees; such functions may include, without limitation, documenting and communicating Awards made hereunder, maintaining records concerning such Awards, and satisfying (or assisting Grantees in satisfying) any applicable reporting, disclosure, tax filing or withholding, or other legal requirements concerning Awards.

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Each member of the Committee is entitled to, in good faith, rely or act upon any report or other information furnished to that member by any officer or other employee of PNC, PNC’s independent registered public accounting firm or other certified public accountants, or any executive compensation consultant or other professional retained by the Committee, the CEO or the Chief Human Resources Officer, or any of their respective designees, to assist in the administration of the Plan.

Any determinations or actions made or taken by the Committee pursuant to this Article shall be final, conclusive and binding on the Grantee and the Grantee’s beneficiaries and any other person having or claiming an interest under an Award and/or the Plan.

4.ELIGIBILITY.

Subject to the terms of the Plan and the applicable Agreement, the Committee may grant one or more Awards to Eligible Persons; provided, however, that Incentive Stock Options may not be granted to Directors.

5.SHARES AVAILABLE UNDER THE PLAN.

5.1 Subject to adjustment under Article 15, the maximum aggregate number of Shares available for issuance under the Plan shall be no more than the sum of (x) 30,000,000 and (y) the number of Shares that are authorized, but not issued (including such Shares subject to outstanding Awards) under the Prior Plan as of the Effective Date. The aggregate number of Shares available with respect to awards under the Plan shall be reduced by one Share for each Share to which an Award relates; provided, however, that each Share issued pursuant to an Award, other than Options or Share Appreciation Rights, shall reduce the aggregate plan limit by 2.5 Shares.

(i) The Plan serves as the successor to the Prior Plan, and no further Prior Plan Awards shall be made after the Effective Date. However, all awards under the Prior Plan outstanding on the Effective Date shall continue in full force and effect in accordance with their terms, and no provision of this Plan shall be deemed to affect or otherwise modify the rights or obligations of the holders of those Prior Plan Awards with respect to their acquisition of shares of Common Stock thereunder.

(ii) To the extent any Prior Plan Awards outstanding under the Prior Plan on the Effective Date are forfeited or expire or terminate unexercised, the number of Shares subject to those forfeited, expired or terminated awards at the time of forfeiture, expiration or termination shall be added to the share reserve under this Plan and accordingly shall be available for issuance hereunder.

5.2Award Limitations Under the Plan.

(i) Grants of Incentive Stock Options under the Plan may not be made with respect to more than 1,000,000 Shares during any calendar year, provided that such limit only applies to the extent consistent with applicable regulations relating to Incentive Stock Options under the Internal Revenue Code.

(ii) Subject to adjustment as provided in Article 15, the maximum number of Shares with respect to which Awards may be granted to any Grantee during a calendar year shall be 2,000,000 Shares, and no Grantee may be granted in any one calendar year: (a) Stock Options or Share Appreciation Rights for more than 2,000,000 Shares; (b) Qualified Performance-Based Compensation (payable in Shares), other than Stock Options or Share Appreciation Rights, for more than 1,000,000 Shares (based on a target Award level on the Grant Date) or (c) Qualified Performance-Based Compensation (payable in cash by the terms of the Award) for more than an amount equal to 1,000,000 Shares (with the cash equivalent determined based on the Fair Market Value per Share, based on a target Award level, on the Grant Date).

(iii) Notwithstanding anything in this Plan to the contrary and subject to adjustment pursuant to Article 15 hereof, no Director may be granted, in any one calendar year, Awards specifically granted under this Plan with an aggregate maximum value, calculated as of their respective grant dates, of more than $500,000.

(iv) The limitations contained in this Section 5.2 shall apply only with respect to Awards granted under this Plan, and limitations on awards granted under any other incentive plan maintained by the Corporation will be governed solely by the terms of such other plan.

5.3Shares Added Back to Reserve. If (i) an Award lapses, expires, terminates, or is cancelled without the Shares underlying the Award being issued (or any portion thereof), (ii) it is determined during or at the conclusion of the term of an Award that all or some portion of the Shares underlying the Award may not be issued on the basis that the conditions for such issuance were not or shall not be satisfied, (iii) any Award (or portion thereof) is settled for cash, (iv) Shares to be issued pursuant to an Award are forfeited, or (v) Shares are issued pursuant to an Award and the Corporation subsequently reacquires such Shares pursuant to rights reserved upon the issuance of such Shares, then, in all such cases, such Shares shall be re-credited to the Plan’s reserve (in the same amount as such Shares depleted the reserve); provided, however, that Shares

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re-credited to the Plan pursuant to clause (v) may not increase the number of Shares which may be issued pursuant to Incentive Stock Options.

5.4Shares Not Added Back to Reserve. Notwithstanding the foregoing, in no event shall the following Shares be re-credited to the Plan’s reserve: Shares (i) delivered in payment of the Option Price, Base Price or other exercise price of an Award; (ii) delivered to or withheld by the Corporation to satisfy Federal, state, local or non-United States tax or other withholding obligations; (iii) purchased by the Corporation using proceeds from Option exercises; and (iv) not issued or delivered as a result of a net settlement of an outstanding Option or Share Appreciation Right.

5.5Cash-Only Awards. Awards that do not entitle the Grantee to receive or purchase Shares shall not be counted against the aggregate number of Shares available for Awards under the Plan.

5.6Substitute Awards Relating to Acquired Entities Awards may be granted under the Plan in substitution for an award of a company or business acquired by PNC by virtue of the Corporation’s assumption of the plan or arrangement of the acquired company or business, and any Shares issued or issuable in connection with such substitution shall not be counted against the number of Shares reserved under the Plan.

6.OPTIONS.

6.1 Subject to the provisions of the Plan, the Committee is authorized to grant Incentive Stock Options and/or Nonstatutory Stock Options to any employee of PNC (or a parent or subsidiary of PNC within the meaning of Section 424(e) and (f) of the Internal Revenue Code) who is an Eligible Person, and to grant Nonstatutory Stock Options to any Director.

6.2 All Options shall be evidenced by an Agreement. All Agreements granting Incentive Stock Options shall contain a statement that the Option is intended to be an Incentive Stock Option; if no such statement is included in the Agreement, or if the Agreement affirmatively states that the Option is intended to be a Nonstatutory Stock Option, the Option shall be a Nonstatutory Stock Option.

6.3 The Option Period shall be determined by the Committee and specifically set forth in the Agreement, provided that an Option shall not be exercisable after ten years from the Grant Date (or five years from the Grant Date in the case of Incentive Stock Options granted to 10% Shareholders) and shall not be exercisable until the expiration of at least 12 months from the Grant Date, except that this limitation need not apply in the event of the death or Disability of the Grantee or (other than with respect to Grantees who are Non-Exempt Employees) as otherwise permitted by the Agreement.

6.4 All Incentive Stock Options granted under the Plan should comply with the provisions of Section 422 of the Internal Revenue Code and with all other applicable rules and regulations, except to the extent the Committee determines otherwise. If an Option that is intended to be an Incentive Stock Option fails to meet the requirements thereof, the Option shall automatically be treated as a Nonstatutory Stock Option to the extent of such failure. If the aggregate Fair Market Value of the Shares subject to all Incentive Stock Options granted to a Grantee (as determined on the date of grant of each such Option) that become exercisable during a calendar year exceeds the dollar limitation set forth in Section 422(d) of the Internal Revenue Code, then such Incentive Stock Options shall be treated as Nonstatutory Stock Options to the extent such limitation is exceeded.

6.5 The Option Price for any Option shall not be less than the Fair Market Value of a Share on the Grant Date (or 110% of the Fair Market Value in the case of an Incentive Stock Option granted to a 10% Shareholder).

6.6 The Committee shall determine the methods by which the Option Price of an Option may be paid and the form or forms of payment that may be permitted.

6.7 All other terms of Options granted under the Plan shall be determined by the Committee in its sole discretion.

6.8 The Committee may provide in the Agreement evidencing the grant of an Option that the Committee, in its sole discretion, shall have the right to substitute a Share Appreciation Right for such Option at any time prior to or upon exercise of such Option; provided, however, that the substituted Share Appreciation Right shall be exercisable with respect to the same number of Shares for which the Option being replaced would have been exercisable, the Base Price for the substituted Share Appreciation Right shall be the same as the Option Price for the Option being replaced, and the Right Period shall be the same term as the Option Period for the Option being replaced.

6.9 Notwithstanding anything in this Plan to the contrary, other than in connection with capital adjustments as described in Article 15 or in connection with a Corporate Transaction, neither the Committee nor any other person may, without obtaining shareholder approval, (i) amend the terms of outstanding Options to reduce the Option Price of such outstanding Options; (ii) cancel outstanding Options in exchange for Options with an Option Price that is less than the Option Price of the original Options; (iii) cancel

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outstanding Options with an Option Price above the current Share price in exchange for cash or other securities; or (iv) take any other action with respect to an Option that would be treated as a repricing under the rules and regulations of the principal securities exchange on which the Shares are traded. In addition, the Committee may not make a grant of an Option with a grant date that is effective prior to the date the Committee takes action to approve such Award.

7.SHARE AWARDS AND RESTRICTED SHARES.

7.1 Subject to the provisions of the Plan, the Committee is authorized to grant Share Awards to any Eligible Person in such amounts and subject to such terms and conditions as determined by the Committee. All Share Awards shall be evidenced by an Agreement.

7.2 Shares issued pursuant to a Share Award may be issued for consideration or no consideration (except as required by applicable law), and may be subject to restrictions or no restrictions, as determined by the Committee. A Share Award that is issued subject to restrictions is referred to in this Plan as a Restricted Share. The Committee may establish conditions under which restrictions on Restricted Shares shall lapse over time or according to such other criteria as the Committee deems appropriate.

7.3 Restricted Shares shall be subject to such restrictions on transferability and other restrictions as the Committee may impose (including, without limitation, restrictions on the right to vote Restricted Shares or the right to receive dividends on Restricted Shares), subject to applicable law. These restrictions may lapse separately or in combination at such times, pursuant to such circumstances, in such installments, or otherwise, as the Committee determines at the time of the grant of an Award or thereafter, provided that no restrictions shall lapse prior to the expiration of 12 months from the Grant Date, except that this limitation need not apply in the event of the death or Disability of the Grantee or (other than with respect to Grantees who are Non-Exempt Employees) as otherwise permitted by the Agreement.

7.4 Except as otherwise determined by the Committee at the time of the grant of an Award or thereafter, upon termination of employment or service with PNC during the applicable restriction period, Restricted Shares that are at that time subject to restrictions shall be forfeited.

7.5 Restricted Shares granted pursuant to the Plan may be evidenced in such manner as the Committee determines. If certificates representing Restricted Shares are registered in the name of the Grantee, those certificates must bear an appropriate legend referring to the terms, conditions and restrictions applicable to such Restricted Shares, and the Corporation may, at its discretion, retain physical possession of certificates until such time as all applicable restrictions lapse.

7.6 If a Grantee makes an election pursuant to Section 83(b) of the Internal Revenue Code with respect to a Share Award or Restricted Shares, the Grantee shall file, within 30 days following the date of grant, a copy of such election with PNC and with the Internal Revenue Service in accordance with the regulations under Section 83(b) of the Internal Revenue Code.

8.SHARE APPRECIATION RIGHTS.

8.1 Subject to the provisions of the Plan, the Committee may grant Share Appreciation Rights to any Eligible Person, upon such terms and conditions as the Committee deems appropriate under this Article 8.

8.2 A Share Appreciation Right may be granted under the Plan:

(i) in connection with, and at the same time as, the grant of another Award to an Eligible Person;

(ii) by amendment of an outstanding Nonstatutory Stock Option granted under the Plan to an Eligible Person; or

(iii) independently of any Award granted under the Plan.

A Share Appreciation Right granted under clause (i) or (ii) of the preceding sentence is a Related Right. A Related Right may, in the Committee’s discretion, apply to all or a portion of the Shares subject to the Related Award.

8.3 A Share Appreciation Right may be exercised in whole or in part as provided in the Agreement, and, subject to the provisions of the Agreement, entitles its Grantee to receive, without any payment to the Corporation (other than required tax or other withholding amounts), either cash or that number of Shares (equal to the highest whole number of Shares), or a combination thereof, in an amount or having a Fair Market Value determined as of the date such Award is exercised not to exceed the number of Shares subject to the portion of the Share Appreciation Right exercised multiplied by an amount equal to the excess of the Fair Market Value on the exercise date of the Share Appreciation Right over the Base Price. The Base Price shall not be less than the Fair Market Value as of the Grant Date.

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8.4 The Right Period shall be determined by the Committee and specifically set forth in the Agreement, provided, however:

(i) a Share Appreciation Right may not be exercised until the expiration of at least 12 months from the Grant Date, except that this limitation need not apply in the event of the death or Disability of the Grantee or (other than with respect to Grantees who are Non-Exempt Employees) as otherwise permitted by the Agreement;

(ii) a Share Appreciation Right shall expire no later than the earlier of (A) ten years from the Grant Date, or (B) in the case of a Related Right, the expiration of the Related Award; and

(iii) a Share Appreciation Right that is a Related Right may be exercised only when and to the extent the Related Award is exercisable.

8.5 Notwithstanding anything in this Plan to the contrary, other than in connection with capital adjustments as described in Article 15 or in connection with a Corporate Transaction, neither the Committee nor any other person may, without obtaining shareholder approval, (i) amend the terms of outstanding Share Appreciation Rights to reduce the Base Price of such outstanding Share Appreciation Rights; (ii) cancel outstanding Share Appreciation Rights in exchange for Share Appreciation Rights with an Base Price that is less than the Base Price of the original Share Appreciation Rights; (iii) cancel outstanding Share Appreciation Rights with an Base Price above the current Share price in exchange for cash or other securities; or (iv) take any other action with respect to a Share Appreciation Right that would be treated as a repricing under the rules and regulations of the principal securities exchange on which the Shares are traded. In addition, the Committee may not make a grant of a Share Appreciation Right with a grant date that is effective prior to the date the Committee takes action to approve such Award.

9.SHARE UNITS AND RESTRICTED SHARE UNITS.

9.1 Subject to the provisions of the Plan, the Committee may grant Share Units to any Eligible Person, upon such terms and conditions as the Committee deems appropriate under this Article 9. Each Share Unit shall represent the right of the Grantee to receive a Share or an amount in cash based on the value of a Share upon such terms and conditions as the Committee deems appropriate.

9.2 Share Units may be issued for consideration or no consideration (except as required by applicable law) and may be subject to restrictions or no restrictions, as determined by the Committee. A Share Unit that is issued subject to restrictions is referred to as a Restricted Share Unit. The Committee may establish conditions under which restrictions on Restricted Share Units shall lapse over time or according to such other criteria as the Committee deems appropriate.

9.3 Share Units may be granted under the Plan:

(i) in connection with, and at the same time as, the grant of another Award to an Eligible Person;

(ii) by amendment of an outstanding Nonstatutory Stock Option or Restricted Share granted under the Plan or the Prior Plan to an Eligible Person; or

(iii) independently of any Award granted under the Plan.

A Share Unit granted under subparagraph (i) or (ii) of the preceding sentence is a Related Share Unit. A Related Share Unit may, in the Committee’s discretion, apply to all or a portion of the Shares subject to the Related Award. A Share Unit may not be granted in connection with, or by amendment to, an Incentive Stock Option.

9.4 Share Units may be paid at the end of a specified period, or payment may be deferred to a date authorized by the Committee in accordance with the deferral requirements set forth in Section 409A of the Internal Revenue Code, to the extent applicable, provided that no restrictions shall lapse on Restricted Share Units prior to the expiration of at least 12 months from the Grant Date (except that this limitation need not apply in the event of the death or Disability of the Grantee or as otherwise permitted by the Agreement).

9.5 Payment with respect to Share Units shall be made in cash, in Shares, or in a combination of the two, as determined by the Committee and set forth in the Agreement. The Agreement shall specify the maximum number of Shares (which may be determined by a formula) that shall be paid under the Share Units.

9.6 The Committee shall determine in the Agreement under what circumstances a Grantee may retain Restricted Share Units after termination of the Grantee’s employment or service with PNC, and the circumstances under which Restricted Share Units may be forfeited.

10.PERFORMANCE AWARDS.

10.1 The Committee is authorized to grant Performance Awards to any Eligible Person payable in cash, Shares, or a combination thereof, on terms and conditions established by the Committee. The amount, terms and conditions of any Performance Award granted under the Plan shall be set forth in an Agreement which

112    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


shall contain provisions determined by the Committee. The Committee may provide in the Agreement that Awards shall be payable, in whole or in part, in the event of the Grantee’s death or Disability, a change of control or under other circumstances consistent with the Treasury regulations and rulings under Section 162(m) of the Internal Revenue Code.

10.2 The performance goals to be achieved during any Performance Period shall be determined by the Committee upon the grant of each Performance Award, may be based upon Performance Criteria or any other criteria that the Committee, in its sole discretion, may determine, and may be particular to an Eligible Person or to the department, branch, Subsidiary or other unit in which the Eligible Person works, or may be based on the performance of the Corporation or of a specified portion or portions of PNC generally. The length of the Performance Period shall be determined by the Committee upon the grant of each Performance Award and shall be at least 12 months in duration, except as otherwise specified in the Agreement.

10.3 The Committee shall determine whether, and the extent to which, the applicable performance goals have been achieved or satisfied and the amount of the Performance Awards that shall be distributed based upon such determination. Except as provided in an Agreement, Performance Awards shall be distributed only after the end of the relevant Performance Period. Performance Awards may be paid in a lump sum or in installments or, in accordance with procedures established by the Committee, on a deferred basis.

10.4 The Committee may determine that an Award or Awards granted to an Eligible Person is or are Qualified Performance-Based Compensation. To the extent an award of Qualified Performance-Based Compensation is made, no such Award may be made as an alternative to another Award that is not also designated as Qualified Performance-Based Compensation.

10.5 (i) When Awards, other than Options or Share Appreciation Rights, are intended to be Qualified Performance-Based Compensation, the Committee shall establish in writing (a) the Performance Criteria that must be met, (b) the Performance Period during which performance shall be measured, (c) the maximum amounts that may be paid if the Performance Criteria are met, and (d) any other conditions that the Committee deems appropriate and consistent with the Plan and the requirements of Section 162(m) of the Internal Revenue Code for “qualified performance-based compensation.”

(ii) For Qualified Performance-Based Compensation, the Performance Criteria shall satisfy the requirements for “qualified performance-based compensation” under Section 162(m) of the Internal Revenue Code, including the requirement that the achievement of the goals be substantially uncertain at the time they are established and that the Performance Criteria be established in such a manner that a third party with knowledge of the relevant facts could determine whether and to what extent the Performance Criteria have been met.

(iii) The Committee shall not have discretion to increase the maximum amount of compensation pursuant to an award of Qualified Performance-Based Compensation that is payable upon achievement of the designated Performance Criteria, but the Committee may in its discretion reduce the amount of such compensation that is payable to an Eligible Person upon achievement of the designated Performance Criteria.

10.6 (i) The following business or financial performance metrics may form the basis of the Performance Criteria selected by the Committee for Qualified Performance-Based Compensation: (a) earnings measures (including earnings per share, net income, net interest income, non-interest income) or earnings growth measures; (b) revenue; (c) cash flow; (d) market or market-related measures (including stock price, dividends or dividend yield, total shareholder return, market to book value, price / earnings ratio); (e) improvement or maintenance of financial or credit ratings; (f) return or use of capital measures (including return on assets, equity or investment); (g) other capital or liquidity measures or objectives (including measures or objectives related to economic capital, cost of capital); (h) other measures of operating or profitability margin or performance (including net interest margin, operating or profit margin, productivity ratios); (i) risk adjusted profitability measures; (j) regulatory compliance (including Tier 1 capital ratios or Basel III objectives); (k) internal or external regulatory capital, liquidity, risk or other regulatory-related requirements, expectations, goals or objectives; (l) satisfactory internal or external audits; (m) achievement of balance sheet, income statement, or other financial objectives (including objectives related to capital management, assets, loans, charge-offs, allowance for loan and lease losses, other reserves, reduction of nonperforming assets, asset quality levels, investments, deposits, deposit mix, interest sensitivity gap levels); (n) expense measures (including objectives related to expense management, operating efficiencies, efficiency ratios, non-interest expense); (o) on or off-balance sheet portfolio objectives (including those related to servicing portfolios, securitizations, assets under administration or management, loan originations or sales); (p) achievement of asset quality objectives; (q) achievement of credit quality objectives; (r) achievement of risk management objectives; (s) achievement of strategic objectives or goals (including workforce objectives or goals); (t) technology or innovation goals or objectives; (u) consummation of acquisitions, dispositions, projects or

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    113


other specific events or transactions; (v) acquisition integration or disposition management goals or objectives; (w) product, customer or market-related objectives (including sales, product revenues, revenue mix, product growth, customer growth, number or type of customer relationships, customer satisfaction, cross-selling goals, associate satisfaction, market share, branding); (x) and any other objective goals established by the Committee. Where more specific metrics are listed within categories herein, they are intended to be illustrative and are not to be construed as limitations on the more general metrics.

(ii) The Performance Criteria under an award of Qualified Performance-Based Compensation may be applied singly or in combination and may apply to the individual, a Subsidiary, a business unit or portion of PNC, the Corporation, or PNC as a whole, or a combination thereof.

(iii) The Performance Criteria under an award of Qualified Performance-Based Compensation may be measured annually or for a shorter or longer performance period, and may be measured on an absolute basis or relative to an established target, to previous years or other comparable period or periods’ results, to a designated comparison group or groups, or to one or more designated external or internal indices or benchmarks, in each case as or in the manner specified by the Committee.

(iv) The Committee may specify that the Performance Criteria under an award of Qualified Performance-Based Compensation shall include adjustments to include or exclude the effect of certain events, including any of the following events: litigation or claim judgments or settlements; changes in tax law, accounting principles or other such laws or provisions affecting reported results; severance, contract termination and other costs related to exiting certain business activities; gains or losses from the disposition of businesses or assets or from the early extinguishment of debt; or charges for unusual or non-recurring items of loss or expense, such as expenses related to goodwill and other intangible assets, stock offerings, stock repurchases and loan loss provisions.

10.7 The Committee shall establish the Performance Criteria under an award of Qualified Performance-Based Compensation in writing either before the beginning of the Performance Period or during a period ending no later than the earlier of (i) 90 days after the beginning of the Performance Period or (ii) the date on which 25% of the Performance Period has been completed, or such other date as may be required or permitted under applicable regulations under Section 162(m) of the Internal Revenue Code.

10.8 The Committee shall certify the results for the Performance Period under an award of Qualified Performance-Based Compensation to all affected Grantees after the Corporation determines the financial and other relevant performance results for the Performance Period. The Committee shall determine the amount, if any, to be paid pursuant to each Award based on the achievement of the Performance Criteria under an award of Qualified Performance-Based Compensation and the terms of each Agreement.

11.OTHER SHARE-BASED AWARDS

The Committee may grant Other Share-Based Awards, which are Awards other than those described in Articles 6 through 10 of the Plan, including Dividend Equivalents, to any Eligible Person on such terms and conditions as the Committee determines, provided that the number of OtherShare-Based Awards granted to an Eligible Person during a calendar year shall not exceed the applicable limitations set forth in Article 5 when aggregated with other applicable Awards made to such Eligible Person during that calendar year. Other Share-Based Awards may be awarded subject to the achievement of Performance Criteria or other conditions and may be payable in cash, Shares or any combination of the foregoing, as the Committee determines.

12.DOLLAR-DENOMINATED AWARDS.

The Committee is authorized to grant Dollar-Denominated Awards entitling Eligible Persons to receive a specified dollar amount (which may be determined by a formula) based upon the achievement of specified Performance Criteria or other conditions, provided that the amount of any Dollar-Denominated Award granted to an Eligible Person during a calendar year shall not exceed the applicable limitations set forth in Article 5 when aggregated with other applicable Awards made to such Eligible Person during that calendar year. The Committee shall determine the terms and conditions of such Awards, which may be payable in cash, Shares or any combination of the foregoing, as the Committee determines.

13.EXERCISE; PAYMENT OF WITHHOLDING TAXES.

(i)Exercise of an Award. An Award that is exercisable by the Grantee may, subject to the provisions of the Agreement under which it was granted, be exercised in whole or in part by the delivery to the Corporation or its designated agent of a Writing in such form as the Committee or its designated agent may prescribe. The exercise, however, shall not be effective until the Corporation or its designated agent has received such Writing and shall be subject to receipt by the Corporation of payment of any applicable Option Price or Base Price, if applicable, calculation by the Corporation of the applicable taxes and other amounts required to be withheld or accounted for to any tax authority, and receipt by the Corporation of payment for any such applicable taxes and amounts.

114    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


(ii)Required Withholdings. All Awards under the Plan shall be subject to applicable federal (including FICA), state, local and non-United States tax and other amounts required to be withheld or accounted for to any tax authority. The Corporation is authorized to withhold from any Award granted, any payment relating to an Award under the Plan, including from a distribution of Shares, or any payroll or other payment to a Grantee, amounts required to be withheld or accounted for and other taxes due or potentially payable in connection with any transaction involving an Award, and to take such other action as the Committee may deem advisable to enable the Corporation and the Grantee to satisfy obligations for the payment of such amounts and other tax obligations relating to any Award.

14.DEFERRAL OF AWARDS.

If a Grantee so elects in accordance with the terms of an Agreement, the Grantee may defer any or all of an amount otherwise payable in connection with an Award in accordance with the provisions of a deferred compensation plan maintained by PNC, provided that:

(i) the Grantee makes such election by delivering to the Corporation written notice of such election, at such time and in such form as the Committee may from time to time prescribe in accordance with the deferral requirements set forth in Section 409A of the Internal Revenue Code;

(ii) such election shall be irrevocable;

(iii) such deferred payment shall be made in accordance with the provisions of such deferred compensation plan; and

(iv) the terms of the deferred compensation plan and the election to defer under this Plan comply with Section 409A of the Internal Revenue Code.

15.CAPITAL ADJUSTMENTS.

Other than in the event of a change of control, which treatment shall be at the discretion of the Committee as provided in the Agreement, if a Corporate Transaction occurs prior to the time, if any, that outstanding Awards are settled, paid or exercised, the Committee or its delegate shall make those adjustments, if any, in (i) the number and class of Shares subject to each outstanding Award, (ii) the Option Price, Base Price or purchase price for any Award using such a price, (iii) the aggregate number and class of Shares for which grants of Awards thereafter may be made or in which Awards may be paid, (iv) the Share-based limits provided for in Article 5 or (v) any other aspect of any Award, in each case, as the Committee in its sole discretion deems appropriate to reflect such Corporate Transactions, such that the rights of a Grantee are neither enlarged nor diminished as a result of such Corporate Transactions, including without limitation (x) measuring the value per share unit of any Award authorized for payment to Grantee by reference to the per share value of the consideration payable to a common shareholder of the Corporation in connection with such Corporate Transactions and (y) authorizing payment of the entire value of any Award authorized for payment to Grantee to be paid in cash. All determinations hereunder shall be made by the Committee or its delegate in its sole discretion and shall be final, binding and conclusive for all purposes on all parties, including without limitation Grantee.

16.TERMINATION OR AMENDMENT.

16.1 The Board or the Committee may amend, alter or terminate this Plan in any respect, at any time; provided, however, that, after this Plan has been approved by the shareholders of the Corporation, no amendment, alteration or termination of this Plan shall be made by the Board or the Committee without approval of (i) the Corporation’s shareholders to the extent shareholder approval of the amendment is required by applicable law or regulations or the requirements of the principal exchange or interdealer quotation system on which the Common Stock is listed or quoted, and (ii) each affected Grantee if such amendment, alteration or termination would adversely affect, in a material way, his or her rights or obligations under any grant or award made prior to the date of such amendment, alteration or termination except as otherwise permitted under Articles 14, 17 and 20.

16.2 The effective date of any amendment to the Plan shall be the date specified by the Board or Committee, as applicable. Any amendments to the Plan requiring shareholder approval pursuant to Section 16.1 are subject to approval by vote of the shareholders of the Corporation within 12 months after their adoption by the Board or the Committee. Subject to that approval, any such amendments are effective as of the date on which they are adopted by the Board or the Committee. Awards may be granted or awarded prior to shareholder approval of amendments, but each Award requiring such amendments shall be subject to the approval of the amendments by the shareholders. The date on which any such Award is made prior to shareholder approval of the amendment shall be the Grant Date for all purposes of the Plan as if the Award had not been subject to approval. No Award granted subject to shareholder approval of an amendment may be exercised prior to obtaining such shareholder approval, and any dividends payable thereon are subject to forfeiture if such shareholder approval is not obtained.

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    115


17.MODIFICATION, EXTENSION AND RENEWAL OF AWARDS.

17.1 Subject to the terms and conditions of Section 409A and Section 424 of the Internal Revenue Code and the Plan and within the limitations of the Plan, the Committee may modify, extend or renew outstanding Awards, or accept the surrender of outstanding Awards (to the extent not theretofore exercised where applicable) granted under the Plan or under any other plan of PNC or a company or similar entity acquired by PNC, and authorize the granting of new Awards pursuant to the Plan in substitution therefor (to the extent not theretofore exercised where applicable), and the modified, extended, renewed or substituted Awards may have any provisions that are authorized by the Plan; provided, however, that unless approved by the shareholders of the Corporation, a modified, extended, renewed or substituted Option or Share Appreciation Right Award may not specify a lower Option Price or Base Price than the Option or Share Appreciation Right that is being modified, extended, renewed or replaced. Subject to the terms and conditions and within the limitations of the Plan, the Committee may modify the terms of any outstanding Agreement. Notwithstanding the foregoing, however, no modification of an Award granted under the Plan shall (i) without the consent of the Grantee, adversely affect, in a material manner, the rights or obligations of the Grantee except as otherwise permitted under Articles 14, 17 or 20 or as may be necessary for the Award to qualify as qualified performance-based compensation as provided under Article 10 or (ii) reduce the Option Price or Base Price of an Award where applicable. Adjustments pursuant to Article 15 are not applicable.

17.2 The Committee may make adjustments to the terms and conditions of, and any Performance Criteria included in, Awards in recognition of unusual or non-recurring events (including, without limitation, the events described in Article 15) affecting the Corporation or financial statements of the Corporation or of changes in applicable laws, regulations, or accounting principles, whenever the Committee determines that such adjustments are appropriate to prevent unintended dilution or enlargement of the benefits or potential benefits intended to be made available under the Plan. The determination of the Committee as to the foregoing adjustments, if any, shall be conclusive and binding upon Grantees, the Corporation, and all other interested persons.

18.TERM OF THE PLAN.

Unless sooner terminated by the Board or the Committee pursuant to Article 17, the Plan shall terminate on April 25, 2026, provided that the Plan shall terminate on March 3, 2026 with respect to Incentive Stock Options, and no new Awards may be granted after the applicable termination date. The termination shall not affect the validity of any Awards outstanding on the date of termination, including any rights in accordance with the applicable Agreement to make new grants in substitution for a Restricted Share or Restricted Share Unit, or a portion thereof, that is forfeited.

19.INDEMNIFICATION OF COMMITTEE.

In addition to such other rights of indemnification as they may have as directors or as members of the Committee, the members of the Committee and its delegates shall be indemnified by the Corporation against the reasonable expenses, including attorneys’ fees, actually and reasonably incurred in connection with the defense of any action, suit or proceeding, or in connection with any appeal therein, to which they or any of them may be a party by reason of any action taken or failure to act under or in connection with the Plan or any Awards granted hereunder, and against all amounts reasonably paid by them in settlement thereof or paid by them in satisfaction of a judgment in any such action, suit or proceeding, if such members acted in good faith and in a manner which they believed to be in, and not opposed to, the best interests of the Corporation.

20.COMPLIANCE WITH SECTION 409A OF THE CODE.

20.1 Notwithstanding any provision of the Plan or an Agreement to the contrary, if any Award or benefit provided under this Plan is subject to the provisions of Section 409A, the provisions of the Plan and any applicable Agreement shall be administered, interpreted and construed in a manner necessary to comply with Section 409A or an exception thereto (or disregarded to the extent such provision cannot be so administered, interpreted or construed). The following provisions shall apply, as applicable:

(i) If a Grantee is a Specified Employee and a payment subject to Section 409A (and not excepted therefrom) is due as a result of the Grantee’s Separation from Service, such payment shall be delayed for a period of six (6) months after the date the Grantee Separates from Service (or, if earlier, the death of the Grantee). Any payment that would otherwise have been due or owing during such six-month period shall be paid immediately following the end of the six-month period in the month following the month containing the six-month anniversary of the date of termination unless another compliant date is specified in the applicable Agreement.

(ii) For purposes of Section 409A, and to the extent applicable to any Award or benefit under the Plan, it is intended that distribution events qualify as permissible distribution events for purposes of Section 409A

116    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


and shall be interpreted and construed accordingly. With respect to payments subject to Section 409A, the Corporation reserves the right to accelerate and/or defer any payment to the extent permitted and consistent with Section 409A. Whether a Grantee has Separated from Service or employment shall be determined based on all of the facts and circumstances and, to the extent applicable to any Award or benefit, in accordance with the guidance issued under Section 409A.

(iii) The Committee, in its discretion, may specify the conditions under which the payment of all or any portion of any Award may be deferred until a later date. Deferrals shall be for such periods or until the occurrence of such events, and upon such terms and conditions, as the Committee shall determine, in its discretion, in accordance with the provisions of Section 409A, the regulations and other binding guidance promulgated thereunder; provided, however, that no deferral shall be permitted with respect to Options and other stock rights subject to Section 409A. An election shall be made by filing an election with the Corporation (on a form provided by the Corporation) on or prior to December 31st of the calendar year immediately preceding the beginning of the calendar year (or other applicable service period) to which such election relates (or at such other date as may be specified by the Committee to the extent consistent with Section 409A) and shall be irrevocable for such applicable calendar year (or other applicable service period).

(iv) The grant of Options and other Share rights subject to Section 409A shall be granted under terms and conditions consistent with Treas. Reg. § 1.409A-1(b)(5) such that any such Award does not constitute a deferral of compensation under Section 409A.

21.GENERAL PROVISIONS.

21.1 The establishment of the Plan shall not confer upon any Eligible Person any legal or equitable right against the Corporation, any Subsidiary or the Committee, except as expressly provided in the Plan.

21.2 All grants and awards under the Plan are subject to the condition subsequent that an appropriate Agreement be signed by the parties.

21.3 Neither the Plan nor any Agreement constitutes inducement or consideration for the employment or retention of any Eligible Person, nor are they a contract of employment or retention for a specific term between the Corporation or any Subsidiary and any Eligible Person. Participation in the Plan shall not give an Eligible Person any right to be retained in the service of the Corporation or any Subsidiary as an employee, a director or otherwise.

21.4 The Corporation and its Subsidiaries may assume options, warrants, or rights to purchase shares issued or granted by other corporations whose shares or assets are acquired by the Corporation or its Subsidiaries, or which are merged into or consolidated with the Corporation or its Subsidiaries. Neither the adoption of this Plan, nor its submission to the shareholders, shall be taken to impose any limitations on the powers of the Corporation or its affiliates to issue, grant, or assume options, warrants, or rights otherwise than under this Plan, or to adopt other share option or restricted share plans or other incentives, or to impose any requirement of shareholder approval upon the same.

21.5 Except as the Committee may otherwise provide, or as may otherwise be required by a deferral election pursuant to Article 14, the interests of any Eligible Person under the Plan are not subject to the claims of creditors and no Award and no right under any such Award may be sold, transferred, pledged, assigned or otherwise alienated or hypothecated, other than by will or by the laws of descent or distribution. Each Award or right under any Award shall be exercisable during the Grantee’s lifetime only by the Grantee, or if permissible under applicable law, by the Grantee’s guardian, legal representative, or, at the discretion of the Committee, to the Grantee’s designated beneficiary.

21.6 The Board or the Committee may, in its sole discretion, delegate authority hereunder not already delegated by the terms hereof, including but not limited to delegating authority to select Eligible Persons, to grant Awards, to establish terms and conditions of Awards, or to amend, manage, administer, interpret, construe or vary the Plan or any Awards or Agreements, to the extent permitted by applicable law or administrative or regulatory rule.

21.7 In order to facilitate the making of any grant or combination of grants under this Plan, the Committee may, without amending the Plan, provide for such special terms for awards to Grantees who are foreign nationals, who are employed by the Corporation or any Subsidiary outside of the United States of America, who provide services to PNC under an agreement with a foreign nation or agency, or as the Committee may consider necessary or appropriate. Moreover, the Committee may approve such supplements to or amendments, restatements, or alternative versions of this Plan (including, without limitation, sub-plans) as it may consider necessary or appropriate for such purposes as the Committee deems appropriate, without thereby affecting the terms of this Plan as in effect for any other purpose, and the Secretary or other appropriate officer of the Corporation may certify any such document as having been approved and

THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement    117


adopted in the same manner as this Plan. No such special terms, supplements, amendments or restatements, however, shall include any provisions that are inconsistent with the terms of this Plan as then in effect unless this Plan could have been amended to eliminate such inconsistency without further approval by the shareholders of the Corporation.

21.8 Each Grantee agrees to reimburse the Corporation with respect to any Award granted under the Plan (or any Prior Plan Award) to the extent required by any clawback, adjustment or recoupment policy of the Corporation now in effect or as may be adopted by the Corporation from time to time as required by Section 304 of the Sarbanes-Oxley Act of 2002, Section 954 of theDodd-Frank Wall Street Reform and Consumer Protection Act, or as otherwise required by applicable law or regulation. By accepting Awards under the Plan, Grantees agree and acknowledge that they are obligated to cooperate with, and provide any and all assistance necessary to, PNC to recover or recoup any Award or amounts paid under the Plan subject to clawback pursuant to such law, government regulation, stock exchange listing requirement or Corporation policy. Such cooperation and assistance shall include, but is not limited to, executing, completing and submitting any documentation necessary to recover or recoup any Award or amounts paid under the Plan from a Grantee’s accounts, or pending or future compensation or Awards.

21.9 Shares acquired by an Eligible Person under this Plan upon the exercise of an Option or Share Appreciation Right, upon a grant of a Restricted Share becoming nonforfeitable or upon settlement of a Restricted Share Unit or Performance Award may be subject to share retention guidelines or minimum holding requirements established by the Corporation.

21.10 The Plan shall be governed, construed and administered in accordance with the laws of the Commonwealth of Pennsylvania, without reference to its conflict of laws provisions, and it is the intention of the Corporation that Incentive Stock Options granted under the Plan qualify as such under Section 422 of the Internal Revenue Code and that Qualified Performance-Based Compensation granted under the Plan qualify as “qualified performance-based compensation” as described in Section 162(m) of the Internal Revenue Code.

21.11 Although it is the intent of PNC that this Plan and Awards hereunder, to the extent the Committee deems appropriate and to the extent applicable, comply with Rule 16b-3 and Sections 162(m), 409A and 422 of the Internal Revenue Code: (i) none of the Corporation, the Board or the Committee warrants that any Award under the Plan shall qualify for favorable tax treatment under any provision of the federal, state, local or non-United States law; and (ii) in no event shall any member of the Board or the Committee or PNC (or its employees, officers or directors) have any liability to any Grantee (or any other person) due to the failure of an Award to satisfy the requirements of Rule 16b-3 or Section 162(m), 409A or 422 of the Internal Revenue Code or for any tax, interest, or penalties the Grantee might owe as a result of the grant, holding, vesting, exercise, or payment of any Award under the Plan.

118    THE PNC FINANCIAL SERVICES GROUP, INC. - 2016 Proxy Statement


ANNEX C (REGULATIONS FOR CONDUCT AT ANNUAL MEETING)

In the interest of a fair and orderly meeting, and to accommodate as many shareholders as possible who may wish to speak, we have established the following rules:

 

1.

Calling the Meeting to Order

Our CEO will preside as the Chairman of the meeting. The Chairman will call the meeting to order promptly at 1111:00 a.m. The Chairman will conduct the meeting in accordance with the Agendameeting agenda and these Regulations for Conduct. The Chairman retains sole authority to make any and all determinations with respect to the conduct of the meeting.

 

2.

How to Vote

If your shares are registered in your name, you may vote in person by submitting a ballot at the meeting. If you hold PNC shares in street name, you may present a written legal proxy from your broker or bank authorizing you to vote the shares it holds for you in its name. The Chairman will announce the opening and closing of the polls. No proxies or ballots will be accepted after the polls have closed. PNC representatives will be on hand to distribute ballots or to accept proxies. If you have already submitted your proxy, your shares will be voted in accordance with the instructions you provided. Unless you want to change your vote or you have not submitted a proxy, you do not need a ballot.

 

3.

Questions and Comments

You will have an opportunity to ask questions or make comments about each Agendaagenda item as it is addressed. Your questions or comments must pertain to the Agendaagenda item. We have scheduled a general question and answer session at the conclusion of the meeting to discuss matters not on the Agenda,meeting agenda, but appropriate for discussion.

 

4.

Procedures for Speaking

Only shareholders or their proxies may be heard during the meeting. To ask a question or make a comment, please raise your hand and wait to be recognized by the Chairman. All questions or comments must be addressed to the Chairman, once a microphone has been passed to you. Please give your name and state whether you are a shareholder or a proxy for a shareholder. Speaking out of turn or interfering when another speaker has the floor is prohibited. After a shareholder has spoken, the Chairman may respond personally or designate another person to respond.

 

5.

Speaker Rotation and Time Limits

The Chairman may limit questions to one at a time. Shareholders who wish to speak will be recognized on a rotating basis. Please keep your comments brief in order to give other shareholders the opportunity to speak. You may speak for up to two minutes on a particular matter and no one person may speak for more than six minutes.

 

6.

Other Limitations

The Chairman may refuse to permit a nomination or proposal to be made by a shareholder who has not complied with applicable laws or rules, or the procedures set forth in PNC’sBy-laws. The Chairman may end discussion if it appears that the matter has been adequately addressed or is not appropriate, or for other reasons. Personal matters are not appropriate for discussion. Representatives of PNC will be available following the meeting to address individual shareholder concerns. Rudeness, personal attacks, comments in bad taste and the injection of irrelevant controversy are not permitted at any time.

 

7.

Mobile Devices, Recording Devices and Briefcases

No cameras, mobile phones, laptops, tablets or recording equipment are permitted in the meeting room. In addition, large bags, backpacks, briefcases and similar items are not permitted in the meeting room. A staffed coat check for personal belongings is available.

 

8.

Safety and Security

 

Disturbing this meeting is a misdemeanor punishable by imprisonment and fines. 18 Pa. Cons. Stat. §§ 1101, 1104, 5508. Violators will be prosecuted.

A sergeant at arms and/or local law enforcement will be present to enforce compliance with these Regulations for Conduct and all applicable laws at the direction of the Chairman, including removal of noncompliant attendees, as necessary.

Weapons are not permitted in the meeting room and may not be checked in the staffed coat room.

Bags, briefcases or other carried items may be searched.

In the event of an emergency, exit through the doors at the front of the room.

Failure to comply with these Regulations for Conduct or otherwise impeding a fair and orderly

meeting may be grounds for removal from the meeting.

The Annual Meeting of Shareholders is audio-recorded.audio recorded.

 

THE PNC FINANCIAL SERVICES GROUP, INC. - 20162019 Proxy Statement    11999


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Electronic Voting Instructions

Available 24 hours a day, 7 days a week!

Instead of mailing your proxy, you may choose one of the voting methods outlined below to vote your proxy.

VALIDATION DETAILS ARE LOCATED BELOW IN THE TITLE BAR.

Proxies submitted by the Internet or telephone must be received by 1:00 a.m., Eastern Time, on April 26, 2016.

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Vote by Internet

•  Go towww.envisionreports.com/PNC

•  Or scan the QR code with your smartphone

•  Follow the steps outlined on the secure website

Vote by telephone

•  Call toll free 1-800-652-VOTE (8683) within the USA, US
territories & Canada on a touch tone telephone

Using ablack inkpen, mark your votes with anXas shown in x

this example. Please do not write outside the designated areas.

 

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Your vote matters – here’s how to vote!
You may vote online or by phone instead of mailing this proxy.
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Proxies submitted electronically must be

received by 1:00 a.m., Eastern Time, on

April 23, 2019.

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Vote by Internet

Go towww.envisionreports.com/PNC or

scan the QR code – login details are

located in the shaded bar below.

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  Annual Meeting Proxy Card & Admission Ticket 

 

•  Follow the instructions provided by the recorded messageLOGO

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q IF YOU HAVE NOT VOTED VIA THE INTERNETOR TELEPHONE, FOLD ALONG THE PERFORATION,VOTING BY MAIL, SIGN, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.q

 

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 A 

 

Proposals The Board recommends a voteFOR all nominees in ProposalItem 1 andFOR ProposalsItems 2 3 and 4.3.

1.

Election of Directors:

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1.Election of Directors:ForAgainstAbstain  For Against Abstain  For Against Abstain +ForAgainstAbstain 
 01 - Joseph Alvarado02 - Charles E. Bunch ¨    ¨ ¨02 - Marjorie Rodgers Cheshire¨   ¨¨ 03 - William S. DemchakDebra A. Cafaro ¨    ¨ ¨ 
 

04 -  Marjorie Rodgers Cheshire

05 - William S. Demchak06 - Andrew T. Feldstein ¨    ¨ ¨05 - Daniel R. Hesse¨   ¨¨06 - Kay Coles James¨   ¨¨ 
 

07 -  Richard J. Harshman

08 - Daniel R. Hesse09 - Richard B. Kelson ¨    ¨ ¨08 - Jane G. Pepper¨   ¨¨09 - Donald J. Shepard¨   ¨¨ 
 10 - Lorene K. SteffesLinda R. Medler ¨    ¨ ¨ 11 - Dennis F. StriglMartin Pfinsgraff ¨    ¨ ¨ 12 - Michael J. WardToni Townes-Whitley ¨    ¨ ¨ 
  13- Gregory D. Wasson13 - Michael J. Ward ¨    ¨ ¨         

 

    For Against Abstain     For Against Abstain
2. Ratification of the Audit Committee’s selection of PricewaterhouseCoopers LLP as PNC’s independent registered public accounting firm for 2016. ¨    ¨ ¨ 4. Advisory vote to approve named executive officer compensation. ¨    ¨ ¨
3. Approval of 2016 Incentive Award Plan. ¨    ¨ ¨     
  For Against Abstain   For Against Abstain
2. Ratification of the Audit Committee’s selection of PricewaterhouseCoopers LLP as PNC’s independent registered public accounting firm for 2019.    3. Advisory vote to approve named executive officer compensation.   

 

 B 

 

Authorized Signatures This section must be completed for your vote to be counted. Date and Sign Below

Please sign exactly as name(s) appears hereon. Joint owners should each sign. When signing as attorney, executor, administrator, corporate officer, trustee, guardian, or custodian, please give full title.

Please sign exactly as name(s) appears hereon. Joint owners should each sign. When signing as attorney, executor, administrator, corporate officer, trustee, guardian, or custodian, please give full title.

Date (mm/dd/yyyy) Please print date below.

   

Signature 1  Please keep signature within the box.

   

Signature 2  Please keep signature within the box.

        /        /        

IF VOTING BY MAIL, PLEASE COMPLETE SECTIONS A AND B ON THIS CARD.

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Notice of Annual Meeting of Shareholders

THE PNC FINANCIAL SERVICES GROUP, INC.

20162019 Annual Meeting of Shareholders

For the purpose of considering and acting upon the election of 13 directors to serve until the next annual meeting of shareholders and until their successors are elected and qualified, the ratification of the Audit Committee’s selection of PricewaterhouseCoopers LLP as PNC’s independent registered public accounting firm for 2016, the approval of the 2016 Incentive Award Plan,2019, the advisory vote to approve named executive officer compensation and such other business as may properly come before the meeting and any adjournment.

If you sign and date this proxy card in Section B but do not give voting instructions in Section A, this proxy will be voted in accordance with the recommendations of the Board of Directors.

Tuesday, April 26, 201623, 2019 - 11:00 a.m. Eastern Time

The Tower at PNC Plaza - James E. Rohr Auditorium

300 Fifth Avenue

Pittsburgh, Pennsylvania 15222

Upon arrival,To attend the Annual Meeting, please present this admission ticket and valid photo identification at the registration desk.

q IF YOU HAVE NOT VOTED VIA THE INTERNETOR TELEPHONE, FOLD ALONG THE PERFORATION,VOTING BY MAIL, SIGN, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.q

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Proxy The PNC Financial Services Group, Inc.

 

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This proxy is solicited on behalf of the Board of Directors for the

Annual Meeting of Shareholders on April 23, 2019.

William S. Demchak, Robert Q. Reilly and Alicia G. Powell, and each of them with full power to act alone and with full power of substitution, are hereby authorized to represent the undersigned at The PNC Financial Services Group, Inc. Annual Meeting of Shareholders to be held on April 23, 2019, and at any adjournment, and to vote, as indicated on the reverse side, the shares of common stock and/or preferred stock that the undersigned would be entitled to vote if personally present at said meeting. The above-named individuals are further authorized to vote such stock upon any other business as may properly come before the meeting, and any adjournment, in accordance with their best judgment.

If you are a participant in The PNC Financial Services Group, Inc. Incentive Savings Plan (the ISP or 401(k) plan) with units in the PNC Stock Fund, this proxy also serves as voting instructions to the Trustee of the plan for voting at the Annual Meeting of Shareholders to be held on April 23, 2019, and at any adjournment. You have the right to provide the Trustee with voting instructions for the equivalent shares you hold in your PNC Stock Fund account. Your vote must be received by 11:59 p.m., Eastern Time, on April 18, 2019 to ensure that the Trustee has adequate time to tabulate voting instructions.

The Pennsylvania Business Corporation Law of 1988, as amended, 15 Pa. Cons. Stat. § 1759(b), provides that shareholders voting by means of the telephone or the Internet, as instructed, will be treated as transmitting a properly authenticated proxy for voting purposes. Pennsylvania law permits the use of telephone or Internet voting both when a shareholder of record is voting and when a beneficial owner is communicating its vote to a shareholder of record, such as a securities depositary or brokerage firm.

Please sign and return promptly.

This proxy is solicited on behalf of the Board of Directors for the

 C 

Non-Voting Items

Annual Meeting of Shareholders on April 26, 2016.

William S. Demchak, Robert Q. Reilly and Christi Davis, and each of them with full power to act alone and with full power of substitution, are hereby authorized to represent the undersigned at The PNC Financial Services Group, Inc. Annual Meeting of Shareholders to be held on April 26, 2016, and at any adjournment, and to vote, as indicated on the reverse side, the shares of common stock and/or preferred stock that the undersigned would be entitled to vote if personally present at said meeting. The above-named individuals are further authorized to vote such stock upon any other business as may properly come before the meeting, and any adjournment, in accordance with their best judgment.

If you are a participant in The PNC Financial Services Group, Inc. Incentive Savings Plan (the ISP or 401(k) plan) this proxy also serves as voting instructions to the Trustee of the plan for voting at the Annual Meeting of Shareholders to be held on April 26, 2016, and at any adjournment. You have the right to provide the Trustee with voting instructions for the units you hold in your PNC Stock Fund account. Your vote must be received by 11:59 p.m., Eastern Time, on April 21, 2016 to insure that the Trustee has adequate time to tabulate voting instructions.

The Pennsylvania Business Corporation Law of 1988, as amended, 15 Pa. Cons. Stat. § 1759(b), provides that shareholders voting by means of the telephone or the Internet, as instructed, will be treated as transmitting a properly authenticated proxy for voting purposes. Pennsylvania law permits the use of telephone or Internet voting both when a shareholder of record is voting and when a beneficial owner is communicating its vote to a shareholder of record, such as a securities depositary or brokerage firm.

Please sign and return promptly.

Change of Address – Please print new address below.

 

 C Non-Voting Items
Change of Address— Please print new address below.
  

Will attend Meeting      ¨

 

IF VOTING BY MAIL, PLEASE COMPLETE SECTIONS A AND B ON THIS CARD.

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Using ablack inkpen, mark your votes with anXas shown in x

this example. Please do not write outside the designated areas.

 

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Annual Meeting Proxy Card

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q PLEASE FOLD ALONG THE PERFORATION,IF VOTING BY MAIL, SIGN, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.q

 

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 A 

 

Proposals The Board recommends a voteFOR all nominees in ProposalItem 1 andFOR ProposalsItems 2 3 and 4.3.

1.

Election of Directors:

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1.Election of Directors: For Against Abstain  For Against Abstain  For Against Abstain +
 01 - Joseph Alvarado02 - Charles E. Bunch ¨    ¨ ¨02 - Marjorie Rodgers Cheshire¨   ¨¨ 03 - William S. DemchakDebra A. Cafaro ¨    ¨ ¨ 
 

04 -  Marjorie Rodgers Cheshire

05 - William S. Demchak06 - Andrew T. Feldstein ¨    ¨ ¨05 - Daniel R. Hesse¨   ¨¨06 - Kay Coles James¨   ¨¨ 
 

07 -  Richard J. Harshman

08 - Daniel R. Hesse09 - Richard B. Kelson ¨    ¨ ¨08 - Jane G. Pepper¨   ¨¨09 - Donald J. Shepard¨   ¨¨ 
 10 - Lorene K. SteffesLinda R. Medler ¨    ¨ ¨ 11 - Dennis F. StriglMartin Pfinsgraff ¨    ¨ ¨ 12 - Michael J. WardToni Townes-Whitley ¨    ¨ ¨ 
 13 - Gregory D. WassonMichael J. Ward ¨    ¨ ¨         

 

    For Against Abstain     For Against Abstain
2. Ratification of the Audit Committee’s selection of PricewaterhouseCoopers LLP as PNC’s independent registered public accounting firm for 2016. ¨    ¨ ¨ 4. Advisory vote to approve named executive officer compensation. ¨    ¨ ¨
3. Approval of 2016 Incentive Award Plan.        
  For Against Abstain   For Against Abstain
2. Ratification of the Audit Committee’s selection of PricewaterhouseCoopers LLP as PNC’s independent registered public accounting firm for 2019.    3. Advisory vote to approve named executive officer compensation.   

 

 B 

 

Authorized Signatures This section must be completed for your vote to be counted. Date and Sign Below

Please sign exactly as name(s) appears hereon. Joint owners should each sign. When signing as attorney, executor, administrator, corporate officer, trustee, guardian, or custodian, please give full title.

Please sign exactly as name(s) appears hereon. Joint owners should each sign. When signing as attorney, executor, administrator, corporate officer, trustee, guardian, or custodian, please give full title.

Date (mm/dd/yyyy) Please print date below.

   

Signature 1  Please keep signature within the box.

   

Signature 2  Please keep signature within the box.

        /        /        

 

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1  U  P  X      3  9   7  8  6  2

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q PLEASE FOLD ALONG THE PERFORATION,IF VOTING BY MAIL, SIGN, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE.q

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  Proxy – The PNC Financial Services Group, Inc.

This proxy is solicited on behalf of the Board of Directors for the

Annual Meeting of Shareholders on April 23, 2019.

William S. Demchak, Robert Q. Reilly and Alicia G. Powell, and each of them with full power to act alone and with full power of substitution, are hereby authorized to represent the undersigned at The PNC Financial Services Group, Inc. Annual Meeting of Shareholders to be held on April 23, 2019, and at any adjournment, and to vote, as indicated on the reverse side, the shares of common stock and/or preferred stock that the undersigned would be entitled to vote if personally present at said meeting. The above-named individuals are further authorized to vote such stock upon any other business as may properly come before the meeting, and any adjournment, in accordance with their best judgment.

The Pennsylvania Business Corporation Law of 1988, as amended, 15 Pa. Cons. Stat. § 1759(b), provides that shareholders voting by means of the telephone or the Internet, as instructed, will be treated as transmitting a properly authenticated proxy for voting purposes. Pennsylvania law permits the use of telephone or Internet voting both when a shareholder of record is voting and when a beneficial owner is communicating its vote to a shareholder of record, such as a securities depositary or brokerage firm.

Please sign and return promptly.

Proxy — The PNC Financial Services Group, Inc.

This proxy is solicited on behalf of the Board of Directors for the

Annual Meeting of Shareholders on April 26, 2016.

William S. Demchak, Robert Q. Reilly and Christi Davis, and each of them with full power to act alone and with full power of substitution, are hereby authorized to represent the undersigned at The PNC Financial Services Group, Inc. Annual Meeting of Shareholders to be held on April 26, 2016, and at any adjournment, and to vote, as indicated on the reverse side, the shares of common stock and/or preferred stock that the undersigned would be entitled to vote if personally present at said meeting. The above-named individuals are further authorized to vote such stock upon any other business as may properly come before the meeting, and any adjournment, in accordance with their best judgment.

The Pennsylvania Business Corporation Law of 1988, as amended, 15 Pa. Cons. Stat. § 1759(b), provides that shareholders voting by means of the telephone or the Internet, as instructed, will be treated as transmitting a properly authenticated proxy for voting purposes. Pennsylvania law permits the use of telephone or Internet voting both when a shareholder of record is voting and when a beneficial owner is communicating its vote to a shareholder of record, such as a securities depositary or brokerage firm.

Please sign and return promptly.